RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

InvestingPeer-Reviewed Research

Happy Campers

To build long-term value, keep customers – and employees – satisfied.
CEO CompensationPeer-Reviewed Research

Tightrope

Man walking on a tightrope
How to pay the CEO in charge of restructuring.
Brand LoyaltyPeer-Reviewed Research

The Commitments

Emotions? Quality? Habit? Or simply no choice? Why we buy the brands we do.
Consumer BehaviorPeer-Reviewed Research

Between the Lines

What do our online product reviews say about us?
InnovationPeer-Reviewed Research

Sweet Spot

Varied expertise? Appeal to funders? Innovative projects need both.
ContractsPeer-Reviewed Research

Of Mice and Men

Brown mouse sitting on a log
When it comes to contracts, relationships matter more for the weaker party.
InvestingPeer-Reviewed Research

Recipe For Success

Should you invest in index funds or active funds?
Customer-Based StrategyPeer-Reviewed Research

Making Beautiful Music

There’s more to customer loyalty than meets the ear.
Voter Behavior Peer-Reviewed Research

In Advertising We Trust

Elected officials make policy. What gets them elected?
InvestingPeer-Reviewed Research

Failure To Communicate

Toddler holding a corded phone upside down
The surprising way faulty English affects trading.
MarketingPeer-Reviewed Research

No Place Like Home

Consumers' sense of local identity will drive them to pay more more for those products.