Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think.
Crisis Resilience | Peer-Reviewed Research
New research shows how to tap customer support when times get tough.
31 Jul
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AI | Peer-Reviewed ResearchTools like ChatGPT can spark creativity at work — but only if employees think strategically.18 Jul
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Corporate Social Activism | Peer-Reviewed ResearchCompanies often avoid using a “collective action frame” in their messaging until after a controversial issue is legally and politically settled.27 Jun
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Customer-Based Strategy | Peer-Reviewed Research
There’s more to customer loyalty than meets the ear.
May 17
Language | Peer-Reviewed Research
The surprising way faulty English affects trading.
May 15
Voter Behavior | Peer-Reviewed Research
Elected officials make policy. What gets them elected?
May 15
Marketing | Peer-Reviewed Research
A consumer's sense of local identity will drive them to pay more for products that reinforce that identity.
May 11
Human Resources | Peer-Reviewed Research
What does it take to make the right hire?
May 08
Worker Well-Being | Peer-Reviewed Research
Research on worker well-being is usually more about the company than the worker.
April 30
Technology | Peer-Reviewed Research
How a Rice Business professor found a life-saving technology.
April 30
Customer Service | Peer-Reviewed Research
Customer narratives boost service, prompt innovation and feed a healthy corporate culture.
April 29
Competition | Peer-Reviewed Research
What happens when food trucks mix business, peer pressure and high standards?
April 18
Peer-to-Peer Lending | Peer-Reviewed Research
Personal narratives in loan applications — however unverifiable — can sway lenders, lower interest rates, and even predict repayment behavior.
April 18
