Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think.
Data Centers | Peer-Reviewed Research
A new study shows why some facilities cluster in cities for speed and access, while others move to rural regions in search of scale and lower costs.
12 Dec
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Social Ventures | Peer-Reviewed ResearchFor social ventures rooted in marginalized communities, sharing that origin story can make it harder to attract customers beyond those groups. The reason? Fear of stigma transfer.21 Nov
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Financial Markets | Peer-Reviewed ResearchA new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.7 Nov
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Brand Loyalty | Peer-Reviewed Research
Emotions? Quality? Habit? Or simply no choice? Why we buy the brands we do.
June 13
Consumer Behavior | Peer-Reviewed Research
What do our online product reviews say about us?
June 05
Innovation | Peer-Reviewed Research
Proposal success lies in striking the right balance between diverse expertise and a clear market focus.
June 05
Contracts | Peer-Reviewed Research
When it comes to contracts, relationships matter more for the weaker party.
May 26
Investing | Peer-Reviewed Research
Should you invest in index funds or active funds?
May 22
Organizational Behavior | Peer-Reviewed Research
How social networks make workers creative.
May 22
Customer-Based Strategy | Peer-Reviewed Research
There’s more to customer loyalty than meets the ear.
May 17
Language | Peer-Reviewed Research
The surprising way faulty English affects trading.
May 15
Voter Behavior | Peer-Reviewed Research
Elected officials make policy. What gets them elected?
May 15
Marketing | Peer-Reviewed Research
A consumer's sense of local identity will drive them to pay more for products that reinforce that identity.
May 11
