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Best MBA Programs in 2022

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Rice Business is listed at number 19 on the Fortune Best MBA Programs in 2022. 

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Big Break

Features

A sabbatical is more than a change of scenery. It’s an opportunity to think deeply and consider new perspectives — and it’s a vital part of the Rice Business academic mission.

Larry Clow

A sabbatical is more than a change of scenery. It’s an opportunity to think deeply and consider new perspectives — and it’s a vital part of the Rice Business academic mission.

Anastasiya Zavyalova’s plans for a sabbatical semester abroad were supposed to begin with some holiday visits. Before starting her sabbatical at the University of Oxford, the associate professor of strategic management would first spend some time in England and then visit her family in Kazakhstan for a New Year’s celebration.

Geopolitical events had other ideas in mind, though. The new year brought a wave of unrest across Kazakhstan, with citizens dissatisfied with government corruption and economic inequality. “I landed in Istanbul for a layover and learned that all the flights to my home country were canceled indefinitely,” Zavyalova says. “I was stranded for 10 days before returning to England. That’s how my sabbatical started.”

When she finally did make it to Oxford, Zavyalova found that current events had caught up with her own research on organizational stigmatization, which examines how organizations respond when outside groups attempt to discredit or negatively judge them. During the previous months, she had been interviewing representatives from nongovernmental organizations that had been cast in a negative light because of Russia’s 2012 “foreign agents” law.

On paper, the law requires any NGO that receives support from outside Russia and engages in political activity to register as a “foreign agent.” In reality, it threatens NGOs, media organizations and private citizens who are critical of the Russian government with both social stigma and legal consequences. The phrase “foreign agent” carries insinuations of espionage that date back to the early decades of the Soviet Union, while the law opens organizations up to financial audits, government scrutiny and even criminal proceedings. Human rights advocates have branded the law as one of many ways the Russian government suppresses dissent and restricts freedom of speech.

As the Russian military gathered at the border with Ukraine in early 2022 and war between the two countries seemed likely, Zavyalova was surprised to see how “unbelievably timely” her research had become.

“I was coding the interviews and relistening to them,” she says. “I’d listen to a couple interviews each day and work on translations. And I was shocked at how much insight those people had about the potential future of Russia.”

She attributes her own insights on the project to being abroad while on sabbatical. Sabbaticals are a time-honored tradition, allowing professors the opportunity to step away from their usual duties in their classrooms and departments and instead focus on their own research interests. But going abroad adds layers to that experience — something that Zavyalova and fellow Rice Business professor Douglas Schuler discovered firsthand earlier this year.

“When you’re on sabbatical in a different country, it’s just you and your thoughts and your research. Being away physically can free up your mind,” Zavyalova says.

Deep Contemplation, New Ideas

Harvard University established the first formal sabbatical leave system in 1880, and other institutions quickly adopted similar programs. Giving professors dedicated time to leave campus in pursuit of new ideas and perspectives was seen not so much as a perk for faculty but as something vital to each institution.

“(Sabbatical) is not merely national, it is international; contact with other institutions, with specialists of other countries, with methods of acquiring and imparting knowledge in vogue elsewhere … is for the real University teacher an intellectual and practical necessity,” Columbia University’s trustees wrote in a 1907 report.

It’s an idea that Rice Business Dean Peter Rodriguez believes is still vital.

“I always tell people, ‘Your job is really to think hard while you’re on sabbatical,’” he says. “The work of good research that we think of academics doing — deep contemplation, new ideas, trying to break through with something that hasn’t been done before — requires a concentrated period of time to focus on that part of the academic mission.”

Castles and Collegiality

Having a change of scenery helps. Doug Schuler, a professor of business and public policy, traded springtime on the Gulf Coast for the hills of the Rhine River Valley in Germany during his sabbatical at the University of Mannheim. Schuler’s host was Laura Marie Edinger-Schons, the chair of sustainable business at the university. The roots of Schuler’s sabbatical stretch back to 2021, when one of Edinger-Schons’s doctoral students stayed with Schuler while working on a project on corporate activism.

In Germany, academic researchers work closely with private businesses to create and measure sustainability goals, Schuler says. “I’ve never worked closely with companies on that area, and that was something I had hoped to take advantage of in Germany. The European Union is ahead of the U.S. in many of those aspects, and the University of Mannheim was a great place to learn more about it.”

The university’s business department is housed in the Schloss, the German word for a castle, though only a handful of faculty and students were in the building during much of Schuler’s sabbatical because of the COVID-19 pandemic. The Russian invasion of Ukraine also changed the direction of Schuler’s sabbatical. While in Germany, he and Edinger-Schons collaborated on an article for The Conversation about how and why international companies like Apple and IKEA severed ties with Russia as the war began.

“We had been thinking about how corporations respond to political and social crises, and here was a major one unfolding during my sabbatical,” Schuler says. Their collaboration revealed key differences of perspective between him and Edinger-Schons. While she viewed the corporate response to Russian aggression as both socially responsible and working in tandem with official government sanctions, Schuler saw the opposite: a slow, tepid response from governments that forced corporations to take the lead.

Since returning to Houston, Schuler is reconsidering his ideas about the relationship between scholars and corporations. “Laura and her doctoral students really see that engaging businesses directly on sustainability issues creates the biggest bang for their buck,” he says. “And with that, corporations can potentially change behaviors in order to make things better. Before, I’d sit more on the sidelines … but I think there’s much more to engaged research with these companies, where you’re a researcher but also an advocate.”

The change in environment helped Schuler wrestle with those ideas. “You’re in this new element, and even daily life, it’s kind of an adventure. It gets you ready to sit down and do your work,” he says.

Productively Uncomfortable

Professors aren’t the only ones at Rice Business who take their scholarship overseas. Study-abroad experiences have been a part of the school’s MBA curriculum for almost five years.

Each year, students participate in a Global Field Experience, visiting other countries, tackling research projects with foreign firms and working on teams with other international students. “The goal is to understand what I call the boundary conditions of knowledge: How do someone’s usual ways of operating succeed in a different environment?” Rodriguez says. “And we know that there is nothing quite as effective as immersing yourself in that new environment.”

It’s something Rodriguez experienced firsthand during a sabbatical in Mexico years ago. Teaching an economics course in another language to a group of students with vastly different perspectives on growth, income and jobs was “productively uncomfortable,” he recalls.

“I saw that I was framing ideas and bringing language to these conversations that wasn’t as useful there as back home,” he says. Those ideas still resonate. Rodriguez traveled to Paris for the grand opening of the Rice University Paris Center in late June. A hub for student programs, independent researchers and international conferences, the center will serve as a satellite location for Rice researchers to work with European partners.

“There’s a different social contract in Europe about work and organizations, and it impacts how people lead and develop organizational strategies. You see your own cultural context better when you can look at it from a different perspective,” he says.

Scholars Without Borders

Zavyalova’s sabbatical at Oxford provided space for deep focus on her research into organizational stigmatization in Russia. She conducted a handful of final interviews for her project as the conflict between Russia and Ukraine escalated. “The questions people asked me changed, the tone of the interviews changed — people began to be very afraid of the repercussions they could face for speaking out,” she says. In February, she submitted a draft of the research paper to the Strategic Management Society for the organization’s upcoming conference in London.

“The sabbatical helped push that paper forward,” she says.

The experience also encapsulated the new reality of international scholarship in a post-pandemic world. Zavyalova used Zoom and messaging apps to talk with sources in Russia only to find herself using those same technologies to attend meetings at Oxford because of pandemic restrictions. She felt connected to both the Oxford and Rice communities, all while pursuing research with an international scope.

“I learned from this sabbatical that it doesn’t matter where you are physically,” she says. “I continued to work on my projects and work with Rice committees, and I always felt like I was a Rice professor. Being physically away from Rice wasn’t an obstacle.”

Zavyalova’s plans for a family visit also eventually came to fruition. Though she didn’t make it to Kazakhstan, her mother and sister joined her in England for a long-awaited reunion. “We finally met halfway,” she says.

 

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Innovation in Women’s Health

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Alumni are at the forefront of a new wave of health care innovation.

Ashley Rabinovitch

Rice Business alumni are confronting stigmas, spreading awareness and empowering women to take charge of their health.

The story of modern medicine is often a story of women being relegated to the sidelines. In a system that assumes a male patient as the default, women’s health providers and issues have historically been overlooked, underfunded and stigmatized. This disparity has shaped market forces in a powerful way. Even though women account for 80% of consumer purchasing decisions, according to a Boston Consulting Group study, generations of women have struggled to identify products and services that are designed with their needs in mind.

That trend is changing. In the past decade, a growing number of “FemTech” startups have emerged to offer innovative products, services, research and therapeutic treatments related to contraception, fertility, pelvic and sexual health, maternal health, oncology and overall wellness. Nonprofit organizations have also stepped up to fill in the gaps.

Rice Business alumni are at the forefront of this new wave of innovation, writing a new chapter in health care that draws women off the sidelines and places them front and center.

Building a Movement

For Runsi Sen ’04, personal tragedy ignited a global effort. In 2009, she lost her mother to ovarian cancer only 11 months after diagnosis. Several years later, she founded Ovarcome, a Houston-based ovarian cancer foundation that raises global awareness, funds research in search of a cure and provides financial assistance to ovarian cancer patients across the globe.

Every year, approximately 300,000 women worldwide are diagnosed with ovarian cancer. More than half ultimately succumb to the disease. Those who are fortunate enough to catch it in Stages 1 or 2 have more than a 90% survival rate over five years, but catching it in time is easier said than done. With few screening or early detection options available, early prevention hinges on recognizing vague, nonspecific symptoms as pieces of the same puzzle.

“For decades, people have been calling ovarian cancer a silent disease,” Sen says. “This is a misconception we are working hard to eradicate. It is not silent.”

One of Ovarcome’s greatest achievements is to popularize the acronym “BEACH” to refer to the primary symptoms of ovarian cancer: bloating, early satiety, abdominal/pelvic pain, changes in bowel/bladder habits and heightened fatigue.

Ovarcome has spread the word about early warning signs to more than 2 million followers on social media and thousands more who attend global seminars and events. Reflecting on the impact of Ovarcome, Sen remembers speaking to someone who had shared BEACH with a cousin who was experiencing symptoms. Not long after, her cousin was diagnosed with Stage 1 ovarian cancer. Sen can recall dozens of similar stories.

But raising awareness doesn’t end at prevention, she notes. It also involves making patients aware of ongoing clinical trials, connecting them to holistic medical programs that improve survival rates, and facilitating genetic testing. “Our goal is nothing less than to disrupt the status quo by shifting patterns of thinking and helping patients advocate for themselves,” she says.

Changing the Game

Alongside the rise of trailblazing startups and nonprofits that are geared toward women’s health, there is also a growing emphasis on general health issues that disproportionately affect women.

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Joanna Nathan ’19 is preparing to launch a company called Prana Thoracic, which has developed a new surgical tool to diagnose and intervene in lung cancer. When a CT scan spots a suspicious pulmonary nodule, it’s challenging to diagnose without surgery. The smaller the nodule, the more difficult it is to excise and diagnose — like “trying to find a pea in a loaf of bread,” Nathan explains.

In the best-case scenario, a needle can remove enough of it to reach a diagnosis. Often, though, physicians remove the entire wedge of the lung where the nodule is located. While this surgery can save lives, it permanently impairs lung function. The minimally invasive tool developed by Prana Thoracic can “core down” to remove a much smaller portion of lung tissue, leading to an accurate diagnosis without long-term repercussions.

Prana Thoracic’s technology will benefit women in particular, says Nathan. Lung cancer remains the primary cause of cancer in women: more than ovarian, uterine and breast cancer combined. But the original criteria developed for lung cancer screening left women vulnerable. Women are younger than men, on average, when they develop lung cancer, so the recommended screening age of 55 left more women at risk. These guidelines shifted last year, lowering the age to 50 and significantly expanding the population eligible for CT scan screening.

Currently, Nathan is raising a new round of funding to prove the efficacy of its product in human studies. While there is still ground left to cover, Nathan is encouraged by the surge of public and private funding directed toward women’s health. “Over the past decade of working in the health care startup space, I have seen more and more founders and investors who have decided to make women’s health a priority,” she says. In the next decade, she expects to see a slew of new health care technologies and products that address historic gaps and inequities. “It will be exciting to see these innovations come to market and change the game for women’s health. Times are finally changing.”

Empowering Mothers

The status quo is already shifting when it comes to health issues men don’t experience — issues like menstruation, menopause, and of course, pregnancy. Pedro Silva ’12 and Abbey Donnell ’17 both founded companies to serve nursing mothers: a massive share of the population whose needs have historically been overlooked.

In 2019, Silva and his wife, Berkley Luck, co-founded the breast milk freeze-drying company Milkify. Luck came up with the concept for Milkify when a colleague struggled to pump and store breast milk after returning to work from maternity leave. She realized breastfeeding was something of a ticking time bomb: Nursing mothers have to pump often to maintain their supply and store their milk properly, so it doesn’t spoil. Attempting to transport frozen milk only increases the pressure.

With a Ph.D. in molecular biology, Luck was perfectly positioned to reduce the stress of nursing mothers. She realized that by freeze-drying breast milk, she could create a powdered version with the same biological features. In fact, research suggests, freeze drying breast milk preserves nutritional value even more effectively than storing it in a freezer.

Silva and Luck discovered a milk bank overseas that had been freeze-drying breast milk for decades to donate to mothers who need it. By adapting the milk bank’s process and augmenting it with new technology, they created a way for nursing mothers to store breast milk for up to three years with no refrigeration. Their greatest concern was contamination, as infant nutrition leaves no room for error. With safety in mind, they developed a unique process for freeze-drying breast milk in individual bags, which avoids direct contact between the milk and equipment. This packaging process is FDA-compliant and has a patent pending.

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From their manufacturing facility in Houston, the Milkify team has served more than 1,000 nursing moms and processed 100,000 bags of milk over the last year. While Silva and Luck have been successful in expanding their business, they’ve found that potential investors are sometimes skeptical. “Breast milk is still somewhat of a taboo topic,” Silva says. “And it’s often a topic that investors think is too niche to address, because most of them have not had discussions about the difficulties of pumping and storing breast milk. They have no idea how many families struggle with this.”

Silva also fields questions from investors wondering why a man is working to solve a problem with breast milk. “This question assumes that men can’t empathize with the women in their lives, which couldn’t be further from the truth,” he says.

A Universal Need

Abbey Donnell has found that misconceptions fuel many of the challenges of breastfeeding. “People think that because breastfeeding is natural, it comes easily,” she says. “But it’s actually quite difficult. Breastfeeding is both time intensive and tied to a specific schedule, since mothers have a physical need to pump.” Depending on the age of her child, a breastfeeding mother typically needs to pump for about 20 to 30 minutes every two to three hours. When it comes to pumping breast milk throughout the workday, the well-being of both the nursing mother and her baby is at stake.

Even though hourly breastfeeding employees are protected by the federal Fair Labor Standards Act in all 50 states, many companies have failed to extend the same protections and courtesies they do for other groups of employees. When many of Donnell’s friends and coworkers began having children, she noticed that no matter where they worked, they struggled to access adequate spaces and resources for breastfeeding. In an office with an open floor plan, she discovered, women are often forced to use conference rooms and bathrooms to pump.

Donnell set out to create what should have existed for her friends. In 2017, she launched a company called Work & Mother, which helps building managers install spaces equipped with private nursing suites for mothers to reserve. Each room contains hospital-grade pumping equipment so users can avoid lugging a separate bag to work every day. “We are helping employers take a major step toward becoming more inclusive and keeping more women in the workforce,” Donnell says.

Work & Mother has installed facilities in Houston, Austin and Dallas, with plans for corporate locations in New York and other major cities. “Our goal is to make mothers’ rooms as common as Starbucks,” Donnell says. “There is such a universal need for what we offer.”

Going Natural

When it comes to supporting women’s health, Caroline Goodner ’92 hasn’t shied away from stigma. She is the founder and CEO of OrganiCare, an Austin-based company that offers all-natural, organic products for common conditions like genital herpes, yeast infections and bacterial vaginosis. She founded the company in 2016 with one partner who has medical device experience and another who contributed technology refined in Italy: a type of oxygenated olive oil that is antibacterial, antifungal and antiviral.

This ingredient was originally used for wound care in Italy, but Goodner and her co-founders recognized its value for recurrent infections. In 2017, they made their first foray into the women’s health sphere with a product called FemiClear, developed to treat yeast infections naturally. In comparison to miconazole, the active ingredient in standard yeast infection treatments, FemiClear kills multiple yeast strains without causing antifungal resistance with frequent use.

Several years later, OrganiCare launched a version of FemiClear to treat genital herpes outbreaks. “One in five women has herpes, but there are few conditions more stigmatized,” says Goodner. While no medication can prevent herpes outbreaks, FemiClear can reduce their length and severity. It can also provide relief for bacterial vaginosis, a common condition that often produces a fishy odor.

“Doctors often address these types of conditions like they don’t really matter, but they can take a real physical and emotional toll,” says Goodner. “We’re doing what we can to help women feel more confident and get back to their fighting selves.”

Asma Ishaq ’02, the CEO of Modere, is similarly committed to offering natural products in the realm of beauty and personal care, health and wellness, and household cleaning. For the growing numbers of consumers seeking to optimize gut health, Modere has developed products like Axis™ TreBiotic to offer a pre-, pro- and post-biotic all in one. For those hoping to improve their skin’s elasticity and increase joint mobility, Modere offers Liquid BioCell®, a next-generation product that mirrors the composition of the body’s own cartilage to allow for better absorption.

With a presence in 44 countries, Modere is one of the fastest growing female-run companies in the world. As her company expands into new markets, Ishaq is looking forward to expanding its offerings as well. “We try to think about our customers’ future, not just present,” she says. “By giving them clean, safe products and tools, we help them live healthier lives in the long run.”

 

Alumni Podcast

Listen to interviews with Caroline Goodner, Runsi Sen, Abbey Donnell and other alumni in the field of women’s health on the Rice Business podcast, “Owl Have You Know.”

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Mic Check

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How the Rice Business podcast “Owl Have You Know” earned its wings

Mic Check
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Deborah Lynn Blumberg

How the Rice Business podcast “Owl Have You Know” earned its wings

Three years ago, Tim Okabayashi ’05 and Karen Crofton ’10 stood before their peers in the Rice Business Dean’s Suite, using water bottles as mock microphones. Teams of board members, including Okabayashi and Crofton, were taking turns presenting new alumni engagement ideas at the school’s summer board retreat.

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“Karen, thank you for joining me,” Okabayashi said in a booming voice. “What would you think about doing a Rice Business podcast?” The presentation captivated fellow board members. “It absolutely won everyone over,” says Okabayashi, who got the idea after hearing about another school’s successful alumni podcast. “I thought that being able to tell audible stories could be really impactful,” he says, “not only sharing experiences of alumni, but stories that happen from within the walls of the school itself.”

Okabayashi, who works as a well construction analyst at Schlumberger, saw a Rice Business podcast as a mesh of NPR’s “How I Built This” and the podcast produced by the nonprofit StoryCorps. Over the next six months, he and Crofton, who teaches entrepreneurship at the University of Colorado, helped brainstorm podcast names —  including “Who Gives a Hoot,” “Disruptor” and “Nest Cast” — sourced guests, and worked with consultants to figure out technology needs and recording and distribution logistics. Ultimately, the Rice Business podcast, “Owl Have You Know,” was born.

COVID could have disrupted its launch. But instead, the pandemic allowed the board to broaden the podcast’s geographical reach. Rather than broadcast from campus, the podcast’s first volunteer hosts —  Christine Dobbyn, ’20, a former TV news broadcaster and now communications consultant, and David Droogleever ’12, who served as a U.S. Navy nuclear submarine officer and now delivers SaaS solutions for the government — figured out how to do it remotely, with guests joining from home.

In October 2020, the podcast’s first episode featured Bethany Andell ’01, president of Savage Brands and then president of the Rice Business Alumni Board, who was interviewed by Droogleever. Andell spoke about her passion for helping the corporate world get back to a place where people trust, respect and love business. 

Droogleever, who also hosts his own podcast, “Soft but Stronger,” came on board after the Rice Business team noticed the professional recording equipment in the background of his screen during a virtual Rice event and asked if he would co-host the podcast. “The school needed a more organic, easy-button way to keep the alumni community connected,” Droogleever says, “and the podcast had so much success its first year.”

Downloads steadily grew. Guests that first year included Scott Noel ’04, who supplies smallholder farmers in Nairobi with financing and training, and Julianne Katz ’21, who left a career in fine arts for a graduate degree in business. Success meant more resources for the podcast, including help from professional engineers and editors.

“We got it to a point where people who do this for a living can now propel it forward,” says Crofton. Adds Dobbyn, “The success has proven there’s an appetite for this. It demonstrates we’ve just scratched the surface of telling the stories of Rice Business alums.”

After two years of sharing inspirational alumni stories, Dobbyn and Droogleever are handing over the reins. The podcast’s incoming volunteer hosts are Maya Pomroy ’22, a former TV news journalist and entrepreneur, and Scott Gale ’19, an executive director at Halliburton Labs, who does voice-over work on the side and recently had an executive credit in a Hollywood film.

“Our challenge is to transition the podcast from what has been a fantastic Rice board experiment to something that has that staying power,” says Gale, who has his own podcast, too, called “Curiosity.”

Pomroy, who also tells the stories of Houston innovators through her company, The Public Lead, looks forward to further shaping “Owl Have You Know” to promote Rice Business to potential students. She’s interested in exploring the possibility of live podcast events and adding an occasional video component to the show. Okabayashi, who lives in the U.K., would also like to see more alumni living abroad featured on the podcast.

Pomroy and Gale are interested in including alumni from a variety of sectors and locations — both in the U.S. and globally. “We want the podcast to represent the cross-section of amazing humans that make up the Rice Business family,” Gale says. “That includes the sectors they work in, the countries they live in, the people they inspire.”

In July, Pomroy interviewed her first guest, Caroline Goodner ’92, co-founder and CEO of OrganiCare, which makes all-natural, organic over-the-counter healthcare products.

“It’s our responsibility to take what the others have done and to move it up the staircase,” says Pomroy. “Most people want to tell their story; you just have to know how to ask the right questions.”

Listen and Subscribe

You can listen to every episode of Owl Have You Know and read descriptions and host information on our website. Subscribe on Apple PodcastsSpotifyGoogle Podcasts or wherever you find your favorite podcasts.

Story Power

Pranika Uppal Sinha ’04, Greystone’s head of DEI, talks about the importance of storytelling on the podcast.

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As a young professional in Chicago, Pranika Uppal Sinha ’04 worked as an environmental engineer Monday through Friday. On weekends, she greeted customers as a hostess at a popular, upscale Moroccan restaurant to make extra cash.

She became friendly with a restaurant investor and regular who helped companies with their diversity, equity and inclusion initiatives. The encounter set Sinha, who’s the daughter of Indian immigrants, on a path to help organizations improve their workplace culture and engagement and to make sure employees feel comfortable bringing their full, authentic selves to work.

“In my engineering job, I would get bored and I couldn’t use my creative side,” said Sinha. The regular, H Walker, who’s now the diversity, equity and inclusion officer for Boys & Girls Clubs of America, eventually asked Sinha to join him at his former consulting company. “Literally, it changed my life,” Sinha recalled.

Sinha later decided to pursue an MBA and left Chicago for Rice in the early 2000s. After graduating, she worked in human resources and organizational development for the Memorial Hermann Health System, then oversaw the talent, development and inclusion departments at energy company Oxy. Now, she’s the first head of diversity, equity, and inclusion at Greystone, the New York-based commercial real estate, finance and investment company.

Recently, Sinha discussed her experience while appearing as a guest on the Rice Business alumni podcast, “Owl Have You Know.”

 

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Letter From the Dean

Letter

A letter from Peter Rodriguez, Dean of Rice Business

A letter from Peter Rodriguez, Dean of Rice Business

I’m reminded that this is the seventh fall I have introduced myself to new students in their first days as MBAs. It never gets old.

In academia, fall means fresh beginnings — new students, faculty, staff and ideas. While all that change may come with growing pains, the growth that emerges from it is good. And we’ve got growth in spades. In this edition of the Rice Business Magazine, you’ll read stories of beginnings, change and growth that reflect the great things happening in McNair Hall and beyond the hedges.

With 10 new professors, a new deputy dean (whom you will recognize on the facing page), a new board member and a new position of chief business officer, we’re off and running on another ambitious semester. We also have a new editor for the magazine: welcome to Stacie Walker, who joined our marketing team in May. And many thanks to Jennie Latson, our former editor, who has moved on to a new position at Memorial Hermann.

As we continue to adjust to fluctuating work schedules, COVID pivots and the heat in Houston, I’m reminded that this is the seventh fall I have introduced myself to new students in their first days as MBAs. It never gets old. It never loses that first-day-of-school feeling. I love to hear their stories and goals for the future. That was you, once. Remember? We’re building big dreams at Rice Business. I’m so glad you’re a part of it.

Peter

 

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Major Change

Features

Debut of undergraduate business degree is gaining interest.

Stacie Walker

Rice Business launched an undergraduate business degree last year to meet popular demand — which is only growing.

Interest in undergraduate business education has swelled in recent years, including at Rice Business, where the school’s 15-year-old business minor was growing in popularity year after year. Last year, to meet student demand, the school launched an undergraduate business major — and the demand shows no sign of cooling.

As of this school year, 79 students had declared the undergraduate major and the first class will graduate in 2024. And it’s increasingly popular with incoming students. 

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“This doesn’t factor in students who may or will decide to change their majors at some point. This is going to be huge,” said Alex Butler, the Rice Business finance professor who led the faculty committee to create the new major.

Undergraduate courses are taught by the same faculty as the MBA classes, said Natalia Piqueira, a finance professor and the director of undergraduate business programs.

“We are seeing strong demand for deeper business education from our current and prospective students. Now Rice Business can deliver undergraduates the same high-quality degree programs we have always delivered to MBAs, MAcc and Ph.D. students,” Rice Business Dean Peter Rodriguez said when the major launched. “We strive to be a forward-thinking business school for the next generation of global leaders.”

Nuts and Bolts

The degree plan, approved in spring 2021, has two concentrations: finance and management. “The structure is very similar to what an MBA looks like, and the program reflects the values of the faculty,” Butler said. “Students have seven core courses that mirror quite closely what our MBA core looks like, and then they do a deep dive into their areas of interest. While imposing the structure of discipline, we want to give students the opportunity to curate their own learning.”

The new program was created by a faculty committee with representatives from marketing, accounting, strategy, finance, organizational behavior and communications. “Most of us on the committee have teaching experience in our undergraduate business minor program that’s been going since 2007-2008, and we started by thinking about what we wanted the major to look like, what we wanted our students to learn, and how we wanted our students to have the flexibility to choose double majors,” said Butler.

The curriculum will give students the tools and the critical thinking skills they need to adapt to any environment, Piqueira said. The business minor, by comparison, includes six classes on the fundamentals of finance, management, leadership and communications.

Emphasis on Critical Thinking

Like other Rice fields of study, the business major is not a pre-professional major. “This is a deeply intellectual major with the same scholarly underpinnings of our other disciplines,” Butler said. “We are staffing courses with professors who are tremendous scholars in their fields, including Yuhang Xing, who has published top articles on derivatives, asset pricing and volatility; and Kevin Crotty, who is one of the up-and-coming scholars on all things asset pricing.”

To gauge and generate interest in the curriculum, Rice Business offers information sessions for prospective undergraduate students each month, and those sessions fill up quickly. “We see a lot of interest from high schools,” Piqueira said. “There is a lot of excitement about the program.”

Learn More about the Undergraduate Business Major

 

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The Power of 10

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Rice Business welcomes a record 10 tenured and tenure-track professors.

Weezie Mackey

The Vanity Fair-inspired photo shoot of new faculty in Gibbs Gallery at McNair Hall included the senior leadership team — Peter Rodriguez, dean; Jing Zhou, deputy dean; and Barbara Ostdiek, senior associate dean. Not pictured; Amy Dittmar, provost and professor of economics and finance.

From left to right: Süleyman Kerimov, Jung Youn Lee, Barbara Ostdiek, Daan van Knippenberg, Peter Rodriguez, Sora Jun, Jing Zhou, Nicola Secomandi, David Zhang, Robert Dittmar, Yiangos Papanastasiou, and Tommy Pan Fang

 

Rice Business welcomes a record 10 tenured and tenure-track professors.

Competition is tough at the top of the business school market. Hiring high-caliber faculty to match enrollment growth is one of the biggest challenges we face as a school. The 10 newest faculty members who joined Rice Business as of July meet the challenge and bump our number of tenured and tenure-track professors to 63, an increase of nearly 50% over the last 10 years.

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Tenured/Tenure-track Faculty by Year


Former Deputy Dean Jeff Fleming, who was in charge of the hiring, said, “We had great success with faculty recruiting last year, hiring many new Ph.D. graduates who were at the top of their recruiting markets, and attracting several fantastic tenured faculty from other institutions. We look to continue the momentum this year. We still have a lot of needs and recruiting the best faculty in the areas in which we need to grow and compete is a balancing act. Fortunately, Peter’s built a strong foundation for the school as dean and we now have a deep core of outstanding faculty. The school has rapidly become a place where other top faculty want to be.”

Faculty contributions in research, teaching and service are critical to fulfilling our mission, as is creating a supportive atmosphere where faculty are able to pursue their research while engaging with a vibrant business community in Houston. This year’s new faculty range from highly published and tenured to fresh out of Ph.D. programs at Harvard Business School, Stanford, Northwestern and London Business School with research under their belts. Their research spans finance, operations management, organizational behavior, strategy and marketing, and they will be teaching across all programs.
 

“Our programs have seen tremendous growth over the years — including our newest business major for undergraduate students — and we wanted to bring in strong scholars to support that growth,” said Rice Business Dean Peter Rodriguez.

 

“We want to hire the best professors from any region and background to teach our students and enhance relationships in Houston and beyond. This group of chaired full professors and first-appointment assistant professors brings a wealth of diverse knowledge, experience and insight to our campus and the city.”

Jing Zhou, the Mary Gibbs Jones Professor of Management and Psychology, assumed the role of deputy dean of academic affairs for Rice Business July 1.

As Jing Zhou steps into her role at the new deputy dean during this sustained period of growth, her perspective still carries the weight of a professor who has been in the classroom at Rice Business since 2003. “There has never been a better time to work and study at Rice Business. We have experienced amazing growth, and this group of new colleagues further adds to our vibrant research enterprise. Our faculty are thought leaders in their fields. Their knowledge will benefit anyone who is interested in becoming an effective leader and making a positive difference.”

While faculty and program growth go hand in hand, so too does accommodating professors and students with a building and staff that fit their needs. Today, all of this is happening simultaneously: more faculty, students and staff, plus a plan to expand McNair Hall. And the dean is ready for it.

“Within about six months when I first arrived, I came to the conclusion that we probably needed to be twice as big as we were to compete with the very best schools on a national stage.” The dean admits that twice as big is simple on paper. Paying for it, implementing it and adapting the school for growth is the hard part. 

“The trick is, you can’t be the best and trade off quality for quantity. It’s much easier to grow without that constraint. We’ve set a high bar. Best students. Best faculty. Rice and Houston are ripe for that.”

Meet the Faculty

To learn more about our growing roster of high-caliber faculty members and their research, visit business.rice.edu/new-faculty.

Daan Van Knippenberg

Daan van Knippenberg, Houston Endowment Professor of Management, is a highly published researcher focused on organizational behavior whose expertise also includes leadership, diversity and inclusion, team performance, and creativity and innovation. He has been a professor at Drexel University, Erasmus University Rotterdam, the University of Amsterdam and Leiden University in the Netherlands, where he also received his Ph.D.

Nicola Secomandi

Nicola Secomandi, Houston Endowment Professor of Management, focuses on operations management and the energy industry, with the energy transition of specific interest. Prior to Rice, Secomandi was the head of the Ph.D. program at Carnegie Mellon University’s Tepper School of Business. He earned an undergraduate degree from Ca’ Foscari University of Venice and a master’s in computer science and Ph.D. in operations research and statistics from the University of Houston.

Robert Dittmar

Robert Dittmar, professor of finance, joins Rice Business after serving at the University of Michigan’s Ross School of Business and Indiana University’s Kelley School of Business. His research focuses on theoretical and empirical issues in the pricing of fixed income securities and how different assets affect a firms’ equity. He earned his Ph.D. in finance from University of North Carolina at Chapel Hill and a bachelor’s in finance from the University of Illinois at Urbana-Champaign.

Jung Youn Lee

Jung Youn Lee, assistant professor of marketing, focuses on how firm or governmental policy affects distribution or efficiency. Her research aims to understand how consumer data, fairness constraints and consumers’ privacy preferences shape credit market outcomes. Lee received her Ph.D. in marketing from Northwestern University’s Kellogg School of Management and completed her bachelor’s in economics at Rice.

Tommy Pan Fang

Tommy Pan Fang, assistant professor of strategic management, received a Ph.D. in business administration from Harvard Business School and bachelor’s degrees in economics and computer science from the University of Pennsylvania. His research interests include the economics of digitization and entrepreneurship — how digital platforms affect growth and performance.

Yiangos Papanastasiou

Yiangos Papanastasiou, associate professor in management, focuses on operations management and has made significant contributions to the understanding of online platform and marketplace operations. He will teach MBA courses on business analytics, data analysis and statistics. In addition to operations management, his research interests include pricing and revenue management and business analytics. Papanastasiou completed his undergraduate degree at the University of Cambridge, where he also earned a master’s degree in computer and information engineering. He completed his Ph.D. in management science and operations at the London Business School.

David Zhang

David Zhang, assistant professor of finance, focuses on real estate and household finance. He graduated with a Ph.D. in business economics from Harvard Business School and a bachelor’s in economics and mathematics from Amherst College. Before starting graduate school, Zhang was a research assistant at the Federal Reserve Bank of Boston’s Consumer Payments Research Center.

Sora Jun

Sora Jun, assistant professor of management, focuses on organizational behavior and teaches the Diversity, Equity and Inclusion in Business course in Rice’s MBA program. Her research employs psychological perspectives to study social hierarchies and inequality, workplace discrimination and intergroup relations. Jun’s research also investigates when and why leadership fails to recognize racial discrimination and sexual harassment. She received a Ph.D. in organizational behavior from Stanford University’s Graduate School of Business and a Bachelor of Commerce and Finance degree from the University of Toronto.

Süleyman Kerimov, assistant professor of management, focuses his research on operations management as well as market design, matching theory and applied probability. He holds a Ph.D. in operations research from Stanford University and a bachelor’s in mathematics from Bilkent University in Turkey.

Amy Dittmar

Amy K. Dittmar, provost and professor of economics and finance, is a distinguished scholar of corporate finance, governance and gender economics. She served as senior vice provost for academic and budgetary affairs and professor of economics and finance at the University of Michigan. Dittmar earned her B.S. in finance and business economics from Indiana University and Ph.D. in finance from the University of North Carolina.

 

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How the Rice Business podcast “Owl Have You Know” earned its wings

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At the Forefront of Female Health feat. Caroline Goodner ’92

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Season 3, Episode 1
Caroline is the co-founder and CEO of OrganiCare, a startup company that provides all-natural, over-the-counter healthcare products. She joins host Maya Pomroy '22 in this episode, and takes us through the genesis of her companies, the importance of a network when launching your business, pivoting to women centric products, and their shared appreciation for Rice Business professor & mentor Al Danto.

Caroline Goodner '92

Owl Have You Know

Season 3, Episode 1

Caroline joins one of our new Owl Have You Know hosts Maya Pomroy in this episode, and takes us through the genesis of her companies, the importance of a network when launching your business, pivoting to women centric products, and their shared appreciation for Rice Business professor & mentor Al Danto.

Subscribe to Owl Have You Know on Apple PodcastsSpotify, Youtube or wherever you find your favorite podcasts.

Episode Transcript

  • [00:00] Welcome to Owl Have You Know, a podcast from Rice Business. This episode is part of our Flight Path series, where guests share their career journeys and stories of the Rice connections that got them where they are. 

    [00:14] Caroline: That is what really excites me, is to find something that’s truly different, that truly, it actually matters. 

    [00:23] Maya: Today on Owl Have You Know, we catch up with Caroline Goodner, who earned her Full-Time MBA in 1992 – a serial entrepreneur disrupting the consumer product scene, bringing to market innovative solutions to a host of healthcare issues. We talk about her journey and passion and normalizing difficult discussions regarding healthcare, her advice for budding entrepreneurs, and how Rice Business carved her innovative pathway with its tight-knit community.

    [00:52] Maya: Today, our guest is Caroline Goodner, Full-Time MBA from 1992. Welcome, Caroline. We're thrilled to have you here today.

    [00:59] Caroline: I am so excited to be here. Thank you.

    [01:02] Maya: So, you are the co-founder and CEO of OrganiCare, a startup company offering all-natural, over-the-counter healthcare products to consumers, better than those petrochemical-based, drug-laden products that we all know. Your range of products is first aid, oral care and feminine care products. Before OrganiCare, you were the CEO of UpSpring Baby, a consumer products company focusing on health, safety, and wellness of mothers and babies. And before that, you've founded MendelWorks, a mouse genotyping lab. Incredible. And your first baby, shortly after graduating from Rice Business, was Identigene. Identigene was a DNA identification lab, providing paternity tests to consumers and forensics DNA testing for law enforcement. I mean, wow, what an incredible entrepreneurial journey that you have had. I would love to dive in and learn more about that journey. And, you know, as I was reading your background, I realized and recognized that you're really the intersection of your parents — your father was a geneticist and your mother was an entrepreneur. So, tell me your story.

    [02:13] Caroline: Yeah. Well, I mean, you're right, it all really started with them. And that's absolutely true. And certainly, they both had a lot to do with that first baby you mentioned, Identigene. And it actually also started at Rice. That's what's kind of cool about this interview. And I'm excited to be talking to you. So, yes, I grew up kind of learning about genetics and medicine and all that in my house from my dad. And my mom started a company when I was in high school. It was a genetic services company doing prenatal diagnosis and other genetic type diagnoses for cancer, bone marrow analysis, and things like that. And so, went to college, and then had a couple of years between college and business school where I worked for a big company. Learned that I didn't like that. I won't say what big company it was —

    [03:01] Maya: We won't ask. We won't ask.

    [03:01] Caroline: ... because I did the same thing. I did the same thing between years in business school — worked for bigger companies as an intern. And it just wasn't for me. I kind of, sort of started to realize that's probably not going to be my best fit. But it really wasn't until my second year at Rice in business school that I took Ed Williams' class on entrepreneurship. And the whole class was really about, make a business plan, get together with some partners, and fully flesh out your plan. And that was the genesis of Identigene. And so, it was partly tying together kind of what I knew from what my father was doing at Baylor College of Medicine. And they had just sort of discovered this different type of DNA identification methodology, which is now the standard for the forensic CODIS database and used worldwide for DNA genotyping. And so, we were the first private lab to use it. But yeah, so it all stemmed from that. And Ed Williams was really pivotal in making me kind of see that this was sort of what the path I wanted to follow. And so, I gave him a lot of credit. I really had a great relationship with Ed.

    [04:09] Maya: Well, it's all about those professors, right?

    [04:12] Caroline: Yes. Yes, it was great. It was really great.

    [04:14] Maya: My entrepreneurship professor at Rice, Al Danto, I think it's very similar to me for what Ed was to you. And one of the things that Al would say in our entrepreneurship class is, you know, when is the first time that you start thinking about selling your business? And the answer is the day you start it.

    [04:36] Caroline: It's a good idea. You don't know that when you start your first one, but I certainly did learn that. And I can't believe you just said Al Danto. So, in small world land, Al and I were in a forum together in the Entrepreneurs' Organization in Houston for many years. So, I love Al. He's the best. And so, we go back.

    [04:55] Maya: I mean, who doesn't love Al?

    [04:56] Caroline: I know, I know. He's just the most likable guy in the world.

    [05:00] Maya: Wow. Well, that's incredible. But yeah, you did exit quite a few companies. So, you went through that process of entrepreneurship as well. Can you tell me, with the different businesses that you founded, that you exited, you know, what have been the best parts and what have been the most challenging parts?

    [05:22] Caroline: Gosh, too numerous to mention. But you know, what comes to mind, the best part and the most challenging, certainly, in the first company, Identigene. So, I'm, you know, in my mid-20s, start the company, kind of flying by the seat of my pants, to be totally honest. And, you know, yes, we started with a business plan, and then, you know, everything changes right away. The field itself was growing. The O.J. trial happened. I know it sounds like a zillion years ago, and it was. But that sort of made, you know, DNA testing much more known to the general public. And so, we were really focused on paternity testing, which is a consumer product or service, right? And so, we were trying to, you know, get the word out that this service was available. And more people than you think needed that service. So, we sort of did some mass-advertising approaches with billboards and different things like that, that said, “1-800-DNA-TYPE, who's the father?” And so, it got a lot of attention.

    [06:17] Maya: I think I remember those.

    [06:20] Caroline: We did get a lot of attention, which was great. It was like free PR on top of paid advertising, which was a nice combination and made the money go further when you're spending it on marketing. But that challenge of everything growing really quickly but, you know, kind of this is the first time you've done any of it, and you know, in those first five years or so, I really was kind of flying solo and trying to sort of figure it out on my own. And this is where kind of the connection to Al Danto comes in, is I found out and joined the Entrepreneurs Organization (EO), which was back then YEO, the Young Entrepreneurs Organization. And that ended up being, really, a huge life-changing, helpful, you know, group to be in. And just having a peer group that you can talk to about, you know, the issues that you're going through, because then now you've got a peer group of people who've experienced different things before that you're going to go through. And they can share their experiences and help you, like, not feel so alone and not have to make every mistake on your own.

    And so, that was probably one of the best things, was learning that and figuring out, you know, don't try to fly solo or just use your team. You need, you know, a broader group and an experienced group of people that understand what you're going through.

    [07:44] Maya: Which is one of the huge benefits of Rice, you know, that network where... you know, entrepreneurs feel very lonely when you launch something. It's a very lonely journey. That it allows you to lean on others and to know that, you know what? You don't know. You don't know what's going to happen. You don't know if it's going to work or not. And to have that support mechanism built in is really just a huge benefit that I have found at Rice. And it seems like you have as well. And that's something that carries through that thread of that Rice network.

    [08:19] Caroline: Absolutely. And, you know, back when... you mentioned the year, 1992 is when I graduated, which was a long time ago. And Rice has, I mean... boy, what Rice has done since then? I mean, even back then, it was a fantastic school to go through, but what it has developed into, especially as an entrepreneurial powerhouse, is... you know, I'm so proud. You know, I've just, like, beamed with pride as my Rice degree continues to appreciate over time. And it really has become much more of a network of entrepreneurs. In fact, you know, I know quite a few of them in the Austin area where I live. And so, it is nice to be able to interact with those that are in the same sort of field, if you will.

    [09:03] Maya: Yes. And so, OrganiCare is in Austin. And I have to say, you know, hook 'em horns, I was a horn before I earned my owl wings. So, OrganiCare is based in Austin. So, tell me the story of how that developed.

    [09:18] Caroline: Yeah. So, OrganiCare, the genesis of it, you know, there are three founders. There's me, my partner, David Shockley, who's also in Austin and who is owner of a 30-year-old medical device company, and so had all the regulatory ability to make things and know, you know, the knowhow for all of that. And then we had an Italian founder, Franco Papa, who came with the technology that is the basis of most of our products. And so, this technology was developed out of a university over in Italy. And they're much more adopting of homeopathic products over there. And they're studied, and they're just more widely used.

    And so, what we learned with this base substrate, which is an oxygenated olive oil, that is highly antimicrobial, it would make a great first aid ointment. And so, it was being created and made in Italy as a prescription for like wound care, you know, diabetic ulcers, really bad bed sores, things like that. And so, the idea was to, you know, bring these three people together. I have the consumer products experience and would be the operator, the CEO. David would sort of leverage his medical device company and service chairman of the company. And Franco, of course, continued to do research and development for us in Italy, because he has a lot of relationships with the medical establishment over there. And so, we decided we wanted to bring a consumer product version of this technology to the U.S. And so, that's what we did.

    [10:50] Maya: Well, that's incredible. I know that olive oil, whenever, you know, your hands are really dry or anything like that, I used to put it on my hands, you know, and on the bottoms of your feet, I mean, it was a little slippery. But I'm sure that your products are a lot better than [crosstalk 00:10:13] olive oil.

    [11:05] Caroline: Well, it is. And so, yes, what happens in our manufacturing process when we combine it with the oxygen is the oxygen binds with the fatty acids and the oil, and it makes a natural peroxide and it turns into an ointment during the manufacturing process. So, it becomes more like a gel or an ointment that you would apply topically. In our first products case, which is the first product was Curoxen First Aid Ointment, you apply it to wounds and, you know, they heal very quickly. And no germs can develop because it's so antimicrobial.

    So, we ended up doing a lot of testing. And one of the things that differentiates the company across all its products is the sort of scientific testing that we do to validate the claims that we can make. And we can make pretty strong claims, especially for a natural product.

    [11:57] Maya: As opposed to like a Neosporin or something like that.

    [11:59] Caroline: Yes. I'll take your segue and go to, yeah, Neosporin is a great example. It's got three antibiotics in it. It's got petrochemicals. And 10% of people are allergic to Neosporin because of two antibiotics that are in it that are big allergens. So, you know, we're offering an alternative that is completely natural, not allergenic, and kills bacteria far, far better than the three antibiotics that are in Neosporin. We've done all the independent lab testing, and Curoxen kills, not only regular bacteria, but staph, E. coli, even MRSA, which is highly resistant to... you know, antibiotic-resistant bacteria. They can be pretty troublesome. People get hospitalized for that.

    [12:44] Maya: And it's fatal.

    [12:45] Caroline: Yes, yes. So, that was our first product, was Curoxen. And we made an oral care version of it to heal mouth sores. And we still make those products. But we really kind of shifted our focus when Franco and his team found out that this substrate works really well on yeast in women. So, when women get yeast infections, this clears it right up. So, we created a formulation in the U.S. for the U.S. market to fight yeast infections, and FemiClear was born. And back in 2019, we launched our first feminine health care product that was for yeast infections. And we've launched several more since then.

    [13:28] Maya: So, 2019, so right before COVID, right?

    [13:31] Caroline: Yes.

    [13:33] Maya: That was probably a great, you know, double-edged sword before COVID, and then COVID hit, so you don't really know... you know, you can only go up, right? Sales can only go up after going through something like COVID. Now, could you tell me, have you guys encountered any sort of supply chain issues, anything like that, with any of your products because of the pandemic?

    [13:58] Caroline: So, one of the things that was good luck and good planning is, in 2019, pre-pandemic, you know, our volumes were increasing. And at the time, Italy was still making all of our products for us over there. But we created a plant, got all the equipment, and we were getting our production line up and going in 2019 so that we could actually make all of our own products by 2020. And so, that ended up being a lifesaver. It's not that we don't have some supply issues sometimes on raw materials, but we then were in control of our own destiny, being able to control our own manufacturing.

    [14:36] Maya: Well, that's incredible. That was perfect timing, so to speak.

    [14:40] Caroline: Yeah, it was. It was. And it is really good. It is a unique characteristic of an early-stage company to be able to make, you know, your own products. Most companies like ours would've gone to a co-manufacturer. But, you know, you're really vulnerable, because you... especially with the supply chain problems, you're going to get deprioritized if you're not the biggest clients they have. And so, thankfully, we don't have to worry about that.

    [15:06] Maya: So, made in the USA?

    [15:09] Caroline: Made in the USA, made in Austin, Texas, yes.

    [15:11] Maya: Made in Austin, Texas, even better. It's a Texan. Made in Texas, right?

    [15:16] Caroline: That's right. That's right. That's right.

    [15:17] Maya: So, I just want to sort of turn to feminine health issues, you know, because this is the newest product in your line of products. And have you faced any challenges in de-stigmatizing feminine healthcare issues? You know, there is definitely a stigma with that. So, talk to me a bit about that.

    [15:35] Caroline: For sure. And especially, when you get into some of the new things that we are addressing with our products. So, yeast infection was one thing. You know, most women get a yeast infection at some point in their lives. Some women, unfortunately, get recurring yeast infections. They're very difficult to treat, you know. And nobody wants to talk about these things, right?

    [15:53] Maya: Nope.

    [15:53] Caroline: I mean, we deal with the things that nobody wants and nobody wants to talk about. So, it is difficult. We created a second product, an anti-itch product. Nobody wants to talk about vaginal itching.

    And then our third product, genital herpes. I can tell you, really, nobody wants to talk about that, because that is probably the most stigmatized condition that we treat. And it's really quite a manageable condition. It's not like it's a life-threatening, terrible disease or anything. But emotionally, it can be quite crippling. And you know, that's been probably the biggest thing that we've learned, is that, you know, for those consumers with herpes... first of all, one in five women has it. So, you're not alone if you have it. It's a very, very common condition. And more women than men get it, about twice as many women as men get it, or know that they get it, because just the symptoms show up more predominantly in women. And a lot of people can have it and not even know that they have it.

    So, it's a troubling one because it is stigmatized. And so, we are trying to do everything that we can to, you know, kind of take it out of the closet and make people feel okay. Nobody's going to jump up and down, you know, happy that they get it, but they shouldn't feel ashamed, for sure. And they shouldn't feel embarrassed. It's a common, common condition that can be really easily managed.

    But one of the things that, you know, is a feature of it is you get outbreaks. So, little blisters form exactly like a cold sore. In fact, the cold sore is a herpes virus condition as well. It just shows up on your lips instead of your genitals. And so, we're just wanting to talk about it.

    So, conversations like this are perfect for helping make it normalized, you know, and make women and men that deal with the condition feel less closeted about it. And hopefully, they can just know this is a normal health condition. Everybody's got something. If you have herpes or if you have a yeast infection, or a latest condition that we're treating is bacterial vaginosis, another condition that's considered an STI. But again, nobody wants to get these things. But when they do, you know, we want them to know that there's health and somewhere to go and a healthier, more effective alternative than what's been out there in the past.

    [18:12] Maya: Sure. And you are a female entrepreneur.

    [18:14] Caroline: Yes.

    [18:16] Maya: And I want to turn to that because the Hoover Institute out of Stanford, I was reading an article where women still earn 17% less than men. So, that's $83 for every $100 that a man earns. Tell me how... I mean, you started in 1993. So, you've seen the transitions and having more women enter the entrepreneurial realm, so to speak. So, what advice could you give female entrepreneurs that are just starting out about, you know, what you have learned, your lessons?

    [18:49] Caroline: Yeah. You know, first of all, join the club. Glad to have you. More, you know, power in numbers and all of that is true. The other thing I'll say, you know, kind of referencing what I said before, get a peer group. Find some other entrepreneurs, women or men, to surround yourself with, to share stories, to talk through problems. There are really a lot of different groups. You know, I happen to belong to EO. There are a lot of other groups that are entrepreneurial-focused groups. Yeah, there's a group called FemTech Focus that is, you know, focused on the feminine health area. So, I mean, whatever industry you're in, there may be groups that you can join or just entrepreneurial groups. But it is really important to have peers and people that you can talk to, to help you through it.

    And there's also a lot more developing — and I've joined some of them — groups or organizations that help women entrepreneurs, in particular. There's one in Austin called Beam. And I'm one of the mentors in that group. And I just think that these organizations, you know, focus on trying to help women get funding and know how to do their pitches and HR practices and different things like that. These support systems are burgeoning, and really there to be used. So, take advantage of them.

    [20:13] Maya: Absolutely. And what have you learned about leading a company with these female-centered products? Did you run into challenges because of it?

    [20:20] Caroline: So, we do run into challenges. There are things that have been so surprising. Like, you have your advertising and you try to put an ad on Facebook and they'll disallow it because it's got sensitive content. But, you know, you could put a man's ED product on, you know, and advertise it anywhere you want. So, I mean, it's very interesting.

    [20:42] Maya: Lopsided.

    [20:44] Caroline: Completely lopsided, yes, and unbalanced, all that stuff. And so, we do kind of wonder at it. There's been a lot of conversation about that in the women's health world. And so, you know, I think, hopefully, it’ll all normalize out as these things are... you know, a light is shined on these minor injustices, so to speak. But it is also interesting, and why the feminine health space is becoming so hot is because there has been so little attention given to women's health issues, particularly, like the ones that we deal with—you know, yeast infections, bacterial vaginosis, genital herpes. These are, again, not life-threatening conditions, but they're very, you know, uncomfortable, inconvenient. They mess up your day. They mess up your life when you've got, you know, an infection or an outbreak or something like that. And doctors in the past, when doctors were more male than female, weren't as concerned about these things. And so, now—

    [21:45] Maya: Well, because they didn't know what it felt like. There was no basis.

    [21:46] Caroline: That's right. That's right. And I don't think it would be... Yes, that's right. And, I mean, there's amazing statistics out there on how, you know, clinical studies didn't include women until the '70s.

    [21:59] Maya: Wow.

    [22:00] Caroline: All of these, all the kind of studies that were ever done were really male-focused. And so, now, we're hopefully getting more and more attention on women's health. And so, companies like ours that are trying to help women in that way, it feels good.

    [22:13] Maya: Absolutely. You've come a long way. We all have. And there's a long way to go. And it's a journey, right?

    [22:21] Caroline: That's right.

    [22:22] Maya: And it's more about the journey, not so much the destination, maybe.

    [22:24] Caroline: That's right. That's right. And I definitely love and feel the pay-it-forward calling. So, whenever I can help someone or talk to them about their business, first of all, it just energizes me. I love doing it. I could talk about new businesses, different businesses all day long. And I love that aspect of it at my stage in my career, especially.

    [22:47] Maya: So, what would be some of your advice for healthcare startups? I mean, we're here in Houston. There's quite a bit of healthcare startups, with the TMC and TMCx. So, what would be some of your advice for those that are about to launch some healthcare?

    [23:02] Caroline: Well, being in Houston — and I am a Houstonian, and, again, my father was in the medical center there for many, many years — there is so much breakthrough, great science, and technology that can be found. And I've lucked into, to be frank, the great technology that I've been able to leverage in the businesses that I've run. And so, you know, that is what really excites me, is to find something that's truly different, that truly, it actually matters, either in the medical field or to a consumer. My world is more consumer-oriented. So, different that isn't fundamentally better for a consumer, isn't necessarily great. But if it's different and really makes a step change in the way they live their lives or they handle their healthcare, that's exciting.

    And so, you know, for me, whether it was the DNA testing methodology that made it more robust and faster, or now, in my world today, treating and eliminating symptoms much, much faster without being exposed to antibiotics or antifungal drugs is just a hugely disruptive change in the way women can treat these conditions. And so, I would say, if you can find a technology that you think can make a real difference, not just like a tweak of a difference, but a real fundamental difference in the way a consumer handles their healthcare, that's something to really pay attention to.

    [24:33] Maya: That competitive advantage and value proposition needs to be tied up very well.

    [24:36] Caroline: Yeah, right.

    [24:40] Maya: Well, so, let's go back to becoming a serial entrepreneur. What are some lessons that you've learned with the MendelWorks and with UpSpring Baby and all of those? Let's go back and talk about those a little bit. So, the very first one, right. So, we talked about Identigene, and then you moved on to MendelWorks, which was the mouse genotyping technology. Could you tell me about that? Like, just that path, it seems like it was DNA-based, and then we went to mothers. Are you a mother?

    [25:12] Caroline: I am a mother. I have an 18-year-old son going off to college in the fall and a daughter who's 16. And yeah, so full teenhood at my house. It's exciting. And close to empty nesting, which is scary and fun for them and all that sort of stuff. But yes.

    [25:30] Maya: Was UpSpring Baby … did you develop that while you had little kiddos in the house?

    [25:35] Caroline: I did have little kids. I was not a founder. So, I was an investor in that company when it was kind of still in early stages, you know, and got really involved with the founders. And then, after about six weeks of talking to them, they asked me to be CEO. So, I took over as CEO after that round of funding, and ran it for about four years. And I'm happy to say we went from, you know, not profitable to profitable in a couple of years. So, one of the founders took back over when I left and grew it, and they sold it to Reckitt Benckiser a couple of years ago. That was a great path.

    [26:09] Maya: And so, how did you juggle? You were the mom of two kids, right? A wife, there was lots of responsibilities. And also, you know, starting these incredible businesses and exiting them and coming up with new ideas. And, you know, that's fascinating to be able to do that, considering that, you know, there are quite a few challenges that women face.

    [26:29] Caroline: For sure. And it's a great way you framed it up. And for sure, that was a difficult time because Identigene was in Houston and, you know, I was operating it. And if I had known Al's advice, Al Danto's advice, back then, I would've known I should've been thinking about the exit. But I hadn't been. I was just sort of going and having fun. And so, I ran Identigene for 14 years. But during that 14 years, I got married, had two kids, moved to Austin. I was commuting back and forth from Houston to Austin with two young kids. And it just became untenable. And so, that's when I started thinking about an exit, which I'll say was good luck because I started thinking about it and did it in 2007, right before the, you know, crash of 2008, and the recession that followed. So, I was happy to have a, you know, really good exit and sold it to a strategic company.

    And Identigene continues to actually be sold as a consumer product in CVS and Walgreens and all those CV Identigene paternity tests. So, it's nice to see, you know, your baby live on.

    I'll tell you, the big lesson learned there was, I had started MendelWorks as sort of, what's the next big thing we're going to do? But I started it as a separate company a year or two before I sold Identigene. And I moved MendelWorks to Austin. And what I realized is, going from running a company for 14 years and throwing yourself into something new without any downtime or transition was, for me, a mistake. And I've heard this from a lot of entrepreneurs, that, especially if you run something for that long, you need a break.

    And so, you know, I had started MendelWorks and we were getting some good traction and getting going. But I ended up realizing that was, you know, too quick of a transition. And I couldn't just keep going, I needed a break. And I actually sold MendelWorks to another company that was doing the same sort of work. And I took about eight months off, you know, not knowing how long it might be, to spend time with my kids. And so, I just sort of needed that, you know, break to exhale.

    And it was great. And what I learned was, number one, you know, that was the break that I needed. It was wonderful to spend that time with the kids. And I also realized I needed to work.

    [28:48] Maya: Right (laughs).

    [28:50] Caroline: And so, that's when I started investing. And I was, you know, in a good position after, you know, having sold Identigene, to look into a lot of different companies and see what I might be interested in. And I was looking for, not just an investment, but also, potentially, you know, some sort of role in the company. And that's where UpSpring came into play. And so, got to know the founders really well, great women, who were... they called themselves mompreneurs, you know, and came up with products sort of being moms themselves.

    And so, you know, joining them and doing that was, you know, a great way for me to get back into something that I didn't have to found, you know, and also, to get into the consumer products business. And I learned a lot from that experience.

    [29:40] Maya: So, beyond healthcare, what consumer products categories do you think are most in need of development and true innovation?

    [29:49] Caroline: Gosh, that's a great question. You know, I think it's probably anywhere where we just feel like the same products have been on the market for a really long time. One of the things that I heard a long time ago was that, if the number one seller is a brand and the number two seller is a private label version of that, that is a category in dire need of innovation. And so, you know, the categories that we've been in, that has been the case, so with Neosporin and private label Neosporin and MONISTAT and private label MONISTAT. These are categories where the same thing has been around for a long time. And that's why I think OTC healthcare is, you know, in a great place to be disrupted, because we just sort of had the same products for a long time on the market. So, you know, a number of years ago, food and beverage was, you know, Coke and Pepsi and Lay's. And now, you've got a proliferation of all manner of different snack, foods and drinks. And everything's getting healthier and better for you.

    [30:56] Maya: Now, you have Topo Chico as an option (laughs).

    [30:58] Caroline: That's right. That's right. And like, gosh, the water... who would've thought the water category, 23 years ago, would've been so big? But it's huge. So, I'm trying to think of what the next thing is. I'm so in my own space with healthcare. But there probably are other healthcare areas that I think certainly could use some disruption that, you know, do things that are on the market now or just not that... don't treat the condition very well or the ingredients in the products are, you know, known to be not that healthy.

    [31:30] Maya: Well, and that's also something that, in the last, you know, decade or so, I mean, it was parabens. I remember it so well where now everything is paraben-free because, you know, parabens were literally in everything. And you start looking at what the ingredients are. And, you know, that's definitely something that we've learned. It was really in the past decade, wasn't it?

    [31:51] Caroline: Yeah, I think that's true. I mean, now, you see so many products with, you know, icons for what's not included. You know, instead of what's in it, it's what's not in it. It seems to be what's highlighted. I guess, cleaning products, that's another area that we've had the same sort of thing. And people are much more aware of and nervous about chemicals. When people start families, they get really concerned about it because they don’t want the baby crawling around on the floor that might have, you know, some terrible chemicals on them. So, I think that's an area that's in the process of being disrupted as well.

    [32:26] Maya: And I think people have been sitting around for two years thinking about those things.

    [32:30] Caroline: Yes.

    [32:31] Maya: So, hopefully, there will be an explosion in the next year or so of new products, because I think that, you know, what COVID did do is given us a whole lot of time to sit and think about a whole lot of things and—

    [32:35] Caroline: That's right.

    [32:36] Maya: ... and reassess and prioritize what our values are and how we want to live in the future. And it was really a forced time-out.

    [32:53] Caroline: It was. And it is amazing to me just how well things worked even during the pandemic. I mean, I was amazed that, you know, we were a very much in-office kind of company. And everybody forced to be at home, other than our production team and our logistics team, they still had to make andship product. I was surprised at how well that worked. You know, so that legacy carries on.

    And to your point, everybody has re-evaluated. How do I want to live? Where do I want to live? You know, recruiting now is completely different than it used to be. Even though I think Austin is a great and very attractive city to recruit to, you can't demand those things anymore. For people that can work remotely, they want to live where they want to live. But it does broaden your pool of candidates.

    [33:41] Maya: So, what's on the horizon for you?

    [33:44] Caroline: I am really focused on bringing additional products in the vaginal healthcare space to market. And like I said, we are literally just launching our BV (bacterial vaginosis) product, which is the most common condition that women have. And then we have several, you know, ideas for future concepts coming out in the next few years. So, we're just looking forward to, you know, continuing to develop things so that, whenever you think about vaginal health, if you think about it, you know where to go. And there's a natural, effective, healthier solution, you know, that's accessible without a prescription. Because a lot of the conditions, like herpes and BV, those are really only treatable by prescription. And they don't treat the symptoms very well. They may help you not have as many infections, or they may help you not have as many outbreaks, but they don't really treat the discomfort that comes along with those.

    [34:40] Maya: Well, with your incredible background, would you ever consider coming and teaching at Rice? Because I think you would be great.

    [34:48] Caroline: I love Rice so much. In fact, the last time I was in Houston, I went through the campus. It's just so beautiful. And I would love to do that. And in fact, you know, someday, if I'm not doing this company, like I mentioned, I love the part of kind of my career path that's moving into feeling, you know, the need to give back and be helpful and see what new young entrepreneurs might want to do and how I can be of help. And that sounds right in line with it. So, I would love to do that.

    [35:18] Maya: Well, we would love to have you, I'm just telling you. Like, I'll go audit your class and sit in there with you, because it'd be fascinating. Is there anything else that you'd like to add that I haven't asked?

    [35:30] Caroline: No. Gosh, I think you've been really great and thorough. And, you know, I am so passionate about women's health and like wanting to... the whole issue of, let's keep talking about it so that these things become normalized. The emotional toll it takes on women and how much shame and hurt they carry over things that, really, are so common and so, you know, not that big a deal. But I appreciate the opportunity to talk about it. And hopefully, at least a few people, you know, who may have felt worse or more alone don't after this.

    [36:10] Maya: Well, I mean, that's what it's all about, is to normalize and bring to the table that conversation. Those uncomfortable conversations shouldn't be so uncomfortable, you know.

    [36:18] Caroline: That's right. That's right.

    [36:19] Maya: I mean I've got two daughters. And I want to be able to discuss these things with them in a very open sort of way, so that it's not shameful or degrading or humiliating or any of those things. So, just wanted to thank you for bringing that here today for Owl Have You Know. It's been a pleasure to talk with you.

    [36:39] Caroline: Thank you so much, Maya. I really appreciate it.

    [36:43] Maya: Thanks for listening. This has been Owl Have You Know, a production of Rice Business. You can find more information about our guests, hosts and announcements on our website: business.rice.edu. Please subscribe and leave a rating wherever you find your favorite podcasts. We’d love to hear what you think. 

    The hosts of Owl Have You Know are myself, Maya Pomroy, and Scott Gale. 

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