Rice Business Wisdom

Featuring faculty research applied in the classroom.

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Culture | Peer-Reviewed Research
Getting inked doesn't carry the stigma it once did, Rice Business research shows.
June 10
Corporate Social Activism | Features

Why Apple, Disney, IKEA and hundreds of other Western companies are abandoning Russia with barely a shrug

May 04
Marketing | Peer-Reviewed Research

Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one. 

May 04
Energy Policy | Features

What is the ‘social cost of carbon’? Two energy experts explain after court ruling

March 24
Strategy | Peer-Reviewed Research

Why relying on intuition can backfire when it comes to crafting a successful business strategy. 

March 24
Creativity | Features

The difference between radical breakthroughs and everyday creativity — and why both are important

March 24
Marketing | Peer-Reviewed Research

Why “mythical numbers” are so enticing — and how they ultimately lead us astray. 

January 18
Marketing | Peer-Reviewed Research

When business leaders make assumptions, they may overlook key factors driving desired outcomes. 

January 14
Marketing | Features

More Effective Marketing Could Convince The Vaccine Hesitant To Change Their Ways

November 03
Marketing | Peer-Reviewed Research

Why You Should Know The Varieties of Customer Engagement Types

November 03