RBW Commentary


Thoughtful explanations of current business news from our faculty


Making Converts Of Consumers

Religious recruitment tactics can apply to marketing
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.
Workplace CreativityCommentary

Meetings Of The Bored

Boredom at work can lead to moments of creativity
Are we are paying too much to quell our fear of boredom?
Energy PolicyCommentary

Shining a Light

Energy policy in Trump administration
A new perspective on energy and politics.

Not Just Digits

For marketers, depending on algorithm-based marketing does not add up
For marketers, depending just on algorithms doesn’t add up.