RBW Expert Opinion

Expert Opinion

Peer-reviewed research applied to the news of the day

Institutional CrisisExpert Opinion

Soul Search

Man walking down a forest path
What questions should you ask when a faith institution fails you?
LeadershipExpert Opinion

Changing Of The Guard

Guards standing outside of a stone building
Why hiring women for jobs left by abusive men gets everyone back on track.
Reputation MangementExpert Opinion

Crisis Of Faith

Group of tea candles burning
What is behind the ongoing scandal first exposed decades ago?
TradeExpert Opinion

Playing The Long Game

U.S. flag made up of painted baseball bats.
Why President George H.W. Bush went to bat for NAFTA.
Social Media Expert Opinion

Tweetstorm

Storm clouds over a city
What’s at the heart of campaign word storms?
Customer SatisfactionExpert Opinion

It Takes A Town

Water tower with sunset behind it.
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
Customer ExperienceExpert Opinion

Don't Let Me Down

Pug dog sitting in front of some treats on a table.
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
LeadershipExpert Opinion

Under Pressure

Man holding his head
What happens when coercive leaders feel cornered?
Comic ReliefExpert Opinion

Up In the Air

Man contemplating whether to sell, renovate or rebuild his house after a flood.
How do you decide whether to sell your Harvey-drenched home?
BrandingExpert Opinion

Watershed Moment

Houston skyline and Buffalo Bayou
Harvey washed away homes, jobs and memories; it also brightened a few reputations.
NegotiationsExpert Opinion

Mad About You

Mad About You
How a dignified display of ire can add a positive glow to negotiations.
Marketing StrategyExpert Opinion

Big Picture

Big Picture
Dashboards alone do not provide value; it's up to marketers to distill insights.