Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think.
Data Centers | Peer-Reviewed Research
A new study shows why some facilities cluster in cities for speed and access, while others move to rural regions in search of scale and lower costs.
12 Dec
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Social Ventures | Peer-Reviewed ResearchFor social ventures rooted in marginalized communities, sharing that origin story can make it harder to attract customers beyond those groups. The reason? Fear of stigma transfer.21 Nov
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Financial Markets | Peer-Reviewed ResearchA new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.7 Nov
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Investing | Peer-Reviewed Research
Can certain analysts detect nonverbal messages that others cannot?
July 08
Negotiations | Peer-Reviewed Research
When is anger persuasive, and when is it just off-putting?
June 24
Decision Making | Peer-Reviewed Research
Two classic business theories are put to the test.
June 10
Marketing | Peer-Reviewed Research
Where do you shop in a multichannel, multimedia world — and why?
June 02
Workplace Creativity | Peer-Reviewed Research
How companies can foster employee creativity in routines.
May 20
Reputation Management | Peer-Reviewed Research
Research on the early automobile industry shows that firms gained legitimacy not just by winning contests, but by showing up.
May 20
Marketing | Peer-Reviewed Research
Customers who complete surveys are more likely to buy the same product or service again.
May 12
Discrimination | Peer-Reviewed Research
Why shallow efforts against discrimination don't work that well.
May 07
