Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think.
Corporate Social Activism | Peer-Reviewed Research
Companies often avoid using a “collective action frame” in their messaging until after a controversial issue is legally and politically settled.
27 Jun
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Forecasting | Peer-Reviewed ResearchNew research reveals how overreliance on past earnings skews corporate forecasts — and what can be done about it.13 Jun
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Institutional Crisis | Peer-Reviewed ResearchIn the wake of scandal, organizations face a critical question: who will stay committed and who will leave? The answer depends largely on what type of institutional events people attend — and how far the scandal spreads.30 May
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Brand Loyalty | Peer-Reviewed Research
Emotions? Quality? Habit? Or simply no choice? Why we buy the brands we do.
June 13
Consumer Behavior | Peer-Reviewed Research
What do our online product reviews say about us?
June 05
Innovation | Peer-Reviewed Research
Proposal success lies in striking the right balance between diverse expertise and a clear market focus.
June 05
Contracts | Peer-Reviewed Research
When it comes to contracts, relationships matter more for the weaker party.
May 26
Investing | Peer-Reviewed Research
Should you invest in index funds or active funds?
May 22
Organizational Behavior | Peer-Reviewed Research
How social networks make workers creative.
May 22
Customer-Based Strategy | Peer-Reviewed Research
There’s more to customer loyalty than meets the ear.
May 17
Language | Peer-Reviewed Research
The surprising way faulty English affects trading.
May 15
Voter Behavior | Peer-Reviewed Research
Elected officials make policy. What gets them elected?
May 15
Marketing | Peer-Reviewed Research
A consumer's sense of local identity will drive them to pay more for products that reinforce that identity.
May 11
