RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

RegulationPeer-Reviewed Research

Sun Struck

How governments shape the solar energy industry.
MarketingPeer-Reviewed Research

Breaking Up Is Not That Hard To Do

Sign reading leaving on the side of a road leading to a mountain
Why marketers try to predict how long a customer will stay with their company.
MarketingPeer-Reviewed Research

Accidental Editor

What happens when a veteran academic edits a scholarly journal?
Health CarePeer-Reviewed Research

Take Your Medicine

Two hands holding an apple
Tackling the biggest obstacle to HIV treatment: Compliance.
PricingPeer-Reviewed Research

Home Is Where The Heart Is

For longtime homeowners, emotion has a price of its own.
Human BehaviorPeer-Reviewed Research

Guilty Pleasures

Not all self-control is created equal.
FinancePeer-Reviewed Research

Cash Crop

Midwestern cornfields explain the effect of finance on economic growth.
CreativityPeer-Reviewed Research

Observation Deck

Observation deck
What does it take to spot a new idea?
Financial MarketsPeer-Reviewed Research

Alumni Club

School ties are good for connected investors and even better for CEO salaries.
Workplace Psychology Peer-Reviewed Research

Clean Living

Two halves of oranges being held
Disgust can be a powerful self-protective force—but can lead to unethical behavior.
Business EthicsPeer-Reviewed Research

Moral Compass

Ethical expertise is a teachable skill.
InvestingPeer-Reviewed Research

Happy Campers

To build long-term value, keep customers – and employees – satisfied.