RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

Health CarePeer-Reviewed Research

Bedside Manner

Bottle tipped over with white pills falling out.
How negative information about drugs impacts a doctor's decision to prescribe it.
Market Game TheoryPeer-Reviewed Research

Thick And Thin

United states with a tape measure squeezing the middle.
The profit potential of shrinking markets is rooted in how firms respond to competitor actions in the marketplace.
Market SegmentationPeer-Reviewed Research

The New Middle

Plastic globe in grass
How to track middle class consumption habits in developing countries.
RecessionsPeer-Reviewed Research

Keeping Up With The Joneses

Person taking a picture of a cup of coffee with their phone
Managers should understand consumer behavior during economic downturns.