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RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

Recent Articles

MarketingPeer-Reviewed Research

Shop 'Til You Drop

Little girl pushing younger sibling in a grocery cart.
Where do you shop in a multichannel, multimedia world — and why?
Workplace CreativityPeer-Reviewed Research

The Da Vinci Routine

Stained paint brushes.
How companies can foster employee creativity in routines.
Reputation ManagementPeer-Reviewed Research

A Day At The Races

A toy car on a rock at the beach.
It doesn't matter if you're first place or last place. Just showing up can make you a winner.
MarketingPeer-Reviewed Research

Behind The Curtain

Cat peering out from behind a curtain
The secret power of customer surveys.
DiscriminationPeer-Reviewed Research

Deep Dive

Two people scuba diving
Why shallow efforts against discrimination don't work that well.
Intellectual CaptialPeer-Reviewed Research

Aha Moment

A single illuminated single light bulb hanging
Is your mental landscape eureka-friendly?
Corporate Social ResponsibilityPeer-Reviewed Research

Playing Nice

Brothers holding hands a laughing
Can companies cultivate kindness?
InvestingPeer-Reviewed Research

Rising Tide

Many sailboats on water
How does an IPO affect your community?
InvestingPeer-Reviewed Research

Mixing It Up

Drink mixers on a table
Private equity firms comes in more flavors than ever before.
CollaborationPeer-Reviewed Research

Meal Plan

Apples in a crate.
Without a coordinated fight against hunger, the hungry don't eat.
Organizational BehaviorPeer-Reviewed Research

Far And Away

A man sits on the edge of a fence looking into the night sky.
How do you know what motivates your virtual work team?
AdvertisingPeer-Reviewed Research

Hearts And Minds

A mug full of marshmallow hearts
What's the best medium for your message?