Expert Opinion
Peer-reviewed research applied to the news of the day
Advocacy | Expert Opinion
Inclusive policies are key to strengthening U.S. cities.
1 Nov
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Consumer Behavior | Expert Opinion
The best solutions help consumers achieve their goals and make access to reusable bags easier.
10 May
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Energy | Expert Opinion
Despite touting a sustainability emphasis, major oil companies are increasing oil and gas production investments, sowing mistrust among customers, employees and suppliers.
26 Feb
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Education | Expert OpinionEnrollment decline will continue if district leaders prioritize athletics, research shows.15 Feb
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Nonprofit Management | Expert Opinion
What for-profit businesses can teach nonprofits about customer satisfaction.
April 15
Customer Satisfaction | Expert Opinion
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
April 11
Negotiations | Expert Opinion
How a dignified display of ire can add a positive glow to negotiations.
April 09
Pricing | Expert Opinion
How to raise prices without driving away customers.
April 03
Donation Behavior | Expert Opinion
Like customers, donors can be segmented by a variety of drivers.
March 31
Customer Satisfaction | Expert Opinion
Companies can earn more by deriving insights and informing strategies with customer feedback.
March 28
Marketing Strategy | Expert Opinion
Dashboards alone do not provide value; it's up to marketers to distill insights.
March 15
Marketing | Expert Opinion
Why most companies should avoid taking political stances.
March 07
Education | Expert Opinion
Public school parents are consumers — and they demand safety.
February 19
Technology | Expert Opinion
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
January 21
