RBW Commentary

Commentary

Thoughtful explanations of current business news from our faculty

Donation BehaviorNews Feed

Back To Basics

Homemade bread and butter
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
Energy EconomicsNews Feed

Long Season

Pile of baseballs
The shale industry is in the 3rd inning, but many factors will determine how the game plays out.
PricingCommentary

Big Spender

Front of an expensive care
When high prices attract consumers and low prices repel them.
From The DeanCommentary

Found In Translation

Scraps of paper falling onto an open book
Rice Business' Dean Peter Rodriguez on the power of presenting scientific research in plain language so important ideas are accessible to all.
Writing About ResearchCommentary

Intelligence Community

Rice Business Wisdom mission
How do you make heavy-hitting research light enough on its feet to be useful?
After HarveyCommentary

You've Got A Friend

Rice Business Dean Peter Rodriguez reflects on the lessons and surprises brought by Hurricane Harvey.
EnergyCommentary

Keep On Trucking

Fuel efficiency of pickup trucks
Want to drive freen(er)? Upgrade your truck.
Public RelationsCommentary

Talking Back

Rice Business professor offers PR communications guidance
Guidance for public relations professionals navigating the Q and A minefield.
MarketingCommentary

‘Buy American’: A Branding Toolkit

Buy American branding
Buying American is not just a matter of price and quality.
ReputationCommentary

The Unfriendly Skies

United Airlines needs a PR overhaul
How United got in a PR mess. And how it could get out.
CommunicationsCommentary

Extend Yourself

Empathy is key to successful communication
Empathy is a big factor in successful communication.
MarketingCommentary

Making Converts Of Consumers

Religious recruitment tactics can apply to marketing
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.