Giving Entrepreneurs the Tools to Change the World feat. Hesam Panahi, Taylor Anne Adams ’23, and Delaney Berman ’22

Flight Path
Flight Path
Entrepreneurship

Tune into another live recording of our podcast! Maya Pomroy 22 (host) was joined by Hesam Panahi (director of strategic initiatives and programs at the Liu Idea Lab), Taylor Anne Adams 23 (co-founder of a sports tech VC fund) and Delaney Berman 22 (founder and CEO of Berman Foods).

Lilie Lab Podcast

Owl Have You Know


Tune into the latest live recording of Owl Have You Know! In April, host Maya Pomroy ’22 was joined by Hesam Panahi, director of strategic initiatives and programs at the Liu Idea Lab, Taylor Anne Adams ’23, co-founder of The Collectiv, a sports tech VC fund, and Delaney Berman ’22, founder and CEO of Berman Foods. Hear about their inspiring career journeys and how the Liu Idea Lab supported their venture launches. The trio also gave advice to new entrepreneurs and discussed what makes Houston's startup culture so unique.

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Episode Transcript

  • [00:00] Intro: Welcome to Owl Have You Know, a podcast from Rice Business. This episode is part of our Flight Path Series, where guests share their career journeys and stories of the Rice connections that got them where they are.

    [00:12] Maya: Welcome to Owl Have You Know, a podcast from Rice Business. I'm your host, Maya Pomroy. Our guests today are Dr. Hesam Panahi, who's the Director of the Strategic Initiatives here at the Liu Idea Lab for Innovation & Entrepreneurship, and two innovators that he helped inspire and develop, who come from very, very different backgrounds and from very different industries, Delaney Berman from Berman Foods and Taylor Anne Adams from The Collective.

    So, thank you so much for joining us today. So, we talk about entrepreneurship at Rice Business all the time. I mean, this is the place to be. It's the number one graduate entrepreneurship school in the nation, and we have a phenomenal ecosystem that cultivates and nurtures innovators. But what does it take to be an entrepreneur, right? What's that secret sauce? So, today, we're going to talk about entrepreneurship and what it takes to get on that rollercoaster ride of ups and downs, and lefts and rights, and twists and turns, and, you know, the occasional screams for dear life, yeah?

    But if you're brave enough and strong enough and believe enough in that idea of starting something new, of doing something that nobody else is doing, of really changing not only your own life but the lives of so many, well, then that rollercoaster ride, it's worth it. So, where does it start? Where does innovation begin? Well, you're in the room where it happens, right? It happens here at the Liu Idea Lab, and the person that's in the room where it happens is Hesam, so we're going to start with you, Hesam.

    So, let's talk about your background. So, you are born and raised in Houston, and your parents, who are right here in the audience, are both entrepreneurs, and you went into university to study Management Information Systems, and at some point, you had a pivot and decided that you wanted to enter the world of academia and cultivate innovators and entrepreneurs, and then you landed here at Lilie. So, tell me about your journey, and your story, and how it all began.

    [02:53] Hesam: So, I'm probably here, I would say, by accident. I never intended to pursue academia when I was going to college in undergrad. I was actually wanted to be a software developer. And so, I spent a lot of my time, my free time, in front of the computer. My parents were fortunate enough to buy me a computer when I was, like, eight years old, and back then I'm a little old. So, back then it was, it was really nice to be able to just, like, go and, like, tinker.

    And so, that, kind of, carried through to college. And when I graduated in undergrad, a professor came up to me and basically said like, "You know, have you thought about joining the PhD program?" And I was like, "Not really. I don't really know what I'm planning on doing when I graduate." And so, I stuck around and did that for a few years. Meanwhile, I was working on startups. I was working with some co-founders on a few different ideas.

    And then as I was nearing the end of my graduating period in, sort of, the PhD, I really came to this point where I was like, "I don't want to do... I don't want to go into academia." And the reason for that was that much of what you do as an academic is you do really meaningful research, but the time with which you do something versus when you see it actually come into fruition takes a very long time, right?

    And so, I guess I have a short attention span and I was looking for something that was a little quicker. And so, I actually ended up graduating and starting a consulting company, right? And so, I was building mobile applications and web applications for people. Before that, you know, while I was in grad school, I was the CTO of a startup as well and helped build all the technical infrastructure for that.

    And, you know, when I graduated and I started working on a consulting company for a couple of years, that same professor, seven years later, comes back to me and says, "Hey, by the way," like, "Do you want to teach a class at U of H?" which is where I graduated from, and I said, "Sure. I'll come and teach a class on software development." And as I was sitting there in these classes where people were building things, I noticed that there were so many opportunities for people to actually move forward, to actually take these ideas and bring them to impact.

    But there was no infrastructure for that to happen. You know, U of H, at the time, had the number one undergraduate entrepreneurship program in the country, still does, but that program really was designed at its early stages to support the 40 entrepreneurs that raised their hand and said, "I want to pursue business. I want to pursue entrepreneurship," and it didn't necessarily do as much to support the other 39,960 people that were accruing to U of H, and we're necessarily going on about that path.

    And, you know, both of my parents were entrepreneurs, and I think that left an impact on me in a sense that it made it seem much more accessible and I wanted to make it more accessible to other people as well. And so, I started this entrepreneurship program at U of H that then turned into a startup accelerator program that, kind of, supports entrepreneurs.

    Fast forward, you know, three years, four years later, Yael Hochberg, who is the head of entrepreneurship here at Rice, reached out to me and said, "Oh, well, you know, we have this really great number one graduate entrepreneurship program and we're thinking of expanding that beyond just the business school. We're thinking about figuring out how we can make a bigger impact across campus."

    And so, Lilie, the space, and the program, the courses, the co-curriculars, everything, kind of, came to fruition as a result of Frank Liu donating a significant amount of money back to Rice to start this program. And Frank actually launched his own company, Lovett, in those dorms right there, the UC, Lovett. And so, having him come back and supporting that to launch this was really pivotal.

    And since then, I've had the pleasure of, sort of, working with some really incredible people. But yeah, it was all by accident, right? Like, if you had asked me 10 years ago if I would be sitting here today at Rice helping people with entrepreneurship, it probably was not in my life plan or my career goals, but I just, kind of, accidentally fell into it and just really saw an opportunity to help people, kind of, find their way.

    [06:51] Maya: So, tell me about how the Liu Idea Lab fits into the ecosystem of Rice University.

    [06:59] Hesam: Yeah, so, at Rice, you have, obviously, the different schools for the different disciplines, right? And you have the School of Business and, generally speaking, Lilie is the hub and the center for everything entrepreneurship and innovation at Rice within the university.

    So, whether it's an undergraduate student that has a really interesting idea that they want to pursue, whether it's a PhD student that's commercializing a technology, whether it's an MBA that's been working on a venture or has a passion that they want to pursue, like, we are that place with which they take classes, they get access to resources, and essentially, our job is to open up doors for them and provide them the pathways to progress, right?

    And so, we have over 1,600 students that take our classes every year. We have a competition that we run that is a campus-wide venture competition that is happening at the end of this month where we are handing out over $100,000 in equity-free funding to one of five top finalist teams over 114 teams that applied to that. We do work around trying to commercialize research at the university.

    We buy out graduate students' times and have them come here actually with us and spend time trying to figure out how to commercialize their ventures. And we do a lot of stuff for alumni as well. So, we have brown tables where alumni, entrepreneurs, people that are interested in entrepreneurship and might not even actually be working on something, can come here, can come back to campus, have that support network, have that community. Because at the end of the day, when you decide to pursue this path, it can sometimes be pretty lonely, right?

    And so, by having that support network and having that community is really critical. I always say, especially to the undergrads, that, you know, when you walk down these sidewalks, right? Someone might be wearing a Brown College shirt, or a Wiess College shirt, or whatever sort of residential college they're a part of, or you might recognize them from one of your classes, but it's really hard to know who is actually an entrepreneur, who's actually interested in entrepreneurship.

    And so, what this space, this physical space is designed to do is to be that hub for that as well, right? So, it's not just the class, it's not just the co-curriculars, it's all of that infrastructure that gives people the time and space to explore this.

    [08:50] Maya: Awesome. So, let's turn to you two innovators who has... You took Hassan's class, the very first class is the New Enterprise, right? I took that class, not with you because, you know, your class is Phillip super-fast, but I did take that class. Let's start with you, Taylor Anne. Well, first of all, let's talk about her for one second. Like, this woman has literally done everything under the sun. Okay, so, she started off born and raised in Houston, went to Wake Forest. You were a theater major, right? Like...

    [09:30] Taylor Anne: Kind of, yes. Communications Theater. Yeah.

    [09:31] Maya: Communications Theater. You know, really pivoted many, many times, you were part of a startup in Mexico after you decide for people that made... women that were making soaps in Mexico. But before that, she was working in the movie industry and helping influencers, and she's like, "Yeah, that's not what I want to do ever." And so, and so, so, tell me what led you to VC, because that's ultimately what you're doing now.

    [10:07] Taylor Anne: Absolutely. Well, thank you for that introduction. So, you know, I came to Rice knowing that I wanted to go into venture capital. I don't have a traditional business background and I knew that I really needed to get some of those hard skills that are necessary for that industry. So, it was not my first experience. New Enterprise was not my first experience in entrepreneurship. I'd had a company before.

    But I will say that it is the most valuable class I've taken at Rice Business because it makes you do the work for... Everything you learn in Rice Business comes to fruition in New Enterprise and you have to actually execute it and explain it to people. And so, I think that was absolutely, you know, a pivotal moment in my career as an MBA student and moving into venture capital to really help me understand entrepreneurs and that journey specifically.

    Yes, I had done it before, but I didn't do it well, hence the reason that's no longer a company. But yeah. So, I would say that, yeah, New Enterprise was absolutely pivotal. You absolutely do. They stick with you a little bit more. Yeah. So, again, I came in knowing I wanted to be in VC and that was primarily because I'd been working with startups before coming to Rice at a local co-working space here in Houston, and recognized that the biggest challenge that founders have is access to capital.

    It's hard to find people to invest in your ideas and in you as an individual. And I also noticed that there were not a lot of women writing those checks and I wanted to be someone who could make a difference in entrepreneurs' lives, who in turn, as you said at the beginning, you know, will change other people's lives. So, I'm very bullish about entrepreneurship and about entrepreneurs in general. I believe they have the capacity to change the world, and given the right tools and resources, they can and will. So, I want to be one of those tools and resources.

    [11:58] Maya: So, what are you doing now? I know you're in stealth mode, but we can talk a little bit about it?

    [12:03] Taylor Anne: Yeah, we can talk a little bit about it for sure. So, I'm a co-founder of a venture capital fund that's going to be based here in Houston, or is based here in Houston. We are investing in sports tech and entertainment. So, as mentioned previously, I have an entertainment background and my co-founders have a sports management background.

    And I also helped start an eSports company during COVID, so have a little bit of that gaming experience as well. So, we're going to be investing in founders across the United States from series A and B, writing smaller checks, and following on to other rounds, but primarily, in my focus, specifically, is on female founders in the space.

    [12:45] Maya: And so, part of what the Collective will do is appropriate a certain number or amount to female founders.

    [12:53] Taylor Anne: Exactly, yeah. So, that's my, I mean, that's my passion and my focus. Especially in the sports and entertainment industry, women are often very overlooked. So, it's a nice, it's a nice, kind of, way to weed through a lot of the things that are out there and get some people's voices heard that typically aren't.

    [13:13] Maya: Well, and also being overlooked in terms of a VC-

    [13:17] Taylor Anne: Oh, in general.

    [13:18] Maya: ...and sports tech. Like-

    [13:20] Taylor Anne: Yes.

    [13:20] Maya: ...those are male-dominated industries, or have been in the past.

    [13:24] Taylor Anne: Yes.

    [13:24] Maya: There's always, there's always time to change those things, which is what you're doing, which is incredible. But how have you overcome that, where folks are like, "Oh, okay, well, what is it that you think you know?" Right?

    [13:37] Taylor Anne: Absolutely. And I don't think that's, you know, only limited to women. I think that happens a lot with emerging managers. Like, how can I trust you with this money to invest in the right companies? And so, that is a question we get asked frequently. And a lot of it has to... You know, I've invested other people's money before and I've done some of my own investing, but a lot of those companies are super early, so it's not like you've seen them.

    It's not, you know, Twitter and it's not Facebook, or Meta, sorry. So, a lot of it is just trying to build the trust with individuals and let them know that, you know, I'm being communicative with them and being honest with them. And that's a big, a big piece of the puzzle with my co-founders as well. I'm lucky enough to have some great co-founders who are super supportive of me.

    And while I'm the only woman on the team, it is a really nice environment that enables me to be a little uncomfortable at times but also know that I have the support there. So, the question comes up a lot, like, why you and why now? And you just, kind of, have to go at it with unbridled enthusiasm and just make sure that you can convince them.

    [14:45] Maya: And speaking of timing, whether people want to acknowledge that we're in an economic downturn or not, it's more challenging now to raise venture funds, you know, and when I was in financing the startup with Blair Garrou, it was about a year and a half ago, and he is like, "This is going to end," like, "There's going to be a stop to this."

    And so, I remember those words profoundly. So, how do you deal with something like that? And how do you convince people where, "You know what? We're not going to put your money into fixed income where you have an automatic return, but how about you take a chance on me?"

    [15:18] Taylor Anne: Yeah. And that is something that we've encountered and obviously this is a market correction, so it was bound to happen as Blair predicted. And so, a lot of it is looking at the market in and of itself. And these are skills that I learned at Rice and skills that I learned in New Enterprise. And understanding that the sports and entertainment market is actually very recession-proof. If you look at the changes of money and, like, different stock prices and you look at the valuation of different sports franchises, it's actually outpaces the S&P 500 exponentially. So, sports is not going away.

    [15:50] Maya: No.

    [15:50] Taylor Anne: And because of COVID, it has actually accelerated the technology within the sports ecosystem. And so, there's so much room for innovation and opportunity. We partner with the Houston Rockets and they, you know, have a director of innovation whose sole job is to find technology that could benefit the organization.

    And that ranges from cybersecurity to protect the stadiums to, you know, player data capture and wearables. So, the time is great for sports and it's also great to be investing because companies are at a discount when there's a market like this. So, yes, the raise is a little bit tougher, but you just got to, you got to have the conviction.

    [16:41] Maya: Absolutely, with anything that you do.

    [16:42] Taylor Anne: Yes.

    [16:43] Maya: So, Delaney, let's turn to you because you're not raising any funds, right? Okay, so, tell me about your background. So, you were raised vegetarian and vegan and really saw a problem in the market and you just went after it. And I can't wait, you guys get a treat at the end of this, but I'm going to let her tell her innovator story of what she's created and working with your brother, by the way.

    [17:08] Delaney: Yes. Yeah. Yep. So, yeah, I'm like both of them in that I never would've predicted I'd be here. I plan on going to law school for most of my childhood and schooling years. I went to work at a big law firm in DC after undergrad as a paralegal in litigation and did not love it. Vividly remember calling my mom, like, crying in the middle of the night on trial or, you know, on an offsite trial, and I was like, "I got to do something else."

    So, quit that job, moved to LA with very little planned, and started working as a nanny and personal chef there. I had loved food. Like you said, grew up veg and vegan and had some experience in high school and college working with the dining halls to bring vegan options to campus. So, I knew that I wanted to work in plant-based food at that point. I'd been watching all this growth happen in some really cool startups and just seeing how, you know, different veggie burgers became from, like, the late '90s to, you know, 2018, and realized that that wasn't happening with cheese, right?

    So, why cheese? Yeah. So, there's some science stuff that makes it really hard to replicate what dairy does to make cheese happen. Some proteins, some sugars that are, yeah, just perfect for that mission. They're also really addictive, so we get really hooked on that flavor in a way that doesn't happen with, you know, a lot of other food. So, it just, yeah, it wasn't a focus in the space. I think burgers and meat, kind of, were a bigger focus.

    People don't necessarily tie the ethical implications and environmental implications of dairy and animal agriculture in the way that they do to meat. So, I think that was a bit of why there were fewer innovators in that space. But just on a personal basis, it was always the thing I missed most once I went vegan, kept waiting, waiting, waiting for good products to come out. They weren't coming out. I was, like I said, personal cheffing at that time and, you know, my clients wanted good cheese and weren't really any options.

    And so, I knew that I needed to go get an MBA, like Taylor Anne, because I didn't study business at all. I knew nothing about business, knew I wanted to get into entrepreneurship, realized that cheese was a wide-open space, but still, at that point, planned on just going to work for another startup after B-School, yeah, and somehow ended up here instead.

    [20:04] Maya: Well, that's good, that's good for us. You ended up in the best place that you could have, you know? But that's also something that I see a thread, a similar thread, with entrepreneurs is there's a problem and they, kind of, wait for somebody to solve the problem and nobody's solving the problem, so they're going to solve the problem. And those are usually the most successful ones.

    So, you know, in terms of... I mean, it's a billion-dollar business, the food industry, right? And more and more people are switching to becoming vegetarian and becoming vegan and really being very health conscious and aware of what they're putting into their bodies. So, what year was that, that you decided that this was what you wanted to do? So, law school, let's go back a little bit.

    [20:52] Delaney: Okay. So, graduated undergrad in 2016, worked in law until 2018, moved to LA to get on-the-ground food experience. That was, kind of, where vegan stuff was happening in LA. It wasn't really happening as much anywhere else yet. Maybe New York. I was very much debating between New York and LA, put up a poll on my Instagram, and went with the results.

    [21:16] Maya: That's amazing.

    [21:18] Delaney: They thought that was just a story. There was a little more planning that went into it, but not much.

    [21:22] Maya: That's like how I'm going to make all of my big decisions in my life as well. I'm going to put up a poll and see what people say, and then I'm just... Yeah.

    [21:28] Delaney: I have experiences in both places. And I was like, New York's really cold, a little more expensive. LA, at least, I've got the sun. I was pretty done with snow by that point. Yeah, so, and knew I wanted to go to business school at that point to get into entrepreneurship. I thought it would be too big a leap on my own. So, working as a personal chef and nanny afforded me the time to study for the GMAT.

    So, that was 2018. I was applying 2019 and then COVID happened. Yay, COVID happened. Luckily, I was already in, had committed to Rice because I applied round one. I actually came to admit weekend in I think January, where I met Sophie Randolph, who was one of the other Rice founders. And then COVID happened in March. Yeah, so, that was a sort of timeline.

    [22:15] Maya: Right. And we're all still here.

    [22:16] Delaney: We're all still here. Yep. I was not sure if this goal was going to happen at that point for our class or if we were going to get delayed or what, but. So, came in knowing that this was a problem space I was interested in, but didn't really honestly think that I could do much for it on my own.

    But at some point, had the realization that there were a lot of startups with money who hadn't made it happen yet, a lot of big food companies who hadn't had, you know, made it happen yet. Nestlé hadn't fixed the problem no one like that had done it. So, I thought maybe I'd actually have a better shot, like, on my own, in my kitchen if I just played around and did a lot of research. Yeah.

    [22:57] Maya: And you haven't had big raises, you haven't had to raise a lot of fun. So-

    [23:01] Delaney: Yes.

    [23:01] Maya: ...tell me how this is a bootstrap? Like, how'd you, how'd you do it?

    [23:05] Delaney: Yeah, so, some combination. We're really lucky that we got some friends and family money, a little bit, just so we have some cash on hand. Thought about raising more last summer and decided not to go that route.

    [23:24] Maya: Why?

    [23:25] Delaney: Why? I thought it would tie us to a certain growth trajectory that maybe wouldn't be sustainable, and I wanted to make sure that we could lead the way on what was most important to us and what I felt was most important to our business, which is making really great products for everyone, yeah, in a way that's nourishing to our bodies, sustainable, customer-focused. And my brother and I both still work part-time for other businesses, which is part of the reason we can do this, so.

    [23:57] Maya: And your brother, so, hot sauces, right?

    [23:59] Delaney: Yeah. So, simultaneously, all this was happening. My brother was a brewer in San Diego. He's always loved all things fermentation. He's, like, does sourdough, he was roasting coffee, started as a home brewer, then moved into it professionally, worked at some really cool breweries on the West Coast, and started, at some point, doing fermented hot sauces just for fun, and then giving them out to, you know, friends and family and getting really good feedback. So, he was like, "Okay, maybe I'll start selling them." He came up with this really cool brand called Prophecy. It's this whole one-eyed owl thing, because this owl literally landed, like, on his balcony with one eye.

    [24:38] Maya: Oh, another owl?

    [24:39] Delaney: Yeah, another owl.

    [24:40] Maya: Oh, okay. There's a, there's a trend here.

    [24:42] Delaney: Yeah. And he looked it up. And so, yeah, Prophecy Hot Sauce was the brand, and that, kind of, came out of that experience. He was looking up, like, the omens. Yeah, but they're all fermented, and we started talking probably about a year into B-School. I was working on cheese at that point, had been through New Enterprise, was incubating at Mercury, and some stuff was happening on the craft-beer scene where it was becoming harder and harder to make it as a craft brewery, especially on the West Coast where there's a lot of competition.

    And we started talking about combining forces because he had the more technical fermentation background that I didn't have at all. So, yeah, we just kept having phone calls and talking it through and one day, he was like, "Okay, maybe I'll come in about a year." And then right before graduation, he was like, "I think I could come this fall." So, that timeline moved up quite a bit. And yeah, he just quit his job, moved to Houston.

    [25:34] Maya: So, you guys were close growing up, I'm assuming?

    [25:37] Delaney: Yeah, we're definitely close. We're the only two. But I went to boarding school at 15, so, and then school on the East Coast, lived on the East Coast, so we had lived apart for a while, you know. What is that? 12 years? Something like that.

    [25:56] Maya: So, Hesam. So, when you meet these incredible entrepreneurs and innovators and they say, "Hey, I've got this great idea for cheese," right? And then, so, what is your process in terms of evaluating ideas? I mean, listen, I have ideas all day long, every day, and so, like, what's the, what's the litmus test, right?

    [26:25] Hesam: Well, first of all, I've had the cheese and it's incredible, so it was just...

    [26:28] Maya: And we're all going to have the cheese.

    [26:29] Hesam: So, that is great. You're in for a treat. Actually, I was thrilled when Delaney showed up with this idea of, you know, wanting to do this plant-based cheese because I think it made a lot of sense, right? Like, that was her background, that was her own personal experiences, that was something she knew really, really well. It was, you know, just something that was inherently her interest.

    And I think that when we look at people's ideas, I mean, I hear the same things. I hear many of the same ideas over and over again. And I really try to find a way to map whatever that idea is to a problem that needs to be solved, and that problem to a personal interest or curiosity that that person actually has, right? So, certainly, there are people out there that are thinking about entrepreneurship as a way to just make money as quickly as possible.

    And I'm here to tell you that that's, like, actually not typically what ends up happening, right? But more importantly, it's, you know, having that interest and that curiosity that's going to drive you when times are rough, when there are, you know, obstacles you're going to encounter, when there are challenges that you face. And so, what I'm always asking that person, whenever they're talking about their ideas, to try to get a sense of, like, the origin story, right?

    And what is it about them that really positions them to want to pursue this, in that rollercoaster, right? Like, what's going to keep them going? And the other part of it is really just trying to validate and just go out and understand how big of a problem is this for everyone else out there because, you know, there might be a problem that I experienced, but am I really seeing that out there?

    And so, we encourage people to, kind of, get out of their heads, honestly because so much of that time when you have an idea is just spent analyzing it and analyzing it, analyzing it, and thinking about, "What if I did this? What if I did that? What if I did this?" And it's just all about, like, breaking it down, thinking about what's the actionable next step that I can take today with no money and with no resources to try to further understand whether or not this is worth pursuing.

    And I think a lot of what we have to do here at Lilie is to try to clear that pathway for founders to, kind of, have the tools and resources at every step of their journey because at the end of the day, you know, you come to a, to a highly-ranked business school like Jones or Rice Business, you come to a highly-ranked university like Rice. You have a lot of options when you graduate, right? And a lot of those options have very clear pathways.

    And it's like you want to do investment banking? Here are the seven steps that you need to take in order to do it. It's going to be super competitive, but here are the seven steps. You want to go into consulting? Here are the six steps you needed to do in order to do that.

    And so, for us, there's a process we follow, but a lot of it is really just providing that support and just letting people see that there is an endpoint that they can get to, and that even though that path is not linear, even though that path is not immediately clear, even though it's going to have those ups and downs, like, there are ways of measuring your progress that are meaningful, and that's essentially what we try to coach people and support founders through.

    [29:28] Maya: So, this is a question for both of you, what has been the most surprising in your entrepreneurship journey? I'll let you start Delaney.

    [29:33] Delaney: So, I came to business school to learn finance and accounting and strategy and all these things that are really helpful, and what I'm spending 90% of my days learning right now is content creation because it's super important for CPG brands and I knew nothing about it. So, I'm, like, watching YouTube videos on how to make a reel and trying to build that into my calendar, and it's... yeah. They had no expectation that I would be spending that much time trying to figure out Instagram.

    [30:02] Maya: I think you need a new course.

    [30:05] Hesam: Uh-huh, it's funny you mentioned that. Actually, I'm just going to give a quick plod for this. This is for freshmen though, so maybe not immediately the audience here. Every freshman of Rice has to take a writing course sometime in their year, in their first year, and so we are doing a course for creators and how to turn their passion into products, and part of that includes things like writing in public, publishing in public, getting that feedback loop started, and trying to grow your... capture the audience's attention. So, it's been the books for the fall.

    [30:35] Maya: Excellent. Okay, Taylor Anne.

    [30:37] Taylor Anne: So, it's the most surprising thing I've learned in entrepreneurship, is that right?

    [30:42] Maya: Yes.

    [30:43] Taylor Anne: Okay, okay. I just wanted to clarify the question.

    [30:44] Maya: Yes.

    [30:45] Taylor Anne: Let's see. I think how much I have to rely on, like, my own self-confidence in order to continue doing things. Like, you can have a million people supporting you, and I give so much credit to the Liu Ideal Lab for that, like, there's so many resources that can help support you, but at the end of the day, it's up to you to continue on the path. No one's going to do it for you.

    And then there's no rule book and there's no guidebook, as Hesam was saying earlier, so a lot of it is just, kind of, continuing to try to figure out, like, knowing that I am capable of doing this thing and continuing to follow through with it even on days when it feels like, "What am I doing?" Like, "This is a really bad idea."

    [31:35] Maya: It's not. It's a very good idea.

    [31:36] Taylor Anne: Yes. No, it is a good idea. Disclaimer, great idea, wonderful market, great opportunity. But sometimes, I think it's hard when you're building something from scratch to remember all of those things when you're doing the day-to-day.

    [31:51] Maya: So, let's talk about the Houston ecosystem, right? Because we live in Houston and it really is a fertile ground for entrepreneurs. Tell me about your thoughts about starting something new. And being here in Houston, what are, what are the benefits? What are some of the weaknesses? You know, how could Houston be better equipped to help entrepreneurs here in this city? Because, you know, it was, it was Silicon Valley, and then it was Austin, and then, you know, there's Herzliya in Israel.

    I mean, there's these pockets throughout the world that are known for innovation. And Houston's getting there, you know. We've got Greentown Labs, we've got the Energy Trans, I mean, there's Halliburton Labs, there's all sorts of things that are happening here, which is very, very exciting. But how could it be better for all three of you?

    [32:52] Taylor Anne: I'm happy to start with this one because I'm extremely bullish on the Houston startup ecosystem. So, I'd been in LA in New York previously and started to, kind of, get into the startup world in LA and it's interesting, and fragmented, and chaotic, and everyone works for Tesla, and then they also have something on the side. It's different here.

    [33:08] Maya: Just like Elon.

    [33:09] Taylor Anne: Just like Elon, right? You know, Twitter and Tesla. So, I think that the city is doing a really good job and there are private organizations within the city that are stepping up, where I think that Houston needs a little bit more support. I do think it needs a little bit more support from, like, the public sector. There are definitely champions of innovation that exist in Houston.

    I mean, there's so much money here. There is so much talent here. We have the Texas Medical Center, we've got Rice, we've got U of H, we've got TSU, we've got St. Thom. I mean, there's so much opportunity here. I think what it's going to take is for people to drop egos and allow for there to be a lot of community building as opposed to trying to win.

    [33:56] Maya: Hesam?

    [33:57] Hesam: Yeah. So, I think that was great actually. So, I've been a part of this ecosystem now for about 15 years. So, I've seen, kind of, the highs and lows of it. I've seen different iterations of institutions that have tried to centralize and tried to build density because obviously, as many of you know, being in Houston, it's very fragmented. Everyone's, kind of, spread out. And having some sort of nexus or center where that activity can happen is really critical.

    And I'm, and I'm confident, I'm confident and I'm bullish just like Taylor Anne is because I think that what we're seeing a lot of now is people are, kind of, waking up to the fact that, you know, we can't rely on energy as our sole source of innovation, we can't rely on healthcare as our sole source of innovation. We have to look elsewhere and try to bring people here to build things. And I think the other part of it that's hopefully going to we'll start to see more, see more of it over the course of the next year is seeing people win, seeing companies exit, and then those people then coming back and feeding into the ecosystem.

    If you look at some of the most successful ecosystems, just in the U.S., right? That's where a lot of it has happened. It's entrepreneurs that have made it, that come back, give back, that contribute that are a part of that, sort of, cycle. And so, I'm hopeful that that'll happen soon. And I think, you know, a lot of what the community is doing is trying to create that density and create that interest and create that activity.

    And so, I'm pretty excited about it. And I think that Rice is trying to play a pretty big role in that, or at least be very active in it. And so, I think the next few years are going to be really exciting here in Houston. And personally, as someone that's grown up here and lived here all my life, I'm just super excited to see all of this activity and just the growth that we've seen over the last two years. Yeah.

    [35:57] Delaney: So, I'm the outsider on this panel. I did not grow up here. And...

    [36:01] Maya: That's okay. We'll still, we'll still claim you.

    [36:02] Delaney: Okay. That's good. Came for Rice and fully expected to leave Houston at the end of it. I, looking at B-Schools, immediately fell in love with Rice for the entrepreneurship program. But I was like, "I have to live in Houston for two years. I guess we can handle it. We'll just move after." And completely changed my mindset after living here. I love the city so much. But ultimately stayed to build our company here because of Rice, because of Mercury.

    I've had all this amazing, wonderful support here, without which I would not be doing this right now. And I wanted to stay close to those connections and for foods specifically. Whole Foods and H E B are both headquartered in Texas. So, in terms of distribution and growth, there's a lot there. I will say the one thing Houston doesn't have it all yet, like, all the CPG companies are in Austin, which, given how much diversity and how much food diversity we have here, is wild because there's a ton of potential, a ton of great food and, like, no CPG companies.

    I've met a couple other founders through being in the farmer's markets. But, yeah, we need a lot more infrastructure here. We need good commercial kitchens, which we're really struggling. Like, it's really hard to find a good commercial kitchen space here. Well, somebody needs to come up with that idea. Yeah. If anyone wants to build one, I can tell you exactly what would work.

    [37:16] Maya: Yeah. See, that's synergy. Let's call it synergy here. So, can you tell us some of the markets that you're targeting for your products?

    [37:28] Delaney: Yeah, so, we developed this in New Enterprise, one of my teammates is here, but our go-to-market strategy was always to start in farmer's markets, which is what we're doing now, get really quick customer feedback, which has allowed us to iterate pretty quickly, test new flavors, test, like, we're trying to figure out how to tell the story that connects the hot sauce and the cheese now that we're doing both and they're, kind of, different brands.

    Market, so, starting here, then we'll probably do Austin and Dallas to stay within Houston. And then our goal is to branch out to, sort of, secondary markets that don't have a lot of plant-based foods yet but where I know there's disposable income and interest in eating healthy, eating well. So, places like DC, Atlanta, Boulder, Florida, we're from Florida, so, Tampa and Miami are on the list. Yeah. And we'll just grow out little by little, so long as we can meet-

    [38:28] Maya: That's great.

    [38:30] Delaney: ...demand. Yeah, that's the plan. We'll see how it goes. But small independent retailers first and then ideally, Whole Foods or H E B within the next year to two years.

    [38:40] Maya: That would be incredible. And you'll need to keep us posted on all that. So, Taylor Anne, so, in terms of growth for you, for the Collective, tell me about that. Where do you hope to be next year and five years from now? And what's your, like, pie-in-the-sky, dream?

    [39:01] Taylor Anne: Oh, man. I've got a lot of those. So, I'll keep it narrow. But let's see. We've raised to date a little bit under 4 million dollars. It is a 25-million-dollar fund. So, once we hit 5 million, we'll be able to start deploying the capital into startups. I'm meeting with startups every single day, doing all of the due diligence and all of those fun things. So, we have a strong pipeline. But right now, our sole focus is raising this 25-million-dollar fund.

    So, in a year, my hope is that it's raised, and then in the next two to three years, we want this first fund to have a little bit of a shorter cycle so that we can get some exits quicker with less ownership just to, kind of, prove that we can do it, to your point earlier, right? So, I imagine that in the next year or two, we'll be raising a second fund, which will hopefully be at least two times bigger. So, at least 50 to 100 million dollars. And yeah, so, that's, kind of, the pie in the sky for me, and I'm keeping my vision to five years right now because if I go beyond that, it just gets a little scary.

    [40:11] Maya: So, how do you, how do you deal with the VC competition here in Houston? Because there's a bit of that.

    [40:12] Taylor Anne: Yeah, absolutely. So, there is definitely. There's about 12 or 13 VCs here in Houston. We all, kind of, invest in different things for the most part. So, it's a pretty tight-knit community. Everyone really knows each other in VC and for the most part, venture capital is such a network-based industry at its core. So, a lot of times we're sharing deals, or we are co-investing with one another, or sending... you know.

    Sometimes it's not a fit for us, but it might be a really good fit for somebody else. So, we're like, "Hey, we talked to this founder. We highly recommend you meet with them." So, it really is a lot more collaborative than competitive here. The same can definitely not be said for the Valley, obviously, in New York as well, but there is a lot of, a lot of cohesion here.

    [40:58] Maya: Okay, so last question before we open it up for our guests to ask you questions. What's the best thing that Hesam taught you? No pressure.

    [41:10] Delaney: Talk to customers early and often. Sorry, did I steal yours?

    [41:13] Taylor Anne: Yeah, that's a good one.

    [41:15] Delaney: Yeah, had we not done that, we wouldn't have figured out how important nutrition was to the people we're trying to sell products to. It has completely shaped our entire strategy. I mean, I obviously always would've wanted our products to be healthy, but I had no idea that it was such a priority within, you know, plant-based cheese and plant-based dairy. So, that was, yeah, transformational.

    And I would say to some as a very lofty task of trying to teach MBAs to fail and try and just test and test and test and test because MBAs like things to be in a line and linear and makes sense, and we do case studies with specific answers. And Hesam basically tells you to throw it out the window when you get into this class.

    And it's really, really hard to do that when you've been shaped for a semester to think in a certain way. So, I would say that the biggest lesson I've learned and what I continue to use every day, and what I say to founders all the time is just test it, test it. Like, try it, see what happens, and you aren't going to know unless you do that. So, not letting perfect be the enemy of good.

    [42:31] Maya: And Hesam, what has been the most powerful thing that you have learned from some of the innovators that have been in your classes?

    [42:39] Hesam: I mean, honestly, it's just a, it's just a massive amount of respect for the decision that they make. I think that, like, the more I, the more I see, the more I get the opportunity to interact with founders, the more I am just, like, in awe of their courage and how they take that leap when it is not the obvious path.

    And yeah, that, to me, is just learning from that, seeing the way they think through that, seeing how to, you know, instill that sort of... or give them the space to have that confidence to pursue it, has been something that I continuously think about and something I'm still learning how to, like, properly nurture and frame. So, I would say confidence to go into the unknown if... Can't think of a better way to say it.

    [43:24] Maya: Lifelong learning.

    [43:26] Hesam: Lifelong learning. We'll go with that.

    [43:27] Maya: Great. Okay. Well, we'd love to open it up to all of you, for any questions that you have for Hesam, Delaney, and Taylor Anne.

    [43:36] Deavia: Hello. Thank you, guys, so much for your time. I'm Deavia. And so, my question is besides investing capital, are there other ways your investors can stay engaged in the growth of your, of your businesses?

    [43:49] Taylor Anne: Yes, 100%. So, while I am a venture capitalist, I also don't think that all companies need to raise capital. Like, I think Delaney's decision to not raise capital is very smart, and not all companies need it, obviously. So, I think that the way that you gain investors and advisors, you should send them a weekly e-mail with just updates. And if you're, if you're trying to learn or understand something, just bounce it off of them.

    Like, investors should be involved in everything else and not just writing a check. That's my frame of reference and that's the style of venture capital that I do. Not everyone does that. But even if they aren't an investor and you haven't raised money, find those advisors and find people who you can send something to, who can tear it apart, or share it to the right people.

    [44:34] Deavia: Yeah, of course.

    [44:36] Delaney: Yeah, I mean, I'll echo that since we don't really have investors. Finding advisors, I'm lucky I got connected to another startup, which is who I work for part-time. It's Rice Business-founded called Vegetable and Butcher. They're in DC. They do prepared meal, door-to-door delivery.

    [44:54] Maya: Turner Hoff of the Rice. And-

    [44:56] Delaney: Turner? Yep.

    [44:57] Maya: ...I interviewed him. He's phenomenal.

    [44:58] Delaney: Okay. Yep. So, luckily, I get to work...

    [45:01] Maya: That's coming up on... I'll have you know because...

    [45:03] Delaney: Well, so... Luckily, I get to work with him and see him most days and bounce ideas off of him and learn. They're six years in, so I get to learn a ton from what they're doing. And just talking to friends who are founders or VCs, talking to folks at Mercury who are always exceedingly generous with their time and insights. Yeah, advice is very helpful.

    [45:36] Hesam: Yeah. I'll just add one quick thing. And I think that, you know, we have a lot of people to come from the outside into our courses and into our programs and many of them are venture capitalists or investors. They're entrepreneurs or angel investors. They're people from all different backgrounds. And I will say to, like, it's interesting to see how sometimes when you first meet that person, you don't necessarily see what the connection might be with them.

    You're like, "Oh, this person's coming into a presentation and giving me feedback," or, "Oh, I met this person at this event," or whenever it might be, and just staying in touch and doing things like those updates, you know, you'd be surprised how many situations I've heard of where people will then reconnect years later and there will be, whether it's investment or some sort of other opportunity, there's some chance for them to work together, right? And so, it's just like, take those relationships seriously, you'll never know when they might be of value again.

    [46:32] Maya: Anyone else? Any other questions? Okay, well, we wanted to thank you, all three of you, Hesam, Delaney, and Taylor Anne for being here today, for that. And then if you have enjoyed this taped podcast, please subscribe to Owl Have You Know. I'm not the only one. I also have a co-host who's phenomenal. His name is Scott Gale, and he's not here today because he has to go pick up children.

    And now, he'll see it on the recording because I told everybody why he's not here. But anyway, you can subscribe to Apple Podcasts or on Spotify. And we hope to see you at future events. And we hope you had a wonderful evening. I know, I know, I'm sure I did. I hope you guys thought it was less... It wasn't very painful, right? All right. All right, great. Thank you so much.

    Thanks for listening. This has been Owl Have You Know, a production of Rice Business. You can find more information about our guests, hosts, and announcements on our website, business.rice.edu. Please subscribe and leave a rating wherever you find your favorite podcasts. We'd love to hear what you think. The hosts of Owl Have You Know are myself, Maya Pomroy, and Scott Gale.

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Find out what it takes to launch a successful startup in Amazon’s new small business podcast

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Amazon’s 'This Is Small Business' podcast launched a spinoff miniseries, 'This Is Small Business Next Generation', in partnership with Rice Business. The miniseries is hosted by Andrea Marquez, a future small business owner, and Mitchella Gilbert (“Mitch”), founder of OYA Femtech Apparel and an ex-RBPC competitor, as co-host.

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Meet the Rice Business MBA Class of 2024 through in-depth profiles on the extraordinary students, their stories, and their dreams.

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Full-Time MBA candidate Jahnavi Gudi is determined to break barriers for first-generation women in finance. "I think it’s important to address the systemic and academic barriers for women with my background to break into these competitive fields."

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Meet the MBA Class of 2024: Tareck Haykal

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Are You Drinking From a Reusable Water Bottle Today?

How well-placed reminders help consumers build sustainable habits.
Marketing
Strategy and Environment
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Rice Business Wisdom
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Marketing
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How well-placed reminders help consumers build sustainable habits.

Plastic water bottle sitting on the beach
Plastic water bottle sitting on the beach

Based on research by Eleanor Putnam-Farr (Rice Business), Ravi Dhar (Yale), Margaret Gorlin (Codesmith), Jane Upritchard (Bon Appetit Management Company), Michelle Hatzis (Google), and Michiel Bakker (Google)

Key findings:

  • Many people are already motivated to engage in climate-friendly behaviors, like using a reusable water bottle or shopping bag
  • Reminders that come earlier in the decision-making process are more effective at changing habits
  • Climate-friendly habit changes can be made without sacrificing consumption

 

Climate change is a well-known problem with many well-known solutions. One of them is to increase the use of reusable water bottles and shopping bags – items that most of us have but easily forget about and may present an opportunity for effective messaging.

It’s a pervasive problem, but one that Rice Business professor Eleanor Putnam-Farr has been studying along with fellow researchers. Their question: what are the best ways to remind people to make more sustainable choices? Specifically, the team wanted to know when in a consumer’s habit development are reminders most effective?

It might seem intuitive to remind people about their reusable bottles at the point they would be used — for example, by the water cooler. However, reminders that come so late in the decision-making process are ineffective for a few reasons. First, most people already know that reusable goods are better for the environment. 

According to previous research, almost 80 percent of Americans believe that they understand global warming “very” or “fairly” well. Most likely, if you’re reminded to use a reusable water bottle when you’re not thinking about drinking water, the message is redundant. Worse: If you’re reminded to use a reusable water bottle after you’ve already picked up a single-use plastic container, you’ll likely experience counterproductive feelings of aversion and guilt.

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Office signage of reminder to use reusable water bottle
Messages used in study 1.

The researchers proposed that sustainability reminders would be more effective when placed earlier in the decision-making process and predicted that early specific reminders would generate a routine behavior, if there is a clear reward. To assess their hypothesis, the researchers put up reminder posters in the office of a large tech company, either near the desks of participants, where they generally kept their reusable bottles, or near the water cooler. 

Over the course of seven weeks, the team measured how much water was dispensed and how many single-use plastics, like water bottles and disposable cups, were used. One of the reminder messages emphasized drinking water generally (“Are you drinking enough water today?”), and the other specifically targeted reusable bottles (“Are you drinking from a reusable bottle today?”).

Before the experiment, 50% of participants said they use single-use bottles on at least some occasions, the most common reasons being convenience or forgetfulness. During the experiment, the amount of water dispensed from the water cooler increased by an average of 1.58 gallons per day. The consumption of single-use bottled water didn’t change much during the study period, but the use of disposable cups decreased significantly.

To test whether employees had formed habits around using reusable water bottles, the researchers measured water consumption in the office for two weeks after the posters were taken down. 

They found that the posters led to an average increase of two gallons per day of water dispensed to reusable containers in the two weeks after they were removed. This is equivalent to reducing plastic bottle usage by 16 bottles per day from one office space, or 8% of the daily average. Overall, water consumption wasn’t hurt by removing the posters, either. In fact, there was a 30% increase in dispensed water during and after the study.

The office experiment supports the idea that early specific reminders increase desired behavior and promote habit formation. There are several challenges to crafting effective messages that support sustainability goals, but office experiment supports the idea that early specific reminders increase desired behavior and promote habit formation. 

Reminders need to be positioned at the right moment of the decision-making process, so consumers feel inspired to change instead of disappointed for failing. To have an impact on the environment, reminders should be oriented to the development of new habits and the creation of large-scale change. And since most people already know about climate change and sustainable habits, messaging shouldn’t talk down to consumers or tell them things they already know.

Using early, specific, and actionable reminders provides several overlapping rewards. Consumers feel a sense of accomplishment. Marketers experience positive sentiment toward the message. And the planet benefits from more sustainable behaviors and less plastic waste.

 

Putnam-Farr, et al. (2023). “Forgot Your Bottle or Bag a=Again? How Well-Placed Reminder Cues Can Help Consumers Build Sustainable Habits.” Journal of the Association for Consumer Research


 

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"People today definitely want to continue to learn and to work," said Rice Business Dean Peter Rodriguez. "They want it to be accessible, affordable, and to make a tangible difference in their career."

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Burke receives Outstanding Contributions to Advancing Innovation and Entrepreneurship in Higher Education Award

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Brad Burke, managing director of the Rice Alliance for Technology and Entrepreneurship, received the Outstanding Contributions to Advancing Innovation and Entrepreneurship in Higher Education Award at the 2023 Deshpande Symposium for Innovation and Entrepreneurship in Higher Education.

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Brad Burke, managing director of the Rice Alliance for Technology and Entrepreneurship, received the Outstanding Contributions to Advancing Innovation and Entrepreneurship in Higher Education Award at the 2023 Deshpande Symposium for Innovation and Entrepreneurship in Higher Education.

The honor recognizes the individual who has demonstrated extraordinary achievements in entrepreneurship in higher education. Founded by Desh Deshpande, a successful serial entrepreneur, the symposium brings together academics, policy planners and practitioners to discuss best practices in integrating entrepreneurship throughout their universities and draws those at the forefront of innovation in higher education.

During Burke’s 22 years leading the program, the Rice Alliance has had a transformative impact on the university, the Greater Houston community and the landscape of university entrepreneurship across the country, Rice President Reginald DesRoches noted in his nomination letter.

“Brad’s sustained leadership has been a driving force in making these transformative accomplishments within Rice and the broader higher education community,” DesRoches wrote.

Internationally, one of the most well-known Rice entrepreneurship programs is the Rice Alliance and Jones Graduate School of Business’s Rice Business Plan Competition. Burke has grown the program from nine regional universities competing for $10,000 in 2001 to 42 global teams competing for $3.4 million in prizes in 2023.

This award for Burke reflects more than 2 decades leadership by the entire Rice Alliance team as a catalyst for growing Rice University’s innovation and entrepreneurship culture and programming. 

 

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Failing Forward feat. Ben Clemenceau ’21

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Ben joins host Maya Pomroy to discuss their shared love of racing cars, what makes Rice different from other MBA programs, his family connection to France (he's a dual citizen), why giving back to Houston is so important to him and the work of finding and being a mentor.

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Owl Have You Know


Tune in to this episode to hear from Ben Clemenceau ’21, recently promoted from senior strategy consultant to business strategy manager at Accenture. He and host Maya Pomroy ’22 discuss their shared love of racing cars, what makes Rice different from other MBA programs, why giving back to Houston is so important to him and being an impactful mentor.

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Episode Transcript

  • [00:00] Intro: Welcome to Owl Have You Know, a podcast from Rice Business. This episode is part of our Pivot Series, where guests share stories of transformation in their lives and careers.

    [00:12] Maya: On this live episode of Owl Have You Know, we meet Ben Clemenceau, professional MBA of 2021. Ben shares with us what he has been up to since he graduated. His pivot for market research to consulting, and we also explore his unique family background and how it’s shaped the leadership qualities he has today. We touch on his love of fast cars and his passion for the Houston community. 

    Hello, and welcome to Owl Have You know, I'm your host, Maya Pomroy. Today, we have a wonderful alumni guest, Ben Clemenceau, who is a professional MBA from the class of 2021.

    Ben, thank you so much for being with us here today.

    [00:53] Ben: Thank you so much for having me.

    [00:55] Maya: Here in McNair, taping on the building in the premises at Rice University, which is fantastic. So, you have had quite the journey and quite the pivot in your career since you graduated in 2021. And it's been accelerated significantly. So, tell me about how Rice has really catapulted you from where you were to where you are today.

    [01:18] Ben: Yeah, great question. And I like the word, "catapulted." I always said that Rice acts like a springboard. The MBA acts like a springboard. And it, and it's a great thing for people. So, when I joined, I was working in oil and gas. I'd been doing that for about eight years. I was primarily in a corporate market research function. And I was working a lot with the C-suite, and I gained a certain appreciation for working with the C-Suite. I think that the way that they approached problems was extremely logical and objective. And I knew I wanted to change what track I was on and move away from strategic marketing while still preserving some of that with regards to the people that I worked with and then the way of working.

    Very quickly, you know, you start your MBA recruiting kicks off bright and early. And I thought, why not go for an internship somewhere? Consulting was the first thing that popped up. And it made sense, you know. You get the opportunity to take a step back, taste-test a lot of different industries, and get a feel for how they work, get a feel for how the people in those industries think about problems.

    And it was a great thing to chase some of my favorite classes at Rice, because I think, as soon as I hit the ground with immersion week, I was in Dr. Haiyang Li's strategy class. And it was one-week intensive learning, lots of cases, but you're learning about all these different businesses and radically different industries. And there are challenges. Some are challenges that seem impossible to come back from. Others seem easy, but they're tricky.

    So, consulting, sort of, teased, hey, that kind of stuff, if you like that, keep going with it. And you can join us, and give it a shot. So, I went through consulting, recruiting. It's intensive. It's exciting. It's competitive. And I made it. I joined Accenture Strategy, did the internship with them, loved it, and went all in on on Accenture. I'm a little over a year in now and have, yes, gotten promoted recently, which has been a thrill. And that has been just a massive pivot. I'm still getting to work with that executive audience. The problem-solving is very much that, sort of, logical fact-based problem-solving that I appreciated. But I'm so far now from market research. And the kinds of work I've done over the last one and a half, you could call it two if you threw in the internship years, has really been more varied than I could have imagined, and so stimulating.

    [03:42] Maya: In what way?

    [03:04] Ben: Well, you know, one day you're working with a client who wants to bring digital to their entire organization and overhaul the commercial side of their business and the supply chain side of their business. And those are massive undertakings.

    [03:15] Maya: No, real underachievers that really want to do that, I’m just saying.

    [03:45] Ben: Yeah, right, exactly. And then, the next day, you've got a client come to you, and they say, "Blank check, we need to acquire a new company in this space that we're brand new to. How do we do it? Who do we look at? What sorts of entry factors do we consider? What are the psychologies of the leaders in that field that we might be approaching for, for purchase? And how do we approach them and make an enticing offer?" And so, you're always kept on your toes, you're always learning new things. And I think that flexibility and curiosity that it calls on from me has been an exciting thing to practice.

    [04:16] Maya:So, let's dig into the professors here at Rice. So, you mentioned Professor Li. And I took that strategy class as well when I was here at Rice. So, tell me your experience with him and how rich of an experience that was, and really, what the professors here at Rice, how they activate parts of you that you don't even know exist.

    [04:38] Ben: I think all of them do an excellent job at teaching a particular business instinct. You know, depending on what career you go into after your MBA or depending on what transition you're making, if you, if you remain in your current career through the MBA, some classes are, just by nature, going to be more or less useful or immediately applicable to you than others. But what they all do, regardless of that application, is they teach that instinct. And, you know, from the get-go, for me, as a, as a PMBA, Dr. Li was my introduction to the program. So, I think, you know, not only was that an ice bath that I jumped into that first week, it was a lot of late nights, a lot of case reading and everything.

    [05:15] Maya: Yes.

    [05:16] Ben: But he does it well. And I think he, kind of, encapsulates that Rice professor and what the values are there. He challenges you. He makes sure that you know what you're talking about and that you can cite what your claims come from within the cases. But, at the same time, I think he does a really good job rewarding creative answers, rewarding outside-the-box thinking. And he also does an incredible job, and this is another thing that I think all the professors have been so good at, he will encourage students to engage each other.

    [05:45] Maya: Yes.

    [05:46] Ben: Not just him. And that's, and that's so valuable, because if you give an idea, if he says, why might a company have done this, or, what should the company do, and you give your answer, he will then look around the room. He won't betray his emotion, his answer. He'll say, "What do you think?" And he wants somebody to, kind of, you know, fight you a little bit on it and to push back or to agree with you. And it's rare that you can get away with a silly answer without another student jumping at it and taking that chance to say, "Hey, I read the material, and I'm hungry for this, too." But I think he fosters that atmosphere brilliantly.

    [06:17] Maya: And then, you have that debate.

    [06:19] Ben: Oh, it's great. It's great.

    [06:20] Maya: It is. It is. And then, and then you start thinking about things in a completely different way. And that's really part of what I adore about the program, is that you not only get to have phenomenal top-of-the-line professors here at Rice, but also, your cohort and the people that are in your classes and to see different perspectives based on their own backgrounds and expertise. And everybody's there because they are hungry, as you mentioned, to get to the next level and to get to the next step in the next chapter in their life.

    And that energy, also, from Professor Li, I think that he's got this dynamic energy where it's palpable. When you're sitting in the class, you know, it's not just to sit and lecture and take notes and, you know, read the material. "I'm going to ask you questions to make sure that you read," right?

    [07:10] Ben: Those strategy professors, they get their steps on their, on their smartwatches. They're patrolling the rooms. They're up and down the steps. And it's great.

    [07:17] Maya: Yeah. So, if someone is considering Rice, what would you tell them about Rice that's unique and different from any other program? Because clearly, you looked at other programs before choosing Rice, and we'll get to that in a second.

    [07:33] Ben: Sure. You know, Rice, I think something that Rice does really well, one of the questions when I was applying was, what is unconventional wisdom to you? And I recall the gist of my answer, but I remember thinking about that for a long time, because if a school asks you a question like that on your entry, that means it's going to be something that they care a lot about.

    And there's a lot of conventional wisdom in the business world. There's a lot of constructive and well-laid-out information on the web that can teach you how to approach certain business challenges and situations, well, even. And I think people who self-teach in that regard can learn a lot. But it's not a catch-all, and I think it misses something. And this goes back to the instinct that I talked about earlier.

    When you think about the unconventional wisdom that Rice teaches, it's, sort of, a reprogramming in the way that you approach some of these fundamental business truisms and these processes and rules that are taught in accounting and in data and all these things. You've got to learn that framework and that base. But to go further is to craft somebody into a, sort of, an interesting leader of a multi-varied leader. And you find yourself suddenly thinking more critically, and you find yourself searching for the, sort of, what else? And whenever you might come to an answer on a problem, you're suddenly, and this is taught in org behavior and so many other classes, you're trained to say, "Okay, well, is this really it? Are there other alternatives? Are there other potential things lying under the surface that I might have missed in just chasing this basic framework?" So, I think Rice does an excellent job at training that instinct and teaching people to, not just follow, I think, what the conventional wisdom is. And that's really helped, especially, in my trade of work.

    [09:18] Maya: And so, in terms of your cohort, can you tell me a bit about your cohort and what the composition was and how many of those new best friends that you're still in touch with and that community piece that's also part of Rice?

    [09:31] Ben: Absolutely. My team is like family to me. I'm actually in a couple months going to the one-year-old birthday of their child. So, so exciting. And I do keep in touch with as many as I can. I'm back on campus as often as I can be, and plugged into all the alumni groups.

    So, I love my cohort. We started a year before COVID, or well I should say a semester before COVID. And we really got to know each other in person and got to experience Rice in, sort of, all that it is. And they were a great healthy mix of people with engineering backgrounds, of people with business backgrounds. And then, you had people with teaching backgrounds and with theater backgrounds and all of these different, sort of, walks of life contributing to the school meant that you had a diverse set of views to build your classes on. Especially, in my class, I felt like I learned nearly as much from my peers and from their responses to questions and challenges that I did at my professor. And that's definitely not a dig at the professor. That's really because the people are fantastic. I was surrounded by such strong peers.

    And I enjoyed feeling like I was, maybe, not the smartest person in the room. I was, like, behind a little bit. And then, I had to play catch-up with these folks. They were inspirational. So, I enjoyed that. I enjoyed their competition when we were all recruiting for the same. And I definitely still stay in touch. I think it's great. I came here knowing that I love Houston. I'm from Houston. And to be able to come back to this campus and to see familiar faces, and even to just run into them at restaurants and networking events and corporate events, has been so, so rewarding.

    [11:04] Maya: And that's something that you learn once arrive to Rice.

    [11:06] Ben: Yes.

    [11:07] Maya: So, that's also something, when I was applying for the program, that wasn’t something that… I mean, I was like, yes, I'm going to meet some new people, but I'm going to get all this great knowledge, and I'm going to further my career, and all that, but then you... it changes you.

    So, let's go back to why you chose Rice. You went to Millsaps for your bachelor's of business administration. And you are a native Houstonian, born and raised, but with a background in history, a really unique and rich history, where your family is from France. We'll get to that in a second. But I do want to talk about why you chose Rice. Was it because you are from Houston and it's, kind of, one of these, you know, meccas that you drive by when you live here and you're like, "It would be great to go there?" It's really hard to get into, but, you know, maybe was that always a goal for you? Or, was it something different that really stood out?

    [11:53] Ben: Great question. And I think that's part of it. Driving by it, I went to, as a, as a really little kid, all of my, what, K to 8 experience was over in the Museum District. And so, I was always nearby.

    [12:05] Maya: Around the corner.

    [12:05] Ben: Right around the corner, right around the corner, a few blocks from campus. And it's a beautiful campus. I hear so much about it. And Rice contributes so much to Houston, both in intellectual capital and creative capital. I grew up going to the symphony, and there's so many people from the Shepherd School. And when I drive by campus, I'd see people who didn't look at all like students. I assume they’d be parents or something with young children playing and throwing Frisbees and stuff on campus. And it felt like a community.

    And so, that combined with the fact that, yes, it's a competitive school, I wanted a competitive school, I wanted to be part of the Rice ecosystem, however that might be, it turned out for me that was business. And it so happened to be that Rice's MBA program is also one of the stronger MBA programs, so...

    [12:44] Maya: In the country.

    [12:45] Ben: In the country, in the country.

    [12:47] Maya: Actually, the world, now that there is a Rice presence in France.

    [12:51] Ben: Absolutely, which is fantastic. I feel like I attended the school maybe a year or two too soon. I would love to visit that. However, yes, global footprint, every time the rankings come out, I'm happier than I was before. So, it's great. Really, I think it's a combination of the fact that it's a competitive serious school, but still a force for good through its contributions to the arts, through the programs, the scholarships and tuition assistance that they provide, to make a difference in people's lives, even through their contributions to things like the Ion Innovation Center.

    [12:38] Maya: Absolutely.

    [12:58] Ben: I think those kinds of things are exciting. It's clear that they will train you well. But it's also... it's very apparent that they are a good citizen, not just of Houston, but of the United States and beyond.

    [13:38] Maya: Yeah, absolutely. So, what other schools did you look at?

    [13:41] Ben: I looked all over the place. I looked around Texas. I looked at some of the biggest in Texas, largely at their satellite programs in Houston. But I did consider moving to other cities. I actually looked in Europe. My cousin was at INSEAD. And I loved the school, I loved the program. Ultimately, you know, I think Rice being two years was appealing to me because I really did want to dive back into academia and immerse myself. I looked up at the northeast. And, you know, I really decided, in addition to everything I've already said, I was out of state already for undergrad. I would love to be back here to be home, my home city where I feel like I know every blocks.

    [14:17] Maya: So, your childhood. So, let me... this is really, really cool. Your great, great grandfather was the prime minister of France during World War I.

    [13:59] Ben: Yes.

    [14:00] Maya: And so, your family is French and you're a dual citizen. So, you're a U.S. and a French citizen. So, tell me about that. That's fantastic.

    [14:35] Ben: I am. You've done your research. So, yes, my father was born in Bordeaux at the start of World War II. He's got this incredible story where his grandfather was in the French Army and his grandmother was with newborn dad, and they were fleeing the country because the blitzkrieg was going on and the, and the Germans were pushing in. And they fled the country with whatever, you know, valuables and clothing that they could and chartered a boat to Senegal. And so, my father spent the first three years of his life in Dakar, Senegal. The Wolof Tribe helped raise him. And he's got this incredible story before they came to the United States. And so, the family history in France, it goes far back. But yes, my great, great grandfather, he was the prime minister. He was prime minister twice.

    [15:14] Maya: Twice.

    [15:15] Ben: Once in the early 1900s, and then, again, in the 1910s during the war. He was very much a Winston Churchill before Churchill. I think Churchill was a fan of his. And a lot of his quotes were English translations of [inaudible 00:15:03] quotes. And he's a very fascinating character. He's a, he's a selfless character. He was all about France and victory. And they call him Father Victory, The Tiger, the… all sorts of great names. And he was so selfless that, you know, there are all of these great stories in books about him and in personal writings that are, sort of, a role model to live up to. And it's...

    [15:53] Maya: Big shoes to fill.

    [15:54] Ben: Well, yeah, almost unfillable shoes. They're incredible. But it does hit different when it's family and when you can visit places in France where you know you've got a real family footprint. It's special.

    [16:06] Maya: So, do you have hopes of ever moving to France and having that be your home? Or, is Houston where you're going to stay? I guess you don't know, but would you want to?

    [16:16] Ben: Things could change. I'm so loyal to Houston. I love it here. And I do a lot of volunteer work in the area to try to help build a community here. And so, I don't think I could ever truly leave Houston. But boy, would I love to have a little place over there to get away to sometimes? During the summer, June, July, August, spend some time over in France, wouldn't be too bad.

    [16:32] Maya: Yeah, no, I agree. I think it would be great. And let's talk about you giving back to Houston, because you actively are a member of The Menil Collection and the Museum of Natural Science. You also do quite a bit of mentoring to peers within the schools that you went to when you were in middle school and upper school, and also with Millsaps, which is where you went for college. So, tell me why you do that, why do you feel that it is important to really give back as much as you can, not only to the city, but to be a mentor?

    [17:04] Ben: Sure. You know, I think community is everything and the community's only as strong as the effort that its members put into it. And so, Houston, you know, we want a strong arts scene, we want a strong sciences and education scene. We want green and nice parks. And so, I think it's very valuable to get involved in those organizations, help in whatever capacity you can. And so, I've got the business background. And now, being in consulting, I've worked with a breadth of clients. And I can, sort of, parse out these interesting challenges and come up with curious solutions.

    So, working in that capacity, I've gone to these organizations as, sort of, a committee member to help fundraising, to help organize events to raise awareness for things. And then, like you said, mentorship, I think that's another important thing. So, going back to the places that you come from, where you know you've got some shared DNA there. I know what it's like to go to First Presbyterian School and Episcopal High School and Millsaps College. And I know the kinds of values that they instill in people. I'm speaking somewhat of the same language, going back to them.

    And so, whether it be working to connect graduating alumni to the professional world or to answer big life questions and try to make some big scary things a little less scary to people who are feeling it in the moment, I'm more than thrilled to do it.

    [18:20] Maya: That's wonderful. Are there any other organizations that you're curious about getting involved with here in Houston? There's quite a few, new ones that are popping up. Like you mentioned the Ion.

    [18:30] Ben: Exactly, yeah, the list is endless. The Ion is definitely one. I've been attending some events at Greentown Labs, which is, which is big on sustainability, and very interested in that. Healthcare is an area that I have not touched as much as I would like to get involved in. And there are a lot of great foundations and organizations there that work for all the right causes. So, definitely.

    [18:49] Maya: So, we're going to, we're going to pivot a little bit and talk about your pivot. So, tell me about your... some of your successes. And I also want to know about your failures and why you decided to pivot when you did.

    [19:03] Ben: Definitely. I'll start with the successes because I think those were immediately apparent. It was really, really great to be able to join the program and think to myself, I'm free to make mistakes. This is a space in which I can experiment with new career paths, experiment with new curricula, that I might be... you know, I might, I might have had a rocky start with the last time I engaged them. And I can take leaps with recruiting, with building new networks that, maybe, I wouldn't want to when I'm in a stable job and wanting to play it safe.

    And so, I think that paid off pretty immediately. You know, you get out of something, what you put into it. And wherever that is, community, which is kind of what I was talking about earlier, and even when it comes to education in the MBA, I think you get out of it what you put into it. If you're a smart person and you fight and you get into Rice, I think you can excel in the school. But if you really pour your heart into it, you can get so much more. You can squeeze that, sort of, last 5, 10% of material out of it and get something meaningful there.

    And so, success is, you know, I think I went about trying to do that early, and that yielded a great offer from an excellent firm. And I really, I think, by the time I was done with my first semester, kind of, had a lot of what I wanted to get out of the MBA already finished. I had, sort of, tied a bow on it, and that was it. And the rest of the MBA, got to spend three semesters enjoying it, taking whatever classes I wanted and spending time doing other things, like being a TA and joining the Athena Group and some of these admissions ambassadorships and such. So, that was great. But again, you know, like you said, you know, there will be failures. And that's often where we learn the most.

    [20:15] Maya: Absolutely.

    [20:45] Ben: I think, you know, it is a challenge to balance all of those ambitions and all of those things when you really want to pour your heart into it. There are so many clubs to join. There are so many organizations to get involved in. There are so many different classes that you could possibly sign up for. And especially, as a PMBA, when I was working, you know, you're trying to balance all of that at the same time. And then, you've got, what, family to be concerned about and everything else. So, there's a lot on your plate at once.

    And it's a very, very sneaky thing. It can, it can surprise you. You'll find yourself in over your head, and that you've bitten off more than you could chew. And there were a few times where you know you falter. And you might falter in important areas where you don't want to. And so, for me, that meant during the recruiting process when I was trying to juggle all of these things and I joined, like, 10 clubs and was so involved. And here I was, trying to compete with people who were taking recruiting so seriously. They were 100% devoted to it. They put everything else on hold. And they went all in on recruiting. And so, for a moment there, I got, I got scared because I was walking into these coffee chats with consultancies. And here were these students saying they were walking out and they were saying, "Oh, yeah, it was great playing squash with you the other weekend, you know. We'll catch up another time." And I pulled the guy aside and I said, "You guys longtime friends or something?" He goes, "No, no, no. This is our fourth or fifth coffee chat by now. Last one, we did over a squash game." And I'm thinking, this is my first, what?

    [22:05] Maya: You're playing squash?

    [22:06] Ben: Yeah. And so, and so that was a wake-up call. And that was a bit sobering. And so, you'll have those moments. But again, it's a place where you can make those mistakes. It's a place where you can fail a little bit and you fail forward. And so, my moment for that was, okay, I'm going to go in 110%. I started a case competition that was my first case competition ever. It was hosted by one of the major consultancies that was recruiting. I built a team. And we won it. We not only won it, but we won it well enough that we were invited to go to the nationals, which was the first time that Rice was ever invited to go to the Nationals for that competition. So, that was a great, again, lesson learned and failing forward that led to this exciting success, which guaranteed the whole team interviews. And we got some fun prizes and stuff, too.

    [22:50] Maya: What competition was it?

    [22:52] Ben: That was the Deloitte Case Competition.

    [22:54] Maya: And what were the prizes?

    [22:55] Ben: Well, you know, it was, it was a, it was a myriad of things, but, you know, I got this pair of headphones, these like little earbuds that you can talk to and issue commands to that I still use today. So, probably, one of the more useful things that I got.

    [23:08] Maya: Fail it forward, I love that. That's something that's going to... I'm going to tuck that in my pocket and definitely use that for myself. Fail it, or fail it forward.

    [23:18] Ben: Failing forward, yeah.

    [22:51] Maya: Failing forward, that's perfect. What would you say is the most challenging aspect of your, of your new role? Tell us about your new role and what it all entails and the biggest challenges you're facing right now.

    [23:32] Ben: Yeah, great question. So, the new role, it's interesting. So, in consulting, your exact role, the nature of your work changes project to project. And when you join the firm that I'm with, in particular, we have several unofficial tracks that people can follow.

    [23:47] Maya: At Accenture?

    [23:47] Ben: At Accenture. And you start to see people who want to explore a lot. And so, they linger in a generalist position and they try a lot of different areas. You see people who are subject matter experts, and they go all-in on something. Whatever that means for the pace of their career, they love that material.

    You also have people who want fast growth. And that's what I was going for. From day one, I thought I want to make managers as fast as I can. And so, I started taking stretch roles. Whatever project I was on, I wanted to find projects where I was specifically taking on a manager's role.

    And so, to answer your question, my work hasn't changed too much, because the last year or so, I've been doing mostly manager work. But what that looks like on a day-to-day, if an engagement that we sell involves some solution, that solution is usually drafted and operated and managed by a sort of top echelon of leaders. Your partners, or, in our case, managing directors, and the senior managers. Within the project, you've got work streams. And these verticals, these columns are different elements of the solution needed to make it work.

    And so, those are usually run by managers, and that's where I sit. I will have beneath me a team of consultants and/or analysts that are working together to crunch the numbers, find out how to make this work, and to develop the solution. And that is an exciting position to be in, because oftentimes, you're, sort of, called to work in both directions. You're working on the ground with your analysts and consultants, making sure those numbers look right, making sure that everything is solid and sound and client-ready.

    But on the flip side, you're privy, you're a fly on the wall sometimes to those leadership conversations, which is such a really, really unique and cool place to be. You're there helping sell the work. You're there making... informing the critical decisions on, when can this solution be ready? Or, where does this project go next? What future work can we sell? What future problems can we solve with this client? Especially, if it's a, if it's a larger account. So, it's a very cool position to be in. It's the coolest kind of work that I've ever done. But again, I think I said this much earlier, it really does require flexibility and curiosity, because sometimes projects shift on a dime and all of the hard work and the research that you've done and the hypothesis that you've tested and proven and that you've taken to them and that you're ready for is no longer valid. Or, maybe, there's new disruptive information and you have to go back to square one.

    And that can be frustrating, but you very quickly learn that, with those kinds of things, no hard feelings and no frustration. It's all just an exercise in curiosity and openness. And it works for us. It works better for your client. And so, I think it's a win-win when you can adapt in that way. But that's, kind of, what I've been doing for about a year now.

    [26:33] Maya: So, tell me about you being a mentor to others. And first of all, I want to know who your mentors are, who they were for you when you were young and as you grew, and who they are now, and the importance of mentorship.

    [26:45] Ben: Yeah. I find mentors everywhere. I look for mentors everywhere. And I think that, in the pursuit of a well-rounded life, you almost have to find mentors to help you in each of those different areas. And sometimes, you find mentors that are so impressive and incredible that they will impact multiple areas of your life. And in other cases, they really do specialize, and they show you the path to walk for some specific thing. So, you know, I find multifaceted mentors in my parents, of course, and somewhat reading about family history and some of the characters that came before me, I think, in a way, they don't really speak back, but they mentor me in how they behaved and what their actions were.

    But more actively, I... there were a few that really, really did change my life. I had a communications professor in undergrad who really showed me how to think critically and fairly and empathetically. And that has served me. And where so many people are now prizing EQ and the power of empathy, this guy, I feel like he was ahead of the curve. And he put me in, I think, a very advantageous position. And that helped professionally when working with some of the stakeholder groups that I worked with, learning how to communicate with empathy.

    Beyond that, one of my managers back when I was in the oil sector was an incredible force. He was the leader and the leader who really showed how to lead from the, from the pack, you know. And there are a lot of, sort of, buzzwords and ways to describe this, but ultimately he's the promoter, the one who lifts those up around him, and inspires them to work, makes them want to do better. And he did such an incredible job with that. He is one of... Actually, I didn't mention this earlier, but he's one of the reasons that I chose Rice. He was a Rice MBA. And he embodied everything that I wanted to be. And so, I thought, gosh, if this guy's coming from that program, I should take a look at it. And he actually... you know, even we'd take a day out of our... or an hour out of our day. We, actually, at one point, worked a joint project with Rice University, with the MBA program. I think it was Vikas Mittal, Professor Mittal.

    [28:47] Maya: Yes, I had him as well.

    [28:49] Ben: Okay. He helped sponsor a study within my organization. I was working with Cameron International, the big oil company before we were required by Schlumberger. And when we would come back to campus, my manager at the time, Craig, would help me, you know, sneak around campus and take a look. And he'd say, "This is where I studied. This is where I had this class." And that left a mark. That definitely inspired me.

    And then, I think more recently, I found a very well-rounded mentor in the manager that was previously on my project. I was, sort of, her understudy before I took over. And she was, sort of, all-in-one. She was leadership. She was the empathy piece in communications. And she was, sort of, this fearlessness, too, that I hadn't had yet. No matter what challenge was thrown at us, no matter what sort of issue might arise, you know, you want to perform for your client. And when something is disrupted, it's a scary thing walking into a client call, armed only with, "Oh, guys, here's this new problem, and..."

    [29:49] Maya: "We have to fix it."

    [29:49] Ben: "This might set us back. We've got to be careful." She was totally fearless. And she always found ways to look for positivity and to look for something, some shred of hope to cling to. And that sort of stoic nature that she had stuck with me. She's off the project now. She's onto something new, but I stay in touch with her regularly. And I think, you know, having somebody like that where I can now take issues to her and I can say, "Hey, this thing is really stressing me out," and she gives me a plain, straightforward, and honest and intelligent answer. And so, I definitely cherish that. But, you know, that's a lot of people. And I think that there's nothing wrong with that, right? I think that it is important to have as many mentors as you can and to just know what they're bringing you, so that whenever you do talk to them, you can really seek to get the most out of that conversation.

    [30:38] Maya: And what kind of a mentor do you choose to be to your mentees?

    [30:43] Ben: You know, I hope that they have good things to say about me, because I feel sometimes they walk in and they bring these problems to me and I'm like, "Oh, you know what? That's actually pretty stressful. You're right." And so, you know, you've got to find a way to be a mentor, to be strong, and to try to find what's that wisdom you're going to impart to them.

    [30:59] Maya: Unconventional wisdom.

    [31:00] Ben: And, what's that? Unconventional wisdom. And oftentimes, you know, I'm young, and I feel sometimes, am I really... is it right for me to think that I could give that wisdom? I think, ultimately, it boils down to being honest. And if nothing more, then maybe I'm that mentor that shows them that, no matter what, honesty can be a real weapon in the arsenal. I think, you know, really, what that teaches people is that honesty can be a really good tool in that toolkit. And I find that, when listening to their concerns and trying to think about what to say, it's less, how do I frame this thing? It's more, how can I just be real with them?

    [31:34] Maya: How can you be real with them? Well, that's all that anybody really wants, right?

    [31:40] Ben: Exactly.

    [31:41] Maya: So, it's probably something that people don't know about you. You did voice overacting. And you mentioned that communications professor that you had.

    [31:48] Ben: Yes, yes.

    [32:11] Maya: Was that really the door that was open for you to do voiceover work?

    [31:54] Ben: You would think so, but he was actually way more focused on, sort of, the philosophy and psychology of communications. I found the voice-acting thing totally by random. I was, I was, like, looking around for new computer parts to put into this computer I was building. And I couldn’t…

    [32:11] Maya: Wait, I'm sorry. You were building a computer?

    [32:13] Ben: Yes.

    [32:14] Maya: Oh, wait, we missed that part. So, wait, let's back up. Wait a minute. So, wait, when were you building a computer?

    [32:19] Ben: Oh, since I was a kid, since I was a kid. Whenever... My dad got me this Windows 95 computer when I was a kid. It was for me and my brother. And he put it in the hallway. And we would tinker with it. And we were always in awe of technology and what was going on. And we would always find ways to break it.

    And so, he would call up our tech guy, and the guy would come over. And sometimes, it was just software work. But what really got me was when he would pop the side of the case open and start pulling out the wires and all the circuitry and stuff. And it... you know, I loved Legos as a kid. And I started seeing these big plugs that were basically the next evolution of Legos to me. And so, I started looking into it and realized it's really not much more complicated than that.

    And I started building computers, be it for gaming or video editing, or even just for fun. I'd build them for other friends of mine. I got into it. And so, when I couldn't find reviews on online for this particular computer part, I was like, "Man, somebody needs to do that." So, I talked to a buddy of mine and he started up a little video channel. And he put together this script that basically reviewed this part that we didn't see any reviews for. And he said he didn't like the sound of his voice, it was awkward, that I should do it. And I gave it a shot. We listened to it. He was like, "This is cool." Now, mind you, I was young and I think I was even going through puberty at the time. So, it was like all over the map. And it wasn't so great.

    But eventually, you know, I stuck with it. I started to do it with the company that I was working for with Cameron. We would do instructional videos for oil field engineers, how to install these massive several-ton pieces of equipment. And I would narrate the script for that. I auditioned for some book narration and even some cartoon characters that had some pretty crazy voices, so, the whole spectrum. And it's been a blast. I really do enjoy being in the sound room.

    [34:07] Maya: Can you do some of those voice? I'm just kidding. I'm not going to make you do that. No, that's fascinating that… I mean, wow, what a, what a ride, so far. And so much, you know, just the beginning, right? You also... some of your other hobbies is you like race cars.

    [34:23] Ben: I love race cars. I'm also good at breaking those, but...

    [34:28] Maya: Well, I love race cars, too. So, we share that in common.

    [34:30] Ben: Racing of all kinds, I grew up, whenever we'd go to France, we'd spend most of our summers in France. I feel, as a kid, I remember so many trips there. It's hard to count. And we would always be there in time for Le Mans, the 24-hour endurance race. And it was a very affectionate relationship with cars. My dad had a fast car when I was growing up and a convertible.

    [34:49] Maya: What did he have?

    [34:50] Ben: He had this convertible 1969 or '68 Porsche Targa GT or something like that.

    [34:56] Maya: Does he still have it?

    [34:57] Ben: No, he sold it, but —

    [34:58] Maya: Oh, no.

    [34:59] Ben: … it's great because he sold it to some random person. And something like 12, 15, 16 years later, he gets an email or a call from this little old family in Germany, near Stuttgart, near the facility where he bought it fresh off the assembly line while he was living in Europe. And they were collecting old Porsches and restoring them to their original state. And they had his car. They found his name and an old address or something scribbled into the owner's manual.

    [35:26] Maya: Really?

    [35:26] Ben: And they tracked them down, and they said, "We've etched it back to its original paint job. We've found the original floorboards. One of the mirror flaps were broken. And so, we replaced the mirror and the flap with the OEM and everything like that." And it was a really special thing. I think he was excited to see his baby, kind of, make it back into good hands who would restore it well.

    [35:45] Maya: What a sort of really cool story.

    [35:48] Ben: Yeah. And that was a special car, too. And it's one I grew up in and with the... much to my mother's chagrin, the top-down through Houston and the nice weather sometimes, we'd be cruising. And he led me to this racing class one time. After driver's ed, he said, "No, I want you to really learn what it feels like to lose control of a car.

    [36:05] Maya: When you were 15?

    [36:06] Ben: When I was 16, actually. He took me to a skid pad. And they hose down the track. And they had me drive in a big loop going quite fast. And then, the passenger wrenched the wheel out of my hand and put us into a spin and just started saying, "Steer, counter steer, counter steer, like, fix it, fix it, fix it." And I righted the vehicle. And he had me do that 10 or 11 times. And we tested the limits of the car. And it was a thrill.

    So, I got into driving fast, which turned into racing. And in college, and for a year... a couple years after that, I would find any excuse to race. I had this little BMW that I would drive. I had friends who had cars that I could borrow. Nowadays, unless —

    [36:44] Maya: Those are nice friends.

    [36:44] Ben: They're trusting friends, but we were young and stupid. So, nowadays, it's, you know, unless you're sponsored, it's tough. So, I love kart racing. And actually, I've been recruiting on behalf of Accenture a bunch of the Rice MBAs. And you get to meet so many cool smart students when you're, when you're doing that, but you also get to meet potential competitors for the racetrack. And I've found a group of guys who they love it as much as I do. They’d Formula 1 race every single weekend. So, I think we're going to try to have a track day sometime soon.

    [37:13] Maya: You know, there's some girls, not some guys. There's some girls, also.

    [37:16] Ben: You're actually, you're actually right. I don't know why I said that, because two of them, yes, you were...

    [37:20] Maya: I was asking if you recruited them.

    [37:21] Ben: You're dead on. You're… exactly. No, we'll have you out there in no time.

    [37:24] Maya: No, that sounds awesome. So, what's your favorite car?

    [37:27] Ben: That's very tough. But I've fallen in love with, and this is a little more practical than the race cars, but the new Audi e-tron sleek, electric. And whenever you're on the feeder road and you tap that accelerator, you're punched into the back of your seat. I think it's got pickup, but it's also, you know, it's comfortable, right?

    [37:42] Maya: Yeah. I actually test-drove that last week, so I know exactly what you're talking about.

    [37:46] Ben: Right.

    [37:46] Maya: That's funny that you mentioned that. We share that in common as well. So, what's next for you? What do you see yourself doing in the next 3, 5, 7, 10 years? I know it's, kind of, a big broad question, but where do you want to go?

    [38:00] Ben: Yeah, I am taking it step by step. So, the first thing, now that I'm promoted to manager, is I have to choose which business practice to align to. And so, I'm revisiting a lot of what I was thinking about in the MBA. You know, where do I want to be? What industry interests me? And I have to force-rank either industries or functions, functions being things like your CFO or enterprise finance kind of stuff or enterprise strategy and pricing strategy, or M&A. And I have to pick which ones do I really want to focus on. And there's a bit of a major-minor system. If I pick, you know, M&A, then I could do something M&A in oil. Your minor would be something like in energy or in agriculture or something like that.

    So, you know, where I stand right now, I love pricing and corporate strategy. And I think that's my goal, growth strategy. Secondary, tertiary, you know, energy, it makes the world go around. And Houston is such an energy-focused city. I think, between the network here and the ability to drive change here, energy would be a great place to be. And then, I'm looking at our chemicals and natural resources practice, because I love B2B work and I love the things that make the world go round. And then, that's yet another one, sort of, core engine. So, that's on the short term.

    Longer term, I love where I am. I think Accenture Strategy is a great place, and I think Houston is a great place. So, going as far as I can go within the firm in Houston is the goal. And to continue to challenge myself, and to continue to look for, either, projects that are beyond anything that I've experienced or outside of the academic areas that I've, sort of, always been comfortable in. And then, also, outside the industries that I've been comfortable in, so that I can, I can continue to grow in that regard.

    Other than that, you know, I have a lot of hobbies, and I just want to keep growing those, making new friends that share similar hobbies. And maybe, one of these days, I'll actually get back into piano. That's been sitting in my bedroom. I've got a piano there. I played for seven years. And I told myself over COVID I'd do it. Here we are, we're out of lockdown, and I still haven't touched it. So, maybe, that's one thing.

    [40:02] Maya: Well, the Shepherd School is right there, so I bet you could get some really good teachers to, kind of, get you back into the swing of things.

    [40:07] Ben: Oh, absolutely. I'd be honored.

    [40:08] Maya: So, last question, if somebody is considering Rice, why Rice? Why should they choose Rice over any other school on the planet?

    [40:16] Ben: Yeah. Are you seeking disruptive change? Are you seeking meaningful, disruptive change to where you are, whether that be a measurable jump in the, sort of, subject area knowledge that you've got to be better at what you're doing, or whether you're looking at recruiting into something completely new, whatever that is, you know, it is a very positive shock to whatever you've got going on. The status quo is not survive the MBA.

    And I think, if that resonates with you, then you're at that spot. You're at that right moment where it's right. And I've had people come to me and ask, you know, how do you know it's the time? And that's my answer to it. So, I think that's one of the biggest ones.

    And I think the other thing is, if you really look at what Rice is doing, and they… I think the school does a very good job at communicating what the school is, you know, doing, not just in Houston, but around the globe, if you’ll look at that and that message speaks to you, you're looking for a place that isn't just a place of learning, but it's a citizen and it's creating new citizens. And that's one of my favorite Rice memories, is at the end of our first week on campus, we had a bit of a champagne toast and we talked a little bit about, what is this going to enable you to do? Who are you going to be when you come out of this program? Not only are you a leader, but you're a good citizen. So, I think it's, sort of, the fusion of those things that should draw somebody to Rice.

    [41:33] Maya: That's wonderful, Ben. It's been a pleasure to talk with you today. We really appreciate you taking time out of your busy schedule to be here on Owl Have You Know. And we can't wait. Maybe, we'll catch up with you in a couple of years, too.

    [41:44] Ben: Absolutely. Thank you so much for having me here. I love being back on campus anytime I can.

    [41:47] Maya: You're welcome anytime.

    [41:50] Ben: Thank you.

    [41:51] Maya: Thank you.

    Thanks for listening. This has been Owl Have You Know, a production of Rice Business. You can find more information about our guests, hosts, and announcements on our website, business.rice.edu. Please subscribe and leave a rating wherever you find your favorite podcasts. We'd love to hear what you think. The hosts of Owl Have You Know are myself, Maya Pomroy, and Scott Gale.

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Empowering Women Entrepreneurs: nCourage Honors Courageous Women at Rice Business Plan Competition 2023

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nCourage Entrepreneurs has awarded two teams, Atma Leather (Banofi Leather) and Thryft Ship the investment award for Courageous Women Entrepreneurs at the 2023 Rice University Business Plan Competition.

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