Marketing
Insights into customers, brands and what drives decisions.
Corporate Social Activism | Marketing
Research offers a new framework to help CEOs decide if, when and how to engage in politics.
14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Corporate Social Activism | Marketing
Research offers a new framework to help CEOs decide if, when and how to engage in politics.
August 14
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
March 27
Credit & Lending | Marketing
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.
October 24
Customer Satisfaction | Marketing
Research shows that conservatives are generally more satisfied with their purchases than liberals. But why?
December 09
Education | Marketing
Organizations cannot succeed by rebuking their customers.
November 10
AI | Marketing
LLMs like ChatGPT enhance creativity and problem-solving in ways that traditional search tools can’t match.
October 14
Lending | Marketing
Grocery purchase data can accurately predict how likely people without a traditional credit score are to default on a loan.
August 12
Social Media | Marketing
There’s not enough reliable data about adolescent e-cigarette consumption. So, these researchers turned to Instagram.
July 23
Education | Marketing
Putting students and families at the center of strategy will optimize resources and improve academic outcomes.
June 17
Consumer Behavior | Marketing
The best solutions help consumers achieve their goals and make access to reusable bags easier.
May 10
