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Expert Opinion

Peer-reviewed research applied to the news of the day

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Donation Behavior | Expert Opinion
Like customers, donors can be segmented by a variety of drivers.
March 31
Customer Satisfaction | Expert Opinion
Companies can earn more by deriving insights and informing strategies with customer feedback.
March 28
Marketing Strategy | Expert Opinion
Dashboards alone do not provide value; it's up to marketers to distill insights.
March 15
Marketing | Expert Opinion
Why most companies should avoid taking political stances.
March 07
Education | Expert Opinion
Public school parents are consumers — and they demand safety.
February 19
Technology | Expert Opinion
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
January 21
After Harvey | Expert Opinion
How do we make the best decisions when it comes to a flood-damaged home?
November 12
Spending | Expert Opinion
How much is too much to spend on a piece of avocado toast?
November 06
Reputation | Expert Opinion
Video: The difference between "celebrity" and "infamy" in the world of commerce.
June 08
Reputation | Expert Opinion
Rice Business professor Anastasiya Zavyalova shares three tips for CEOs facing a PR crisis.
May 21