Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think
Organizational Behavior | Peer-Reviewed Research
American voters hold opposing politicians to strict standards of factuality but support their favorite politicians as long as their statements express a “deeper truth” they support.
16 Apr
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Strategy | Peer-Reviewed ResearchIn emerging markets, pricing — not reputation — drives the partnership between underwriter and IPO.8 Apr
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Accounting | Peer-Reviewed ResearchNew research reveals that companies often “opinion shop” to shape their financial reality.6 Mar
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Marketing | Peer-Reviewed ResearchNew research offers actionable insights for boosting "likes" on sponsored posts.8 Jan
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Finance | Peer-Reviewed Research
Testing Option-Based Forecasting
October 06
Communications | Peer-Reviewed Research
When to release the headline-breaking news and when to bury it
September 13
Culture | Peer-Reviewed Research
Getting inked doesn't carry the stigma it once did, Rice Business research shows.
June 10
Marketing | Peer-Reviewed Research
Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
May 04
Strategy | Peer-Reviewed Research
Why relying on intuition can backfire when it comes to crafting a successful business strategy.
March 24
Marketing | Peer-Reviewed Research
Why “mythical numbers” are so enticing — and how they ultimately lead us astray.
January 18
Marketing | Peer-Reviewed Research
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
January 14
Marketing | Peer-Reviewed Research
Why You Should Know The Varieties of Customer Engagement Types
November 03
Organizational Behavior | Peer-Reviewed Research
Time To Rethink Social Climbers
November 03
Marketing | Peer-Reviewed Research
The Surprising Effect of Non-Tiered Loyalty Programs
September 15