Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think.
Corporate Social Activism | Peer-Reviewed Research
Companies often avoid using a “collective action frame” in their messaging until after a controversial issue is legally and politically settled.
27 Jun
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Forecasting | Peer-Reviewed ResearchNew research reveals how overreliance on past earnings skews corporate forecasts — and what can be done about it.13 Jun
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Institutional Crisis | Peer-Reviewed ResearchIn the wake of scandal, organizations face a critical question: who will stay committed and who will leave? The answer depends largely on what type of institutional events people attend — and how far the scandal spreads.30 May
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Investing | Peer-Reviewed Research
Can certain analysts detect nonverbal messages that others cannot?
July 08
Negotiations | Peer-Reviewed Research
When is anger persuasive, and when is it just off-putting?
June 24
Decision Making | Peer-Reviewed Research
Two classic business theories are put to the test.
June 10
Marketing | Peer-Reviewed Research
Where do you shop in a multichannel, multimedia world — and why?
June 02
Workplace Creativity | Peer-Reviewed Research
How companies can foster employee creativity in routines.
May 20
Reputation Management | Peer-Reviewed Research
It doesn't matter if you're first place or last place. Just showing up can make you a winner.
May 20
Marketing | Peer-Reviewed Research
Customers who complete surveys are more likely to buy the same product or service again.
May 12
Discrimination | Peer-Reviewed Research
Why shallow efforts against discrimination don't work that well.
May 07