Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think.
Crisis Resilience | Peer-Reviewed Research
New research shows how to tap customer support when times get tough.
31 Jul
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AI | Peer-Reviewed ResearchTools like ChatGPT can spark creativity at work — but only if employees think strategically.18 Jul
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Corporate Social Activism | Peer-Reviewed ResearchCompanies often avoid using a “collective action frame” in their messaging until after a controversial issue is legally and politically settled.27 Jun
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Self-Identity | Peer-Reviewed Research
Why you should savor who you could have been.
September 08
Creativity | Peer-Reviewed Research
What kind of manager recognizes creativity?
August 26
Marketing | Peer-Reviewed Research
Can a new research approach clean up your data?
August 11
Consumer Behavior | Peer-Reviewed Research
Can shopping like a math whiz make you into one?
July 21
Investing | Peer-Reviewed Research
Can certain analysts detect nonverbal messages that others cannot?
July 08
Negotiations | Peer-Reviewed Research
When is anger persuasive, and when is it just off-putting?
June 24
Decision Making | Peer-Reviewed Research
Two classic business theories are put to the test.
June 10
Marketing | Peer-Reviewed Research
Where do you shop in a multichannel, multimedia world — and why?
June 02
