Rice Business Wisdom

Customer Satisfaction | Marketing

Customer Satisfaction Predicts More About Company Performance Than Any Other Known Measure

Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.

23 Oct

Work Motivation | Organizational Behavior

What Happens When a Calling Becomes Unsustainable?

Shannon Sciarappa studies how people engage with work after leaving a profession they once considered a “calling.” Here’s how leaders can help make career passion sustainable.

9 Oct
Leadership | Organizational Behavior

Lessons on Leadership From Christopher Nolan’s “The Odyssey”

Three organizational behavior scholars on outgrowing familiar strengths, managing from the middle and navigating the limits of control.

25 Sep

Credit & Lending | More Business Wisdom

Borrowing Is Set To Get Even Pricier

U.S. consumers and businesses are now facing a future of more expensive borrowing.

16 Sep

AI | More Business Wisdom

7 Questions Our Faculty Are Asking About AI

Rice Business faculty are exploring big questions about AI and how it’s reshaping business, technology and the classroom.

11 Sep
Corporate Reputation | Strategy

The New Rules of Corporate Reputation

As corporate value has become more intangible, leaders have less control over how their organizations are perceived. Anastasiya Zavyalova explains what that means for reputation strategy.

28 Aug

Learn From Leading Researchers Like

Anastasiya Zavyalova

Jing Zhou

Kerry Back

Education | Marketing

Parents Prefer Academics Over Sports in Texas Public Schools

Enrollment decline will continue if district leaders prioritize athletics, research shows.

February 15

Politics | Strategy

Why Do Stocks Go Up When POTUS Drops By?

Presidential visits lead to short-term stock gains, especially when there’s a unified government.

February 14

Culture | Organizational Behavior

What the “Barbie” Oscar Snubs Reveal About Sexism Today

How organizations can ensure women get the credit for their contributions.

February 12

Creativity and Innovation | Organizational Behavior

Want More Good Ideas From Your Workers?

Try giving them a reward — and a choice.

January 29

Social Media | Marketing

How Can Influencers Boost Consumer Engagement?

Three ways Instagram influencers can boost their "likes" on sponsored content.

January 08

Psychology | Organizational Behavior

Here’s How Social Pressures Shape Online Product Evaluations

Product reviewers face a conundrum: They need peers and audiences to see them as credible. However, pursuing credibility may compromise the objectivity of their evaluations.

November 12

Product Marketing | Marketing

Bud Light Is Still Sinking. Here’s Why it Really Lost its Crown.

Bud Light’s sales are on ice. Their troubles are attributed to an influencer marketing controversy. But, in fact, their decline stems from product issues and management blunders.

November 02