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Corporate Social Activism | Peer-Reviewed Research
Companies often avoid using a “collective action frame” in their messaging until after a controversial issue is legally and politically settled.
27 Jun
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Forecasting | Peer-Reviewed ResearchNew research reveals how overreliance on past earnings skews corporate forecasts — and what can be done about it.13 Jun
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Institutional Crisis | Peer-Reviewed ResearchIn the wake of scandal, organizations face a critical question: who will stay committed and who will leave? The answer depends largely on what type of institutional events people attend — and how far the scandal spreads.30 May
Policy | Peer-Reviewed Research
A “permissive governance” policy is empowering financial advisers to fight the exploitation of older Americans.
16 May
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Entrepreneurship | Peer-Reviewed ResearchStartups that lose a founder are much less likely to pivot to new industries — a vulnerability that becomes even more dangerous during economic downturns.2 May
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Data Analysis | Peer-Reviewed ResearchGoogle search trends can forecast retail sales up to three quarters ahead — giving investors, analysts and policymakers an early glimpse into consumer demand.17 Apr
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Book Excerpt | Mind Your Business
Scott Sonenshein teaches us we all have more to work with than we can imagine.
February 01
Super Bowl | Peer-Reviewed Research
Advertising reaches potential investors, who tend to invest in what they know.
January 30
Statistics | Peer-Reviewed Research
Many tests, big conclusions: What could possibly go wrong?
January 24
Presentations | Peer-Reviewed Research
Make your presentation shine by knowing your objectives and weaving a story.
January 23
Leadership | Peer-Reviewed Research
How narcissistic CEOs sabotage their firms.
January 22
Corporate Reputation | Peer-Reviewed Research
Consumers often react to corporations based on whether they reflect their personal values.
January 21
Emerging Markets | Peer-Reviewed Research
In emerging markets, locals with experiences abroad can bring distinct advantages to business at home.
January 16
Marketing | Commentary
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.
January 11
Book Excerpt | Mind Your Business
Read an excerpt form Tony Gorry's book, Memory's Encouragement.
January 10
