Wagner Kamakura

Wagner A. Kamakura was the Jesse H. Jones Professor Emeritus of Marketing at the Jones Graduate School of Business, Rice University. Prior to joining the Jones School, he taught at Duke University, the University of Iowa, the University of Pittsburgh, Vanderbilt University, and SUNY@Buffalo. Before entering academia, he worked in market analysis, forecasting, and planning at Duratex S.A. and Massey-Ferguson of Brazil. He also served as a visiting scholar in Australia, Brazil, China, the Netherlands, Portugal, Singapore, South Korea, and Spain.

Professor Kamakura held a Doctor Honoris Causa from Universidad de Granada, a PhD in Marketing from the University of Texas at Austin, an MS in Industrial Engineering from Universidade de São Paulo (Brazil), an EMBA from Fundação Getúlio Vargas (Brazil), and a BS in Mechanical Engineering from Instituto Tecnológico de Aeronáutica - ITA (Brazil). He co-authored Estratificação Socioeconômica e Consumo no Brasil and Market Segmentation: Conceptual and Methodological Foundations, as well as more than a hundred articles in leading academic journals in Marketing and other disciplines.

His publications received best-paper awards from Customer Needs and Solutions, International Journal of Research in Marketing, Journal of Marketing Research, and Journal of Retailing. Professor Kamakura served as Editor of the Journal of Marketing Research, Area Editor of Marketing Science, and Associate Editor of the Journal of Consumer Research. His research interests focused on business and marketing analytics, consumption and time-use analysis, efficiency analysis, customer relationship management, market segmentation, and targeting.

Teaching Interests:

• Business Analytics
• Marketing analytics

Research Interests: 

• Business and Marketing analytics
• Consumption and time-use analysis
• Efficiency analysis
• Customer relationship management
• Market segmentation and target