Wagner Kamakura

Jesse H. Jones Professor of Marketing

Wagner A. Kamakura is the Jesse H. Jones Professor of Marketing at the Jones Graduate School of Business, Rice University. Prior to joining the Jones school, he taught at Duke University, University of Iowa, University of Pittsburgh and Vanderbilt University. Before joining academia, he has worked in market analysis, forecasting and planning at Duratex S.A. and Massey-Ferguson of Brazil. He has also been a visiting scholar to Australia, Brazil, China, Singapore, South Korea and Spain, where he lectures either English, Portuguese or Spanish. Professor Kamakura holds a Doctor Honoris Causa from Universidad de Granada, a PhD in Marketing from the University of Texas at Austin, a MS in Industrial Engineering from Universidade de S√£o Paulo (Brazil), an EMBA from Funda√ß√£o Get√ļlio Vargas (Brazil) and a BS in Mechanical Engineering from Instituto Tecnol√≥gico de Aeron√°utica - ITA (Brazil). He has co-authored Estratifica√ß√£o Socioeconomica e Consumo no Brasil and Market Segmentation: Conceptual and Methodological Foundations, as well as close to a hundred articles in the leading academic journals in Marketing as well as other disciplines. His publications have received best-paper awards from the International Journal of Marketing Research, Journal of Marketing Research and Journal of Retailing. Professor Kamakura has served as the Editor of the Journal of Marketing Research, Area Editor of Marketing Science and Associate Editor of the Journal of Consumer Research. He is currently a member of the editorial boards of the International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Research, Journal of Retailing and Marketing Science. His current research interests focus on marketing analytics, consumption and time-use analysis, efficiency analysis, customer relationship management, market segmentation and market structure.

To read more about Prof. Kamakura's work, please visit Rice Business Wisdom.

 

Teaching Interests: 

-Marketing analytics

Research Interests: 

-Marketing analytics
-Consumption and time-use analysis
-Efficiency analysis
-Customer relationship management
-Market segmentation and market structure

Intellectual Contributions

Journal Article

Kamakura, W. A., & Mazzon, J. A. (2013). Socioeconomic status and consumption in an emerging economy. International Journal of Research in Marketing, 30(1), 4-18. doi:10.1016/j.ijresmar.2011.12.001

Journal Article

Kamakura, W. A., & Schimmel, C. W. (2013). Uncovering audience preferences for concert features from single-ticket sales with a factor-analytic random-coefficients model. International Journal of Research in Marketing, 30(2), 129-142. doi:10.1016/j.ijresmar.2012.09.005

Journal Article

Kamakura, W. A., Ramón-Jerónimo, M. A., & Gravel, J. D. V. (2012). A dynamic perspective to the internationalization of small-medium enterprises. Journal of the Academy of Marketing Science, 40(2), 236-251. doi:10.1007/s11747-011-0267-0

Journal Article

Kamakura, W. A., & Du, R. Y. (2012). How economic contractions and expansions affect expenditure patterns. Journal of Consumer Research, 39(2), 229-247. doi:10.1086/662611

Journal Article

Du, R. Y., & Kamakura, W. A. (2012). Quantitative trendspotting. Journal of Marketing Research, 49(4), 514-536. doi:10.1509/jmr.10.0167

Journal Article

Kamakura, W. A. (2012). Sequential market basket analysis. Marketing Letters, 23(3), 505-516. doi:10.1007/s11002-012-9181-6

Journal Article

Du, R. Y., & Kamakura, W. A. (2011). Measuring contagion in the diffusion of consumer packaged goods. Journal of Marketing Research, 48(1), 28-47. doi:10.1509/jmkr.48.1.28

Journal Article

Naik, P. A., Wedel, M., & Kamakura, W. (2010). Multi-index binary response analysis of large data sets. Journal of Business and Economic Statistics, 28(1), 67-81. doi:10.1198/jbes.2009.07170

Journal Article

Kamakura, W. A. (2009). American time-styles: A finite-mixture allocation model for time-use analysis. Multivariate Behavioral Research, 44(3), 332-361. doi:10.1080/00273170902938738

Journal Article

Grewal, D., Iyer, G. R., Kamakura, W. A., Mehrotra, A., & Sharma, A. (2009). Evaluation of subsidiary marketing performance: Combining process and outcome performance metrics. Journal of the Academy of Marketing Science, 37(2), 117-129. doi:10.1007/s11747-008-0095-z