RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

MarketingPeer-Reviewed Research

As You Like It

Marketing model groups consumers
Marketing methodology helps marketers group customers by geography, psychological profile — and desire.
Consumer BehaviorPeer-Reviewed Research

A Luxury You Can Afford

How time and distance change how you feel about your hotel.
Mergers and AcquisitionsPeer-Reviewed Research

When Giants Walk The Earth

What happens to individual consumers when corporations boom?
Hiring Peer-Reviewed Research

My Brilliant Career

Overqualified workers can offer employers an edge.
Workplace Psychology Peer-Reviewed Research

Letter Of The Law

Research shows that anti-discrimination laws protecting LGBT workers’ rights work.
Customer RelationsPeer-Reviewed Research

Show Them That You Care

Information technology has reshaped the way companies treat their customers.
GivingPeer-Reviewed Research

Coin Toss

What does gender have to do with generosity?
CreativityPeer-Reviewed Research

Roman Holiday

Why living in a foreign country is like a spa for the mind.
CreativityPeer-Reviewed Research

Attitude Adjustment

How to turn bad moods into good ideas.
RegulationPeer-Reviewed Research

Sun Struck

How governments shape the solar energy industry.
MarketingPeer-Reviewed Research

Breaking Up Is Not That Hard To Do

Sign reading leaving on the side of a road leading to a mountain
Why marketers try to predict how long a customer will stay with their company.
MarketingPeer-Reviewed Research

Accidental Editor

What happens when a veteran academic edits a scholarly journal?