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RBW Peer-Reviewed Research

Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think

Recent Articles

Market SegmentationPeer-Reviewed Research

The New Middle

Plastic globe in grass
How to track middle class consumption habits in developing countries.
Virtual CommunitiesPeer-Reviewed Research

Is There A Secret Sauce To Customer Communities?

Brown sauce in a clear bowl
How do customer communities really create value for firms?
RecessionsPeer-Reviewed Research

Keeping Up With The Joneses

Person taking a picture of a cup of coffee with their phone
Managers should understand consumer behavior during economic downturns.