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Peer-Reviewed Research

Quick, clear translations of faculty research that will change the way you think.

Data Centers | Peer-Reviewed Research

Your Data Center Is Either Closer Than You Think or Much Farther Away

A new study shows why some facilities cluster in cities for speed and access, while others move to rural regions in search of scale and lower costs.
12 Dec
Data center in rural setting
  • Social Ventures | Peer-Reviewed Research

    When Doing Good Comes With Stigma

    For social ventures rooted in marginalized communities, sharing that origin story can make it harder to attract customers beyond those groups. The reason? Fear of stigma transfer.
    21 Nov
    Window text says Thank you for supporting local
  • Financial Markets | Peer-Reviewed Research

    When Research Promises the Impossible, Investors Pay the Price

    A new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.
    7 Nov
    Wall Street and skyscrapers

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Mergers | Peer-Reviewed Research

Keep It 100

After firms merge, how does the new company's practices affect outcomes?
February 19
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Virtual Communities | Peer-Reviewed Research

Birds Of A Feather

How to help online communities love your company.
February 12
Many birds sitting on telephone pole wire at dusk
Investing | Peer-Reviewed Research

Pay Day

Why companies are actually doing investors a favor by not paying dividends.
February 05
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Organizational Behavior | Peer-Reviewed Research

Mood Swing

Our emotions affect our decision making more than we know.
January 29
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Careers | Peer-Reviewed Research

Lonely at the Top

Star performers earn higher pay and receive faster promotion. But these perks tend to have a social cost.
January 25
Person at the top of a mountain
Business and Political Influence | Peer-Reviewed Research

Royal Favor

What happens when the highest leader in the country comes to call?
January 21
Closeup of a golden cardboard crown
Workplace Culture | Peer-Reviewed Research

Team Players

Why fighting workplace discrimination of gay, lesbian and bisexual employees boosts business.
January 16
Overhead shot of three different row boat teams
Marketing | Peer-Reviewed Research

As You Like It

Marketing methodology helps marketers group customers by geography, psychological profile — and desire.
January 08
Marketing model groups consumers
Consumer Behavior | Peer-Reviewed Research

A Luxury You Can Afford

How time and distance change how you feel about your hotel.
December 18
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Mergers and Acquisitions | Peer-Reviewed Research

When Giants Walk The Earth

What happens to individual consumers when corporations boom?
December 11