Marketing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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Customer Management | Marketing
How you talk about products you don’t like can speak volumes about who you are and how you see yourself.
March 05
Management | Marketing
Before you can fix a broken group dynamic, you need to understand how its members see each other — and themselves.
February 06
Marketing Strategy | Marketing
Want better results from your call to action? Give people a clear way to say no.
January 28
Ethics | Marketing
Employees who feel sad are more likely to carefully analyze extreme, unethical behavior than those who feel happy or disgusted.
January 14
Customer-Based Strategy | Marketing
People who see themselves as independent are less likely to go for friends-and-family promotions.
November 27
Consumer Behavior | Marketing
How snacking and spending reflect beliefs about inequality.
October 30
Technology and Consumers | Marketing
Should your customers be using all of your channels to buy your services?
October 21
Customer Satisfaction | Marketing
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
October 15
Customer Experience | Marketing
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
October 07
