Applications for the Rice MBA are open. Round 2 deadline: January 6.

Is an MBA Worth It in an AI-Driven Economy?

Career
Career

Is an MBA worth it as AI transforms business? Explore the long-term value of MBA skills, leadership development, career outcomes and strategic thinking.
 

Helen Huneycutt

Is an MBA Worth It in an AI-Driven Economy?

Artificial intelligence is changing how businesses operate, how people work and how leaders make decisions. As technology changes the world around us, an MBA becomes more valuable for developing something AI cannot replace: the judgment to make decisions when traditional business models and strategies no longer apply.

Imagine you’re leading a finance team that has just tested a new AI forecasting tool. In minutes, it produces projections that once took analysts days. Your team is impressed. The question now lands on your desk: Should the company adopt it?

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To answer, you’ll need to know more than whether the model works. Are the forecasts reliable when market conditions change? Will the tool improve the quality of decisions or simply help your team make more of them? What happens to the people whose jobs and responsibilities will change?

Those are questions of strategy, finance, organizational behavior and leadership. They are also the kinds of questions an MBA is designed to prepare people to work through — especially at Rice Business, where our faculty are leading the research behind it. Continue reading AI insights from Rice Business faculty in Rice Business Wisdom: The AI Issue.

Key Takeaways

  • An MBA develops skills that extend beyond today’s technologies. As AI changes how businesses operate, critical thinking, strategic judgment and the ability to lead through uncertainty remain valuable throughout your career.
  • Employers need leaders who can connect technology to business outcomes. AI fluency matters, but so do communication, problem-solving and adaptability. In the 2026 Graduate Management Admission Council recruiter survey, 64% of employers identified communication as today’s most important skill, with problem-solving and adaptability closely following.
  • The value of an MBA lies in understanding the bigger picture. Studying finance, strategy, operations and organizational behavior alongside peers from diverse backgrounds will help you better evaluate how decisions affect an entire business, from financial performance to employees and customers.
  • An MBA can deliver both immediate career opportunities and long-term professional value. Rice Business’ Full-Time MBA Class of 2025 reported an average starting salary of approximately $146,000, in addition to long-term networking benefits, lifelong learning opportunities and skills that stand the test of time and technology.

Interested in Rice Business?

 

Leading With AI Discernment

For years, the case for digital tools was straightforward: Automate a task, save time, reduce cost. Now, AI can both do those things and surface possibilities a team may never have considered on its own.

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Michael Koenig, associate dean for innovation initiatives & executive director of executive education, and panelists on leadership at the Innovation & AI Summit 2026.

But more information and faster analysis don’t automatically lead to better decision-making. A company can generate a hundred scenarios and still choose the wrong investment. It can introduce an impressive system without resolving who is accountable for its recommendations, how employees will use it or which measures will determine success.

The World Economic Forum’s Future of Jobs Report 2025, which surveyed more than 1,000 employers, found that 63% cited skills gaps as a major barrier to business transformation. It also identified analytical thinking as a core skill for roughly 7 in 10 employers, even as AI and big data were among the fastest-growing areas of skills demand.

An MBA builds judgment skills that hold up, even when technology and business playbooks change. You learn to tackle unfamiliar problems, test assumptions, weigh trade-offs and make decisions with a clearer understanding of how they’ll impact an organization.

Curious how top-ranked MBA programs are teaching students to use AI? Read about the generative tools and AI courses available at Rice Business.

Does AI Replace or Amplify MBA Skill Sets?

Will AI make your leadership role obsolete? The short answer is no. Used responsibly, AI acts as a strategic amplifier, accelerating workflows so leaders can focus on continuous improvement and decision-making.

Companies Are Investing in the Capability To Lead Change

Corporate spending offers another signal. In its 2025 survey, Training magazine estimated that organizations spent $102.8 billion on training. Among respondents, 30% of companies said management and supervisory training would receive increased funding or resources, while 25% said the same about AI training. The figure is total corporate training expenditure — not spending exclusively on AI or executives — but the funding priorities show that companies are still investing in both areas.

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Haiyang Li, Rice professor and instructor of Winning With AI.

A separate 2025 Harvard Business Impact study also found that 55% of organizations were prioritizing AI and machine learning — meaning they were investing in the people who would lead those management practices to use those tools effectively.

What does that employee development look like in practice? For example, professional development programs like Winning With AI help bridge the gap between technical potential and daily business execution.

For someone deciding whether to pursue an MBA in this environment, the lesson is not that a single degree can substitute for every future training course. Learning is ongoing, and a broad foundation in business can put each new technical capability into context.

Why the Value of an MBA Extends Beyond AI

If your next assignment involves implementing a new platform, a certification may be the fastest and least expensive route to competence. If your ambition is to build machine learning systems, a specialized technical degree may be the more appropriate investment. An MBA serves a different purpose.

Finance teaches you to understand capital, risk and returns. Operations explores how organizations actually deliver value. Strategy asks where a company should compete and what it should do differently. Taken together, these disciplines teach you to connect the dots between how a decision made in one corner of the business changes the possibilities elsewhere. On top of that, Rice MBAs learn to lead ethically and with empathy.

That rich, human-oriented perspective can’t be outsourced — and it only becomes more useful when new technologies arrive. AI may change how forecasts are built, but it does not eliminate the need to decide which projects are worth investing in, nor the responsibility to make fair, workable decisions about people.

Hear how alum Michael Pariser is pairing AI with the Rice MBA: 


 

How AI Is Integrated Into the Rice Business MBA Experience

At Rice Business, that foundation is paired with opportunities to work directly with emerging technologies. In addition to business fundamentals, the school’s STEM-designated MBA program includes courses such as AI Tools for Business Decision Making.

Applying MBA Skills in a Global Internship

For Full-Time MBA Taran Jain ’27, that connection became tangible during an internship with Visa’s Global Finance AI Acceleration Office.

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Taran Jain (fourth from left) and Visa team.

His projects included developing a dashboard prototype for financial planning and analysis and evaluating how teams could improve their use of AI workflows. Jain credits Rice coursework in generative AI for providing practical preparation and the Strategic Business Communications course for helping him communicate with senior leaders. His experience illustrates how technical learning and business communication can come together in the same role.

Today, AI is transforming business. But the next role, the next technology shift and the next organizational challenge may demand different knowledge. The habit of connecting financial, strategic and human consequences will keep paying off long after graduation — as will the relationships you build throughout your MBA.

Prepare for Tomorrow With Your Rice MBA

The tools will evolve. The decisions will become more complex. What endures is the need for leaders who will ask better questions, understand what is at stake and turn new possibilities into meaningful business outcomes.

At Rice Business, learn how an MBA connects your experience with the work you want to do next.
 

Explore Our Rice MBA Programs

Frequently Asked Questions

  • While neither is universally better, compare each degree with the type of work you want to pursue post-grad. An MBA emphasizes business breadth, while a specialized degree in AI or machine learning may offer greater technical depth. You can learn more about Rice’s MBA curriculum here to see if it aligns with your interests and goals

  • While AI is unlikely to replace every job held by an MBA graduate, it is already changing what makes business professionals valuable. As employers delegate more analytical and routine tasks to AI, the advantage shifts toward MBA graduates who can interpret results, make strategic decisions and lead organizations through change. Review the elective courses that Rice Business offers to sharpen your AI skill set.

  • Whether or not you’ll need technical programming or AI skills depends entirely on your role post-graduation. All Rice MBA graduates will have the opportunity to better understand how to use AI appropriately, question its outputs and lead others through similar skill development. Learn more about the AI electives offered at Rice Business. 

  • A focused credential may meet your needs if you want to develop a specific skill, but an MBA offers much more breadth across strategy, operations, finance, marketing and more, in addition to structured networking and recruiting opportunities, depending on your program. Continue reading about the long-term outcomes of an MBA.

  • AI is rapidly changing business today. A strong MBA curriculum in AI won’t just reflect what companies are already doing, it will be ahead of the curve — implementing AI in everyday business fundamentals, designing courses to introduce new tools and drawing from its own faculty research. Research a school’s curriculum and consider faculty expertise in artificial intelligence. Continue reading cutting-edge findings from Rice Business faculty in Rice Business Wisdom: The AI Issue.

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Career

Curious about how an online MBA helps your career? Explore the career impact of an online MBA, from salary growth and long-term ROI to hands-on skills, global experiences and career advancement.

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Attendee at the 2026 Innovation & AI Summit.
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Why I Give Back to Rice Business

Donor Stories

I support Rice Business because I know what this education can make possible. Giving back is my way of showing gratitude and helping future students build their own paths to success.

Kevin Huston | Executive MBA, Class of 2006
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My Rice MBA helped launch my entrepreneurial career in 2006, when I co-founded my own company. That experience changed the direction of my professional life and created opportunities for my family. I have always wanted to give back to the school that helped make that possible.

Rice Business gave me the confidence, business acumen, and credentials to pursue my goals. I have seen firsthand how much a Rice MBA means in the business world. I will never forget a client telling me, after awarding me a contract, “You had me at Rice MBA!” It was a moment that reminded me how valuable my education has been.

I am proud to be a Rice alumnus. Even as I reflect on what I have accomplished, I remain humble and grateful, because I can always look back on my MBA as a starting point. I am also excited about the future of Rice Business, especially the new Virani Undergraduate School of Business and its incredible facility. It is inspiring to see how the school continues to grow.

Rice has an amazing faculty and a culture that is second to none. The skills, relationships, and resources available here can help students and alumni pursue their aspirations. My advice is simple: take advantage of every opportunity and get involved.

I support Rice Business because I know what this education can make possible. Giving back is my way of showing gratitude and helping future students build their own paths to success.

Your support can help launch the next Rice Business success story.

 

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Donor Stories

I support Rice Business because I know what this education can make possible. Giving back is my way of showing gratitude and helping future students build their own paths to success.

Donor Stories

I’ve always believed that if you’ve been fortunate enough to climb a ladder, you have a responsibility not just to leave it behind for those who follow, but to make it a little taller, a little sturdier, and maybe even put some flashing lights on it so more people can find it. That’s what supporting Rice Business means to me.

Donor Stories

Supporting Rice Business has given me opportunities to stay connected, continue learning, and meet incredible people. I feel genuinely appreciated, and I see the value of being involved in a community that has given me so much.

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Making the Ladder Stronger for Those Who Follow

Donor Stories

I’ve always believed that if you’ve been fortunate enough to climb a ladder, you have a responsibility not just to leave it behind for those who follow, but to make it a little taller, a little sturdier, and maybe even put some flashing lights on it so more people can find it. That’s what supporting Rice Business means to me.

Brian Jackson | Online MBA, Class of 2001
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Brian Jackson '21

Rice Business has given me far more than an MBA. It has given me a community of people who have challenged, encouraged, and supported me as I’ve grown, both personally and professionally. When I think about why I give back, I think first about those relationships and about the people whose generosity helped make my own Rice experience possible. Generations of alumni and supporters believed in this school and invested in students they might never meet. I want to carry that tradition forward.

For me, giving is both an expression of gratitude and a responsibility. It means helping the next generation of students discover the same opportunities, relationships, and sense of belonging that have meant so much to me. I know firsthand how much that support can change a person’s path.

My Rice Business education helped me grow as a leader and gave me the confidence to pursue opportunities I might not otherwise have considered. The classroom experience was invaluable, but the connections I made have been just as meaningful. Some of my closest personal and professional relationships began at Rice. And what makes this community especially remarkable is that my relationship with the school did not end when I graduated.

Rice Business has continued to invest in me, trusting me with opportunities to lead, serve, and grow in unexpected ways. Serving as president of the Rice Business Alumni Association and co- hosting Owl Have You Know have brought me closer to alumni across industries who are doing remarkable things. Those experiences have challenged me to become a better leader and reminded me how willing Rice alumni are to help one another succeed.

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That spirit of community is what makes me most proud of Rice Business. As I look ahead, I’m excited by the growth of the Virani undergraduate business program and the chance for more students to experience Rice Business earlier in their academic journeys. I hope that, even as the school’s reach and reputation grow, we preserve the close-knit, collaborative culture that makes this place so special.

I also see supporting Rice Business as an investment in Houston. Our city’s future will be shaped by the leaders, entrepreneurs, and ideas that institutions like Rice Business help develop. Every gift, regardless of size, creates opportunities for students and strengthens the community around us. And giving back can take many forms: mentorship, volunteering, recruiting, and philanthropy all matter.

I’ve always believed that if you’ve been fortunate enough to climb a ladder, you have a responsibility not just to leave it behind for those who follow, but to make it a little taller, a little sturdier, and maybe even put some flashing lights on it so more people can find it. That’s what supporting Rice Business means to me.

 

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Donor Stories

I support Rice Business because I know what this education can make possible. Giving back is my way of showing gratitude and helping future students build their own paths to success.

Donor Stories

I’ve always believed that if you’ve been fortunate enough to climb a ladder, you have a responsibility not just to leave it behind for those who follow, but to make it a little taller, a little sturdier, and maybe even put some flashing lights on it so more people can find it. That’s what supporting Rice Business means to me.

Donor Stories

Supporting Rice Business has given me opportunities to stay connected, continue learning, and meet incredible people. I feel genuinely appreciated, and I see the value of being involved in a community that has given me so much.

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Why I Give to Rice Business

Donor Stories

Supporting Rice Business has given me opportunities to stay connected, continue learning, and meet incredible people. I feel genuinely appreciated, and I see the value of being involved in a community that has given me so much.

Bethany Andell | Full-Time MBA, Class of 2001
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My relationship with Rice Business didn’t end when I graduated in 2001. In many ways, it has only grown stronger over the years. I continue to find value in being part of the Rice Business community, and staying involved as an alumna has been incredibly meaningful to me, both personally and professionally.

Some of my closest friendships began at Rice Business, and I’ve continued to build lasting relationships through my involvement as an alumna, including serving on the alumni association board. My professional network has also continued to grow through the connections I’ve made both on and off campus. These relationships are a wonderful reminder that the value of a Rice MBA extends well beyond the classroom.

I’m incredibly proud of how much Rice Business has grown and the reputation it has earned, not only nationally but internationally. As the school continues to evolve and expand, the value of my degree continues to grow with it. And the new building is incredible! I – it makes me want to come back for a second MBA!

I can’t overstate how fulfilling it has been to give to the school—not just money (though that is important), but time. I get just as much out as I put in.

Supporting Rice Business has given me opportunities to stay connected, continue learning, and meet incredible people. I feel genuinely appreciated, and I see the value of being involved in a community that has given me so much.

To my fellow alumni, I would encourage you to find your own way to give back, whether through a financial gift, volunteering your time, or staying engaged with the school. Every contribution matters, and the experience of giving can be just as meaningful for you as it is for those you support. It is rewarding to be generous.

For me, giving to Rice Business is about more than supporting a school. It’s about investing in a community that continues to enrich my life and helping ensure future generations of students and alumni have the same opportunities to build meaningful relationships, grow professionally, and remain connected to Rice Business for years to come.

 

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Donor Stories

I support Rice Business because I know what this education can make possible. Giving back is my way of showing gratitude and helping future students build their own paths to success.

Donor Stories

I’ve always believed that if you’ve been fortunate enough to climb a ladder, you have a responsibility not just to leave it behind for those who follow, but to make it a little taller, a little sturdier, and maybe even put some flashing lights on it so more people can find it. That’s what supporting Rice Business means to me.

Donor Stories

Supporting Rice Business has given me opportunities to stay connected, continue learning, and meet incredible people. I feel genuinely appreciated, and I see the value of being involved in a community that has given me so much.

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Tend to Your Own Garden feat. Samantha Kast ’13

Flight Path
Flight Path
Strategy

Samantha Kast '13 chats about the unexpected lessons she gained from her Rice MBA and her pivot to consulting. 

Samantha Kast, Rice MBA

Owl Have You Know


Samantha Kast ’13 came to Rice Business with a clear plan: pivot out of maritime shipping and land a consulting job. She got the pivot, but the lessons that have lingered actually didn’t come from the curriculum, they came from the people.  

Samantha is now a senior director of global corporate account management for Alvarez & Marsal, where she’s spent the last 11 years of her career. On this episode, she chats with co-host Maya Pomroy ’22 about the unexpected lessons she gained from her Rice MBA.

They discuss Samantha’s view on the importance of building not just a network, but deep relationships, why the MBA taught her that she can do hard things, and how the friendships she forged at Rice Business have led to fulfillment she never expected. 
 

Subscribe to Owl Have You Know on Apple Podcasts, Spotify, YouTube or wherever you find your favorite podcasts.

Episode Transcript

  • [00:00]Maya Pomroy:Welcome to Owl Have You Know, a podcast from Rice Business. This episode is part of our Flight Path series, where guests share their career journeys and the stories of the Rice connections that got them where they are.

    What happens when a career takes an unexpected turn and the relationships you build along the way becomes just as meaningful as the work itself? Well, today, we’re joined by Samantha Kast, senior director at Alvarez & Marsal, to trace her career journey and to explore how her Rice MBA became a pivotal chapter in her professional and personal growth. We’ll discuss the experiences, connections, and lessons that continue to shape her path within a decade after graduation.

    Welcome, Samantha.

    [00:49]Samantha Kast: Thank you so much. I'm so excited to be here.

    [00:52]Maya Pomroy:We're so happy to have you. You know, it's 2013. It's been a little bit of time since you did your MBA. You work in corporate performance consulting and have spent the last 11 years at the firm Alvarez & Marsal. You went to Elon University and majored in French and also international studies. And your career transitioned into this new space. And I'd love to get into talking about that.

    But let's start from Elon, right? So, you went to Elon University and studied French and international relations, or international studies. What drew you to that?

    [01:27]Samantha Kast: So, my dream post-college was to live internationally and to be an expat. And that, I figured, was, you know, the way to go. International studies, learn about the world, study abroad. And then French, randomly picked it in high school because I think I just wanted to go to Paris for our senior trip. And then, you know...

    [01:52]Maya Pomroy:Did you?

    [01:52]Samantha Kast: I did.

    [01:52]Maya Pomroy:Did you go to Paris for your... See, it all lined up the way that you wanted it to.

    [01:56]Samantha Kast: It did. Yeah. And a super nerdy fact is that I had a French pen pal from high school, and we still keep in touch.

    [02:04]Maya Pomroy:Today?

    [02:05]Samantha Kast: Yes.

    [02:05]Maya Pomroy:That's amazing.

    [02:06]Samantha Kast: Yes. So, 25 years. And I still visit her, so.

    [02:11]Maya Pomroy:Yeah, that's a good place to have a friend. A good pen pal.

    [02:15]Samantha Kast: Yes. So, when I went to Elon, trying to get out into the world and then be an expat. So, after graduation, I had joined a container freight shipping company and lived in Charlotte, North Carolina.

    [02:29]Maya Pomroy:It was the maritime industry that you were in.

    [02:31]Samantha Kast: Yes. And with that company, it was easy to go be an expat. They actually wanted people to go out into the world. And unfortunately, in 2008, that was the financial crisis. So, I had to pivot within the current industry. I said, "Okay, well, then let's just work on growing this role." And I took a client services role. And that's what brought me to Houston. And obviously Rice is in Houston.

    And getting an MBA was pretty much always in my plan. I think ever since high school, you know, my mom had said, "We're not just stopping at a bachelor's degree. You're going on. You're getting a secondary something."

    [03:15]Maya Pomroy:I like your mom.

    [03:16]Samantha Kast: Well, and her best advice, she was like, "Do it before you have kids." And I was like, "All right, so now I've got a timeline." So, when I was in Houston, started looking around at the other schools, I was like, "Should I leave Texas and go do full-time somewhere?" And I went to go to an information session at Rice, and I fell in love with the place.

    [03:40]Maya Pomroy:I mean, how can you not?

    [03:41]Samantha Kast: I know. It's the weirdest thing when you go somewhere and you, kind of, feel like, "Oh, I'm super comfortable." I mean, like, is this home? [crosstalk 03:51].

    [03:51]Maya Pomroy:You know, it's like, you know, when you know, you know. And also when you step on, you know, you go somewhere, and you're like, "Yeah, no, this doesn't fit quite right." But you felt like it was home, which is the most important piece of that puzzle of trying to find where you belong.

    [04:08]Samantha Kast: Mm-hmm. Yeah. And it's not just, I mean, you know, at that time, there were still beautiful buildings. It was the people that were there. It was the, you know, admissions counselors. It was very welcoming. And so, I set my sights on, I'm going to Rice. And I knew what I wanted to do with my MBA was pivot out of maritime and go into consulting. And I wanted to.

    [04:34]Maya Pomroy:Why did you want to do that? What was it about consulting that led you to that? Was it somebody that you knew? Was it an experience that you had?

    [04:42]Samantha Kast: Well, you know, it, kind of, ties back to growing up, and that, you know, my mom was like, "Okay, you're going to get a secondary degree." And my dad, who is a physician, was like, "Don't go into medicine." So, you know, it, kind of, like, scratched the itch of things I was interested in and where, you know, there was a bunch of travel. I wanted to travel. It was, you know, learning constantly, learning in consulting.

    And so, I wanted to be able to figure out how to pivot out of maritime and get into that. And I knew people had done that journey. And so, that's really what I wanted to do with my degree at Rice.

    [05:20]Maya Pomroy:And so, that's another, you know, really important part, is that when you know that you do want to have a change and do want to make a change, and you recognize that you need to be in that environment, in that network, with those people, with those, you know, to constantly learn and to have mentors that can help guide you through that.

    And, you know, I think that before you start an MBA or any sort of advanced degree anywhere, you, sort of, have this perception that it's going to be one way, and it's never that way. So, tell me about the composition of your cohort.

    [05:55]Samantha Kast: So, the Class of 2013, the evening program, I do know that the majority of the class was male, a smaller group of females, maybe 140, 130? Or was that the number that I had at my wedding that year? I don't know.

    [06:11]Maya Pomroy:Wait. So, you got married that year, too?

    [06:14]Samantha Kast: Yes. You know, what's funny is when I thought about getting my degree at Rice, I was like, "I'm going to take all these classes that I've never taken before. I'm going to come out and be like this super ninja of accounting or something." But that's not the lesson learned. Right? It was really two things for me. It was one, I can do really hard things. And that's working full-time. That's getting your master's. But I was also planning for my wedding out of state. So, you know, I was like, "Wow, okay, yay me."

    [06:52]Maya Pomroy:And now you look back and you're like, "How in the world did I do all of that all at the same time?"

    [06:57]Samantha Kast: I know. I know.

    [06:59]Maya Pomroy:But you did.

    [07:01]Samantha Kast: And then, second, it was really a nice study in understanding different people and understanding relationships. And, you know, it was so nice to be face-to-face and talk with high-caliber, high-IQ people with a lot of potential to do something great in their lives, and have these robust conversations, whether it be about can dance or whether it be about, you know, something going on in the news.

    So, that was really a big growth, I think, that I had, you know, because in my job in the maritime industry, I was in front of the computer talking on the phone. This is before Zoom and WebEx.

    [07:46]Maya Pomroy:Zoom.

    [07:47]Samantha Kast: So, yeah, it was all the teleconference. And so, it really just filled my bucket and gave me a skill that I've now carried on into my career, which was great.

    [08:01]Maya Pomroy:So, you also chose, and deliberately chose, to cultivate and maintain those friendships and those relationships that you had by having happy hours and staying connected. And if you are still connected to somebody that you wrote to in France, that's something that's, you know, a part of who you are, right? Like those sorts of strong connections are really, really important for you.

    [08:23]Samantha Kast: Yeah. And I think that's maybe something people don't always grasp, is it takes intention to have these relationships. It's not something you can just, kind of, hope it happens. So, I mean, specifically, there's a group of girls from our class, and we are super close to this day. And the way we got there is during the program, we committed, like we were like, "No, we are going to meet for dinner once a month." And it was a little bit easier then.

    And then as the years carried on, you really had to be intentional and commit and say, "Okay, well, let's mark our calendars for our next meeting." And what was so nice about this group of women is if we didn't have the Rice program, we probably would have never come together. I mean, we are living in different parts of Houston, different social circles, different walks of life. And the common denominator beyond Rice that brought us together is these intellectually curious, super articulate.

    [09:40]Maya Pomroy:It's a certain kind of personality that you realize that you thirst for that, you know, to constantly be learning and to be open to new ideas and new challenges, and to be challenged about your own ideas.

    [09:54]Samantha Kast: Yeah.

    [09:55]Maya Pomroy:You know, time after time, when I speak to people from Rice Business, that's what it is, they want to be challenged in the way that they think, and they want to grow and to see the world through a different lens.

    [10:08]Samantha Kast: Yes. And I am so appreciative of that opportunity through the program to make these connections. So, even with, you know, this core group of women, everyone's gone on to grow their careers, start families, I think that common denominator of, we're all intellectually curious, we all want to talk about challenging things. It was beautiful.

    You know, having these relationships later in life, it's a lot different than, you know, when you're in college, and you have a sorority sister. Like, it's not the same. These things are not the same. You know, you're coming to Rice, and you have these attributes that really, kind of, help foster these really deep friendships.

    [10:54]Maya Pomroy:So, looking at your professional career, it seems like you've had touchpoints in literally everything, you know, change management, strategy, process improvement, planning and analysis, ops, you know, all of the things. And so, coming from international studies in French to literally touching every single part of business, how did you then transition into consulting work, which is what you wanted to do? And then also, I would love to talk with you about some professors and some mentors that you found at Rice that helped guide you to where you are today.

    [11:31]Samantha Kast: The goal for my MBA was to pivot out of my previous industry and get into consulting. So, when I graduated Rice, I started at a small consulting firm in Houston. And about two years into that job, I was pregnant with my first child. And so, I realized I couldn't be a road warrior. I needed to be able to have a little bit more control of my travel schedule. So, through Rice, I had made a connection with someone at Alvarez & Marsal.

    And, you know, getting to this point where I realized my family's changing, what I might need is changing, it was like, "Hey, I'm exploring what else I can do." And as luck would have it, this person was hiring on their operations team for Alvarez & Marsal. And, you know, I did the interviews, and it worked out, and it was just a blessing that I was able to join this team.

    [12:30]Maya Pomroy:It fit, very much like you felt when you came to Rice the first time. It fit.

    [12:36]Samantha Kast: It fit. So, a funny story about Alvarez & Marsal, so I remember going to their on-campus information session, and I knew a lot of the Rice alums had matriculated to Alvarez & Marsal. And they had printed this brochure that was like "A Day in the Life of a Consultant." And for some reason, and I am not a hoarder, I kept that thing for like three years. And it was like, "Why did I keep that?" But I just loved it. It was simple. It looked nice. It told a good story. And it was, you know, it, kind of, inspired me.

    And then, you know, here I am two, three years later now working at Alvarez & Marsal. And it was just, kind of, funny how that, kind of, happens. Right?

    [13:20]Maya Pomroy:So, you've been there for 11 years.

    [13:22]Samantha Kast: Yes. And I think, you know, I absolutely love my job. I love being at Alvarez & Marsal. And the position I'm in right now, I think, is a summation of all the work I've done in the past 10 years. So, when I joined Alvarez, I was working in FP&A.

    [13:46]Maya Pomroy:Could you explain what that is?

    [13:47]Samantha Kast: Yeah. Financial Planning and Analysis. So, really, it's a study of the P&L. How do we make money? So, anyway, starting off in FP&A, you know, it's, kind of, like learning the bones of the company. And then as you get more experienced, you take on more responsibilities. You take things off of your boss's plate. And I, kind of, just slowly grew and did more things until I pivoted the role into the Chief of Staff for our CEO at the time.

    And what's interesting about that role is, I think historically, I was a little bit cynical with decision-making for people. Like, people are going to make a decision that maximizes their utility. That's all they care about. They don't really care about you, don't care about anything. I think what I learned, though, it's more than that, right? So, when people make a decision, it's not just, "Hey, what am I going to get out of it?" It's like, especially with the people I was working with, it was, you know, they're making a decision based on the best information they have, right? So, that's like one layer.

    And then the second layer was, they're doing this because they're coming from a good place. Like they want to make this better. So, that's their decision. And then the third thing that I learned was, and I knew this, but I never really, kind of, tied it in, but it was, you never know what's going on in somebody's personal life. So, as much as we want to be robots and unemotional and stoic, you don't know what's going on in their personal life.

    So, you know, these things pop up or decisions happen, it's just you just have to be empathetic. And I think, you know, seeing at the top leadership role that that's, you know, the way to lead, it was just, kind of, like mind-blowing. And these aren't things that you can learn from a book or a seminar. It's like you have to experience it. You get to watch it, you get to, you know, see the start through the end. So, that has been really a highlight of my career.

    So, after I had my third child, I came back into a different role where the needs of the business were, there was a new business unit that needed to be stood up. So, it was helping figure out, and working with the leader on, how are we going to run our staffing? How are we going to price our projects? You know, what does our compensation model look like? So, it was really like groundwork, like almost putting up the scaffolding.

    [16:26]Maya Pomroy:Yeah. Scaffolding for it.

    [16:28]Samantha Kast: And it was so fun. And amazing leader, super smart. So, just even being around smart people, I feel like you become smarter by osmosis.

    [16:37]Maya Pomroy:By osmosis.

    [16:39]Samantha Kast: Did I sleep with my accounting book under my pillow? Me?

    [16:43]Maya Pomroy:I did. My grandmother always told me to do that. But I still, I'm not doing that to my children because they already think that I've got these weird superstitions. But yeah, I would sleep with my books underneath my, it wasn't the most comfortable evening, but I would sleep with those books underneath my pillow. And yes, there's actually evidence, scientific evidence, that shows that who you surround yourself with makes such a tremendous impact. You know, like those core five people that you're around all the time.

    And that's what, you know, I also, you probably tell your kids as well, is just be very, very aware of who you surround yourself with, because those five people are going to have the most influence and impact on you more than anybody else. So, choose wisely.

    [17:30]Samantha Kast: Yeah, it's great, I think, to be able to work with people who, you know, like Rice, intellectually curious people. It's people who are not self-serving, who want to take care of the client first. It's people who are upright and honest. It's people who make decisions with a fact base, right? This is not a place where we just build pretty PowerPoints and, hey, then, like, walk away. No, we're a place where we partner with the client to solve their toughest problems. You know, we get in there, we implement things.

    And one thing that I've always liked is our job is to add value to you. And if we're not going to add value, then we're going to fire ourselves. And I think that speaks to a lot. Like, okay, we're done here, right? Like, don't just, you know, milk it. We can help you with the next problem, or let's pause and I think...

    [18:26]Maya Pomroy:Move on.

    [18:27]Samantha Kast: Yeah, it's like a very mature, very like, you would want someone to treat you that way, kind of thing. So, having the opportunity then to work with leaders standing that up, and then came another opportunity, I guess, when his boss was like, "Hey, want to put arms and legs on a global COVID key account program? Do you have any bandwidth?" And I was like, "Well, I think I'm doing three jobs at once."

    [18:52]Maya Pomroy:And raising three children at once as well.

    [18:54]Samantha Kast: Narrow it down to two. I was like, "Oh, no problem." I think within the program, that was a lesson, right? You have the opportunity to learn so many things, but you don't have the time. You have that constraint. And so, that lesson learned was you really have to focus on what's meaningful to you or what's important to you. Don't try to do everything. It's not going to work. You're going to be mediocre. But focus in on where you think you're going to get the most value out of it.

    And I think, you know, that was a lesson in an extreme, where you're pushed to the boundary of, you just worked a full day. You know, you're tired, and you don't even have kids yet. And then, you know, after your job and then going to school, you've got to pick and choose what you can do. And I think that lesson, you know, then carries on into your professional life and your world from then on. It's really, you have to tend to your own garden.

    And that was something I used to actually, like, keep on my computer, was invest and tend to the things that are important to you. Tend to the people where you see there's going to be a lot of potential, a lot of impact. And just, kind of, keep that focus, you know, because then those fruits come out, and you're not getting distracted by-

    [20:25]Maya Pomroy:Noise.

    [20:25]Samantha Kast: ... to noise. Or, you know, I think a lot of times if you see a problem and you're like, "Oh, I know I can fix that, like I see the path," but if it's not, you know, within your realm, and you have to keep going, you know, it's like you need to focus. You know, you tell somebody, you know, but you've got to keep the focus, or you just drown in life, you drown in your work. And I think that was a valuable lesson, again, not in the curriculum, but here, like, just to be successful at this program, you need to focus.

    [21:02]Maya Pomroy:Well, and there are so many things that are not in the curriculum. And I think that you do learn so much and see the world completely differently. But those intangible lessons, of those people that are next to you, or you're turning around, and you're like, "Wow, like you're a genius, and you're a genius. I'm doing here, but okay, I'm going to try to get as much as I can out of sitting in between you guys." But it is, it's those intangible lessons and those opportunities. Like I said, you know, you go in thinking that you're going to learn about accounting, and you're going to learn about, you know, marketing, and you're going to learn about, you know, all of these other things.

    And then it's just a completely different experience, and so much more robust, and so much more beautiful, than you had ever imagined. Well, looking at your career today, and looking at the arc of where you were and where you are, what are some of the things that you're, you know, we've touched a little bit on this. But what are the things that you're the most grateful for that Rice has opened the door for you?

    [22:05]Samantha Kast: Honestly, I'd say that going to Rice and getting my MBA completely changed the trajectory of my life. I was able to pivot into an industry and find a job that I absolutely love, able to provide for my family, you know, brought me a core group of friends. And even the men and the women who aren't in the circle, I still keep contact with them. And, you know, it's great. It's brought me a sense of community, regardless of where I am.

    I was in Houston forever, and just moved to Denver last year. And so, coming here, and now trying to, like, get the alumni active. And so, you know, we're trying to do lunches every other month.

    [22:56]Maya Pomroy:Just like you did after you graduated.

    [23:00]Samantha Kast: Yeah. So, I mean, it's fun. It's fun. So, I'm just so appreciative of the program and the gifts that I've gotten from it. But I mean, it's not something like, you go to Rice, and magically all these things happen. No, like I had to work on it. Like I had to work, you know, I had to build the relationship with the person at Alvarez & Marsal to get to the opportunity to work at Alvarez & Marsal, right? It required effort.

    And so, I mean, to our earlier point about applying effort everywhere, no, you have to be really specific about where you're spending your time. So, look at what's important to you. Look at things that are going to make the biggest impact, and do that, right? And then you can get so much out of this degree. I mean, it far exceeded any expectations that I had of what it was going to be like after this program.

    [23:54]Maya Pomroy:See? Your mother was right.

    [23:57]Samantha Kast: I'm not going to admit that.

    [24:01]Maya Pomroy:So, you talk a lot about the relationships that you've built at Rice. Is there anyone in particular that has really made an impact on you all of these years later?

    [24:11]Samantha Kast: Yeah, there's a woman from our class. So, right when we graduated, she was the executive director of a program helping first-generation kids get to college. And it reached a point where it's like, "Okay, these kids are in college now. Now what?" Right? Where are they going? What do they do? And so, I was at Alvarez & Marsal at the time, and we were formalizing our internship program.

    And so, I had talked to my boss, I said, "Hey, can we hold a couple of interview spots for this-"

    [24:44]Maya Pomroy:This program.

    [24:44]Samantha Kast: "... college kids, yeah, because, you know, consulting is not probably something that, you know, high school kids know about. It's really if your parents do it, it makes sense. But maybe they don't know about this industry. And these are just super talented students."

    So, what has really impacted me is, you know, that first round of interns, they proved themselves. They got job offers. But one of the interns, now a full-time employee, had wrote me a thank-you note. And the thank-you note...

    [25:17]Maya Pomroy:That's so kind. The art of the thank-you note, it was so beautiful.

    [25:21]Samantha Kast: And so, you know, I keep that thank-you note in my desk, and not going into the details of, you know, how impactful this was for him, but it was. He was like, "This opportunity changed the trajectory of my life and my family's life," because now he's providing in a way like he never has before. And it was so easy to... And it was just helping a friend, right? It was helping a friend with their problem, knowing that I had the ability, or at least tried to help them.

    And then the effect of it, or the aftermath of it, is, you know, this positive event for this kid.

    [25:56]Maya Pomroy:Wonderful kid.

    [25:57]Samantha Kast: Early career. [crosstalk 26:00].

    [26:00]Maya Pomroy:That just comes back full circle for how Rice was impactful for you, and then you were able to pay it forward.

    [26:08]Samantha Kast: Yeah. Paying it forward. That's exactly right. And it's just Rice that brings that special community together, with that underlying, highly intelligent, motivated, intellectually curious, upright, honest, I mean, those are the characteristics of, you know, my class. And so, it's just easy to pay it forward.

    [26:26]Maya Pomroy:So, as you look forward to the next chapter, what are you the most excited about, personally, professionally, going forward?

    [26:33]Samantha Kast: Yeah, I think I say, professionally, I want to continue to grow in my role. I want to continue to learn more, and just develop, and take on more opportunities and responsibilities. And so, I never want to stop doing that. Like, that's where I find it's fun. Like, in the role of this air traffic control, where it's like connecting capabilities and experience, you have to know what's going on globally.

    So, it actually, kind of, speaks back to, you know, my bachelor's degree in international studies, where it was a study of the world. And so, I think that's what's really filling my bucket right now with this job, and having the opportunity to work with executives and understand decision-making. And it's just, you can't find that anywhere. So, my job makes me very happy.

    And, I think, personally, with my three kids, it's so neat to watch your little babies turn into little talking toddlers, and then watching them grow to, you know, right now, my oldest is in middle school, and our conversations. It's like talking to a real human. Like, we have thoughts and feelings, and it's so nice. I'm looking forward, I think, to really just watching the family grow, and taking the time to be that core family, because when the kids are little, it's just chaos, right? You're emotionally taxed. You're physically taxed-

    [28:09]Maya Pomroy:If you're not sleeping.

    [28:09]Samantha Kast: ... if you're not sleeping. And so, you know, now that I can sleep, it's nice. And so, I'm looking forward to that, and having the little humans in my house now being able to carry thoughts. So, that's fun. And being able to teach them. And that's really fun.

    [28:25]Maya Pomroy:And to teach them that they're going to have upper-level degrees as well.

    [28:30]Samantha Kast: Oh, you got to watch out. My son is like, "Well, I'm moving back to Texas, and I'm going to Rice." And I was like...

    [28:36]Maya Pomroy:Yes, he is. There's a great undergraduate business program that we just started, the Virani School. So, you know, there's, yeah, I mean, I don't know if you had a chance to see that before you moved, but the Virani Undergraduate School of Business is really spectacular. And there's been a lot of growth, and there's a new building that is beautiful. So, yeah, you should tell your son there's a business school, and he's interested.

    But it is, just watching your story and learning more about you, and the fulfillment piece, you know, to consistently feel fulfilled is something that I think every person wants, right? And so, to just continue to feel that fulfillment, which you have since you really started your educational journey, and you never stop learning.

    [29:19]Samantha Kast: You never stop learning. And it's so important that if you want to get something out of it, you have to put your time in. And, you know, building those relationships with my cohort, was it going to Valhalla after class? Yes, it was.

    [29:36]Maya Pomroy:Yes, it's still there.

    [29:39]Samantha Kast: It's still there. And so, you have to put your time in, the more time you put in, the more you're going to get out of it. And with all of the soft skills that I learned, and surrounding myself with these super intelligent, you know, career-driven people, it's just been amazing for my life.

    [29:58]Maya Pomroy:I mean, that's what Rice is all about. It's about giving you that opportunity, and it's true, you're going to get out whatever it is that you put in.

    [30:06]Samantha Kast: Well, and it's, kind of, like people, too, right? I moved to Denver, it's all about, you know, building new friendships and relationships. And it's hard because everyone's older now, and you're, kind of, stuck in your ways. But you move into a new community, and you have to be intentional about, like, reaching out to people. And it's like a restart, trying to build these networks again.

    And I mean, it's just, those are life skills that carry on, you know, forever. And so, I don't know about the interpersonal communications of the upcoming generations, I've heard things, but, you know, I hope that this skill is also taught to them, and they have this going forward. Because I mean, we're not a world that's disconnected, we're super connected. And so, it's just how to navigate it, how to build your own community.

    [31:04]Maya Pomroy:Yeah, I don't think those skills are going away anywhere. Because I know that, you know, with my own kids, and kids that I know, they're sort of "what's old is new again" is what I'm hearing. Where it's like, "We're going to go, we're going to leave our phones at home, and we're going to go, like take a walk, and we're going to go on a bike ride, or we're going to go to the mall" and all of these different things. So, what's old is new again.

    So, there's a lot of that that I see and I feel, that this new generation also recognizes that the way that things used to be, you know, all the other social media stuff, is just getting really old, and they're getting tired of it. So, you know, there's definitely hope for the future.

    [31:42]Samantha Kast: There is. And, you know, one thing I'm also thinking about is, like, what else I learned, all these things seem to pop up as I talk, but one thing I learned was, and with the mention of social media, is you can't compare yourself to others. Like, you're going to come into the program, you're going to be in a group with someone who majored in accounting, and now you're in the same accounting class doing an accounting project, and you feel like the lame one.

    [32:13]Maya Pomroy:Well, you're just, kind of, like, "You take this part, I'm not going to try."

    [32:17]Samantha Kast: Right. But like, you know, if you're sitting there, "Why can't I grasp this, like, as soon as they are?" And so, you know, you can really do a number on yourself and beat yourself up by comparing yourself to others. And so, I think that's, kind of, important to remember, too.

    [32:32]Maya Pomroy:And, you know, I think that nothing can ever be replaced for in-person, in-class type of opportunities that, you know, higher education and education in general provides.

    Well, Samantha, it has been a pleasure to talk with you, and we're so grateful for your time. And when you come back to Houston, take a peek at that new building, and for your son who might be interested in coming to Rice Business, because it is really a unique and beautiful place.

    [33:01]Samantha Kast: Well, thank you so much for having me. This is such a fun experience, and nice to get to know you.

    [33:10]Maya Pomroy:Thanks for listening. This has been Owl Have You Know, a production of Rice Business. You can find more information about our guests, hosts, and announcements on our website, business.rice.edu. Please subscribe and leave a rating wherever you find your favorite podcasts. We'd love to hear what you think. The hosts of Owl Have You Know are myself, Maya Pomroy, and Brian Jackson.

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A Community That Continues to Give Back

Donor Stories

For anyone considering how to support Rice Business, recognize that giving is not limited to writing a check. Financial contributions matter, but so do the time, experience, and connections we can offer.

Robert Lesnick | Executive MBA, Class of 2000
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When I think about what inspires me to support Rice Business, one word comes to mind: community. My MBA experience was exceptional—not only because of the talent and experience within our cohort, but also because of our commitment to one another’s success. That commitment did not end at graduation. It continues through the friendships, professional relationships, and sense of belonging I have found in the broader Rice Business alumni community. Giving is one way I can honor those connections and help create that same experience for others.

I had the honor of being part of Rice’s inaugural MBA for Executives class, graduating in 2000. At the time, I had already built a career in international project development and negotiation, relying largely on experience and intuition. Rice gave me the academic framework to understand why certain approaches worked. Just as importantly, it deepened my appreciation of cultural differences and how that understanding could make me more effective in international business. Over the years, those lessons have helped me lead teams and shape corporate strategy.

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My connection to Rice Business has only grown since graduation. Serving as an adjunct professor and an alumni board member has allowed me to give back in ways that go beyond financial support. Those experiences have also brought new relationships and opportunities that have enriched my personal and professional life. To me, that is the lasting value of this community: the more we engage, the more we all gain.

I am proud to see Rice Business receive national recognition among the country’s leading business schools. Having experienced the quality of its education and the strength of its community firsthand, it is gratifying to see that excellence recognized more broadly. I am especially excited about the Virani undergraduate program and its potential to help students across disciplines develop the business knowledge and judgment they will need throughout their careers. It is an opportunity for Rice Business to extend its impact across the university and beyond.

For anyone considering how to support Rice Business, recognize that giving is not limited to writing a check. Financial contributions matter, but so do the time, experience, and connections we can offer. Hire a graduate. Mentor a student. Share your expertise as a guest lecturer or explore teaching. Tell your story on Owl Have You Know, or help bring alumni together through regional events. Each of these actions strengthens the school and the community we share.

My advice is simple: “Find a way to get involved that matters to you, and take that first step.” For me, supporting Rice Business is both an expression of gratitude for what I have received and an investment in the opportunities others will have in the years ahead

 

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I support Rice Business because I know what this education can make possible. Giving back is my way of showing gratitude and helping future students build their own paths to success.

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I’ve always believed that if you’ve been fortunate enough to climb a ladder, you have a responsibility not just to leave it behind for those who follow, but to make it a little taller, a little sturdier, and maybe even put some flashing lights on it so more people can find it. That’s what supporting Rice Business means to me.

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Supporting Rice Business has given me opportunities to stay connected, continue learning, and meet incredible people. I feel genuinely appreciated, and I see the value of being involved in a community that has given me so much.

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Rice Business takes No. 1 graduate entrepreneurship ranking for the 8th consecutive year

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Rice Business has been named the nation’s No. 1 graduate program for entrepreneurship for the eighth consecutive year by The Princeton Review and Entrepreneur magazine. 

Avery Ruxer Franklin

The Princeton Review and Entrepreneur magazine awarded the Jones Graduate School of Business their top spot in the country

Rice Business has been named the nation’s No. 1 graduate program for entrepreneurship for the eighth consecutive year by The Princeton Review and Entrepreneur magazine. This recognition reflects a university-wide ecosystem that connects rigorous entrepreneurship education with hands-on venture creation and helps students turn ideas into companies and impact.

“We could not be prouder of our community,” said Jeff Fleming, interim dean of Rice Business. “This ranking represents more than what happens in the classrooms of McNair and Virani Hall. It recognizes Rice Business’ commitment to personalized student experience and incredible networking and experiential opportunities for the next generation of entrepreneurs.”

Rice Business offers an entrepreneurship specialization within its MBA program, featuring coursework that develops practical skills with an entrepreneurial mindset across the full venture life cycle. Students can apply what they learn through experiential programs, competitions and connections to founders, alumni, investors and industry partners across Rice, Houston and the university’s global network. Together, these resources support entrepreneurial pathways across all stages of the entrepreneurial journey.

The Liu Idea Lab for Innovation and Entrepreneurship (Lilie) is the home of entrepreneurship education and programs at Rice. Its mission is to equip Rice students with both the entrepreneurial skills and mindset necessary to innovate in any industry. Courses are taught by world-class faculty and real-world practitioners, while the co-curricular programs are designed to meet students at every stage of the founder journey.

“Every team member is passionate about providing mentorship and practical applications for what the students learn in the classroom. Our ecosystem allows Rice students to gain connections or funding from almost any industry, including medical devices, AI, climate tech and consumer,” said Yael Hochberg, the Ralph S. O’Connor Professor in Entrepreneurship and Finance at Rice Business. She serves as head of Rice’s Entrepreneurship Initiative and Lilie.

The Rice Alliance for Technology and Entrepreneurship is the university’s nationally recognized initiative dedicated to helping entrepreneurs build and grow high-impact companies. As the organization powering the Ion District, the Rice Alliance connects the venture ecosystem to accelerate innovation, commercialization and company growth through the Houston Venture Advantage Platform. At the heart of this work is the Ion District, a 16-acre innovation district with a shared ambition to position Houston as a global leader in solving mission-critical problems that shape and drive the physical world, building on the region’s strengths in manufacturing, energy and logistics. Since 2001, more than 3,500 companies have participated in Rice Alliance programs, collectively raising over $27.8 billion in capital. The Rice Alliance is home to the world’s largest student startup competition, the Rice Business Plan Competition.

“The advantage for Rice students is that entrepreneurship doesn’t stop at the classroom door,” said John “JR” Reale, executive director of the Rice Alliance, associate vice president for industry and new ventures and lecturer at Rice Business. “Through Rice Alliance and the Ion District, students can work alongside founders, researchers, investors and industry leaders who are tackling real problems. We want them to have the opportunity not just to study entrepreneurship but to help turn promising ideas into enduring companies that create lasting impact.”

Beyond the classroom, students connect with entrepreneurs across Rice and beyond at workshops, lectures, mentor office hours and other events, such as:

  • Shark Tank, Rice style
    The Rice Business Plan Competition brings student startups together with investors, successful entrepreneurs and experts to help launch their businesses. Startups launched during the event have raised more than $6.9 billion and have seen 66 successful exits.
     
  • Acquiring minds
    Startups aren’t the only path to entrepreneurship. The Rice Entrepreneurship Acquisitions Lab gives students the opportunity to assess existing business ventures, explore financing options and develop plans to scale the venture. By connecting with mentors, investors and a sounding board of peers, the lab helps jump-start the learning process while students are enrolled and supports them through acquisition and beyond. The Texas Entrepreneurship Through Acquisition Conference is also hosted annually by Rice Business.
     
  • Houston as a thriving startup ecosystem
    Houston offers Rice students a powerful environment in which to learn, experiment and build. The Ion District connects entrepreneurs with the right resources at the right time through the Houston Venture Advantage Platform. Here, students and alumni connect with fellow creators and investors to bring ideas to life.
     
  • Driving the physical world
    Houston’s strengths in energy, manufacturing and logistics create opportunities for entrepreneurs addressing consequential challenges in the physical world. Rice Alliance convenes ventures, investors and industry leaders through initiatives including the Rice Alliance Energy Venture Forum, helping connect emerging technologies with expertise, customers and capital.
     
  • The Virani Undergraduate School of Business
    In addition to entrepreneurship programs for graduate students, Rice launched a business major in 2021, which has quickly become one of the most popular majors at the university, and named the Virani Undergraduate School of Business in 2026.

As a global powerhouse in entrepreneurship education, Rice has a world-class community of alumni who are engaged in entrepreneurial and innovative pursuits. Rice alumni have transformed industries through the creation and funding of game-changing startups, as well as established first-in-class entrepreneurial ecosystems around the globe.

Learn more about all MBA programming at Rice Business.

 

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The Princeton Review: Best Graduate Schools for Entrepreneurship

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Rice Business has earned the No. 1 spot among graduate entrepreneurship programs in The Princeton Review’s 2027 rankings.

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What Customers Really Value—and Why Leaders Keep Getting It Wrong

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Vikas Mittal, professor of marketing at Rice Business, explains the benefits of a science-driven strategy and what executives often get wrong.

Rice Business Executive Education Vikas Mittal
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Sexual Harassment Takes a Hidden Toll on Gig Workers

New research finds sexual harassment can affect gig workers’ well-being and job performance, while access to collective support may help reduce harm.
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Gig Economy

New research finds sexual harassment can affect gig workers’ well-being and job performance, while access to collective support may help reduce harm.

Car in a city at night
Car in a city at night

Based on research by Tianjun Sun, assistant professor of psychological sciences at Rice University.


 
A rideshare driver picks up a passenger who makes repeated unwanted sexual comments. The ride ends, but the experience doesn’t.

The driver may still feel anxious, distracted, or angry long after the passenger leaves. Those feelings can carry into the next ride, affecting how the driver works and interacts with other customers.

New research suggests these encounters can have consequences that extend well beyond the moment. But the findings also point to a potential source of protection: having access to a worker organization or other form of collective support.

Published in the Journal of Business and Psychology, the study examines how harassment affects workers in the gig economy and why having someone in their corner can make a difference.

“Many gig workers do their jobs alone and interact with customers without coworkers, supervisors, or other bystanders present,” says Tianjun Sun, assistant professor of psychological sciences at Rice University and coauthor of the study. “In many cases, they are confronting these situations largely on their own.”

Led by Yijue Liang of George Mason University, the research brings together scholars from Rice, Texas A&M University, and George Mason to examine a workplace problem that has received relatively little research attention.

For rideshare drivers, delivery workers, housekeepers, and others who provide services directly to customers, harassment can range from unwanted sexual comments and propositions to inappropriate touching. Unlike employees in traditional workplaces, gig workers may have no supervisor to contact, coworkers to intervene, or clear procedures for reporting incidents.

The researchers identified two distinct psychological responses that help explain how these experiences can affect workers’ behavior.

The first, psychological distress, involves feelings of anxiety, uneasiness, or emotional exhaustion. Workers experiencing this distress may withdraw from their responsibilities, slow down, or put less effort into their work.

The second, known as self-threat, occurs when harassment challenges a worker’s sense of dignity, competence, or control. That response was associated with more negative interactions with customers.

“A harmful customer interaction can drain a worker’s psychological resources in different ways, and those reactions can carry over into how they perform their job and interact with people afterward,” Liang says.

But the research also identified a potentially important protective factor: collective representation.

Across two studies, workers who reported access to unions or unionlike organizations showed weaker harmful indirect relationships between harassment and subsequent workplace behaviors.

Such organizations can provide community, shared experiences, information, and opportunities to seek support — resources often missing from independent gig work.

“For workers whose jobs are structurally quite isolating, simply having access to a collective voice and support system may communicate ‘you are not dealing with this alone’ in a very meaningful way,” Sun says.

The findings also carry implications for companies operating gig platforms. Researchers suggest adopting clearer harassment reporting procedures, allowing workers to rate customers, providing safety information before accepting assignments, and taking stronger action against customers with documented harassment histories.

Beyond company policies, the study raises questions about how workers classified as independent contractors can access meaningful protections and collective support.

For Sun and her colleagues, the research is also a reminder that behind every convenient app-based transaction is a person navigating the realities of an often unpredictable workplace.

“The convenience of the gig economy can make the people providing that convenience almost invisible,” Sun says. “We hope people come away with a better appreciation that gig workers deserve the same basic dignity and safety we would expect in any workplace.”

 

Originally published in Futurity. Written by Kat Cosley Trigg.

“You are not alone: access to collective representation buffers the harmful impact of customer sexual harassment on gig workers,” Journal of Business and Psychology (2026).


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