RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

Market SegmentationPeer-Reviewed Research

The New Middle

Plastic globe in grass
How to track middle class consumption habits in developing countries.
RecessionsPeer-Reviewed Research

Keeping Up With The Joneses

Person taking a picture of a cup of coffee with their phone
Managers should understand consumer behavior during economic downturns.