Rice Business Wisdom
The online insights magazine from Rice Business
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Startups | Strategy
In startup accelerator programs, gender diversity alone doesn't engage investors — what matters more is that founder and mentor teams align in their gender composition.
6 Feb
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Finance | FinanceNew research shows how firms use hurdle rates differently in practice than finance theory predicts.23 Jan
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AI | FinanceProfessor Kerry Back received the 2025 Financial Management Association’s Innovation in Teaching Award. We sat down with him to talk about how AI is changing finance — and the way we teach it.6 Jan
Data Centers | Strategy
A new study shows why some facilities cluster in cities for speed and access, while others move to rural regions in search of scale and lower costs.
12 Dec
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Social Ventures | StrategyFor social ventures rooted in marginalized communities, sharing their origin story can deter mainstream customers due to fear of stigma transfer.21 Nov
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Financial Markets | FinanceA new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.7 Nov
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Marketing | Marketing
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
January 14
Marketing | More
More Effective Marketing Could Convince The Vaccine Hesitant To Change Their Ways
November 03
Organizational Behavior | Organizational Behavior
Time To Rethink Social Climbers
November 03
Strategy | Marketing
Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.
October 27
Marketing | Marketing
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Regulation | Finance
How a rule to protect consumers reduced access to credit
July 19
Data Analysis | Organizational Behavior
Revisiting the merits of nondigital data collecting
July 19
Workplace Culture | Organizational Behavior
How Your Mind’s Eye Affects Performance
June 28
Strategy | Marketing
Why Do So Many Companies Come Up Short In Their Strategy Planning?
June 28
Market Segmentation | Operations
Long seen as a threat to profits, gray market sales are disrupting conventional wisdom. Under the right conditions, unauthorized channels can actually drive innovation, quality and higher returns.
June 04
