Rice Business Wisdom

Featuring faculty research applied in the classroom.

Read more about Rice Business Wisdom.

Owl Have You Know

Why do American voters support divisive misinformation? That’s the question driving the latest research from Professors Minjae Kim and Ezra Zuckerman Sivan (MIT Sloan).

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Strategy | Peer-Reviewed Research

Why relying on intuition can backfire when it comes to crafting a successful business strategy. 

March 24
Creativity | Features

The difference between radical breakthroughs and everyday creativity — and why both are important

March 24
Marketing | Peer-Reviewed Research

Why “mythical numbers” are so enticing — and how they ultimately lead us astray. 

January 18
Marketing | Peer-Reviewed Research

When business leaders make assumptions, they may overlook key factors driving desired outcomes. 

January 14
Marketing | Features

More Effective Marketing Could Convince The Vaccine Hesitant To Change Their Ways

November 03
Marketing | Peer-Reviewed Research

Why you should know the varieties of customer engagement types.

November 03
Organizational Behavior | Peer-Reviewed Research
Time To Rethink Social Climbers
November 03
Strategy | Features

Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.

October 27
Marketing | Peer-Reviewed Research
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Regulation | Peer-Reviewed Research
How a rule to protect consumers reduced access to credit
July 19