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There’s a Reason a Killer Money-Saving App Still Doesn’t Exist

Faculty Research
Finance
In the Media
Information Technology
Marketing
In The Media

“Someone is going to become really, really rich if they can figure out how to get unmotivated people interested in really thinking about money,” said Utpal Dholakia, marketing professor at Rice Business who has studied people’s relationships to money. 

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Rice honors veterans

Student & Alumni Mentions
School Updates

Not even inclement weather could stop faculty, staff and students from meeting at Rice Memorial Chapel Nov. 10 to honor members of the university community who have served in the military. The gathering marked Rice’s 20th anniversary for the annual Veterans Day Ceremony, and it featured performances, guest speakers and recognition for service.

Sam Byrd

Not even inclement weather could stop faculty, staff and students from meeting at Rice Memorial Chapel Nov. 10 to honor members of the university community who have served in the military. The gathering marked Rice’s 20th anniversary for the annual Veterans Day Ceremony, and it featured performances, guest speakers and recognition for service.

Mini MOB kicked off the commemoration with the fanfare “Tribute to the Armed Forces,” arranged by former MOB director Ken Dye to feature the armed forces’ official theme songs. Veterans Day planning committee member Lauren Casady, safety specialist for environmental health safety and lab operations and an Army veteran, led the ceremony by underscoring the respect Rice holds for veteran Owls.

“I’d like to acknowledge and thank Rice University for hiring veterans like myself and many of you in the audience today,” Casady said. “The positions held by veterans include the skilled trades, managers, lectures, facilities and postdocs, among others. Rice currently employs more than 135 veterans, and we continue recruiting to bring more veterans to our university.”

Casady also pointed out the POW-MIA Missing Man Table in the room, which is an empty table set for one and reserved to honor the missing service members, before introducing Stephanie Chee, a graduate student in the Shepherd School of Music, to perform the national anthem.

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(Photos by Brandon Martin)

David Van Kleeck, professor in the practice from the Rice Center for Engineering Leadership and an Army veteran, led off the group of feature speakers.

“As a military child, serving soldier and service parent, I’ve seen the sacrifices through multiple lenses,” Van Kleeck said. “The veterans honored today come from all walks, but they share common fundamental qualities. They possess pride in their country, determination, selflessness, dedication of duty and integrity … all the qualities needed to serve a cause larger than oneself.”

Eduardo de la Torre, an MBA student at the Jones Graduate School of Business and an Army veteran, described how the events of 9/11 inspired him to join the military and how his experiences — some harrowing and upsetting — deepened his thankfulness to others who have served.

“On Veterans Day, we want to appreciate what veterans have done for us,” de la Torre said. “But we often don’t hear the stories of what their pain is, what it is that is holding them and what things they are carrying with them the rest of their lives. I share this so that I hope you can think about what veterans are carrying with them, and it adds meaning [when you say,] ‘Thank you for your service.’”

Naval ROTC midshipman Thara Venkateswaran ’25 shared her experience as a first generation Indian-American and her gratitude for military members.

“As I grew up, [my parents] instilled in me the gratefulness to be born and brought up in the United States,” Venkateswaran said. “This country gave them opportunities to achieve amazing things, to earn, to build and to grow. So being born here is something that I am extremely grateful for. I learned that I owe my gratitude to veterans because they made this country what it is by relentlessly defending the Constitution. Veterans are the backbone of this country, whether serving in the military or in the private sector.”

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To wrap up, ROTC members presented this year’s honoree, Roger Rodriguez Jr., with a commemorative flag. The Air Force veteran is a retiree from Facilities and Capital Planning, and he is one of the people responsible for starting the campuswide Veterans Day Ceremony two decades ago.

Rodriguez offered a short recount of his memories of service, adding in a joke. “I like to tease the vets and tell them I jumped off an aircraft without a parachute,” he said. “They look at me like I’m crazy. Of course, I don’t tell them the plane was parked at the time. I tell them they really don’t need a parachute to jump out at 15,000 feet if they want to do it only once.”

The ceremony concluded with Chee’s performance of “America the Beautiful,” followed by a reception.

To learn more about the services offered to service members and veterans at Rice, visit military.rice.edu.

 

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Here’s How Social Pressures Shape Online Product Evaluations

Product reviewers need peers and audiences to see them as credible. But new research indicates that pursuing credibility may compromise the objectivity of their evaluations.
Organizational Behavior
Faculty Research
Organizational Behavior
Organizational Behavior
Organizational Behavior

Product reviewers face a conundrum: They need peers and audiences to see them as credible. However, pursuing credibility may compromise the objectivity of their evaluations.

Based on research by Minjae Kim (Rice Business) and Daniel DellaPosta (Penn State)

Key findings:

  • Evaluators strike a balance between agreeing with and deviating from the opinionated masses.
  • Several key factors appear to contribute to evaluators’ decision to stand out.
  • Companies and consumers should know that ratings can be skewed by a product reviewer's pursuit to appear “legitimate yet skillful.”

 

Theoretically, product evaluations should be impartial and unbiased. However, this assumption overlooks a crucial truth about product evaluators: They are human beings who are concerned about maintaining credibility with their audience, especially their fellow evaluators. 
And because product reviewers must care about being perceived as legitimate and skillful, certain social pressures are at play that can influence their reviews.

Research by Minjae Kim (Rice Business) and Daniel DellaPosta (Penn State) takes up the question of how product evaluators navigate these social pressures. They find that in some cases, evaluators uphold majority opinion to appear legitimate and authoritative. In other contexts, they offer a contrasting viewpoint so that they seem more refined and sophisticated. 

Pretend a movie critic gives an uplifting review of a widely overlooked film. By departing from the aesthetic judgments of cinema aficionados, the reviewer risks losing credibility. The audience of fellow film buffs might think "Not only does this reviewer fail to understand the film; they fail to understand film and film-making, broadly."

On the other hand, depending on context, an audience might perceive dissenting evaluators as uniquely perceptive.

What makes the difference between these conflicting perceptions? 

Partly, the difference lies in how niche or mainstream the product is. With large-audience products, Kim and DellaPosta hypothesize, evaluators are more willing to contradict widespread opinion. (If a product does not have a large audience, a contradicting viewpoint won't make much of an impact.)

The perceived classiness of the product can also affect the evaluator’s approach . It’s easier to dissent from majority opinion on products deemed “lowbrow” than those deemed “highbrow.” Kim and DellaPosta suggest it’s more of a risk to downgrade a “highbrow” product that seems to require more sophisticated taste (e.g., classical music) and easier to downgrade a highly rated yet “lowbrow” product that seems easier to appreciate (e.g., a blockbuster movie).        

Thus, the “safe spot” for disagreeing with established opinion is when a product has already been thoroughly and highly reviewed yet appears easier to understand. In that context, evaluators might sense an opportunity to stand out, rather than try to fit in. But disagreeing with something just for the sake of disagreeing can make people think you’re not fair or reasonable. To avoid that perception, it might be better to align your review with majority opinion. 

To test their hypotheses, Kim and DellaPosta used data from beer enthusiast site BeerAdvocate.com, an online platform where amateur evaluators review beers while also engaging with other users. Online reviewers publicly rate and describe their impressions of a variety of beers, from craft to mainstream.

Their data set includes 1.66 million user-submitted reviews of American-produced beers, including 82,077 unique beers, 4,302 brewers, 47,561 reviewers and 103 unique styles of beer. The reviews spanned from December 2000 to September 2015. 

When the researchers compared scores given to the same beer over time, they confirmed their hypothesis about the conditions under which evaluators contradict the majority opinion. On average, reviewers were more inclined to contradict the majority opinions for a beer that had been highly rated and widely reviewed. When evaluators considered a particular brew to be “lowbrow,” downgrading occurred to an even greater extent.

Kim and DellaPosta’s research has implications for producers and consumers, both. Everyone should be aware of the social dynamics involved in product evaluation. The research suggests that reviews and ratings are as much about elevating the people who make them as they are about product quality.

The benefit of making evaluators identifiable and non-anonymous is that it holds people accountable for what they say — a seemingly positive thing. But Kim and DellaPosta reveal a potential downside: Knowing who evaluators are, Kim says, “might warp the ratings in ways that depart from true objective quality.”

 

Kim and DellaPosta (2022). “The Fickle Crowd: Reinforcement and Contradiction of Quality Evaluations in Cultural Markets.” Organization Science.


 

Former Assistant Professor of Management – Organizational Behavior

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2 Houston universities rack up rankings among top schools for entrepreneurship

Centers & Labs
Entrepreneurship
In the Media
MBA
Programs
Rankings
In The Media

For a remarkable fifth consecutive year, Rice’s Jones Graduate School of Business has been ranked the No. 1 graduate entrepreneurship program by The Princeton Review, a provider of education services, and Entrepreneur magazine.

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You Get Out What You Put In feat. Jan Goetgeluk ’10 and Jesús Patiño ’10

Flight Path
Flight Path
Energy
Entrepreneurship
Finance and Investing

The Rice Energy Finance Summit (REFS) founders, Jan Goetgeluk ’10 and Jesús Patiño ’10, join host Scott Gale ’19 to discuss how they first met at Rice Business’ international student orientation many years ago, the experience of launching REFS, how Hurricane Ike played a role in their friendship, and the importance of swinging big.

REFS founders podcast episode

Owl Have You Know


The Rice Energy Finance Summit (REFS) founders, Jan Goetgeluk ’10 and Jesús Patiño ’10, join host Scott Gale ’19 to discuss how they first met at Rice Business’ international student orientation many years ago, the experience of launching REFS, how Hurricane Ike played a role in their friendship, and the importance of swinging big.

Jan is the founder and CEO of Virtuix and the developer of the Virtuix Omni, the first virtual reality interface to move freely and naturally in video games and virtual worlds. Jesús is a strategy and business development consultant at AerMill Solutions.

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Episode Transcript

  • [00:00]Kevin: Welcome to Owl Have You Know, a podcast from Rice Business. This episode is part of our Flight Path Series, where guests share their career journeys and stories of the Rice connections that got them where they are.

    [00:15]Scott: On today's episode of Owl Have You Know, I'm here with Jan Goetgeluk and Jesus Patiño, Full-Time MBA students graduating in 2010. This is an exciting episode. We've got two guests on. You guys are, in some ways, catching up here for the first time in a, in a bit. We're going to talk about your story. We're going to talk about Rice Energy Finance Summit, which you guys founded, and a whole bunch of other things, I'm sure. So, welcome to the show, guys.

    [00:42]Jesus: Thank you.

    [00:43]Jan: Thanks for having us.

    [00:44]Scott: So, I want to just kind of chronologically, one of the things I'd just love to unpack is, you guys both grew up outside of the United States. Jan, you in Belgium. Jesus, you in Mexico. And I want to just ask how did Rice eventually get on your radar? What drew you to Rice? Jan, you want to go first?

    [01:04]Jan: Yeah. Yeah. I came to Houston for my first job out of college. I did my master's degree, undergrad and master's in Belgium, mechanical engineering. Was sent to Houston for a project and fell in love with Houston, with the U.S., and decided to stay.

    So, when my company wanted me to go back to Belgium after my project, I told them, you know what, I'm going to, I'm going to stay here. So, I quit my job and then I went to business school. And I was in Houston already, and Rice was just such a great school and such a good fit. And that's where I ended up going.

    [01:38]Jesus: So, for me, after college, I worked for M-I SWACO, now Schlumberger, for years offshore. And part of the, when you start the program, you go into what they call the Mud School. I was a drilling fluids engineer, so I came to Mud School, spent nine weeks in Houston. And I had kind of the bug for a few years. I started working. And six years later, when it came time to apply to business schools, I applied to a bunch of, you know, whatever the top five schools and Rice because of its connection to the oil and gas and the energy industry. And it turned out to be a great decision, so.

    [02:11]Scott: Love that. So, Jesus, you know, you, you've got a technical background. What sort of drew you to that initial line of work?

    [02:18]Jesus: So, with an engineering degree, I mean, I started working overseas. I initially wanted to go into the food industry, but my family, my dad worked in oil and gas. My grandfather worked in oil and gas. They were both geologists. It was just natural to find a good job in oil and gas back in Mexico. And I started, I got a job offer to start going offshore and started doing that. Pay was good. Job was exciting, interesting projects, and we took it from there. I mean, I was, spent some, about six years going offshore. The last couple of years were in West Africa, so I was doing assignments and doing the rotational engineering job where you go and spend four weeks on and four weeks off.

    While I was doing that, I was, it's a story that I, I've told a few people. It's we were in the rain one night. It was like a Sunday. It was actually Monday, local time in Ghana, 2:00 AM in the morning, right? And we had to decide whether or not to pull out of the, I mean, to pull the down tool out of the well, which was going to take two days and probably 4 million dollars’ worth of rake time, right? And we were waiting on a call from Dallas, someone, you know, make the decision on whether or not to continue drilling and go try to find next contact or pull out of the hole, right? And it was kind of, okay. Today is Monday, 2:00 AM in the morning. Someone is crunching numbers back in Dallas to make a decision. It wasn't happening with us and the rest, you know, couple of months of our lives. I rather being that, doing that job rather than being here.

    So, while it was very exciting to be, you know, looking at, I mean, getting things done in the field, I thought that the decision process required different type of skillset and was time to go to school to get it. So, that's kind of what brought me to business school, and Rice was definitely the right place to.

    [04:08]Scott: Jan, you've also got an engineering background, mechanical engineer, I understand, spent some time in petrochemical logistics and other things. Can you talk a little bit about your career leading up to your experience at Rice and what led you to start down that path? And then, we'll talk a bit about what you spend your time doing today, but would just love to kind of understand. I'm just trying to paint a picture of, you're in Belgium, you've done this degree, and now you're kind of starting this career. What got you sort of pointed down that path initially?

    [04:36]Jan: Yeah, my career before Rice was, in one word, short. It was very short. I did an engineering degree in Belgium because it's never intended to be technical or have a technical career. I always wanted to have a business career, but an engineering degree, at least in Belgium, provides the broadest range of possible career opportunities. I also wanted to leave Belgium and go abroad. And again, having an engineering degree, especially mechanical engineering, provided a lot of opportunities to get a job abroad. And so, you know, that's why I decided to get my engineering degree, started working for this petrochemical logistics company in Belgium.

    Again, for the main reason, because they promised they would send me to the U.S. for a project. That's why I joined that company in the first place. And then they sent me to the U.S. for a project and then wow, I loved it so much. And I quit that job to stay. That was just a seven-month period, if you will.

    So, really had barely one year of work experience when I joined the Rice program. I was one of the youngest guys in the class. I think I was, yeah, 24, I guess, when I, 23 or 24 when I started. I did a five-year master program in school. So, I was one of the youngest guys starting Rice.

    [05:54]Scott: I've been to Belgium before. Love the country. What are some of that initial moment that you guys, kind of, met, like, what, were you guys in that class together, work on a project together? Like, how did you guys sort of connect? Would love to just sort of carry that into the discussion on the whole premise for the Rice Energy Finance Summit and what led to not only the concept but sort of executing that for the first time.

    [06:17]Jan: Yeah. When did we meet, Jesus? It must have been day one-

    [06:19]Jesus: Oh, yeah.

    [06:20]Jan: … I think, one of the first events-

    [06:20]Jesus: Yeah.

    [06:21]Jan: … probably. I think they even had an event just for the international students, I think, before we started-

    [06:25]Jesus: We had an immersion week, right?

    [06:26]Jan: … if I remember correctly. Yeah. So, even before the year officially started, I think we had an international… do you remember that? I think we went to the Rice football stadium.

    [06:33]Jesus: With a bunch of internationals in the first game. It was, yeah, the very first week. That's right.

    [06:39]Jan: Just for the international students. Yeah. So, I think we met very early on, yeah.

    [06:43]Jesus: Very early. And then, I don't remember, we were in the same section also, right? So, we took-

    [06:48]Jan: Yes, right.

    [06:49]Jesus: … probably most of the core classes essentially together, right? So yeah, with, I mean, we were, we were essentially in the same classes.

    [06:58]Scott: So, spending a bunch of time together, working on different things. I mean, I, I'm just trying to figure out, like, sitting at Valhalla, like having a drink and like, hey, we should do this. What was kind of the spark of what is turned into rest?

    [07:08]Jesus: That happened definitely further in the year, right?

    [07:10]Jan: Yeah. Maybe a fun fact too, Jesus, you probably remember this. But 2008, when we started the program, is when Hurricane Ike hit Houston and shut down the school. And I was staying in the Rice graduate apartments, which were hit pretty hard. Those were shut out, shut down for two weeks, and actually stayed with Jesus and his wife and Camila, his one-year-old daughter, for a few days. Because, of course, at Rice, I didn't have power or water or… remember that, Jesus? Yeah, Hurricane Ike, Jesus was kind enough to let me stay with him. So, we were, we were friends very early on.

    [07:45]Jesus: Yeah, there was always, I guess, a sense of the international student community. There was a different, we're all kind of in the same ground. Although I must say that one thing that always… so Jan, he was, he seemed to be farther ahead in the plan for the program and what to do and when to… I was not nearly, you know, at the same level when we came to, you know, readiness for the investment banking interviews and all that stuff that comes very early, right, late in the first semester. So, and obviously, I mean, I was, you know, married with a one-year-old little girl in the house. He was kind of a slightly, I think, I think that gave everyone a sense of that I had more stability.

    [08:25]Jan: Oh, sure.

    [08:26]Jesus: But that was not necessarily the case, but.

    [08:28]Jan: Yeah. You were a phase ahead of most of us in life. I was a 24-year-old single guy. Yeah, different stage in life. And then for REFS, I think what happened was, so I was elected to be the Rice Finance Club president in the second year. And then Jesus was elected Rice Energy Club president. And I was thinking about what I wanted to accomplish as Rice Finance Club president.

    And one of the items on that list was, you know, what, how about a student-run conference? And I think even maybe the dean at that point was really interested in seeing that happen. Started talking to Jesus, why don't we do a joint finance club, energy club and something around finance and energy. And that's how we started talking about it and how it came to be.

    [09:19]Jesus: And I remember that the year, the year before, so in our first year. Kian and the guys-

    [09:26]Jan: Yeah.

    [09:26]Jesus: … they tried, they did a energy education for this event. We had Janet Clark as the main speaker. She was, at the time, the CFO of Marathon Oil, but that also got pushed-

    [09:37]Jan: Right.

    [09:37]Jesus: … because of the storm. And so, that event didn't happen. It was kind of something that, it was not as ambitious as REFS ended up being, but it was, kind of a, an initial push to make something slightly bigger happen, right around energy education and finance, and…

    [09:52]Jan: Yeah, that's correct. I sat down with Kian Granmayeh, who was the Rice Finance Club president of the year before, and brainstormed with him about what are all the things that we could organize. And he mentioned also the idea of a conference, which he tried, but then didn't really work out.

    And then one other thing on the list was a first visit to Warren Buffet, which we organized as well. That was the first time we did that. And there were a few other things. But yeah, student-run conference was on that list. And so, I'm a doer, so, you know, just wanted to make it happen. Yeah.

    [10:25]Jesus: And I remember it being at the student come sitting and having a chat with Jan and this whole thing of how big should we think. And it was very adamant about thinking big. And just why not try to be, you know, whoever, right? And that's when Jan came up with the name, the summit name.

    [10:45]Jan: Yeah.

    [10:45]Jesus: That initially, I thought it was, I mean, I wouldn't have come up with that, but I think it worked out really, really, really well as a name and as a brand. And then we went with Dean Glick to make the pitch, and say, okay, this is what we want to do.

    [11:00]Scott: A lot that has to come together to pull something like that off.

    [11:05]Jan: We got some big speakers. I mean, that was the key thing. And I was, I'm, I was very impressed as a Rice MBA student. You really get incredible access to leaders in the business society, in the business community. And so, we had top-notch speakers that first year. We had some CEOs of top energy companies. It came together really, really nicely.

    [11:28]Jesus: Every time I speak with a student nowadays, I always tell them that there's only two years in their lives where they are going to be able to start an email saying, I am a Rice MBA student that wants to speak with you. And that line is powerful because it really resonates with people and you get their attention. And that's a door opener that you shouldn't let pass, right?

    You should take full advantage of it because it really allows you to connect with people that otherwise they won't listen to you, right?

    [11:59]Jan: That's right. Yeah.

    [12:00]Scott: You guys are touching on a few factors that I think tell the story well. That, one, an experience at Rice Business is sort of opportunity to create something from nothing that might, you know, have an impact. And as students and active alumni, you've seen, you know, different programs kind of come and go. Different initiatives come and go, but there's sort of this freedom to create in an effort to have a positive impact.

    What do you think that, sort of, the staying power of REFS? You know, it has become over the years, one of the, you know, the largest student-led programs at Rice Business. Where do you think some of that longevity came from, and anything that kind of sticks out in the experience?

    [12:41]Jan: Well, I think you have to be a bit lucky with who takes the helm. Because obviously, we can only organize it one year. I think the inaugural edition, I thought was terrific, the speakers and the attendance. The following year, we handed it off to the next group of students. They did it all right. You know, it still happened.

    And then the third year was… Brian did. And actually, another fun fact. My wife, who's now my wife, was the co-chair of the third REFS edition in 2012, together with Brian. And they did also a great job. And so, once you have a few good editions under your belt, that's where it kept rolling.

    But I think to your point, I think it's just, it was just a right fit for Rice, Rice Energy Finance Summit. It seems like it did fill a hole in Houston and especially for the Rice community. And so, it made sense to have it. And I think it's just a useful program that got enough interest from the community to grow. And now, it's so great to see that even now, I think 12 years later, it's still going strong. So, it's just fantastic.

    [13:49]Jesus: I remember the first interview that I had with the school was with Sean Ferguson, who was the associate dean of degree programs, I believe, at the time. It was in Mexico City actually, in one of these career fairs, MBA fairs in Mexico City.

    I had lunch with Sean, and he was telling me part of the pitch that he was making for the Rice MBA was that it's a place where you can come and do things. Yeah. That this is small enough, right, where you can actually make an impact. Which sounds a little bit as a cliche, but it was very true. It turned out to be very real. And I think still is.

    I mean, you still see, fairly, newer programs, right? Like the Women Leadership Conference. And it's a place that has, you know, enough resources to allow you to think big, right? But still, it's not enough where you can, you're going to have to make it happen and that's something that I think, I think's part of the, of the reasons why it was a successful program, right?

    [14:47]Jan: Yeah, I spoke to a group of Rice students last Friday, and I said the same thing. My time at Rice was the best two years of my life. But you get out what you put in, and I put in a lot. And it gave me so much, you know. I really had such an incredible time. But you get out what you put in.

    And for any existing students today or current students, try to do stuff, build things, be engaged, be involved, and it's such an incredible, rich experience being at Rice, in the business school. It's a unique time in your life. And yeah. For me, it's still, today, the best time of my life. Yeah.

    [15:24]Jesus: And that goes definitely to the program and also for the alumni life, right? Once you're an alum, always something interesting going on, right? And whether, I mean, and being outside Houston is harder to remain involved, but attending the events-

    [15:37]Jan: It is, yeah.

    [15:37]Jesus: … that are outside Houston and just being, trying to be part of it. I think there's a, you always get more than what you put in, but you need to put it in.

    [15:46]Jan: Yeah. Yeah, it's a good point because being in Austin, I live in Austin. It's definitely harder because, of course, I was extremely engaged with Rice in Houston. And then, after my time, I went back to the school all the time for events and such a wonderful community. And then being away from Houston does make it harder, unfortunately.

    [16:07]Scott: I appreciate you guys sharing that. I think it's such an important feature for, sort of, current students, even alumni, prospective students, that Rice truly is a place to learn, experiment, build relationships. And you kind of just never know what might have legs and become sort of, like, integrated into the fabric of what Rice Business delivers and the countless impact that the summit has had over the years, and cool opportunities. I've had an opportunity to speak at REFS in the past. And so, I've had a chance to stay connected. And so, it's really great to see.

    I'd, I do want to ask sort of, are there any sort of learnings from that experience, in building that, whether individually or together, that you sort of reflect on or sort of help as you've kind of gone out into your current expression of your career, which I want to sort of jump into as well?

    [16:58]Jan: Maybe that there's nothing you can't do. I mean, you want to organize a conference and make it a big success? You can. It's just a matter of doing it. A lot of people have a lot of ideas in life. And always say ideas are like buses. There's another one every five minutes. You just have to do it, and you have to execute and make it happen.

    And that experience, Jesus did a tremendous job building this conference. And together, it just gave us a lot of confidence, I think, that yeah, wow, you know. There's really nothing you can't do. And it is true. Having that the Rice, hey, I'm a Rice MBA student, being able to put it in an email, actually opens up a lot of doors. Which to Jesus's point, after you graduate from Rice, was that you can't do that anymore. But yeah, just, that level of confidence in what you can accomplish and reaching out to top head honchos and captains of industry. And guess what? They respond to you, and they're interested. And so, it was a remarkable experience.

    [18:03]Jesus: Yeah. And yeah, one thing that I don't think, Jan, we were not thinking about, you know, any kind of we just wanted to make something, something big and because we didn't see any reason why the school, I mean, shouldn't have a big event in finance energy, right? I mean, we had everything in place, you know. A terrific venue, school with a lot of prestige, you had all the, you know, the corporate offices of all the top energy companies and investment banks and so on and so forth. So, there was no reason why it all was needed. It was a ton of work, a few people, right, to make it happen. And that's what it is. I mean, there was, there was nothing special other than getting it done, right?

    [18:49]Scott: Was it ever in doubt? I mean, was it ever in doubt that you were going to get that first one up and off the ground? You mentioned sort of funding or other things. Was it, was there sort of a moment, or was it just kind of, like, as you're marching forward, it became clear that it was going to be able to be executed?

    [19:08]Jan: I don't think there was ever in doubt, no. We were marching ahead and making it happen.

    [19:13]Jesus: And Jan was able to secure a couple of speakers very early on. Yeah, before I even noticed, he had already-

    [19:18]Jan: Yeah, yeah.

    [19:18]Jesus: … sent a few emails and had gotten responses. And we're like, okay, well, that's, it looks like it's happening, so.

    [19:24]Jan: We're up and running. Yeah, yeah, yeah. Yeah. And also, thanks to the school, I mean, a lot of these early speakers on, they're also involved with the school.

    [19:31]Jesus: Council of Overseers –

    [19:32]Jan: Some of the… yep. Yes, yep, yep. Council of Overseers. And of course, the dean was on board, and the whole school was on board. So, when we saw that we would get some big speakers, then we knew it was going to be a success. When you get together big speakers in a room, you know you'll attract attendees. And we didn't charge all that much, frankly. I think now, Jesus, it's a lot more expensive to attend, I think, REFS. In our year…

    [19:56]Jesus: We had a few conversations-

    [19:57]Jan: Yeah.

    [19:58]Jesus: … about what is the right price tag for this.

    [19:59]Jan: Yeah.

    [20:00]Jesus: It was kind of a, yeah, it was, it was not nearly as nice. We didn't have the fancy luncheon or the it was essentially, you know-

    [20:07]Jan: Yeah.

    [20:07]Jesus: … lunch boxes and, uh… it was a lot more modest, but it happened.

    [20:12]Jan: Yep. Yeah, the entrance fee was modest. And then, so we knew if we had the speakers, we could bring together full attendance and make it a success. Yeah.

    [20:22]Jesus: I do, I do remember though that, I mean, we were concerned at some point with people signing at signups, right? Because sure whether or not-

    [20:29]Jan: Yeah. Will people show up right?

    [20:30]Jesus: … [crosstalk 20:31] all that.

    [20:32]Jan: Yeah.

    [20:32]Jesus: But that was part of the, that comes with it.

    [20:34]Jan: We really pushed everybody to advertise it, promote it. Lots of emails were sent out, just to make sure people would sign up. And they did. And they did. Yeah.

    [20:45]Scott: Fantastic. Well, appreciate what you guys have built. I think it's, it doesn't have an end in sight. So, it's really exciting. Think it's going to be a plank in the foundation of Rice Business for years to come. I'd love to sort of just dig into a little bit, your experience sort of post-graduation.

    So, you've both gone on to do different careers. And so, Jesus, I wanted to ask, you know, we were talking a bit about your offshore oil and gas experience after graduation. What happened next, if you will, sort of in the story? Like, where did you go in your career and what were some of the decision points along the way?

    [21:19]Jesus: So, after graduation, I, as part of the whole REFS and energy club and involvement with the school, I got opportunity to meet Jay Collins, who at the time was the CEO of Oceaneering International. I kind of developed a little bit of a connection there. And they ended up opening a business analyst position at Oceaneering, and they invited me to join there.

    It was, I ended up interviewing with him and Kevin McEvoy, who was the CEO also at the time. Little bit of an odd thing for a business analyst position, but it was also a testament of the Rice, I guess, prestige. So, I had, I had an interview and joined the company as a business analyst. This was right after graduation. Actually, it didn't happen as part of the graduation. I did my internship with M-I SWACO, who was a company that I was working for before school. They actually made me an offer, but it was, it was, the offer from Oceaneering was significantly better in many aspects.

    And with Oceaneering, I spent 11 years. I mean, covering different roles, doing, had a marketing job with the company. Then they had a, I did M&A for a few years. The company spent a few years, actually very active in the acquisition side. So, got to do that, the corporate development role for about three years.

    Then jumped in a, the head commercial job with our, with the offshore intervention business of the company. All, you know, Oceaneering is a subsidy company. It have been [inaudible 22:51] experience. Never did a technical job with Oceaneering. It was all either, you know, commercial, finance, or corporate development.

    And the last role that I had with Oceaneering was a, it started a business for a maritime intelligence initiative. After an acquisition, we did, the business was trying to take a different angle and start developing intelligent solutions for maritime operators outside on gas. And I got to run a team of data scientists to develop this platform to tell analytics. That business didn't take off on the way we expected.

    And last year, I left Oceaneering and started working for, with a former colleague from Oceaneering, in family business he's got in here in Houston, in Pearland. We manufacture sand blasting equipment, so I'm no longer in oil and gas. It's a manufacturing operation. It's a very nice operation, very well-run business, that is looking at doing an international expansion, significant international expansion over the next few years. So, I came in to help setting up that strategy and executing the strategy for, to help the company get into the next phase of growth. And I've been here working with them, and it's really exciting. It's fun. I'm traveling more than I was and it's refreshing. A totally different animal from corporate development, from a corporate job, but it's super fun.

    [24:15]Scott: That's fantastic. Jesus, you've managed to kind of stay close to Rice post-graduation as well. We touched on briefly – you've stayed connected with alumni organizations. Can you share a bit about your experience there and what motivated you to participate in the ways that you have?

    [24:31]Jesus: Rice is definitely a big part of, you know, of our family. As Jan said, it's probably two of the best years of our lives were spent at the program. And when we graduated, just wanted to stay involved. So, I, after, I mean, I was very active, you know, coming to events, attending to events. I, we bought a house fairly close to Rice, the Heights area, so…to campus, so, it's a short drive. And part of the decision of staying there was to be close to Rice, quite honestly. Undeclared reason, right? Anyway.

    [25:04]Scott: Right.

    [25:05]Jesus: So, we are close. A couple years after graduation, I was invited to join the alumni association board and started working with the board. And I mean, it's a three-year commitment that is typically extended to three more years, right? So, it ends up being a six-year commitment.

    And the last year, I had, I had the opportunity to serve as president of the alumni association. So, it was a, it's a good time just to be, you know, around. The thing that I also say a lot is that I have seen the value of my degree going up over time. I mean, my equity in the school is, I mean, if the rankings are an indication, right? It's clearly come up.

    I don't know if I would be eligible for admission today. I'll say that much. But yeah. So, I remain active. I rolled off the alumni association board in the following year. I was invited to join the Rice Business Partners board, right? So, it's a different angle. And I don't know if the folks listening know what are the roles of different boards.

    The alumni association board essentially represents the alumni body, right, in front of the office of the dean. The Rice Business Partners is a group that helps the school connect with the corporate world, with the business side of… so, you have the, what it was, used to be, the Council of, Council of Overseers. That is, it changed names now, especially senior executives, you know, helping the school generally. Big donors helping direction, strategic direction to the dean, the Alumni Association representing the students, and then the Rice Business Partners, which sort of represents the corporate world of the business world.

    So, I've been working with the Rice Business Partners board for three, four years now, and was recently asked to serve as president, so president-elect of the Rice Business Partners now. And yeah, look forward to it. We organize, we have a lot of events, and about seven to 10 events a year that have the Leadership Speaker series. And then we have some round tables and our members can come to events and also was a nice event and networking session following up.

    [27:18]Scott: As you're kind of saying, like Rice Business Partners today, like, how do people be, is it, you know, organizations that sort of sign up as, partners? How could alum listening find ways to get connected with some of the or- those organizations?

    [27:29]Jesus: I mean, with links with more information in the school's website. Reach out to any of us, members. Our events are always published in schools, and you can, you can join in, sign up the newsletters that we send out.

    Essentially, we have two types of memberships, a corporate membership and an individual membership, right? And two different price tags. Both give you access to all of our events. The whole idea of the Rice Business Partners is operating under three pillars that we call, right, connect, inform, and inspire.

    And all the things that we do are around the idea of creating connections, informing people, giving somebody some useful information for the lives, and inspiring folks to do good things, right? So, it's, we have the Rice Business Partners website. Just reach out and we have to speak more about it.

    [28:17]Scott: Love it. Jan, if I could pivot to you, you sort of got a job in investment banking after graduation. Can you talk a little bit about your post-graduation experience and ultimately, what led you to the company that you're currently sort of working for-

    [28:34]Jan: Yeah.

    [28:34]Scott: … and some of your entrepreneurial experience along the way?

    [28:37]Jesus: Before Jan starts, sorry. Let me tell you that Jan has, Jan is the poster child of an MBA career for me. So, every time I need to tell somebody.

    [28:45]Jan: I don't know about that.

    [28:47]Jesus: He checks all the boxes for pre- and post-MBA.

    [28:52]Jan: If you want a post-MBA career in energy finance, corporate, Jesus is a poster child. If you want to go do something entrepreneurial, with the caveat, “don't try at home” kind of thing [crosstalk 29:08].

    [29:08]Jesus: Under your own risk, right?

    [29:10]Jan: ... right? Yeah, I always wanted to do something entrepreneurial, be an entrepreneur, start my own business. But I'm an immigrant, couldn't start a business out of business school because I need a visa to stay in the country. Same with Jesus.

    And so, I decided to, you know, get a job with the one industry that doesn't care if you're an immigrant or not, which is investment banking. They do sponsor foreign students for their visa. And also, investment banking, I thought, you know, they pay the most money. So, I could make as much money as possible and save as much money as possible to then start my own business one day. So, I went into investment banking, JP Morgan investment banking.

    And fun fact. In fact, I was the Rice Finance Club president. I didn't take a single finance elective at Rice. I took all the entrepreneurship classes at Rice, which now the entrepreneurship program is well regarded highly, highly ranked number one in certain surveys. Rightfully so. I loved every class of it. And I actually graduated with the entrepreneurship designation. Even though I went into investment banking, which was always my temporary job. Because while at JP Morgan, I was actively looking for opportunities, looking at one point to buy a business with a few former classmates, going down several entrepreneurial opportunities, most of which didn't work out.

    But at one point, I thought, you know, virtual reality, I thought, was going to be the next big thing. This was in 2011, 2012, a bit early, but I thought virtual reality was going to be the next big thing. And I thought the biggest problem that hadn't been solved yet was how to move around inside VR, inside the metaverse, which is now the hype term of the day.

    And so, you need something like a treadmill, but a treadmill in 360 degrees, an omnidirectional treadmill. And I started looking into that and nothing existed. Nothing commercially viable existed. And I'm a mechanical engineer by background. So, I thought, you know, this is a mechanical problem. Let me start working on this.

    And so, I started working on early designs of an omnidirectional treadmill. Started working with a design house in Houston. Then started working with a prototype shop in Pearland to make an early prototype, all while I was at JP Morgan. So, this was after hours, late at night, 2:00, 3:00 am. Or sometimes, I would leave the office in the afternoon, sneak out, drive to Pearland, check on this prototype, drive back to the JP Morgan office downtown, and then work until like 3:00 am or 4:00 am.

    [31:35]Scott: Yeah, all the investment bankers out there are wondering when did you have spare time.

    [31:38]Jan: Yeah.

    [31:38]Scott: Because the IB calendar is pretty packed.

    [31:41]Jan: Pretty, pretty packed. It's pretty brutal. So, mentally do two different things like that at the same time. And at some point, I published the first video of me using this big old prototype of the Omni, that's our core product, the Omni, this omnidirectional treadmill. I was playing this famous video game, Skyrim with an old VR glasses on the Omni. And that video blew up, hundreds of thousands of views on YouTube, big press cycle. And then I thought… this was in early 2013. And then I thought, “You know what? I'm, this is it. I think, I think this is the right opportunity. I'm going to quit my job.” I was about to make probably $400,000 that year with JP Morgan. I said, “You know what? I promised myself I would quit.”

    Another fun fact, I actually wrote a contract to myself while at Rice that I would quit my investment banking job within, I think, three and a half or four years or so. I promised myself it would quit because the risk is that you get stuck and you make a lot of money. And then that entrepreneurial dream you once had, I just, you know, just didn't come to be. So, I promised myself I would quit. And so, I did quit in 2013 to launch the company, which I'm still head of today, Virtuix. And, that's how it started.

    We're now almost 10 years further. It's been a long road. We raised over 35 million dollars from investors. Mark Cuban is a big investor. We're still small, 55 people in the company today, two products in the market. We were coming out next year with our third product, which is going to be our first consumer product for the home, which is going to be our big swing at the bat. Really, the big vision we had from the start is about to come to fruition. And I think we're in for a really exciting time. And, you know, we're supposed to be the next billion-dollar company. That's why investors invested in us. And we're not there yet, but, you know, we're having an exciting time ahead of us. So, that's, in a nutshell, you know, my post-Rice career.

    [33:34]Scott: That sounds fantastic. You mentioned Mark Cuban. For folks that want to see Virtuix in action, you were on Shark Tank some years ago. The entrepreneurial experience is never smooth. And so, I'd just love if you had an experience or two that you sort of reflect back on, that was kind of like a, “Oh no, what have I done here,” kind of thing, or if it was always just kind of, like, clear kind of vision. I mean, it's an incredible story. We'd just love to kind of hear your take on some of the things that you've learned.

    [34:05]Jan: Yeah. The vision has always been clear. And still 10 years later, still the same vision, and it's still more and more coming to fruition, which is really neat. But it has been very hard, yeah. The biggest accomplishment, I tell folks, is that we survived, frankly. Most VR companies that started around the time I started or we started, they're long gone. It's unusual for a company, as a tech startup, to be around after 10 years. Most people are, yes, most companies are either dead or they've made it somehow or got acquired. So, we survived, accomplishment number one, but it hasn't been easy at all. Fundraising for a big piece of hardware has always been hard.

    The first funding round we did, 2014, was extremely hard. Probably, the lowest point was when my wife told me, you know, Jan, if this doesn't work out, you're going to have to find a job, right? Very low point in my career, but pulled it off and never lost faith. Got the funding round done. Mark Cuban invested in that first round. He invested three times over the years, the last time in our last round two years ago.

    2020 was really, really hard because our flagship product today, which was also the case in 2020 is Omni Arena, which is a turnkey attraction for big entertainment venues. We sell to Dave & Buster's, for example. In Houston, Dave & Buster's has one. Palace Social, close to Rice University, has an Omni Arena. But that's our key market, is entertainment venues. Which of course, in 2020, they all shut down. In a matter of days, our revenues went to $0 in just a few days' time, extremely hard. We laid off people, furlough, salary cuts, emergency fundraising, really stressful time. Probably, the one time where I thought that we may not make it. But through sheer, I guess, determination and perseverance, made it through it. And we have a great team as well. And survived again.

    And now, we're at the cusp of delivering Omni One, which is our Omni system for the home, the big vision we had from the start. And that's looking so, so promising. So, 10 years in the making, if you will, and hopefully, an overnight success after 10 years of blood, sweat, and tears.

    [36:19]Scott: Fantastic. Guys, this has been a great discussion. I kind of want to, as we kind of wrap up, I just want to ask sort of like a “what's next” question. Like, what are the things that you guys are excited about, whether in your careers or with family or time? I, you know, I don't know, Jan, if you just play video games in your spare time or if you like to go do something different sort of outside that space. But would just love to ask a “what's next” question.

    [36:43]Jesus: Family-wise, the next few years are, you know, with a kid in high school and there will be some transitions pretty soon, thinking about college and all those things, right? Professionally, I am very excited about this project I'm involved with, about taking this company internationally and hopefully, increasing the size significantly. And that's kind of where we are. It's a, it has a lot of the, you know, the entrepreneurial angles, right? Going into something new, but with a very, very solid, solid foundation, which obviously reduces the risk on my end, right? So, it's really exciting.

    A lot of, some of the things that I thought I was, I was actually looking at some of the, I found somewhere some of the essays that I wrote to come to Rice. And I was, I was talking at a time about, you know, the cross in international, you know, in relation, Mexico, U.S. relationship and Latin America. And, you know, my ability to understand how you do business in Mexico and in the U.S. and helping that, bridge that, I mean, the gaps, the natural gaps that occur in business. It is looking like now, it's, I'm actually having to deliver on that. So, I'm excited and I'm looking forward to it.

    [37:58]Jan: Yeah, I have three kids at home, including a one-month-old baby. Plus, I have Virtuix, so I don't have any hobbies anymore. Mainly just working for Virtuix. And then in my spare time, I try to spend some nice time with my, with my family. So, what's next is a really exciting time for our company and bringing the new product to market. And hopefully, finally really writing it to high success. And I love what I do.

    Even in 2020, which was so hard. Every day, I was still grateful that I got to do every day what I was doing. At that time it was very hard. But having your own company, being your own boss, growing something, building something, leading a team, I just love everything about it. And so, hope to keep doing that whole while longer.

    [38:49]Scott: Love it. Jesus, Jan, thanks for taking the time and being on the show.

    [38:53]Jesus: Thanks so much. Really, really enjoyed it. Anytime.

    [38:55]Jan: Thanks so much. Thanks for having us.

    [39:00]Scott: Thanks for listening. This has been Owl Have You Know, a production of Rice Business. You can find more information about our guests, hosts, and announcements on our website, business.rice.edu. Please subscribe and leave a rating wherever you find your favorite podcast. We'd love to hear what you think. The host of Owl Have You know are myself, Scott Gale, and Maya Pomroy.

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3 Ways to Mentally Prepare Yourself for a Career Change

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For some, the prospect of doing the same job in the same career for 20 more years is hive-inducing. Ruth Reitmeier, Director of Coaching at Rice Business, provides ideas to help navigate the transition to a new one.

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Houston universities rack up rankings in reports on top schools for entrepreneurship

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For the fifth consecutive year, Rice’s Jones Graduate School of Business has been ranked the No. 1 graduate entrepreneurship program by The Princeton Review, a provider of education services, and Entrepreneur magazine.

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Rice, University of Houston No. 1 on Princeton Review's entrepreneurial programs lists again

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The University of Houston and Rice University are once again celebrating top spots on the 18th annual Top Schools for Entrepreneurship Studies lists released by The Princeton Review and Entrepreneur magazine on Nov. 7.

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Rice Business ranked No. 1 for entrepreneurship 5 years running by Princeton Review, Entrepreneur magazine

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For the fifth consecutive year, Rice University's Jones Graduate School of Business has been ranked No. 1 for graduate entrepreneurship programs by Princeton Review and Entrepreneur magazine.

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For the fifth consecutive year, Rice University's Jones Graduate School of Business has been ranked No. 1 for graduate entrepreneurship programs by Princeton Review and Entrepreneur magazine.

Announced today, the list identifies 50 undergraduate and 50 graduate schools that offer the best programs in entrepreneurship studies from Princeton Review’s survey of more than 300 institutions. The rankings are based on academic offerings, experiential learning opportunities and career outcomes.

The MBA entrepreneurship program was also recently ranked No. 3 globally by Poets&Quants and No. 5 by Bloomberg Businessweek.

Rice Business is one of the few MBA programs in the country with a dedicated entrepreneurship concentration, and entrepreneurship students have the opportunity to engage with an array of industries in novel ways. In courses like the Technology Commercialization Lab, Rice Business students gain first-hand entrepreneurship experience by collaborating with Rice scientists to create commercialization plans for new technologies developed in university research labs.

The Rice entrepreneurship ecosystem combines academic courses and co-curricular programs led by the Liu Idea Lab for Innovation and Entrepreneurship (Lilie) with regional, national programs and co-curricular programs led by the Rice Alliance for Technology and Entrepreneurship.

“Our students are learning about entrepreneurship at every step of their Rice Business journey,” Yael Hochberg, head of the Rice University Entrepreneurship Initiative and Ralph S. O’Connor Professor in Entrepreneurship – Finance said. “Innovation is embedded in coursework and ideas are valued and supported financially through a network of innovative thinkers and business plan competitions.”

Rice Business not only offers multiple programs, competitions and startup accelerators, but depends on a solid relationship with the business community of Houston.

“Our close ties to Houston as well as national startup ecosystems give our students unique opportunities to pitch to and connect with angel investors, venture capitalists and corporations,” Brad Burke, managing director of the Rice Alliance said. “These connections allow for mentorship, as well as launch points for new ideas, not only for our students but also for the city and surrounding communities.”

Rice Business has doubled its student population in the past five years, but maintained a small student-faculty ratio to ensure entrepreneurial business students receive hands-on programming and instruction. All courses are taught by leading professors and practitioners — 89% of Rice’s entrepreneurship faculty have started, bought or run a business.

“Our students are able to learn inside and outside of the classroom with Rice Business thanks to our connections in Houston and beyond,” Rice Business Dean Peter Rodriguez said. “Our class sizes are small, and our programs are tailored to guarantee students leave with both the skillset and mindset not only to pursue new ideas but to navigate the rapidly changing world of business.”

Learn more about Rice Business’ entrepreneurship mindset here.

 

 

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The 12th annual Texas Life Science Forum takes place Nov. 7 at Rice University and will bring together 600 attendees for keynote speakers, panels and pitches from life science technologies. The Rice Alliance for Technology and Entrepreneurship and BioHouston host the premier life science and health tech event in Texas each year to bring together members from industry, emerging life science companies, academics and investors.

The conference is an opportunity to learn about the latest technology innovations from 45 early-stage therapeutic, diagnostic, medical device and digital health companies. Attendees can meet the leaders from the Houston life science entrepreneurial ecosystem, learn about the Texas Medical Center’s new multibillion-dollar research campus and innovation hub, the new Rice BioTech Launch Pad and more.

What: 12th annual Texas Life Science Forum
When: Nov. 7, 8 a.m.-6 p.m.
Where: Rice University’s McNair HallRegister here.

Media who would like to attend free of charge should contact Avery Franklin, media relations specialist at Rice, at averyrf@rice.edu or 713-348-6327.

 

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