Image
Other
Rice Business Research in 2025
Rice Business faculty have had a banner year for research, publishing award-winning work in top academic journals on a wide range of critical topics — from crisis stockpiling to reputation management, from disclosure clarity to product adoption.
While these studies vary in context and methodology, they share a common thread: they reveal how decision-making works in practice across business and policy environments.
Check out some of our biggest research insights from 2025!
6 of the Year’s Biggest Research Insights
Google search trends can predict retail sales up to three quarters ahead.
Image
GenAI tools can boost workplace creativity, but only when employees use them strategically.
Image
Advance selling can help some businesses survive demand shocks during a major crisis.
Image
Corporate activism tends to follow social change, emerging only after an issue is settled legally or politically.
Image
“Look-ahead bias” can inflate returns in research that real investors can’t replicate.
Image
Consumer shopping data can expand lending access to borrowers with no credit history.
Thank you for reading Rice Business Wisdom this year!
Rice Business Wisdom Newsletter
Never Miss A Story
You May Also Like
Social Ventures | Peer-Reviewed Research
For social ventures rooted in marginalized communities, sharing that origin story can make it harder to attract customers beyond those groups. The reason? Fear of stigma transfer.
Financial Markets | Peer-Reviewed Research
A new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.
Credit & Lending | Peer-Reviewed Research
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.