Reputation Management | Peer-Reviewed Research
It doesn't matter if you're first place or last place. Just showing up can make you a winner.
Anastasiya Zavyalova
Associate Professor of Strategic Management
Strategy and Environment
Dr. Zavyalova is an Associate Professor of strategic management at the Jesse H. Jones Graduate School of Business, Rice University. She received her Ph.D. in strategic management from the University of Maryland, Robert H. Smith School of Business. Dr. Zavyalova’s research focuses on socially responsible and irresponsible organizational actions that build, damage, and restore social approval assets, such as reputation and celebrity.
Dr. Zavyalova has taught reputation management, ESG issues in strategy, organization theory, strategic management, and social entrepreneurship courses.
PODCAST FEATURING PROFESSOR ANASTASIYA ZAVYALOVA
The Surprising Science Of Scandal
Professor Anastasiya Zavyalova, a scholar of scandals, reveals startling truths about public-facing scandals, from NCAA to the Catholic Church.
Teaching Interests:
- Reputation management
- Strategic management
Research Interests:
- Organizational wrongdoing
- Organizational reputation management
- Organizational identification
Intellectual Contributions
Journal Article
Rice Business Wisdom
Institutional Crisis | Expert Opinion
What questions should you ask when a faith institution fails you?
Reputation Management | Expert Opinion
What is behind the ongoing scandal first exposed decades ago?
Reputation | Expert Opinion
Rice Business professor Anastasiya Zavyalova shares three tips for CEOs facing a PR crisis.
Corporate Reputation | Peer-Reviewed Research
Consumers often react to corporations based on whether they reflect their personal values.
Reputation Management | Peer-Reviewed Research
When a school’s reputation gets tarnished, alumni stay loyal.
Product Recall | Peer-Reviewed Research
How can a firm fix its reputation after a product recall?