Rice Business Wisdom
Featuring faculty research applied in the classroom.
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Customer-Based Strategy | Peer-Reviewed Research
Putting students and families at the center of strategy will optimize resources and improve academic outcomes.
17 Jun
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Strategy | Peer-Reviewed ResearchTemporary gatherings — like conferences and hackathons — are essential to attracting third-party developers.7 Jun
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Finance | Peer-Reviewed ResearchDelaware's low-number tags yield astronomical prices, revealing the premium people will pay for status symbols.25 May
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Marketing | Features
Research suggests bans and fees may not be enough to truly change consumer habits.
10 May
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Marketing | Peer-Reviewed Research
Where do you shop in a multichannel, multimedia world — and why?
June 02
Workplace Creativity | Peer-Reviewed Research
How companies can foster employee creativity in routines.
May 20
Reputation Management | Peer-Reviewed Research
It doesn't matter if you're first place or last place. Just showing up can make you a winner.
May 20
Discrimination | Peer-Reviewed Research
Why shallow efforts against discrimination don't work that well.
May 07
Intellectual Capital | Peer-Reviewed Research
Is your mental landscape eureka-friendly?
April 25
Corporate Social Responsibility | Peer-Reviewed Research
Can companies cultivate kindness?
April 22
Investing | Peer-Reviewed Research
Private equity firms comes in more flavors than ever before.
April 08
Collaboration | Peer-Reviewed Research
Without a coordinated fight against hunger, the hungry don't eat.
April 03