Expert Opinion
Peer-reviewed research applied to the news of the day
Customer Management | Expert Opinion
Opinion by Professor Vikas Mittal
21 Feb
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Technology and Consumers | Expert Opinion
Opinion by Professor Vikas Mittal
21 Feb
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Q&A | Expert OpinionWhy did areas that voted for the president worry less about COVID-19?14 Apr
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Institutional Crisis | Expert OpinionWhat questions should you ask when a faith institution fails you?11 Feb
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Customer Management | Expert Opinion
Opinion by Professor Vikas Mittal
February 21
Technology and Consumers | Expert Opinion
Opinion by Professor Vikas Mittal
February 21
Q&A | Expert Opinion
Why did areas that voted for the president worry less about COVID-19?
April 14
Institutional Crisis | Expert Opinion
What questions should you ask when a faith institution fails you?
February 11
Leadership | Expert Opinion
Why hiring women for jobs left by abusive men gets everyone back on track.
February 05
Reputation Management | Expert Opinion
What is behind the ongoing scandal first exposed decades ago?
January 23
Trade | Expert Opinion
Why President George H. W. Bush went to bat for NAFTA.
December 10
Customer Satisfaction | Expert Opinion
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
October 15
Customer Experience | Expert Opinion
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
October 07
