The first MBA application deadline is October 9.

Expert Opinion

Peer-reviewed research applied to the news of the day


Customer Management | Expert Opinion

Opinion by Professor Vikas Mittal

February 21
Technology and Consumers | Expert Opinion

Opinion by Professor Vikas Mittal

February 21
Q&A | Expert Opinion
Why did areas that voted for the president worry less about COVID-19?
April 14
Institutional Crisis | Expert Opinion
What questions should you ask when a faith institution fails you?
February 11
Leadership | Expert Opinion
Why hiring women for jobs left by abusive men gets everyone back on track.
February 05
Reputation Management | Expert Opinion
What is behind the ongoing scandal first exposed decades ago?
January 23
Trade | Expert Opinion
Why President George H. W. Bush went to bat for NAFTA.
December 10
Social Media | Expert Opinion
What’s at the heart of campaign word storms?
November 05
Customer Satisfaction | Expert Opinion
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
October 15
Customer Experience | Expert Opinion
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
October 07