RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

MarketingPeer-Reviewed Research

No Place Like Home

Consumers' sense of local identity will drive them to pay more more for those products.
Human ResourcesPeer-Reviewed Research

Perfect Match

What does it take to make the right hire?
TechnologyPeer-Reviewed Research

Inside the Box

How a Rice Business professor found a life-saving technology.
Worker Well-BeingPeer-Reviewed Research

Happy Place

What really contributes to worker well-being?
Research on worker well-being is usually more about the company than the worker.
Customer ServicePeer-Reviewed Research

Can You Hear Me Now?

Customer narratives boost service, prompt innovation and feed a healthy corporate culture.
Peer-to-Peer LendingPeer-Reviewed Research

Tell Me A Story

Crafting a trustworthy persona online makes a difference in landing a loan—and paying it back.
CompetitionPeer-Reviewed Research

Compliments Of The Chef

What happens when food trucks mix business, peer pressure and high standards?
WorkplacePeer-Reviewed Research

Seat Of Power

What happens when the person providing your service feels empowered?
StrategyPeer-Reviewed Research

Map Quest

Solving problems by exploring the far end of possibility.
StarupsPeer-Reviewed Research

Getting To Know You

Startups can profit from partnering with newer venture capital firms.
MarketingPeer-Reviewed Research

The Customer Is Always Right

Learning from customers is as important as stocking the shelves.
Product RecallPeer-Reviewed Research

Splash Guard

How can a firm fix its reputation and restore the publics trust after a product recall?