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Annie Zavyalova
View CV
Strategy and Environment

Anastasiya Zavyalova

Associate Professor of Strategic Management

Faculty
McNair Hall 226
713-348-6342 aaz3@rice.edu
Annie Zavyalova
View CV
Strategy and Environment

Dr. Zavyalova is an Associate Professor of strategic management at the Jesse H. Jones Graduate School of Business, Rice University. She received her Ph.D. in strategic management from the University of Maryland, Robert H. Smith School of Business. Dr. Zavyalova’s research focuses on socially responsible and irresponsible organizational actions that build, damage, and restore social approval assets, such as reputation and celebrity.

Dr. Zavyalova has taught reputation management, ESG issues in strategy, organization theory, strategic management, and social entrepreneurship courses.

PODCAST FEATURING PROFESSOR ANASTASIYA ZAVYALOVA

The Surprising Science Of Scandal

Professor Anastasiya Zavyalova, a scholar of scandals, reveals startling truths about public-facing scandals, from NCAA to the Catholic Church.

 

Teaching Interests: 

  • Reputation management
  • Strategic management

Research Interests: 

  • Organizational wrongdoing
  • Organizational reputation management
  • Organizational identification

Intellectual Contributions

Journal Article
Goldfarb, B., Zavyalova, A., and Pillai, S. 2018. “Did Victories in Certification Contests Affect the Survival of Organizations in the American Automobile Industry During 1895-1912? A Replication Study.” Strategic Management Journal, 39(8): 2335-2361.
Journal Article
Zavyalova, A., Pfarrer, M., and Reger, R. 2017. "Celebrity and Infamy? The Consequences of Media Narratives about Organizational Identity." Academy of Management Review, 42(3): 461-480.
Journal Article
Zavyalova, A., Pfarrer, M., Reger, R., and Hubbard, T. 2016. "Reputation as a Benefit and a Burden? How Stakeholders’ Organizational Identification Affects the Role of Reputation Following a Negative Event." Academy of Management Journal,59(1): 253-276.
Journal Article
Zavyalova, A. 2014. "Negative Consequences of Good Reputation and Positive Outcomes of Negative Events." Socio-Economic Review, 12(1): 181-186. 
Journal Article
Zavyalova, A., Pfarrer, M., Reger, R., and Shapiro, D. 2012. "Managing the Message: The Effects of Firm Actions and Industry Spillovers on Media Coverage Following Wrongdoing." Academy of Management Journal, 55(5): 1079-1101.
Book Chapter
Zavyalova, A. 2016. "Organizational Identification." In C. E. Carroll (Ed.), The SAGE encyclopedia of corporate reputation. New York: Sage.

Rice Business Wisdom

A toy car on a rock at the beach.
Reputation Management | Peer-Reviewed Research

A Day At The Races

It doesn't matter if you're first place or last place. Just showing up can make you a winner.
Man walking down a forest path
Institutional Crisis | Expert Opinion

Soul Search

What questions should you ask when a faith institution fails you?
Group of tea candles burning
Reputation Management | Expert Opinion

Crisis Of Faith

What is behind the ongoing scandal first exposed decades ago?
Professor Anastasiya Zavyalova discusses PR crisis
Reputation | Expert Opinion

Saving Face

Rice Business professor Anastasiya Zavyalova shares three tips for CEOs facing a PR crisis.
Product Recall | Peer-Reviewed Research

Splash Guard

How can a firm fix its reputation and restore the publics trust after a product recall?
Poor corporate reputation can be hard to forget
Corporate Reputation | Peer-Reviewed Research

A Star Is Born

Consumers often react to corporations based on whether they reflect their personal values.
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Reputation Management | Peer-Reviewed Research

Great Expectations

When a school’s reputation gets tarnished, alumni stay loyal.

In the Media

Sqirl finds itself in a jam
October 05, 2020

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