Rice Business Wisdom
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Data Centers | Peer-Reviewed Research
A new study shows why some facilities cluster in cities for speed and access, while others move to rural regions in search of scale and lower costs.
12 Dec
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Social Ventures | Peer-Reviewed ResearchFor social ventures rooted in marginalized communities, sharing that origin story can make it harder to attract customers beyond those groups. The reason? Fear of stigma transfer.21 Nov
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Financial Markets | Peer-Reviewed ResearchA new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.7 Nov
Credit & Lending | Peer-Reviewed Research
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.
24 Oct
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Customer-Based Strategy | Peer-Reviewed ResearchHiring a dedicated customer liaison can steer teams toward stronger collaboration and higher product adoption.10 Oct
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Emerging Markets | Peer-Reviewed ResearchIn nascent markets, breakthrough products like clean cookstoves can save lives. But lasting impact does not come from donations. It comes from the “knowledge intermediaries” that build a market infrastructure to get these products into homes.26 Sep
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Book Excerpt | Mind Your Business
Great brands are built on something more than the bottom line. Read an excerpt from two Rice Business alumni.
February 04
Book Excerpt | Mind Your Business
Scott Sonenshein teaches us we all have more to work with than we can imagine.
February 01
Super Bowl | Peer-Reviewed Research
Advertising reaches potential investors, who tend to invest in what they know.
January 30
Statistics | Peer-Reviewed Research
Many tests, big conclusions: What could possibly go wrong?
January 24
Presentations | Peer-Reviewed Research
Make your presentation shine by knowing your objectives and weaving a story.
January 23
Leadership | Peer-Reviewed Research
How narcissistic CEOs sabotage their firms.
January 22
Corporate Reputation | Peer-Reviewed Research
Consumers often react to corporations based on whether they reflect their personal values.
January 21
Emerging Markets | Peer-Reviewed Research
In emerging markets, locals with experiences abroad can bring distinct advantages to business at home.
January 16
Marketing | Commentary
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.
January 11
