Peer-Reviewed Research

Customer-Based Strategy | Peer-Reviewed Research

The New Compass for Customer Success

Hiring a dedicated customer liaison can steer teams toward stronger collaboration and higher product adoption.

10 Oct

Emerging Markets | Peer-Reviewed Research

The Unsung Builders of Emerging Economies

In nascent markets, breakthrough products like clean cookstoves can save lives. But lasting impact does not come from donations. It comes from the “knowledge intermediaries” that build a market infrastructure to get these products into homes.

26 Sep
CEO Compensation

The Hidden Forces Behind CEO Pay

Professor John Barry’s research offers a fresh perspective on executive compensation.

12 Sep

Voter Behavior | Peer-Reviewed Research

Flexible Morals: A Key Reason American Voters Support Divisive Misinformation

American voters hold opposing politicians to strict standards of factuality but support their favorite politicians as long as their statements express a “deeper truth” they support.

April 16

Strategy | Peer-Reviewed Research

You Can’t Always Judge an IPO by its Underwriter

In emerging markets, pricing — not reputation — drives the partnership between underwriter and IPO.

April 08

Organizational Behavior | Peer-Reviewed Research

To Adapt During Crisis, Take a Lesson From Jazz

Three critical leadership strategies that helped two prominent symphonies transform during the pandemic.

March 18

Accounting | Peer-Reviewed Research

Who Determines an Asset’s Value?

It's common for companies to "opinion shop" the value of an asset. It's also risky.

March 06

Strategy | Peer-Reviewed Research

Why Do Stocks Go Up When POTUS Drops By?

Presidential visits lead to short-term stock gains, especially when there’s a unified government.

February 14

Organizational Behavior | Peer-Reviewed Research

Want More Good Ideas From Your Workers?

Try giving them a reward — and a choice.

January 29

Marketing | Peer-Reviewed Research

How Can Influencers Boost Consumer Engagement?

Three ways Instagram influencers can boost their "likes" on sponsored content.

January 08

Organizational Behavior | Peer-Reviewed Research

A Fickle Crowd: How Social Pressures Shape Online Product Evaluations

Product reviewers face a conundrum: They need peers and audiences to see them as credible. However, pursuing credibility may compromise the objectivity of their evaluations.

November 12