RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

Recent Articles

Technology And Consumers Peer-Reviewed Research

Changing Channels

Vintage radio on an orange background
Should your customers be using all of your channels to buy your services?
Comic ReliefPeer-Reviewed Research

Roller Coaster

Image of animals on a roller coaster
What do analysts really know about stock ups and downs?
Corporate GovernancePeer-Reviewed Research

Brass Ring

Brass lion door knocker.
What does it take to get boards to act in shareholders’ interest?
PricingPeer-Reviewed Research

Satisfaction Guaranteed

A boy holding red and blue popsicles.
How price adjusting eases consumer regrets.
CreativityPeer-Reviewed Research

Outside The Box

Black cat sitting inside a cardboard box
To come up with new ideas, it helps to think outside the box — but which box, exactly?
EthicsPeer-Reviewed Research

Straighten Up And Fly Right

Four birds flying in a straight line.
How to get corporations to agree on what’s right and what’s wrong.
Creativity and InnovationPeer-Reviewed Research

Child's Play

Young boy playing with building blocks.
Kids need play to develop their minds. Workplaces need creativity to develop their businesses.
EthicsPeer-Reviewed Research

Hand In Glove

Man putting leather, work gloves on.
What values should businesses observe besides profits?
Comic ReliefPeer-Reviewed Research

Old Boys Club

Two people playing lacrosse.
That glow from old school memories shines on ... in CEO pay.
BankingPeer-Reviewed Research

Crosscurrent

Ocean wave crashing down
How speedy loan-loss recognition can save banks billions.
Marketing StrategyPeer-Reviewed Research

Course Correction

Person navigating in a car using hand free GPS device
How to bring strategic thinking back into corporate marketing.
InvestingPeer-Reviewed Research

Sentimental Journey

Blue wall with old portraits
What really drives stock returns — sentiment or economics?