RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

MarketingPeer-Reviewed Research

Crystal Clear

Holding a crystal ball in front of a hallway
Can a new research approach clean up your data?
Consumer BehaviorPeer-Reviewed Research

Acting The Part

Man jumping up in the air
Can shopping like a math whiz make you into one?
EthicsPeer-Reviewed Research

Bad Behavior

Dog sitting around a mess they created
Is breaking the rules always wrong?
InvestingPeer-Reviewed Research

Dial Tone

Rotary phone with the receiver off the hook
Can certain analysts detect nonverbal messages that others cannot?
NegotiationsPeer-Reviewed Research

Mad Skills

Cat hissing
When is anger persuasive, and when is it just off-putting?
MarketingPeer-Reviewed Research

Sea Of Decisions

Boats on rocky water
How can your new product make a splash?
Decision MakingPeer-Reviewed Research

Trial Balloon

Air balloon near a lake.
Two classic business theories are put to the test.
MarketingPeer-Reviewed Research

Shop 'Til You Drop

Little girl pushing younger sibling in a grocery cart.
Where do you shop in a multichannel, multimedia world — and why?
Workplace CreativityPeer-Reviewed Research

The Da Vinci Routine

Stained paint brushes.
How companies can foster employee creativity in routines.
Reputation ManagementPeer-Reviewed Research

A Day At The Races

A toy car on a rock at the beach.
It doesn't matter if you're first place or last place. Just showing up can make you a winner.
MarketingPeer-Reviewed Research

Behind The Curtain

Cat peering out from behind a curtain
The secret power of customer surveys.
DiscriminationPeer-Reviewed Research

Deep Dive

Two people scuba diving
Why shallow efforts against discrimination don't work that well.