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Rice Business Research in 2025
Rice Business faculty have had a banner year for research, publishing award-winning work in top academic journals on a wide range of critical topics — from crisis stockpiling to reputation management, from disclosure clarity to product adoption.
While these studies vary in context and methodology, they share a common thread: they reveal how decision-making works in practice across business and policy environments.
Check out some of our biggest research insights from 2025!
6 of the Year’s Biggest Research Insights
Google search trends can predict retail sales up to three quarters ahead.
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GenAI tools can boost workplace creativity, but only when employees use them strategically.
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Advance selling can help some businesses survive demand shocks during a major crisis.
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Corporate activism tends to follow social change, emerging only after an issue is settled legally or politically.
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“Look-ahead bias” can inflate returns in research that real investors can’t replicate.
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Consumer shopping data can expand lending access to borrowers with no credit history.
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