Rice Business Wisdom
Featuring faculty research applied in the classroom.
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Customer-Based Strategy | Peer-Reviewed Research
Putting students and families at the center of strategy will optimize resources and improve academic outcomes.
17 Jun
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Strategy | Peer-Reviewed ResearchTemporary gatherings — like conferences and hackathons — are essential to attracting third-party developers.7 Jun
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Finance | Peer-Reviewed ResearchDelaware's low-number tags yield astronomical prices, revealing the premium people will pay for status symbols.25 May
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Marketing | Features
Research suggests bans and fees may not be enough to truly change consumer habits.
10 May
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Statistics | Peer-Reviewed Research
Many tests, big conclusions: What could possibly go wrong?
January 24
Presentations | Peer-Reviewed Research
Make your presentation shine by knowing your objectives and weaving a story.
January 23
Leadership | Peer-Reviewed Research
How narcissistic CEOs sabotage their firms.
January 22
Corporate Reputation | Peer-Reviewed Research
Consumers often react to corporations based on whether they reflect their personal values.
January 21
Emerging Markets | Peer-Reviewed Research
In emerging markets, locals with experiences abroad can bring distinct advantages to business at home.
January 16
Marketing | Commentary
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.
January 11
Book Excerpt | Mind Your Business
Read an excerpt form Tony Gorry's book, Memory's Encouragement.
January 10
Corporate Lobbying | Peer-Reviewed Research
Is it time to treat corporations’ political activity as an academic field?
January 09
Small Business | Features
Food means belonging and feeling of home in immigrant business.
January 04
