Rice Business Wisdom
Featuring faculty research applied in the classroom.
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Marketing | Peer-Reviewed Research
There’s not enough reliable data about adolescent e-cigarette consumption. So, these researchers turned to Instagram.
23 Jul
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Accounting | Peer-Reviewed ResearchThe difference lies in how trading happens on the two types of market.10 Jul
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Customer-Based Strategy | Peer-Reviewed ResearchPutting students and families at the center of strategy will optimize resources and improve academic outcomes.17 Jun
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Strategy | Peer-Reviewed ResearchTemporary gatherings — like conferences and hackathons — are essential to attracting third-party developers.7 Jun
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Oil & Gas | Expert Opinion
Despite touting a sustainability emphasis, major oil companies are increasing oil and gas production investments, sowing mistrust among customers, employees and suppliers.
February 26
Education | Expert Opinion
Enrollment decline will continue if district leaders prioritize athletics, research shows.
February 15
Strategy | Peer-Reviewed Research
Presidential visits lead to short-term stock gains, especially when there’s a unified government.
February 14
Organizational Behavior | Expert Opinion
How organizations can ensure women get the credit for their contributions.
February 12
Organizational Behavior | Peer-Reviewed Research
Try giving them a reward – and a choice.
January 29
Marketing | Peer-Reviewed Research
Three ways Instagram influencers can boost their "likes" on sponsored content.
January 08
Organizational Behavior | Peer-Reviewed Research
Product reviewers face a conundrum: They need peers and audiences to see them as credible. However, pursuing credibility may compromise the objectivity of their evaluations.
November 12
Product Marketing | Expert Opinion
Bud Light’s sales are on ice. Their troubles are attributed to an influencer marketing controversy. But, in fact, their decline stems from product issues and management blunders.
November 02
Organizational Behavior | Peer-Reviewed Research
Research shows the harmful impact of myths regarding motherhood, education, and professional agency.
October 09
Finance | Peer-Reviewed Research
How federal monetary policy can influence equity (and inequity) in home buying.
September 15