RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

Marketing StrategyPeer-Reviewed Research

Course Correction

Person navigating in a car using hand free GPS device
How to bring strategic thinking back into corporate marketing.
InvestingPeer-Reviewed Research

Sentimental Journey

Blue wall with old portraits
What really drives stock returns –sentiment or economics?
Workplace DynamicsPeer-Reviewed Research

Leap Of Faith

Silhouette of teenage boy doing a kick-flip on a skateboard.
What makes a firefighter plunge into a burning building?
BrandingPeer-Reviewed Research

Taking The Edge Off

Pile of color pencil shavings
Redesigning your logo? Here's what to do.
Investor BehaviorPeer-Reviewed Research

Cannonball Run

Man jumps into lake
Why do retail investors hold on to high-risk stocks?
ManagementPeer-Reviewed Research

Inside Out

Sushi roll with orange fish roe on a black table.
Where should you look for your next CEO?
Institutional InvestorsPeer-Reviewed Research

Full-Court Press

Full-Court Press
How did one court decision transformed corporate ownership in America?
Comic ReliefPeer-Reviewed Research

Despicable Me

Disgust can lead to unethical behavior
How creating a sense of disgust can unleash bad behavior.
AcquisitionsPeer-Reviewed Research

Chasing Their Tails

Cartoon: Poodle wins dog competition
What happens to shareholders when a CEO fails to be named top dog?
NegotiationsPeer-Reviewed Research

Cat And Mouse Game

Cat and mouse negotiate
Does erratic behavior work in deal-making?
CareersPeer-Reviewed Research

Rite Of Passage

Man walking through an airport
Being “between jobs” can mean being in a wasteland, or a place of growth.