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RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

Recent Articles

Customer SatisfactionPeer-Reviewed Research

We Aim To Please

Wall that reads: we like you too
Why customer satisfaction makes or breaks a firm.
StrategyPeer-Reviewed Research

Ground Rules

Top down view of a baseball stadium
The payoff of agreements that benefit communities.
Reputation ManagementPeer-Reviewed Research

New And Improved

Hang in there art
After a scandal, where do clients go next?
InnovationPeer-Reviewed Research

Uncharted Territory

Person in a space suit walking in a desert
Should you co-create a product with your supplier?
Human ResourcesPeer-Reviewed Research

Star Student

Star shaped cereal
How to turn top employees into coaches.
Organizational BehaviorPeer-Reviewed Research

Power Trip

Man looking out a window
How gaining power can undermine the ability to lead.
InnovationPeer-Reviewed Research

Muscle Memory

Playing the piano
What happens when the workplace is too comfortable?
Corporate Tax StructurePeer-Reviewed Research

Hidden Costs

Finger flipping paper
Avoiding taxes can have unintended consequences.
Organizational BehaviorPeer-Reviewed Research

A Spoonful Of Sugar

Spoonful of Sugar
Why adding threats to your rules can backfire.
Organizational BehaviorPeer-Reviewed Research

Chain Reaction

Black dominoes falling
How protest tactics end up influencing protesters.
Corporate InvestmentPeer-Reviewed Research

Threading The Needle

Eye of a needle with thread through it
The paradox of successful overseas investments.
Organizational BehaviorPeer-Reviewed Research

Powder Keg

Lighter sparking
Social media and real-life violent protests.