Rice Business Wisdom
Featuring faculty research applied in the classroom.
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Customer-Based Strategy | Peer-Reviewed Research
Putting students and families at the center of strategy will optimize resources and improve academic outcomes.
17 Jun
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Strategy | Peer-Reviewed ResearchTemporary gatherings — like conferences and hackathons — are essential to attracting third-party developers.7 Jun
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Finance | Peer-Reviewed ResearchDelaware's low-number tags yield astronomical prices, revealing the premium people will pay for status symbols.25 May
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Marketing | Features
Research suggests bans and fees may not be enough to truly change consumer habits.
10 May
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Food Industry | Mind Your Business
Who gets to decide what we call a patty-shaped thing between buns?
August 12
Investing | Peer-Reviewed Research
Can a few details transform your earnings forecast?
August 10
Communications | Mind Your Business
What do we owe the people who reach out to us?
July 13
Managing Volatility | Peer-Reviewed Research
Why do some companies thrive in a volatile market?
July 12
Customer Satisfaction | Peer-Reviewed Research
Why customer satisfaction makes or breaks a firm.
June 08
Strategy | Peer-Reviewed Research
The payoff of agreements that benefit communities.
June 02
Reputation Management | Peer-Reviewed Research
After a scandal, where do clients go next?
May 18
Innovation | Peer-Reviewed Research
Should you co-create a product with your supplier?
May 10
Human Resources | Peer-Reviewed Research
How to turn top employees into coaches.
May 04
