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Marketing

Insights into customers, brands and what drives decisions.

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Credit & Lending | Marketing
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.
October 24
Customer Satisfaction | Marketing
Research shows that conservatives are generally more satisfied with their purchases than liberals. But why?
December 09
Education | Marketing

Organizations cannot succeed by rebuking their customers.

November 10
AI | Marketing
ChatGPT enhances creativity and problem-solving in ways that traditional search tools can’t match.
October 14
Lending | Marketing
Grocery purchase data can accurately predict how likely people without a traditional credit score are to default on a loan.
August 12
Marketing | Marketing
There’s not enough reliable data about adolescent e-cigarette consumption. So, these researchers turned to Instagram.
July 23
Education | Marketing
Putting students and families at the center of strategy will optimize resources and improve academic outcomes.
June 17
Consumer Behavior | Marketing

The best solutions help consumers achieve their goals and make access to reusable bags easier.

May 10
Energy | Marketing

Despite touting a sustainability emphasis, major oil companies are increasing oil and gas production investments, sowing mistrust among customers, employees and suppliers.

February 26
Education | Marketing
Enrollment decline will continue if district leaders prioritize athletics, research shows.
February 15