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Entrepreneurs share advice for startups.

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Kickstart Advice for Entrepreneurs

Start ’Em Up: Entrepreneurs share advice for startups

Entrepreneurship is at the heart of everything we do — which is why we’ve been ranked No. 1 for graduate entrepreneurship for six years straight by The Princeton Review and Entrepreneur magazine. 

In this series, we invite Rice Business MBA alumni to share their entrepreneurial insight with the next generation of innovators. We asked them: Where did you find your spark of an idea? In other words, what problem did you set out to solve? Here’s what they had to say.

Where did you find your spark of an idea?

“I’ve been in the energy sector for over 16 years, and time and time again, customers ask me how they can reduce their carbon footprint. My research led me to acrylonitrile, a building block for many everyday products, and I began searching for a solution to reduce its impact on our climate. That‘s been my ultimate driver. I always ask myself the question: How can I make a positive impact on our carbon footprint on a large scale?” 
Mo Hossain ’19 
Founder and CEO, Terradote

“In my product management role before Rice, I worked internationally, often presenting in spaces without audio/visual support, which highlighted a major frustration: the lack of a large, truly portable display solution. My experience with OwlSpark, Rice’s startup accelerator, helped bring our vision of developing the world’s first fully collapsible monitor and projector to life.” 
Alexander Wesley ’16 
Co-founder and CEO, Arovia

“The idea for Learn2SWITCH was born through my experiences as a sheriff deputy and a high school sign language interpreter, during which I witnessed not only what can happen after teenagers don’t receive proper guidance, but also the individual experiences that influence negative paths later in life. Our game helps teens become the best version of themselves by meeting them where they are — in the metaverse.” 
Rima Lancelin ’22 
Founder and CEO, Learn2SWITCH

“I have always been passionate about climate change, and I worked as a consultant with many companies dealing with forever chemicals. When I met my co-founders and heard their idea to address this issue, I was immediately on board. Today, our tech is one of the first of its kind helping companies properly remediate PFAS- contaminated water.” 
Dana Vazquez ’24 
Co-founder and chief commercial officer, Coflux

“The spark of an idea came from my experience as a mother of a baby and a toddler, navigating the challenges of feeding them safely and sustainably. I realized there was a significant gap in the market for eco-friendly, nontoxic and practical tableware designed specifically for young children. I decided to create a solution through products that prioritize safety, sustainability and usability for families.” 
Emurode Williams ’24 
Co-founder and CEO, All About Baby NG Ltd

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A roundup of news from Rice Business and beyond.

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Rundown

Our Business

A roundup of news from Rice Business and beyond.

A roundup of news from Rice Business and beyond

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Together, We Will

To kick off 2025, Rice Business introduced the “Together, We Will” brand campaign, a complement to the tagline, “You Belong Here.” Houston natives and visitors to the city may have seen “Together, We Will” billboards towering over Highway 59 or I-10, or when loading the security trays at George Bush Intercontinental Airport. The campaign was launched to highlight Rice Business’ key strengths, including our tight-knit, collaborative community that spans prospective and current students, alumni and global audiences — many of whom played a key role in testing the new campaign.

Last year, Rice Business marked some major milestones, including the school’s 50th anniversary, the groundbreaking of a new building and the naming of the Virani Undergraduate School of Business. As Rice Business continues to grow, “Together, We Will” serves as a rallying cry for prospective and current students, faculty, staff and alumni to come together to drive meaningful change across industries and around the world. It reinforces our commitment to shaping the future of business through the power of our community’s collective impact and leadership.

If you see the “Together, We Will” campaign on social and other platforms, we hope you’ll share it, engage with it and spread the word about Rice Business. Together, we will accomplish great things.

 

Dataset

986*

The number of undergraduate students enrolled in business courses at the Virani Undergraduate School of Business. Since the launch of our undergraduate program in 2021 and the naming of the school in October 2024, the Rice Business family has grown tremendously. With hundreds of students enrolled in courses and 395* declared business majors, the degree is one of the fastest-growing at Rice University. Together, we will forge tomorrow’s leaders and continue inspiring innovators. 
*As of 03/25/2025

Other Numbers of Note:

#1 Graduate Entrepreneurship 
Princeton Review and Entrepreneur magazine, 2020–2025

#1 MBA in Texas 
Financial Times, 2023–2024 (based on global rankings)

#3 Entrepreneurship 
U.S. Bloomberg Businessweek, 2024

#5 Best MBA for Finance 
Princeton Review, 2023–2024

#5 Online MBA Program 
Poets&Quants, 2024

 

Congrats Are in Order

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Tommy Pan Fang

Tommy Pan Fang, assistant professor of strategic management, was named one of Poets&Quants’ 50 Best Undergraduate Professors. At just 30 years old, Pan Fang stands out not only as one of the youngest honorees but also as a leader in inspiring future business innovators through teaching and research. Read more about Tommy Pan Fang.

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Congratulations to Stephen A. Zeff, the Keith Anderson Professor of Accounting, who was awarded the 2024–2025 IAS Section Lifetime Contribution to International Accounting Literature Award in honor of his achievements in accounting research. Zeff delivered a keynote following his reception of the award at the 2025 IAS midyear meeting lunch in January.

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Minjae Kim

Minjae Kim, assistant professor of management, received the Best Entrepreneurship Paper Award from the AOM Organization & Management Theory Division. Having previously won this award in 2021, he is now the first to have received this distinction multiple times.

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Congratulations to Dean Peter Rodriguez on his appointment to the Federal Reserve Bank of Dallas’ Houston Branch board of directors. As the seventh board member, he will offer insights on regional economic conditions to support the Federal Reserve’s policy decisions.

 

More of the Class of 2024

December Commencement 
Our December graduation ceremony welcomed students from both the Virani Undergraduate School of Business and the Jones Graduate School of Business to the alumni ranks. Congratulations to all 109 students whose degrees were conferred in August and December — we can’t wait to see what you will achieve!

 

Topped Out

In late February, Rice Business celebrated the most recent milestone of our ongoing building construction with a topping out ceremony. President Reginald DesRoches, Dean Peter Rodriguez, community members and the building crew signed the highest beam before the Skanska building team raised it into place, marking the structural completion of the new building set to join McNair Hall in 2026.
 

 

Let’s Celebrate

Each year, we host conferences and events that draw speakers, scholars, students, entrepreneurs and business professionals from around the world. Several of these events are celebrating anniversaries this year.

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WILC Celebrates 25 Years 
This year, we’re excited to celebrate the 25th anniversary of the Women in Leadership Conference. This conference, organized and run by students, hosts panel discussions and interactive workshops. Attendees hear from leaders across different industries, explore various approaches to leadership and discuss future opportunities for women’s success in business.

We Welcomed the Second Dean’s Distinguished Visiting Fellow 
The Dean’s Distinguished Visiting Fellow Seminar aims to promote high-quality and high-impact research and contribute to the growing academic community at Rice Business. Last year, the business school welcomed Nancy Rothbard, the David Pottruck Professor of Management and deputy dean at the Wharton School of Business, to present her research on belonging in organizations, and in March, Aparna Joshi, professor of management and organizations at the Stephen M. Ross School of Business at the University of Michigan, presented her work, “It’s Not You, It’s Us,” about gender bias in leadership settings.

25 Years of the Rice Business Plan Competition 
This is also the 25th year of the Rice Business Plan Competition, presented by Rice Business. Stay tuned for our next issue of the magazine, which will take readers behind the scenes of the world’s largest and richest intercollegiate student startup competition.

Brian Jackson ’21 Joins Podcast 
A warm welcome to Brian Jackson ’21, who joined Maya Pomroy ’22 as co-host of the Rice Business podcast “Owl Have You Know.” Brian is the senior manager of origination at Earthrise Energy and a past president of the Rice Business Alumni Association Board.

Customizing Strategies 
In October, Rice launched the Center for Customer-Based Execution and Strategy (C-CUBES) under the leadership of Vikas Mittal, the J. Hugh Liedtke Professor of Marketing. Housed within Rice Business, the center will serve as a hub for research scholars, business executives and nonprofit leaders to improve customer value, employee engagement and shareholder returns.

 

The Five Perils of Success and How to Overcome Them

In December, Executive Education debuted a new program: Executive Leadership for Women. The first-ever event featured wisdom from Janet Moore, director of the communication program, and keynote speaker Ellen Taaffe, who is a former Fortune 50 senior leader, a professor at Northwestern’s Kellogg School of Management and an award-winning author of “The Mirrored Door.” The inaugural group discussed practicing self-reflection and empathy, as well as the importance of challenging limiting beliefs to break through barriers.

Taaffe also shared the perils of success — five archetypes that reflect why women may find themselves stuck in their careers — and how they can move beyond them. Here’s what she recommends:

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  1. If you’re preparing for perfection, you may be motivated by the tendency to strive for excellence and find the “right” answer, which can drive success but may present challenges when it’s time to take a risk. To overcome this, practice delegation, weigh the risks involved and prioritize your efforts to recognize progress and develop your leadership.
  2. You may be eagerly pleasing, often prioritizing the greater good and collaborating well with teammates, but hesitant to act if you think it will jeopardize relationships. Try finding your voice and setting boundaries through clarification, connection and deeper collaboration.
  3. If you find yourself fitting the mold, you are likely a flexible worker and harmonize well with your existing team. But be wary of losing the unique qualities, experiences and skills that make you … you. You’ll likely benefit from reflecting on your team dynamics, assessing where your goals fit in, and finding the courage to share your voice and goals.
  4. Or, you may feel like you’re pushing the pedal to the metal. A strong work ethic and leadership acumen may not be enough if you struggle to find the time to connect with your teams to discuss their wants, needs and ideas. To avoid burnout in this situation, you may want to slow down, reconnect with others and focus on the well-being of team members.
  5. If you’re patiently performing, you may find yourself severely undervalued when it comes time for a new promotion. Consistency, dedication and agreeability may be overlooked due to a lack of self-promotion and self-confidence. If you find yourself here, dedicate time to understand how career planning works at your organization so you can share your contributions and ambitions with your boss. Prepare for that conversation by assessing the stakes, your goals, intentions and negotiables.

 

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5 Rice University-founded startups named finalists ahead of prestigious pitch competition

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Five student-founded startups have been named finalists for Rice University's prestigious pitch competition, hosted by Rice University’s Liu Idea Lab for Innovation and Entrepreneurship later this month. The teams will compete for a share of $100,000 in equity-free funding at the H. Albert Napier Rice Launch Challenge (NRLC).

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Rice Business in the news.

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ChatGPT vs. Google: Which is more helpful for creativity?

Nov. 16, 2024

Using ChatGPT to spark creative ideas might seem like an easy win for innovation, but the reality is a bit more nuanced. A recent study from Professor Jaeyeon Chung shows that when participants used ChatGPT instead of relying on traditional Google searches or their own brainstorming, the ideas they generated received higher creativity ratings. In these studies, users discovered that ChatGPT could blend existing concepts to produce innovative solutions — whether it was repurposing everyday items or coming up with new product designs.

However, while ChatGPT offers a powerful boost to creative thinking, its suggestions are based on existing data and need human insight to truly shine.

As Chung explains, “ChatGPT acts as a catalyst, inspiring fresh connections while still relying on human intuition to shape truly transformative solutions.” In other words, although the tool can open up new avenues for creativity, the final breakthrough still depends on how we refine and build on those initial ideas.


At Rice, a New Era of Undergraduate Business Begins

Nov. 20, 2024

Rice Business is stepping into a new era, thanks an historic gift from Farid and Asha Virani. The program, which began in 2021, will now be known as the Virani Undergraduate School of Business. As Dean Peter Rodriguez explains, “We were limited in our ability to make the undergrads feel a part of the same school. This gift opened up an opportunity to generate support for a new program and a new school that needed to be more independent and have its own identity.”

The Virani family’s commitment to community engagement and nonprofit support is a cornerstone of the new school’s values, reflecting their own experiences and legacy.

This transformative gift not only redefines the program’s identity but also positions it to compete with the best business schools in the country.


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Insurance and Taxes Now Cost More Than Mortgages for Many Homeowners

Dec. 23, 2024

Rising home insurance premiums and property taxes might seem like a predictable trend, but the situation is more complex. Recent shifts — driven by costly natural disasters and higher repair expenses — have prompted insurers to sharply raise rates.

At the same time, soaring home values have pushed property taxes higher, meaning that for many homeowners, these expenses now account for 32% of their monthly mortgage payment — the highest share recorded since 2014. In some metro areas, over a quarter of borrowers see more than half of their payment absorbed by these costs.

This financial squeeze is hitting older homeowners and those in high-cost regions particularly hard.

As Prof. Stephanie Johnson explains, “The jump in home-insurance premiums between mid-2022 and mid-2023 led to an additional 149,000 mortgages becoming delinquent than would otherwise have happened” — highlighting the deep impact these rising expenses are having on families.


Shareholder Voice and Executive Compensation

Feb. 20, 2025

“Say-on-pay” votes let shareholders weigh in on executive compensation — but their decisions aren’t binding, and shareholders tend to vote strongly in favor of executive pay.

So, do these votes make a difference? According to Professor John Barry, yes. Although roughly 93% of votes typically support existing compensation levels, the true impact comes from the constant threat of a negative outcome. The threat of a failed vote lowers CEO pay by 6.6% and boosts firm value by 2.4%. However — making these votes binding could backfire.

“The possibility of a failed vote compels boards to prioritize shareholder interests, even when the vote itself rarely goes against them.” This dynamic suggests that say-on-pay’s power lies not in the infrequent occurrence of dissent, but in the implicit pressure it places on corporate decision-making long before the vote is cast.


Banks Share Private Information to Snag Debt Trades, Study Says 

March 13, 2025

A new study from researchers at Rice Business, Yale University and the University of Pennsylvania reveals a striking advantage for institutional investors with deep connections in Wall Street’s corporate-bond market. Analyzing over 2 million trades from 2009 to 2022, the researchers found that insurers with the most extensive dealer networks consistently made better trades ahead of mergers, acquisitions and credit rating downgrades — raising concerns about the fairness of a $56 billion-a-day market.

While the study stops short of calling this insider trading, it suggests that banks may be rewarding their most valuable clients with private information, potentially breaching long-established ethical barriers.

“The surprising part to us was the results we found around these M&A deals because we know that we have all these ethical barriers inside the banks,” said Stefan Huber, assistant professor of accounting. “Picking up at least some trading that looks informed ahead of these deals was a little shocking.”


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How Gig Platforms Can Mitigate Racial Bias in Ratings

March 14, 2025

For millions of gig workers, a customer rating isn’t just feedback — it determines access to work, pay and financial stability. But what if a five-star rating reflects more than just performance?

A new study published in Nature by Rice Business professor Sora Jun and colleagues at Yale and the University of Toronto reveals that racial bias quietly skews gig-worker ratings, affecting minority workers’ earnings. On one home services platform, the traditional five-star system created a 9% income gap.

When the researchers analyzed 100,759 completed jobs and nearly 70,000 customer ratings from the U.S. and Canada, they found that minority workers consistently received lower ratings — a small but financially significant bias. But when the platform switched to a simple thumbs-up/thumbs-down system, the income gap disappeared.

 

 

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News and Notes from Rice Business Alumni

1983

George Brooks 
In 1983, George Brooks joined a small D.C. think-tank advocating for a federation of NATO democracies. Just eight years later, the Cold War ended, shifting global priorities. Armed with a master’s degree from Rice Business, George instead transitioned his career path to accounting with Arthur Young (now Ernst & Young), then to aerospace manufacturing with Lockheed Martin and GE Aviation. His career path later led him from Florida to war zone logistics in Kuwait City and U.S. AID work in Afghanistan’s Helmand Province. After returning to the U.S., George’s international experience helped him land a demanding role at Verizon Wireless, where he spent six years analyzing overseas telecommunication costs. “Sometimes it takes a while for success to come, but it takes a little longer if you don't take chances,” he shares. Since retiring in 2019, George has dedicated his free time to helping Afghans who were affected by the regional conflict. 

1986

David Worth 
Sherly and David are finally settled in Toronto, having moved from Indonesia during the coronavirus pandemic. David continues his work as a non-executive board member of Sentosa Capital, an Asian credit hedge fund based out of Singapore, and OneMed, the largest medical device supply company in Indonesia. They just celebrated their son’s wedding in December and, two days later, their youngest daughter’s 21st birthday. Busy times with family and enjoying their granddaughters who live with their eldest daughter and her husband in the Bahamas. 

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2011

Fred Valizadeh 
Fred is now a lead buyer at Fluor Corporation, and he loves it. “Lead buyer” for an EPC is a project manager role in procurement. He never thought that he would enjoy a position as much as he does now. Having a Rice MBA helps his application stand out for future growth opportunities at Fluor Corporation, he says. He is happily married and has three children. He is a proud Houstonian and currently resides in Katy, Texas. Go Owls! 

2012

Robert Turbow 
Robert has taken a new position at Performance Foodservice as regional president, specialty. In this role, he has oversight for three operating companies located in Wisconsin, Massachusetts and Florida. He continues his leadership in the foodservice specialty meat industry after having spent 18 years at Sysco. Robert and his family remain in the Houston area. 

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2019

Joe A. Meuth 
In 2024, Joe celebrated two years as board chairman of a Houston-based biotech company and launched an investing newsletter. 

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2021

Fergus Hodgson 
Fergus was blessed with his first child in late 2024. Born in Colorado, Patrick Hodgson was recently baptized in his mother’s home city of San Pedro Sula, Honduras. 

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Baldwin Luu 
Baldwin Luu and his wife, Katie, welcomed their newest addition, Benjamin, to their family on Jan. 30, 2025. Big sister Lucille (3.5) and pet brother Rocket (8.5) are excited to have another sibling. 

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2022

Juan Carlos Patino 
JC Patino started a new role as chief commercial officer of CNC Flow Control. 

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2023

Abhi Bansal 
Abhi moved to Boston, Mass., for an internal transfer with his current employer. 

Todd Jones 
Todd has been actively growing his entrepreneurial ventures in the financial and real estate sectors. He recently founded Salute Mortgage LLC, a veteran-owned small business specializing in residential mortgages and home equity loans. Todd has been driving strategic growth at Homebird Real Estate, recently securing a joint venture with Better Mortgage. Alongside his real estate finance work, he has been focused on improving operations and expanding acquisitions and sales within Black Knight Petroleum Exploration, LLC. 

Mingyuan Li 
After graduating from Rice Business, Mingyuan continued working full-time in the energy industry while exploring the entrepreneurial path. In 2024, Mingyuan launched UniCaddie, a brand dedicated to making golf more enjoyable for players of all ages, genders and skill levels. He is committed to leveraging his MBA knowledge to grow the brand and create a positive impact in the community. For more details, visit UniCaddie.com. 

Liam Morris
Since completing his MBA, Liam has accepted a promotion within his company, United Airlines, as manager of quality control and regulatory compliance. Still Houston-based, Liam now oversees safety and regulatory standards for United at IAH airport and more than 77 airports across the southwest United States, Latin America and Central America. He could not have accomplished this without his Rice community, he says. “Keep growing, Rice Business — nothing is impossible!”

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Catalina Vasquez 
After Catalina earned her MBA in 2023 with a focus in strategic management — and a background in marketing and corporate communications — she never expected to pivot into consulting. But by 2025, she found herself leading large-scale projects for clients like Microsoft in project management, process operations, and analytics and business insights at a boutique consulting firm. She joined Nextant as a senior consultant and was recently promoted to consulting manager, making this unexpected career shift even more rewarding. She is especially grateful to her professors and classmates at Rice Business — so much of what she learned from them has been instrumental in getting her here! 

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Joe Makoid 
Joe Makoid, a Lilie Launchpad alumnus and CEO of healthtech startup Voythos, is proud to announce the company’s acceptance into the inaugural Northwestern Medicine and Techstars Healthcare Accelerator. Voythos was also selected for Mayo Clinic Platform_ Accelerate — a 30-week initiative supporting early-stage companies leveraging imaging data for predictive and diagnostic advancements. These programs provide Voythos with capital, proprietary datasets and clinical expertise to help achieve its milestones. The company is developing a multimodal machine-learning platform designed to predict the likelihood of life-threatening complications in patients with acute and chronic cardiovascular diseases. 

Krissy White 
Magnol French Baking will be opening their second location in late summer/early fall 2025 in the historic Heights neighborhood of Houston. Otto Sanchez and Krissy White, EMBA ’23, are owners and opened the first location in 2019. Krissy also began work with business consulting organization Ethos Operations Group in January 2025. 

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2024

Jude deTar 
Jude and his wife, Alli, recently found out that they are expecting twin girls! In other news, he started a new job in November as vice president of operations for MRC Global. 

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Angela Lawrence 
Angela launched a skincare line. She hopes to expand the line to help those with various skin concerns. Learn more about The Design Bar at thedesignbarhtx.square.site.

Rice Business Remembers Professor Emeritus Wagner Kamakura

Wagner Kamakura, Jesse H. Jones Professor Emeritus of Marketing, passed away peacefully on March 11 surrounded by his family. 

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A distinguished scholar and educator, Wagner made a lasting impact on the field of marketing and on generations of students and colleagues. His research, spanning consumer analytics, market segmentation and quantitative modeling, shaped the discipline in profound ways. As a faculty member at Rice Business, he was known not only for his intellectual rigor but also for his deep passion for teaching and mentoring. 

“Wagner lived a full life, and we feel so lucky for the impact he’s had on our school and campus communities,” wrote Dean Peter Rodriguez in an announcement to the school. “Joining Rice Business in 2013, he brought a unique global perspective and an exemplary record of teaching and research from universities including Duke, Iowa, Vanderbilt, Pittsburgh and Buffalo. He was grateful for the opportunity to spend his career doing what he loved. His wife, Nomaiaci, shared that he especially cherished his time at Rice.” 

Kamakura was a prolific researcher and author with hundreds of peer-reviewed papers, thousands of citations and three books, including “Market Segmentation: Conceptual and Methodological Foundations.” 

“We are deeply saddened by the passing of Wagner,” said Jing Zhou, deputy dean of academic affairs at Rice Business. “He was a brilliant scholar, a dedicated teacher, and, above all, a deeply engaged member of our academic community. His pioneering work shaped the marketing research field in lasting ways, but what truly set him apart was his relentless curiosity and love for learning.” 

In accordance with his wishes, there will not be a formal service. Kamakura is survived by his wife, Nomaiaci, and their son, Daniel.

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What To Know About the GMAT and GRE

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Insights on the role of standardized tests in MBA admissions at Rice Business.

What to Know About the GMAT and GRE - Rice Business MBA blog
What to Know About the GMAT and GRE - Rice Business MBA blog
Sofia Cormack, Assistant Director of Recruiting

Standardized tests have historically played a key role in graduate business school admissions. Originally, these tests — the GMAT and the GRE — were created to assess whether students were academically prepared for advanced study. The GMAT was developed in 1953 by business schools to measure skills deemed necessary for business success, including verbal, mathematical and analytical abilities.

The GRE, a more general graduate school exam, was traditionally used for non-business programs but has become increasingly accepted by MBA programs over the years.

At Rice Business, we use scores on these tests as part of a holistic review process. A strong score on either test can reinforce an applicant’s academic readiness — especially for the rigorous quantitative coursework in an MBA program. Conversely, if an applicant’s GPA is lower, a solid test score can help strengthen their case for admission.

Below are some of the key differences between the GMAT and the GRE, along with insights from Sofia Cormack, our assistant director of recruiting, on the role these tests play in being admitted to a Rice MBA program.

What’s the difference between the GMAT and the GRE?

The GMAT was specifically designed for business school admissions. The newest version, called the GMAT Focus Edition, launched in 2023 and became the sole version of the exam in 2024. This version places even more emphasis on relevant business skills, with three sections:

  • Quantitative reasoning (problem-solving)
  • Verbal reasoning (critical reasoning and reading comprehension)
  • Data insights (data literacy)

The GRE was established in 1936 by the Carnegie Foundation for the Advancement of Teaching. Since 1948, the GRE has been part of the Educational Testing Service. The earliest versions of the GRE tested only for verbal and quantitative abilities and since, the GRE general test has evolved to include a verbal section, a quantitative reasoning section and an analytical writing section. 

One of the most valuable things about taking the GMAT or GRE isn’t just the score. It’s the process of preparing for it. Studying for these tests puts you back in the mindset of being a student. It forces you to manage your time, work through complex problems, and engage with material in a structured way.

Sofia Cormack

Assistant Director of Recruiting

Sofia Cormack, Rice Professional MBA Recruiter

Does Rice Business prefer the GMAT over the GRE?

Rice Business accepts scores from both tests.

“Since the GMAT was designed specifically for business schools,” Cormack explains, “it aligns more closely with the skills necessary for success in an MBA program. That said, we encourage applicants to choose the test they are most comfortable with.”

 

Interested in Rice Business?

 

Do GMAT and GRE test scores accurately predict MBA success or reflect a person’s potential in business?

Not necessarily. 

“I’ve observed applicants with average test scores excel because they were highly motivated and engaged in their program,” Cormack says.  “And I’ve observed applicants with high test scores and undergraduate GPAs struggle in an MBA program because they weren’t dedicated to the program’s rigorous demands.” Ultimately, success in an MBA program depends on a combination of factors, including academic readiness, work ethic, time management and the ability to collaborate with peers.

While test scores can provide insight into an applicant’s analytical and problem-solving abilities, tests do not capture qualities like leadership, adaptability and interpersonal skills — traits that are equally critical for success in business school and beyond. 

Our admissions committee considers test scores alongside academic history, work experience, essays and interviews to get a more complete picture of an applicant’s potential. When it comes to excelling in an MBA program, strong communication skills, resilience and the ability to navigate complex business challenges often prove just as important as quantitative savvy.

Can applicants get a test waiver?

We technically require standardized test scores for all MBA programs, but waivers are available in certain cases. The Professional, Executive, Online and Hybrid MBA programs are more likely to grant waivers since applicants typically have extensive work experience. For the Full-Time MBA, waivers are available but not guaranteed.

Even if an applicant qualifies for a waiver, taking the GMAT or GRE can be beneficial — especially for those seeking merit-based scholarships.

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Rice Business MBA students studying

Are test scores helpful beyond the admissions process?

Yes. According to Cormack, some employers, especially in consulting and investment banking, are going back to wanting to see GMAT or GRE scores as part of their hiring process. “A strong score can serve as another data point that signals analytical ability and problem-solving skills. Having a solid test score can give candidates an extra edge in a competitive job market.”

Additionally, many business schools, including Rice, award scholarships based on merit. A strong GMAT or GRE score can improve an applicant’s chances of securing financial aid.

How should applicants prepare for the GMAT or GRE?

Studying for a standardized test is more than just a step in the application process — it can also help applicants transition back into an academic mindset.

“Studying for these tests puts you back in the mindset of being a student,” Cormack says. “It forces you to manage your time, work through complex problems and engage with material in a structured way. Many students tell us that once they start the MBA program, they’re grateful they took the test because it helped them transition back into academic life and feel more prepared for the rigorous coursework ahead.”

Here are some study tips for test-takers:

  • Start early. Give yourself at least two to three months to prepare.
  • Take practice tests. Simulate test conditions to build endurance.
  • Focus on weak areas. If quant is a struggle, spend extra time strengthening math skills.
  • Consider prep courses. A structured study plan can improve performance.

Final thoughts

Standardized tests are just one part of the MBA admissions process, but they provide valuable insight into an applicant’s readiness for business school. While Rice Business prefers the GMAT, applicants should take the test that best reflects their skills and strengths.

Beyond admissions, a strong test score can improve scholarship opportunities and even provide a long-term advantage in competitive industries. Whether applicants choose the GMAT or GRE, preparing for the test can help ease the transition back into academic life and set the stage for success in an MBA program.

Remember that the effort you put in now can pay off later.
 

Explore the Rice MBA

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From the Dean

Letter

"To me, 'Together, We Will' is more than a campaign. It’s a rallying cry — one that was shared in partnership with alumni, faculty, staff and students — and a reflection of how we work, dream and build."

Dean Peter Rodriguez

A letter from Peter Rodriguez, Dean of Rice Business

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Dean Peter Rodriguez

Together, We Will
At Rice Business, we talk a lot about community — the relationships between faculty and students, the bonds among cohorts, and the ways we engage with both the broader Rice campus and the city of Houston. Very little here is done alone. Every program we’ve built — from multiple MBA formats to our undergraduate program to the online MBA — is a product of collaboration.

I was reminded of this collaboration recently when I attended our annual scholarship luncheon in March — a chance for us to recognize the donors who make student journeys through Rice Business possible and the students who earn these scholarships. It’s also a chance to recognize this important aspect of our tight-knit community. When talented and aspiring business students who want and deserve a Rice Business education reach out for financial support, our alumni and the broader Rice Business community steps in to bring that talent forward and make those aspirations a reality. 

That same spirit has shaped two major milestones this year. Our new building, recently “topped out”, was designed from the ground up with community in mind. And the naming of the undergraduate program — the Virani Undergraduate School of Business — reflects a generous gift from Farid and Dr. Asha Virani, Houston business and community leaders who share our belief in preparing the next generation. Their support will fund not only the undergraduate curriculum, but also new cocurricular opportunities, career readiness resources and a dedicated associate dean. 

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Annual Scholarship Luncheon, Alisa Meraz-Fishbein
Alisa Meraz-Fishbein, the Class of 2025 McNair Scholar, at the Scholarship Luncheon in March.

In January, we launched a new brand campaign to reflect the core value of community. The “Together, We Will” campaign, which complements our longtime tagline, “You Belong Here,” feels to me like the perfect expression of our culture. I’ve loved seeing it out in the world — billboards around Houston, airport security trays at IAH, and across our social and digital platforms. 

It’s important that prospective and current students alike understand that earning a Rice Business degree means joining a supportive network — expert faculty and staff at the school itself, and a powerful alumni community, bound together by shared experiences and a commitment to helping one another succeed. 

To me, “Together, We Will” is more than a campaign. It’s a rallying cry — one that was shared in partnership with alumni, faculty, staff and students — and a reflection of how we work, dream and build. It also honors everything we’ve accomplished in our first 50 years, together. 

I can’t think of a better way to begin our next chapter. Together, We Will.

—Peter

 

 

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From the Editor

Department

Grab a cup of coffee and settle in for a read. There's a lot to learn in the latest issue.

Maureen Harmon Editor

Grab a cup of coffee and dig in.

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Maureen Harmon Editor

Here are 10 things you’ll learn in this issue: 

  1. Five common career roadblocks women may face — and strategies to move past them.
  2. Why did we all rush to buy toilet paper in 2020? One professor breaks down a surprising cause of “panic buying.”
  3. Each year, around 80,000 auto loan applications are denied to minority borrowers in the U.S. due to racial bias — even though Black and Hispanic applicants are less likely to default.
  4. Banking apps aren’t just convenient — they can help you save real money.
  5. Inheriting your family’s genes can be a gift — and sometimes a warning.
  6. Add a kid to a photo shoot, and you get more than a picture — you get joy, surprise and a whole lot of personality.
  7. AI doesn’t have to be scary. In fact, it’s helping us make better businesses, better football teams and more efficient doctor’s visits.
  8. Legacy isn’t about what you leave behind — it’s about what you build every day.
  9. We never know who might change our lives — or how long they’ll stay.
  10. Sometimes peace shows up in unexpected places. For one veteran, it arrived in the form of honeybees.

Have a story idea to share? Write to me at maureen.harmon@rice.edu. Happy reading! 

—Maureen


Contributors

We asked, “What's in Your Podcast Queue?”

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Ty Burke Contributor

Ty Burke

Currently in my podcast queue: “The Power Broker,” by “99% Invisible.” Its episodes run nearly three hours each, but the enthusiasm and humor of its hosts, Elliott Kalan and Roman Mars, are contagious and bring the sometimes arcane subject matter alive.

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Cameron Karsten Contributor

Cameron Karsten

I backpacked around the globe, carrying little besides a pen, a notebook and a Nikon. A love of travel developed into a love of storytelling with words and pictures. I built a career as a photographer and director. I listen to “Radiolab” and “This American Life,” both currently queued.

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Helen Huneycutt Contributor

Helen Huneycutt

I am currently obsessed with Tom Holland, Dominic Sandbrook and their “The Rest Is History” podcast. I’m listening to episode 428, “Titanic: Kings of the World,” and I highly recommend the live recordings on Mozart and Beethoven.


Dean
Peter Rodriguez

Chief Marketing Officer and Assistant Dean of Marketing and Communication
Kathleen Harrington Clark

Editor-in-Chief
Maureen Harmon

Magazine Contributors 
Helen Huneycutt 
Annie McDonald
Scott Pett

Design Director
Bill Carson Design

Marketing
Kateri Benoit
Chelsea Clark ’23 
Tessa Conrad 
Tricia Delone
Helen Huneycutt
Dawn Kinsey
Michael Okullu
Kevin Palmer
Ananya Zachariah

Contributing Writers
Ty Burke 
Maureen Harmon
Helen Huneycutt
Scott Pett 

Proofreader
Jenny West Rozelle

Contributing Photographers
Cameron Karsten
Tommy LaVergne 
An Le
Annie McDonald

Printing
RRD Houston

Online Magazine Developer
Tricia Delone

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From Chaos to Calm

Alumni

How Steve Jimenez ’22 is supporting U.S. veterans and first-responders through beekeeping.

Hives For Heroes Bees
Hives For Heroes Bees

How Steve Jimenez ’22 is supporting U.S. veterans and first-responders through beekeeping

The sun lay low on the horizon as the hive opened and a cloud of honeybees filled the air around him. Steve Jimenez took a slow step forward, peering anxiously through the veil of his full-body suit. He didn’t know much about beekeeping, but he had agreed to the adventure when his friend, a fellow veteran, invited him along. The steady hum of the bees offered an unexpected sense of calm, and the cladding of the suit began to feel familiar. As each hive was opened, his unease faded — after all, this wasn’t his first venture into the unknown.

Just over a decade earlier, Jimenez was a junior at Texas A&M University studying engineering. But after learning this path would require an extra year in school, he switched to sociology. A few weeks after graduating, the 22-year-old enlisted in the U.S. Marine Corps, driven by the events of 9/11, encouragement from his high school pals and a natural inclination to lead others. 

Jimenez made his way through rigorous training — including 10 weeks of Officer Candidates School, six months of The Basic School and six months in Basic Communications Officer School — and then on to Miramar, San Diego, where he was stationed. Over the next eight months, his deployment took him across 17 countries, where he engaged in kinetic operations, humanitarian aid and piracy operations. 

When his service ended in 2011, he returned to civilian life, only to find it lacked the structure, purpose and camaraderie he had grown accustomed to during his time in the Marine Corps. Though he began a successful career in manufacturing operations as a Lean Six Sigma Black Belt, he continued to search for something more fulfilling. 

At that first beekeeping event in 2018, Jimenez admired the little insects and their dedication to order, teamwork and the greater good — values he had lived by as a U.S. Marine but had struggled to rediscover since his return from service. For so many veterans, the transition to civilian life is clouded by addiction, depression and self-harm. His own transition was not easy. But from his first interaction with the honeybees, Jimenez felt a strong sense of purpose and stability. “When I focused on the beehive, all of my external concerns dissolved,” he says. Referring to this feeling as “chaos to calmness,” Jimenez shares that the adrenaline rush of working with bees offered a profound sense of peace — one that he hadn’t felt in years. 

That first experience was the start of a mutual relationship with bees that would grow to benefit thousands. Eager to share the same sense of solace in nature, Jimenez founded Hives for Heroes. Since 2018, the nonprofit has supported more than 150,000 hives across the United States and built a nationwide network of participants — including active-duty members, veterans, first responders and civilians from all walks of life. Once new members apply online, the “NewBEEs” receive instant access to education, community and resources designed for their success. If available geographically, they are paired with a nearby mentor to guide them in the art and science of caring for beehives year-round. 

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Steve Jimenez '22

Mentors of both military and civilian backgrounds are welcome, Jimenez emphasizes, and should show three years of successful beekeeping experience through all seasons. NewBEEs and mentors meet regularly to ensure that the bees are working, the colony is thriving and the queen is safe. Yet the priority continues to be connection, community and encouragement. After harvesting the honey, Hives for Heroes volunteers can choose to sell their own goods — ranging from local honey to beeswax candles — as their own business or pay it forward by giving back to the “hive.” 

Best of all, Hives for Heroes is accessible to Heroes in every state, with designated leaders across the country. Fostering relationships is central to the organization’s mission, which is grounded in four core values: connection, purpose, relationships and service. Regardless which branch of the military they served in, all veterans made the same commitment and sacrifice, says Jimenez, which is why Hives for Heroes prioritizes opening doors, offering resources and giving back. 

“What helped me adjust to civilian life was allowing amazing people, who had experienced this before, to share their successes with me through mentorship,” Jimenez says. “Now, that is our goal for Hives for Heroes.” The investment of time, talent, knowledge and resources can be life changing. 

For Jimenez, beekeeping became both a personal refuge and a way to continue serving others. “There is a lot of healing in bees, but there’s also a lot of healing in connecting with others,” he says. Hives for Heroes strives to share that remedy with as many Heroes as possible, and all are welcomed. Jimenez also reflects fondly on his opportunity to study sociology in college, which deepened his understanding of relationships and helped him lead thousands of volunteers within the organization. 

In its mission to unite veterans with nature through mentorship, Hives for Heroes isn’t just saving bees — it’s saving lives. “This is an opportunity to connect again,” says Jimenez. “If we can serve one person in a capacity that changes their life, then Hives for Heroes has accomplished its mission.” 

To learn more about Hives for Heroes, sponsor their mission or get involved in your region, visit hivesforheroes.org

Want more on Jimenez’s mission and Hives for Heroes? Hear his full story on the podcast: business.rice.edu/jimenez.

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