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Rice Business Wisdom

Featuring faculty research applied in the classroom.

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Product Marketing | Expert Opinion
Bud Light’s sales are on ice. Their troubles are attributed to an influencer marketing controversy. But, in fact, their decline stems from product issues and management blunders.
November 02
Organizational Behavior | Peer-Reviewed Research

Research shows the harmful impact of myths regarding motherhood, education, and professional agency.

October 09
Finance | Peer-Reviewed Research

How federal monetary policy can influence equity (and inequity) in home buying.

September 15
Education | Expert Opinion
Bureaucratic timesucks are weighing down our teachers and principals.
September 08
Decision Making | Peer-Reviewed Research

Researchers create a mathematical model that helps transplant centers make decisions about when to move forward with a matching donor and when to wait.

August 23
Accounting | Peer-Reviewed Research

Research reveals the role of bellwether companies.

July 21
Strategy | Peer-Reviewed Research

What kinds of patents tend to be accepted as collateral? 

July 10
Marketing | Peer-Reviewed Research

How Well-Placed Reminders Help Consumers Build Sustainable Habits

June 09
Corporate Responsibility | Peer-Reviewed Research

Exploring the Perception of Company Motives

May 22
Finance | Peer-Reviewed Research

A New Lens May Lead to Insights on Default Risk 

April 10