Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think.
Crisis Resilience | Peer-Reviewed Research
New research shows how to tap customer support when times get tough.
31 Jul
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AI | Peer-Reviewed ResearchTools like ChatGPT can spark creativity at work — but only if employees think strategically.18 Jul
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Corporate Social Activism | Peer-Reviewed ResearchCompanies often avoid using a “collective action frame” in their messaging until after a controversial issue is legally and politically settled.27 Jun
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Marketing | Peer-Reviewed Research
Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
May 04
Strategy | Peer-Reviewed Research
Why relying on intuition can backfire when it comes to crafting a successful business strategy.
March 24
Marketing | Peer-Reviewed Research
Why “mythical numbers” are so enticing — and how they ultimately lead us astray.
January 18
Marketing | Peer-Reviewed Research
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
January 14
Organizational Behavior | Peer-Reviewed Research
Time To Rethink Social Climbers
November 03
Marketing | Peer-Reviewed Research
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Regulation | Peer-Reviewed Research
How a rule to protect consumers reduced access to credit
July 19
Data Analysis | Peer-Reviewed Research
Revisiting the merits of nondigital data collecting
July 19
Workplace Culture | Peer-Reviewed Research
How Your Mind’s Eye Affects Performance
June 28
Management | Peer-Reviewed Research
How Unauthorized Markets Can Sometimes Actually Help Business
June 04