Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think.
Emerging Markets | Peer-Reviewed Research
In nascent markets, breakthrough products like clean cookstoves can save lives. But lasting impact does not come from donations. It comes from the “knowledge intermediaries” that build a market infrastructure to get these products into homes.
26 Sep
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Work Motivation | Peer-Reviewed ResearchProfessor Mijeong Kwon’s research finds that loving your work can be valuable — but treating it as the only “right” reason to pursue a career can cause harm.29 Aug
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Corporate Disclosures | Peer-Reviewed ResearchIn years with strong performance, corporate disclosures are more helpful for stock price discovery — in bad news years, not so much.15 Aug
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Product Marketing | Peer-Reviewed Research
How do you sell a product that’s hard to use?
September 29
Virtual Communities | Peer-Reviewed Research
How do customer communities really create value for firms?
December 04
Market Segmentation | Peer-Reviewed Research
How to track middle class consumption habits in developing countries.
December 04
Recessions | Peer-Reviewed Research
Managers should understand consumer behavior during economic downturns.
November 12
