RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

InnovationPeer-Reviewed Research

Sweet Spot

Varied expertise? Appeal to funders? Innovative projects need both.
ContractsPeer-Reviewed Research

Of Mice and Men

Brown mouse sitting on a log
When it comes to contracts, relationships matter more for the weaker party.
InvestingPeer-Reviewed Research

Recipe For Success

Should you invest in index funds or active funds?
Customer-Based StrategyPeer-Reviewed Research

Making Beautiful Music

There’s more to customer loyalty than meets the ear.
Voter Behavior Peer-Reviewed Research

In Advertising We Trust

Elected officials make policy. What gets them elected?
InvestingPeer-Reviewed Research

Failure To Communicate

Toddler holding a corded phone upside down
The surprising way faulty English affects trading.
MarketingPeer-Reviewed Research

No Place Like Home

Consumers' sense of local identity will drive them to pay more more for those products.
Human ResourcesPeer-Reviewed Research

Perfect Match

What does it take to make the right hire?
TechnologyPeer-Reviewed Research

Inside the Box

How a Rice Business professor found a life-saving technology.
Worker Well-BeingPeer-Reviewed Research

Happy Place

What really contributes to worker well-being?
Research on worker well-being is usually more about the company than the worker.
Customer ServicePeer-Reviewed Research

Can You Hear Me Now?

Customer narratives boost service, prompt innovation and feed a healthy corporate culture.