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Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

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Communications | Peer-Reviewed Research
Getting inked doesn't carry the stigma it once did, Rice Business research shows.
September 13
Culture | Peer-Reviewed Research
Getting inked doesn't carry the stigma it once did, Rice Business research shows.
June 10
Marketing | Peer-Reviewed Research

Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one. 

May 04
Strategy | Peer-Reviewed Research

Why relying on intuition can backfire when it comes to crafting a successful business strategy. 

March 24
Marketing | Peer-Reviewed Research

Why “mythical numbers” are so enticing — and how they ultimately lead us astray. 

January 18
Marketing | Peer-Reviewed Research

When business leaders make assumptions, they may overlook key factors driving desired outcomes. 

January 14
Marketing | Peer-Reviewed Research

Why You Should Know The Varieties of Customer Engagement Types

November 03
Organizational Behavior | Peer-Reviewed Research
Time To Rethink Social Climbers
November 03
Marketing | Peer-Reviewed Research
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Regulation | Peer-Reviewed Research
How A Rule To Protect Consumers Reduced Access To Credit
July 19