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Impressions

Impressions

Students representing all 8 of our programs

What music pumps you up?

Time to check in with students from each of our degree programs to collect their final impressions before the end of the school year. What kind of music is motivating them these days — to study, work out, relax or get it done? Their varied responses give us a glimpse into the hearts and minds of our students.

“Roar” by Katy Perry

Taylor Anne Adams
Full-Time MBA ’23

Movie soundtracks by Hans Zimmer

Patrick Blonien
Ph.D. Candidate ’24

Tropical house music

Megan Lund
Professional MBA – Evening ’23

“We Will Rock You” by Queen

Rupesh Nigam
Executive MBA ’23

Mahler’s 5th Symphony

Sarah Wang
Undergraduate Business Major, Finance
Computational Applied Mathematics Major ’25

“Summer” by Hisaishi and the London Symphony Orchestra

Stuart Bell
Professional MBA – Weekend ’23

Deep house set by Tony McGuinness

Miguel Marquez
MAcc ’23

My own music that I write and record

Chinenye Ozougwu
MBA@Rice ’23

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Letter From the Dean

Letter

“With every new program, student, staff and faculty member, I see incredible promise for the school.”

A letter from Peter Rodriguez, Dean of Rice Business

With every new program, student, staff and faculty member, I see incredible promise for the school and for the businesses and organizations our alumni will contribute to and lead.

Throughout the past six years, the one constant has been strategic growth. We’ve grown steadily while raising our standards in order to improve our degree programs and our scholarly impact on the world of business education. We’ve navigated issues like COVID and Hurricane Harvey and still managed to increase enrollment and add new programs to now include an undergraduate major, a Ph.D. in organizational behavior and a Hybrid MBA, and we’ve made plans to expand McNair Hall too.

While the final design for McNair is still being refined, we hope to break ground for the addition in early 2024 in order to accommodate our growth in enrollment along with the incoming faculty and staff who will support those new students.

With every new program, student, staff and faculty member, I see incredible promise for the school and for the businesses and organizations our alumni will contribute to and lead. It is through this magazine that we get to share that promise with you. Once again, I’m proud of the stories we are able to tell.

I hope you enjoy this issue and feel proud of your connection to Rice Business and to all the incredible people who teach, learn and work at your school.

— Peter

 

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How one business plans to remove 1 gigaton of CO2 from the atmosphere.

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Clearing The Air

Features

How one business plans to remove 1 gigaton of CO2 from the atmosphere.

Smoke stack against a sunset
Smoke stack against a sunset
Alexander Gelfand

Since launching in 2017, Syzygy Plasmonics has raised $106 million in capital, largely from some of the biggest players in the global energy and chemical industries. Their collective goal: Remove a gigaton of carbon from entering the atmosphere by 2040.

When Suman Khatiwada and Trevor Best decided to call their cleantech startup Syzygy Plasmonics, they knew the seemingly made-up name would meet resistance from the folks in marketing.

“But we didn’t care,” Khatiwada says from the company’s headquarters, located in a nondescript office park just a few miles south of Rice University.

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Murtuza Marfani ’19
Murtuza Marfani ’19

For one thing, there was nothing made-up about it. Though plasmonics might not sound like a real word, it in fact refers to a core element of the company’s technology. Similarly, the term syzygy describes an alignment of three or more celestial bodies, though in this case its three y’s represent the alignment of energy, technology and sustainability — the animating ideas behind the startup, which uses science and engineering to remove carbon emissions from industrial chemical processing.

And in a crowded cleantech market, having an unusual name turned out to be helpful.

“Once people got it, they seemed to gravitate toward it,” says Khatiwada, who earned a Ph.D. in materials science and nanoengineering at Rice in 2013 and is now Syzygy’s chief technology officer. (Best is CEO.)

That may be an understatement. Since launching in 2017, Syzygy has raised $106 million in capital. Much of that comes from strategic partners that represent some of the biggest players in the global energy and chemical industries, including BP Ventures, Chevron Ventures and LOTTE Chemical.

Their interest, explains VP of finance and corporate development Murtuza Marfani ’19, stems from Syzygy’s attempt to decarbonize the “trillion-dollar value chain” of the chemical industry. The first link in that chain involves turning feedstocks such as petroleum and natural gas into base chemicals like hydrogen and ammonia, which can be used to manufacture everything from fuels and fertilizers to plastics and cosmetics.

As important as that value chain is — and much of modern life depends on it — it is also highly carbon intensive. Industrial chemical processing relies on catalysts to increase the rate of chemical reactions. But conventional catalysts require huge amounts of heat and pressure to do their work (temperatures inside a chemical reactor can exceed 1500° F). And the easiest and cheapest way to generate that heat and pressure is to burn fossil fuels.

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Rendering of the Rigel photocatalytic reactor
Rendering of the Rigel photocatalytic reactor

As a result, chemical production currently accounts for 1 gigaton, or roughly 3.6%, of global greenhouse gas emissions. Reducing those numbers would represent a significant step toward combating climate change and a major boon to energy companies and chemical manufacturers that are navigating the transition to a low-carbon economy.

Syzygy has found a way to slash emissions from this hard-to-abate sector. Using novel light-driven catalysts developed at Rice and an electrified, light-powered reactor of its own devising, the startup can process chemicals such as hydrogen and ammonia without having to cook them at high heat and pressure. If the reactor draws electricity from renewable sources like wind or solar, fossil fuels can be cut out of the picture entirely.

Just as importantly, when operating at commercial scale, Syzygy’s clean approach to chemical processing promises to compete on price with conventional methods — a key factor when courting venture capitalists and industry partners whose eyes are focused on the bottom line.

Syzygy will enter field trials of its system in the U.S. and Asia this year and intends to prevent 1 gigaton of carbon dioxide from entering the atmosphere by 2040. But the company’s leadership is already thinking even bigger.

“For us, the ultimate ambition would be to completely eliminate emissions from any refinery complex,” says Marfani. “If we are able to get there, the world has a fighting chance against climate change.”

Syzygy was born when Khatiwada and Best both worked for Baker Hughes, one of the world’s largest oil field services companies — Best as a manager, Khatiwada as a research scientist. But Khatiwada, for his part, was no stranger to cleantech.

While earning his doctorate in materials science and nanoengineering, Khatiwada took classes on the side at Rice Business and participated in business plan competitions run by the Rice Alliance for Technology and Entrepreneurship. He now mentors cleantech founders at the Rice Alliance Clean Energy Accelerator.

“I wanted to see what MBAs actually learned,” he says.

He caught on fast: In 2013, with support from the alliance’s OwlSpark Startup Accelerator, Khatiwada and some friends founded Big Delta Systems — now called EnPower — a startup devoted to commercializing the cutting-edge lithium-ion battery technology they had developed at Rice.

At Baker Hughes, Khatiwada and Best discovered a shared interest in new, sustainable business models and eventually decided to find one they could develop on their own.

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Suma Khatiwada ’13
Suma Khatiwada ’13

They began by scouting the latest technologies to emerge from top research universities, applying a framework they called TMI, for “technology, market, impact.” Their goal was to identify something that was based on solid fundamental science, had global market potential and could contribute to the greater good.

In 2016, the two found what they were looking for. That year, Rice researchers Peter Nordlander and Naomi Halas unveiled a new breed of photocatalyst that could drive chemical reactions by harvesting energy from light. By using so-called plasmonic nanoparticles to energize other nanoparticles made from traditional chemical catalysts, Nordlander and Halas discovered they could make and break chemical bonds without high pressures and temperatures. And because their novel photocatalysts could be “tuned” to many different chemical reactions, they had any number of potential applications.

“It checked all the boxes,” says Khatiwada, who set up a meeting with Nordlander to pitch the idea of pairing the researchers’ invention with a fully electrified, light-driven chemical reactor.

Nordlander was sold, as was Halas. The two joined Khatiwada and Best as co-founders, and Syzygy Plasmonics was born.

According to Marfani, who worked as a derivatives trader and investment banker before joining Syzygy in 2021 and who holds a B.A. in mathematical economic analysis from Rice, the startup will generate revenues by selling its reactors, licensing its technology, and providing service and maintenance to its customers, who will be able to use the platform as they like.

The startup’s strategic partners have already been quite clear about the applications they are most interested in, however. And Syzygy has been quick to respond.

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Initially, says Khatiwada, the company’s goal was to extract hydrogen from methane. In addition to being the most abundant element in the universe, hydrogen produces zero emissions when burned or used in fuel cells and is regarded as one of the building blocks of a low-carbon future. Unfortunately, the conventional method of separating hydrogen from methane generates large quantities of carbon dioxide, some of which comes from burning fossil fuels and some of which comes from the process itself. Using its electrified reactor, Syzygy reduced those emissions by 43%.

Over time, however, the startup’s industry backers let Khatiwada and his colleagues know that they were more interested in making hydrogen by splitting, or “cracking,” ammonia. Although it is chock-full of hydrogen, ammonia can be stored and transported far more easily and cheaply, making it a convenient hydrogen carrier. The chemical reaction that separates hydrogen from ammonia does not generate any CO2. And depending on how it is treated, ammonia itself can serve as a low-emissions or zero-emissions fuel.

A grant from ARPA-E (Advanced Research Projects Agency–Energy) allowed Syzygy to develop an ammonia-cracking process, and last fall the company announced that it was partnering with international chemical heavyweights LOTTE and Sumitomo to deploy and test an ammonia-cracking reactor powered by renewable energy in South Korea later this year. Khatiwada expects this upcoming field trial to produce perhaps 250 kilograms of hydrogen per day, whereas a large conventional plant might turn out 50 to 60 tons of the stuff. But if things go well, he anticipates ramping up to commercial-scale production within two to three years.

Industry investors also signaled interest in using Syzygy’s multipurpose platform to turn CO2 into something useful. With support from the National Science Foundation, the startup developed a method of transforming CO2 into syngas, a key ingredient in synthetic fuels and other products. This past January, the company announced that it would launch a field trial of the process in North Carolina aimed at making low-carbon fuels. If it succeeds, Syzygy could help decarbonize the transportation sector — which generates nearly a third of all U.S. greenhouse gas emissions — by replacing conventional jet fuel, diesel and gasoline with sustainable, CO2-derived fuels.

Syzygy is also pursuing efforts to crack hydrogen sulfide — a smelly, toxic chemical produced by petroleum refineries and sewage treatment plants — and synthesize ammonia. Making ammonia in Syzygy’s electrified reactors would allow customers to manufacture the chemical in places like North Africa and Australia, where wind and solar power are cheap and plentiful, and then ship it to markets in Europe and Asia, where it could be converted into hydrogen and other useful substances.

Taken together, these various initiatives would allow industry to reduce emissions without paying a green premium — and allow Syzygy and its allies to make money while mitigating climate change.

“That,” says Khatiwada, “is true disruption.”

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The Best Of Both Worlds

Features

Rice Business launches a hybrid MBA – and the market is ready.

Student studying in the hallway
Student studying in the hallway
Larry Clow

In July, Rice Business will welcome its first cohort of students to the newly launched Hybrid MBA program. Dean Peter Rodriguez discusses the decision to build the program — and why the market was ripe for it at Rice.

Professionals seeking an MBA appreciate and value in-person instruction but require flexibility to accommodate work schedules, travel and family life. “Our charge, and our challenge, was to figure out how to balance those often opposite desires,” says Peter Rodriguez, dean of Rice Business. “We knew that Rice could provide high-quality remote education and high-quality in-person instruction through a new Hybrid MBA program.” 

The Rice Business Hybrid MBA, the first of its kind at the university and in the state of Texas, is a 22-month, 54-credit program that begins with a weeklong in-person immersion. After that, classes meet once per month on campus, and in the weeks between, they meet online. Tuition includes residence at a hotel close to campus to help foster connections with peers and faculty while students work and study in McNair Hall. 

Rodriguez recently spoke with us about the Hybrid MBA program, how it will expand our impact both nationally and regionally, and the value of networking across professions and MBA programs. 

Hybrid MBA

a Q&A with the Dean

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Dean Peter Rodriguez

What made this the right time to launch the Hybrid MBA program?

It’s the right time because people have adapted to the great work-from-home experiment, which coincided with the great online education experiment during the Covid-19 pandemic. What we learned is how many students would benefit from and enjoy a hybrid program. We also knew we could deliver it very well and thought it would help us adapt to the market. People have much more flexibility in being able to work wherever they want. One hypothesis is that they would be even more interested in a face-to-face traditional education, but the truth is they want a little bit of flexibility everywhere, and that includes their education. What we learned from Covid and from extensive market research is that a once-per-month program — with online delivery in the weeks between — would be a great combination to add to our portfolio of programs and help us reach more students outside of the Houston region.

When it came to designing this program, what lessons did you take from the great work-from-home and online education experiments?

One of the things we learned — and it’s not just from that experiment, but also from our fully online program that launched in 2018 — is that people highly value face-to-face, in-person meetings. But it’s difficult for a lot of our target population to be present in those meetings. Our new program has all the online components, which can be live or asynchronous, on Thursday evenings. It’s outside of working hours, and it’s only one evening, so people can pace their week and set aside time. One of the questions we had was, “who’s going to be most attracted to this program?” and our early hypothesis was that it would be students who live far away from the Rice campus. But we also found that work schedules are a challenge, even for people who live within a few miles of campus, so the idea was appealing to local students as well.

How does this program position Rice in the national business school landscape?

One of the things that makes you more visible in the national landscape is having student populations from lots of different geographies and many industries. Being able to reach more students who are part of the expansion of high-tech and software-related jobs in Austin, or part of the diverse manufacturing and service economy in Dallas, will help us. We’ve also had students from Mexico and from across the U.S. inquire. In the MBA@Rice program, we have students from Boston, Los Angeles, New York and other cities in the U.S. That has added to the quality of discussions we have and to the geographic expansion of the Rice Business network. I think that will help us to serve existing students in our other programs because there will be alumni and other students that they can connect with in these vibrant commercial centers, and not just in Houston. Working professionals bring contemporary problem sets from the organizations they work in, and we’ll be able to bring in students with those experiences from great organizations around the country and the big metro areas of Texas.

The program emphasizes the two weeklong immersion opportunities on campus and the opportunity to participate in the Professional MBA-Weekend electives. What makes those immersive weeks a core part of the program? 

What we find is that some really special things happen when you spend more than 48 hours together. The weeklong immersions and the Professional Weekend MBA electives get people much more closely associated and comfortable as they learn more from each other, and they set the groundwork for having deeper discussions. That kind of connection enriches everyone’s education. It’s important to share meals together, to share ideas between class and down time together, to share study time together, and to be removed from some of the challenges of our daily lives. It’s also important for them to do that with our faculty.

So much of professional life is about making those face-to- face connections.

You’re 100% right. In our lives, we meet a lot of people who do what we also do. It’s harder for engineers to know physicians and salespeople and people working for not-for-profits. 

We just don’t intersect as often with people outside of our own industries. Intentionally creating those new connections is valuable to our students and helps deepen their understanding of global business.

The program ends with the weeklong Global Field Experience opportunity. What kind of benefits do students get from that week out in the field? 

A component of any high-quality business education is the ability to work in national and global contexts other than your own. It isn’t that business principles don’t cross borders well. Most of them do, but the context in which businesses conduct them and the values that people have across different cultures vary. A lot of the ways we think about problems and issues exist within our own culture and environment. What we want to do is ensure that every student has a chance to test those assumptions and see where they no longer hold true or how they’re challenged by an environment that’s highly relevant but may be very different than their own. 

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In terms of the curriculum, are there any plans to adapt it or introduce new elements specific to the Hybrid MBA program?

We plan to introduce new elements, but they’ll be available to both the Hybrid MBA and weekend MBA programs. We will be delivering the in-person portion of this program on the same weekends as our existing weekend programs so that we can give both groups of students more electives. We’re offering some new energy transition electives that focus on decarbonization and optimizing the use of different energy sources, particularly renewables, in operations, as well as electives related to the business of health care. 

What are you hearing in terms of feedback so far from applicants or people who are interested? What’s the buzz that’s building around the program? 

There’s some really positive early buzz. Within one month of the program’s launch, we received hundreds of requests for further information. Applications have started coming in, and for the most part, they seem to be students who were not already planning to come to Rice. We have a newer audience that we had not reached previously. For example, we’re hearing more from medical professionals interested in the program and from prospective students in other cities. 

What most excites you, personally, about the Hybrid MBA?

I’m most interested in reaching students whom we have missed before — students who have not been able to take part in a Rice Business education. We have some students who live in Houston, but they often have to work for extended periods far away. Sometimes that’s just in Midland or Odessa, but it could also be the Middle East, and they’ve also expressed an interest in the program. This flexibility means that even if their life changes during the two years of the program, they should still be able to participate fully. 

I’m excited about what it will do to our weekend offerings in general. We will have a very broad, diverse group of people from many areas participating at Rice, and that’s exciting. Not long ago, our reach was quite good, but it was relatively narrow geographically. Now we can really expand. I’m excited about the students and the organizations they represent. I’m excited about the ways it will help our faculty become even better teachers. Students and faculty will get to have conversations with people who think about problems from different vantage points — and that will be wonderful for the Rice Business community at large.

 

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Impressions

Students representing all 8 of our programs

Alums Doing Good

Assaad Mohanna ’21 is using lessons from childhood — and his experience at Rice — to reimagine the future workforce of Houston.

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I'd Like to Build The World A Brand

Features

Why leaders are juggling planet, profit and people to build better businesses.

Man juggling items on the globe
Man juggling items on the globe
Deborah Lynn Blumberg

The discussion about brand purpose is complicated. Our experts explain why it has become a juggling act.

Outdoor clothing retailer Patagonia is perhaps one of the best examples of a company synonymous with purpose. Soon after Yvon Chouinard founded Patagonia in the 1970s, he realized the climbing spikes he was making hurt rock surfaces. So, he created a more environmentally friendly alternative. He also started supporting “clean climbing,” building awareness about how climbers can take better care of the planet.

Most recently, Chouinard and his family turned over ownership of Patagonia to a trust and non-profit organization. All profits will fund efforts to help with climate change and wilderness preservation. Chouinard said in a letter on the company’s site that “instead of going public” by selling shares to investors, “you could say we’re going purpose.”

More and more of today’s companies are embracing this type of purposeful stance. They’re leaning toward the idea that a successful company is more than a profitable bottom line. Businesses are going back to the basics by redefining why they exist and how they want to make an impact in the world past profit. Some companies have adopted “purpose as a business driver” as a strategic priority, rather than just a nice-to-have.

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Profit

But the conversation around purpose is complicated. Often the term “purpose” is used synonymously with “brand activism” — and there are important differences between the two. First, a company’s core purpose answers the question, “What impact are we trying to make in the world?” A company’s purpose is often inclusive of its values and impacts the company’s approach to corporate social responsibility — an effort on the company’s part to do its best for its employees, its customers, its investors, its supply chain and even the planet and the communities in which it operates. But those values don’t necessarily work their way into marketing or an externalized “voice” or point of view on broader issues. Brand activism, on the other hand, is the use of the brand to comment on social, political or global issues that the brand believes are important.

Indeed, there is some research that shows that, in theory, global consumers are more likely to trust, buy, champion and protect companies with a strong purpose.

“Some consumers want to know that their money is going toward a product with a bigger purpose, whether it’s sustainability, ethical supply chains or community impact,” says Duane Windsor, Rice Business Lynette S. Autrey Professor of Management.

One study by communications agency Zeno that evaluated 75 brands found that when consumers think a brand has a strong purpose, they’re four times more likely to buy from the company, six times more likely to protect it in the event of a misstep, and 4.5 times more likely to recommend it to friends and family.

In practice, however, factors like price and quality still come out on top when consumers make purchase decisions. A Deloitte study of 11,500 global consumers across industries found price and quality at the top of purchasing criteria between 61% and 86% of the time.

So what’s a company to do?

In addition to Windsor, we spoke with Vikas Mittal, Rice Business J. Hugh Liedtke Professor of Management; Doug Schuler, professor of business and public policy; and Bethany Andell ’01, CEO of branding and culture-building company Savage Brands, about the latest trend of companies stepping back to rediscover and define their purpose — and the ways in which brand activism does (or doesn’t) increase the bottom line.

Is Conscious Capitalism Good for Business?

Conscious capitalism involves what businesses want for others, not what they want from them, says Andell. “We don’t typically have business conversations that start from that place,” she adds. Conscious capitalism — a relatively new term in the business world — flips the conversation.

Proponents believe businesses need to act ethically by equally serving the interests of all stakeholders — not just management and shareholders. Companies that embrace conscious capitalism take a human-centered approach and hire based on values rather than solely on skills.

“You’re changing the legacy, the ‘profit first’ way of thinking, and remembering that profit is the outcome of a good business,” Andell says.

Instead, you approach your business from a conscious place of care for each of your stakeholders and look at your company as a living, breathing entity. Leading with purpose delivers better performance, and better performance results in higher quality and better profits, Andell says.

Conscious companies start out by creating a map that outlines their stakeholders (customers, employees, shareholders, and suppliers) and shows how they’re interdependent. Business strategy is then based on decisions that satisfy the highest number of stakeholders, whenever possible — creating a win-win vs. a zero-sum model, she says.

“The sustainability of the organization is a result of your employees staying and being safe, your customers wanting to come back, and suppliers wanting to work with you,” according to Andell.

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Sustainability

How much does ESG play a role?

ESG is the acronym for environmental, social, and governance. It is a way in which companies evaluate the robustness of their governance mechanisms and how well they manage their environmental and social impacts. ESG responsibility is difficult to define, says Windsor, especially when it comes to who should cover the costs. For example, in recent years, major airlines have offered customers the option of paying more for their ticket to help offset the carbon emitted by their flight. “Is that my responsibility or the airline’s though?” Windsor asks. “Maybe the company ought to take it out of their profits.” Often, even if consumers have strong convictions, in the end, they’re unwilling to pay more. “The customer may well want green products,” says Windsor. “The question is how much are they willing to pay for greener products? The producer wants the customer to pay for the enhancement. The customer wants the enhancement without paying for it.” One danger of sustainability promises, however, is “greenwashing,” which occurs when a company touts their sustainability through marketing — leaning toward brand activism — but isn’t doing anything meaningful toward helping the environment.

For example, consumer goods company Unilever drew criticism from a shareholder after it declared Hellmann’s mayonnaise as a brand that fights against food waste. The shareholder said management had “become obsessed with publicly displaying sustainability credentials at the expense of focusing on the fundamentals of the business.” Mittal agrees with the criticism, and cites his research, which has found that ESG-focused companies do not necessarily do better in the market than other organizations. Mittal suggests that Unilever is actually lagging its peers as a result of putting ESG ahead of profits.

Must leaders always be an extension of the brand?

CEOs and other leaders often struggle when it comes to publicly weighing in on social, national or global issues. On the one hand, employees may demand it, Schuler says. On the other, speaking up risks alienating some customers. 

“Maybe what companies should be doing is thinking about how these social trends might be associated with either their product or their general reputation,” he says. “Are there certain issues where perhaps there’s some advantage?” 

For example, Patagonia leaders speaking up on environmental issues important to their core customer base can serve their brand well.

But generally, Mittal says, personal opinions on issues and political agendas should remain private. “For a CEO to pick sides is eventually a losing battle.” The real test of a CEO’s strength is to stay neutral even when provoked by employees or external forces, he adds.

Andell, for her part, doesn’t make political statements.

“I believe very much in diversity, equity and inclusion,” she says. “All voices and perspectives are important, so, I don’t take a specific, public stand on political issues.” Instead, she would rather demonstrate her stance through action, or rather inaction — for example, by choosing not to work with companies that do not share her company’s values.

What should be at the center of my company — my people, the planet or company profit?

Mittal argues that companies that build a brand around putting employees first are misguided. The academic literature shows no consistent support for employee satisfaction correlating with a firm’s financial performance, according to Mittal. However, there’s consistent evidence that customer satisfaction and financial performance are linked. On the other hand, Andell argues that engaged employees deliver a better customer experience — the interdependence between the two makes sense in service industries, for example, in which the customer experience is part of the product.

“At the end of the day, customers are the largest and most stable source of cash flow for any company,” Mittal says. “A brand can only be healthy if it starts with a customer focus.”

It is possible to be customer-focused while holding true to your values around your employees or ESG initiatives, he suggests, but if key customer needs aren’t met — like quality and price — don’t expect an uptick in profit solely as a result of happy employees. Any initiatives “have to improve customer value first and foremost,” Mittal says.

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Team

For example, airlines have worked toward paperless ticketing because it’s more convenient for passengers and helps fulfill their purpose of providing a seamless travel experience. But it also helps the environment. For a company that makes goods, a customer-focused approach to sustainability would be to invest in materials that don’t need to be recycled rather than creating objects that are wasteful and putting the added burden on customers to recycle, he adds. As another example, French cosmetics giant L’Oreal recently unveiled a new handheld makeup applicator that helps people with limited mobility or tremors apply makeup on their own. It’s a great example of a company using their customer focus to have purpose, Mittal says.

The debate around purpose continues and brings up critical questions in today’s competitive business environment. Doing the hard work of rediscovering and shaping one’s purpose and values is mission critical. “Any business that wants to still be here in 20 years is going to have to take a hard look at their character,” Andell says.

But when purpose veers toward activism, tread lightly. According to Mittal and his research, “Customers’ perceptions of a brand’s political activism do not translate into higher purchase intention or customer satisfaction,” he says, “and they hurt consumers’ willingness to pay for the brand.” In short: If the goal is profit increase, a company needs to place customer values and needs, including quality and price — not activism — at its center.

 

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A roundup of news from Rice Business and beyond.

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Students representing all 8 of our programs

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Managing Your Time as an MBA Student

Student Life
Student Life

MBA students face demands on their time. Three students and our coaching director share tips for success.

Managing Your Time as an MBA Student
Managing Your Time as an MBA Student
Joe Soto, Director of Recruiting

As an MBA student at Rice Business, you’re going to have lots of demands on your time: schoolwork, applying for internships and jobs, and extracurricular activities. Plus, making time for family, friends and hobbies you enjoy. But it’s possible to manage it all with the support of your Rice Business community.

You can lean on professors, classmates, and support staff at the Career Development Office (CDO) and the Office of Academic Programs and Student Experience (APSE), to name just a few.

Here, three full-time MBA students and Ruth Reitmeier, our director of coaching, share their top tips for success at Rice Business:

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Luis Miguel Padilla, Full-Time MBA
Luis Miguel Padilla, Full-Time MBA

1. Find a Calendar System That Works For You

“Having a really clear calendar, that’s probably the most important. A lot of my friends use paper daily planners, but for me, having it all digital in Outlook and with reminders is really helpful,” says Luis-Miguel Padilla, an Army veteran and full-time MBA student. “Being able to know what’s on the horizon allows you to plan. When I was in the Army, we called it the 25-, 50-, and 100-meter targets, the short to long range. We make sure to tackle the closest things first, before we can start looking at the 100-meter targets.”

Padilla’s calendar helps him stay on top of his class assignments and work with the Rice Business Veterans Association, as well as his roles as a fellow with the Robert Toigo Foundation for underrepresented minorities in finance and a member of The Consortium, a national diversity network for MBA students.

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Olubunmi Aiwerioghene, Full-Time MBA
Olubunmi Aiwerioghene, Full-Time MBA

2. Start Your Internship Search Early

Every MBA student does an internship during the summer between their first and second years. “One thing that really helped me was securing my internship before my first day of classes,” says Bunmi Aiwerioghene, whose husband, Erhun, is also in the full-time program. They are parents to twin 11-month-old boys.

Aiwerioghene will spend the summer of 2023 interning at EY-Parthenon, Ernst & Young's global strategy consulting firm. “Reach out to the CDO before the semester starts so that you can engage in their pre-MBA activities. That will give you insight into which industry is hiring and what you might be interested in.”

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Arwa Hasanali, Full-Time MBA, and her family
Arwa Hasanali, Full-Time MBA, and her family

3. Utilize the Office of Academic Programs and Student Experience (APSE)

Arwa Hasanali started the program as a busy new mom of a four-month-old, and then had her second child during her second year. On campus, she was a first-year representative in the Rice Business Student Association, is a member of the Rice Business Women’s Organization, and has also worked with a local nonprofit as a Rice Business Board Fellow and participated in consulting case competitions.

To fit everything in, especially during her pregnancy, she knew she’d need a plan. So, she reached out to Kisa Parker, the director of Student Success and Academic Advising in the APSE office.

“She was incredibly supportive, checking in with me on a weekly basis to see how I was managing my schoolwork and helping me build a game plan for any scenario,” Hasanali says.

Interested in Rice Business?

 

4. Find a Mentor

“The Rice Business Women’s Organization appointed me a mentor at the beginning of the program, and she’s also a mom,” says Aiwerioghene, the mom of twins whose husband is also in the program. Her mentor just so happens to be Arwa Hasanali, who you met in tip #3.

“It was a great relief knowing that there were other female students who had gone through what I was about to experience.”

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Ruth Reitmeier, director of coaching at Rice Business
Ruth Reitmeier, director of coaching at Rice Business

5. Focus on What You Can Control

Ruth Reitmeier, the director of coaching at Rice Business, finds that students are most often stressed about things that are beyond their control. “I help them recognize their circle of control. There are things you can control, things you can influence, and things that are completely out of your control and you’re wasting energy if you are trying to change and fix those things,” she says. “I help them come up with a strategy for self-management. Coaching is an intervention that allows you to respond as the best version of yourself, instead of being reactive.”

6. Take Time for Yourself

There’s no doubt that the curriculum at Rice Business will challenge you. So, it’s important to take time for self-care and balance in your life, says Hasanali. She always blocks off Saturdays as a family day. “I have open communication with my team, so they know my schedule and they can trust me to do my part,” she says.

7. Rely on Your Support System, at Home and at School

Padilla, the Army veteran, moved to Houston from North Carolina to attend Rice Business. He says the program has a family feel, and that his wife, Julie, and son, Mateo, are also part of the community. And the strength of the Rice Business alumni network extends beyond the job market. When Padilla’s family moved, a Rice Business alum helped them find their house.

These days, Julie and Mateo (and sometimes their two golden retrievers) join him at the Rice Business Thursday night “partios,” the party on the patio gatherings for students, faculty, staff and families. It makes for a strong support system at home and at school.

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Predicting Risk

A new lens may lead to insights on default risk.
Finance
Rice Business Wisdom
Finance and Investing
Peer-Reviewed Research
Finance

A new lens may lead to insights on default risk.

Dittmar RBW Predicting Risk
Dittmar RBW Predicting Risk

Based on research by Robert Dittmar, Jennifer Conrad (University of North Carolina) and Allaudeen Hameed (National University of Singapore)

“What we are looking at is essentially how expensive put options get,” says Dittmar. “If the market thinks a company is likely to default, it expects that its stock value will fall (almost to zero). As a result, put options, which represent insurance against this loss, become more expensive.”

Key findings:

  • Equity options can act as an alternative to credit default swaps for detecting a company’s credit risk. 
  • Both methods of default risk detection suggest that companies are more likely to hold cash when expecting an uncertain future.  
  • The likelihood of default spikes during times of economic turbulence, such as the 2007-2009 financial crisis. 

Up until the 2007-2009 financial crisis, credit default swaps (CDS) were a predominant method for predicting the probability of corporate default. CDS function like insurance for loan assets — if an asset defaults, the bank who purchased the CDS would recoup their loss. Higher-risk assets usually have higher premiums, and in this way the price of a CDS indicates the probability of default.   

When the housing market crashed in 2007, the CDS market crashed along with it when banks had to pay out more than they had expected. The CDS market is not expected to ever return to its previous high, leaving a void in market-driven estimates for determining an asset’s default probability.   

To fill that void, a team of researchers including Rice Business Professor Robert Dittmar created an alternative method for measuring default risk: equity options data. The team found that equity options not only correlate with CDS data in terms of accurate prediction of default but also provide additional insights on what types of assets are more likely to default, and when they will default. 

There are two types of options, a call option, which is essentially a bet that a stock’s price will be higher than a contracted value (the strike price) and a put option, which is a bet that a stock’s price will be less than a contracted value. 

A put is often viewed as an insurance contract — if you hold a stock, but also a put option on it, you limit your loss on the stock if the stock price falls. 

“What we are looking at is essentially how expensive put options get,” says Dittmar. “If the market thinks a company is likely to default, it expects that its stock value will fall (almost to zero). As a result, put options, which represent insurance against this loss, become more expensive. We are looking at how these option prices change to see if they inform us about the probabilities of default.” 

According to Dittmar and his team, this approach has several advantages. 1) There are more stocks with options than CDS. 2) The CDS market is drying up whereas the option market remains liquid. And 3) Because of the nature of an option contract, and the fact that in principle equity holders have the lowest claim on a company’s assets, this approach may allow investors to predict losses in case of default. 

The team looked at CDS quotes on 276 firms between 2002 and 2017, focusing attention on entities that had quote data available ​​​​on one-year credit default swaps. The 15-year sample enabled the researchers to analyze the money lost through defaults over a longer period of time, including the 2007-2009 financial crisis.  

Using equity options data as a predictor of default led to some interesting insights. First, there are two components that investors in corporate bonds think about when weighing default risk — the probability of default and (should there be a default) how much of the bond’s principal they will get back (i.e., recovery rate). “What we see is that credit ratings imply different levels of default thresholds, which may mean that investors believe that there are differences in the amount that debt holders will lose in the case of default,” says Dittmar.  

Second, option-implied default probabilities correlate to historical changes in the economy. Default probabilities are higher in bad economic times and for firms with poorer credit ratings and financial positions. Default spikes are more likely during times of economic turbulence, such as the financial crisis of 2007-2009, which correlated with the decline of the CDS market after an onslaught of debt defaults during the recession. Assets are less likely to default during times of economic expansion. Over the period of 2013-2017, forecasted losses through defaults hovered around 15%.   

The research sample ends in 2017, and the paper was published in 2020, about a month after the start of the coronavirus pandemic. Since then, there have been unprecedented changes in the economy, and some economists are anticipating another recession in 2023. With such instability in the market, multiple methods of predicting losses should be especially relevant. This research suggests that the equity options market may provide additional ways of finding the probability of these losses. 

 

Conrad, Dittmar, and Hameed. “Implied default probabilities and losses given default from option prices.” Journal of Financial Econometrics, 18.3 (2020): 629–652. https://doi.org/10.1093/jjfinec/nbaa017


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In the wake of scandal, organizations face a critical question: who will stay committed and who will leave? The answer depends largely on what type of institutional events people attend — and how far the scandal spreads.

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Our Contributors

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Meet the contributing writers to this edition of Rice Business Magazine

As writers, what are you reading?

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Alexander Gelfand

Alexander Gelfand

I’m currently re-reading “The Iliad.” I read “The Iliad” and “The Odyssey” in college 100 years ago, and I love those epics so much that I reread them every few years, trying out different translations as I go. Homer — or whoever actually wrote them — was a narrative genius.
Learn more about Alexander

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Deborah Blumberg

Deborah Lynn Blumberg

Topping my nightstand pile (which includes inaugural addresses of the presidents of the U.S. and a thriller, “Wrong Place Wrong Time”) is Nellie Bly’s “Around the World in Seventy- Two Days and Other Writings.” Investigative reporting by the late-1880s journalist prompted significant social reforms.
Learn more about Deborah

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Larry Clow

Larry Clow

I’m finally tackling “The Path to Power,” the first volume of Robert Caro’s biography of Lyndon Johnson. The level of research Caro put into this epic is stunning, and the writing is clear and sharp. There’s so much to learn from Caro, both in terms of history and craft.
Learn more about Larry


Dean
Peter Rodriguez

Executive Director
Marketing and Communication

Kathleen Harrington Clark

Editor-in-Chief
Maureen Harmon

Editors
Weezie Mackey
Scott Pett

Design Director
Bill Carson Design

Marketing
Kateri Benoit
Tricia Delone
Dawn Kinsey
Annie McDonald
Keleen McNamara
Wafa Mohamed ’24
Michael Okullu
Kevin Palmer
Ananya Zachariah

Contributing Writers
Dildora Ahmedova ’23
Deborah Lynn Blumberg
Larry Clow
Alexander Gelfand
Maureen Harmon
Weezie Mackey

Proofreader
Jenny West Rozelle

Contributing Photographers
Bill Carson
Troy Fields Photography
An Le
Annie McDonald

Contributing Illustrator
Fabio Consoli

Printing
RRD Houston

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How one business plans to remove 1 gigaton of CO2 from the atmosphere.

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In Memoriam

Department

A tribute to recently deceased members of the Rice Business family: Michael Friezo, Liana Hamm, Jim Chan and Thomas O’Hagan DuPree.

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From left: Michael Friezo; his wife, Michele; and his father, Charles, at his Rice Business graduation.

Michael Friezo ’88 

Co-founder, FLOW Partners

Michael Friezo ’88, a finance executive and co-founder of the oil and gas analytics company FLOW Partners, passed away July 15, 2022, surrounded by his family, after a 14-month battle with pancreatic cancer. He was 59.

Although he was a Jersey boy, Friezo wholeheartedly embraced Texas when he moved there to attend Texas Christian University for his bachelor’s degree. “It was a culture shock,” says Friezo’s daughter, Lauren, who spoke on campus at the annual Scholarship Luncheon honoring donors and recipients. “But instead of worrying about being a fish out of water, my Dad knew that through empathy, curiosity, compassion and understanding – a fish can relate to any other fish.”

Friezo earned his MBA at Rice Business during the oil bust of the late 1980s, graduating a year after the Black Monday stock market crash when the Dow Jones Industrial Average dropped more than 22 percent in a single day. “Houston was a crazy place to be then, because of the downturn,” recalls Friezo’s wife, Michele. The pair had just married, and when they moved to Houston, she struggled to find work despite her own finance background. “It was an interesting time.”

Friezo credited his Rice Business education with instilling the leadership skills that carried him through a distinguished 30-year financial career, taking him from Salomon Brothers to Credit Suisse First Boston and then Deutsche Bank, where he ran equity capital markets for the Americas.

Friezo had that ability to understand and motivate others. “He would send article after article based on your skills, interests or opportunities,” says Lauren. “He would recommend books, movies, classes, courses -- all in the spirit of finding more ways to help his people grow, feel valued and be heard.” His #1 recommended book was Meditations by Roman Emperor, Marcus Aurelius. “He found it amazing that the wisdom he expressed almost 2,000 years ago was still applicable today.”

In 2017, anticipating the potential of big data and analytical automation to transform the American energy sector, Friezo founded FLOW with his business partner, Tom Loughrey. FLOW’s quantitative analytics expertise allows users to incorporate high-end engineering into their estimates – even if they have no engineer or technical experience. “That was Michael’s focus for the past five years,” Michele says.

Those who worked with Friezo throughout his career were struck by his inclusiveness, his lack of ego and the respect he showed every member of his team, from executives to the person who cleaned the office when he was there working late. “Michael understood that a great leader isn’t just smart but someone who excites a team around them,” Michele says.

Through deep friendships, mentoring and charitable work, Friezo never made it about himself. He and Michele raised their two daughters, Lauren and Caroline, in Montclair, New Jersey, before moving to Dallas in 2016. Friezo and his family endowed scholarships at Rice Business and Texas Christian University, along with a long list of other charities supporting education, health and socioeconomic initiatives.

Mark Watson ’23, this year’s recipient of the Michael P. Friezo Family Endowed Scholarship at Rice Business, shared his gratitude with Friezo in a letter last year. “Without your gift, I would never have had the opportunity to learn at such a prestigious institution, which has changed my family’s life forever,” Watson wrote.

Since 1990, Friezo and his family have supported Memorial Sloan Kettering Cancer Center, where he received treatment. They donated more than $2 million to establish the Friezo Family Support Fund, which helps alleviate economic concerns for families with children receiving cancer care at MSK. For those who wish to honor Friezo’s memory, the family asks that you consider a donation to the fund. For more information, visit mskcc.convio.net/goto/mpfmemorial.


Liana Hamm

Assurance associate
PricewaterhouseCoopers

Liana Hamm passed away Oct. 19, 2022. She was 23. A National Merit Scholar, she earned her B.A. in economics from Rice University, graduating summa cum laude in 2020, and her Master of Accounting degree at Rice Business in 2021. She sat for the CPA exam, passed all parts on the first try and received the Elijah Watt Sells award for her high scores, the highest in the country. Liana interned at OpenStax, the Federal Reserve Bank of Dallas and PricewaterhouseCoopers. She was also a teaching assistant in Financial Accounting at Rice University during 2020. In September 2021, Liana began full-time employment with PricewaterhouseCoopers as an assurance associate, a job she held until her death. Beyond the immense personal loss for her family and friends, the accounting profession has lost a future leader.


Jim Chan

MBA@Rice

Jim Chan passed away Oct. 12, 2022. He was 40. Jim was born in Grand Forks, North Dakota, and graduated with a degree in industrial engineering from Iowa State University. On top of working full time as a senior supplier quality engineer at BAE Systems, he managed his own Airbnb property and was a licensed real estate professional and a project manager for multiple properties. During his MBA studies, Jim was selected as team lead for his cohort’s capstone project and Global Field Experience in Berlin, Germany. He completed his MBA coursework last summer and was set to graduate in December. 


Thomas O’Hagan DuPree

Senior consultant, Deloitte

Thomas O’Hagan DuPree, an MBA@Rice student, passed away Nov. 19, 2022. He was 37. His classmates remembered how exceptionally bright he was and how he lightened the classroom with subtle jokes. Thomas was originally from Florida and moved to Houston, where he grew his career as a senior consultant at Deloitte, focused on risk and financial advisory. His previous professional experiences included contributions at Phillips 66 and PwC. He was a graduate of Florida State University, with a bachelor’s degree in accounting and finance and a master’s degree in accounting. Thomas was a loving husband with a big heart for his family, including his Great Danes. 

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Letter from the Editor

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“Recently, life led me to Rice Business as this magazine’s new editor-in-chief. Here, I get the best of both worlds: being a small part of the top MBA program in Texas while sharing its stories.”

Mo Harmon
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Mo Harmon

I’ve been known as the odd duck in my family. My three older brothers followed in my Wall Street uncle’s footsteps and headed for careers in business, specifically finance. I remember the moment I declared I would be an English major, studying literature and the creative writing craft. Everyone in my family was apprehensive, but there it was: a degree that likely wouldn’t lead me to Wall Street.

My brothers are all successful in business — and I, somehow, became a successful business owner myself, running a small communications firm for more than a decade while also working for schools like Penn State and Denison University, a small liberal arts school outside of Columbus, Ohio.

It’s funny where life leads you.

Recently, it led me to Rice Business as this magazine’s new editor-in-chief. Here, I get the best of both worlds: being a small part of the top MBA program in Texas while sharing its stories. In this, my first issue, I got a good taste of the work that I’ll be doing — from covering innovative faculty research to exploring the way Rice Business graduates and faculty are tackling some of business’s most difficult issues: the decarbonization of the economy, leadership in a time of political change, supply chain issues as a result of a once-in-a-century pandemic, and an ever-changing workforce. In the process, I also get to know these students and graduates as people with their own motivations, drive and passions. I’m excited to share their stories with you. — Maureen

This is your magazine — and I hope you’ll help us build it. If you know of any graduates, faculty or staff with interesting stories to tell, please reach out and share those stories with us.

Email: maureen.harmon@rice.edu

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A roundup of news from Rice Business and beyond.

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