RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

Recent Articles

Corporate Social ActivismPeer-Reviewed Research

Cause And Effect

Newton balls
How to get your company to buy-in for your cause.
MarketingPeer-Reviewed Research

Chain Of Love

Heart lock on a chain link
Why product superiority doesn't pay off.
InvestingPeer-Reviewed Research

Flexing Their Muscles

Man flexing his muscles
The complex influence of company owners.
Self-IdentityPeer-Reviewed Research

Tree Of Life

Tree near beach
Why you should savor who you could have been.
CreativityPeer-Reviewed Research

Fertile Ground

Hands holding a plant sprout
What kind of manager recognizes creativity?
Consumer BehaviorPeer-Reviewed Research

Acting The Part

Man jumping up in the air
Can shopping like a math whiz make you into one?
EthicsPeer-Reviewed Research

Bad Behavior

Dog sitting around a mess they created
Is breaking the rules always wrong?
InvestingPeer-Reviewed Research

Dial Tone

Rotary phone with the receiver off the hook
Can certain analysts detect nonverbal messages that others cannot?
NegotiationsPeer-Reviewed Research

Mad Skills

Cat hissing
When is anger persuasive, and when is it just off-putting?
MarketingPeer-Reviewed Research

Sea Of Decisions

Boats on rocky water
How can your new product make a splash?
Decision MakingPeer-Reviewed Research

Trial Balloon

Air balloon near a lake.
Two classic business theories are put to the test.
MarketingPeer-Reviewed Research

Shop 'Til You Drop

Little girl pushing younger sibling in a grocery cart.
Where do you shop in a multichannel, multimedia world — and why?