Marketing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Customer Satisfaction | Marketing
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
October 15
Customer Experience | Marketing
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
October 07
Marketing Strategy | Marketing
How to bring strategic thinking back into corporate marketing.
August 19
Comic Relief | Marketing
How creating a sense of disgust can unleash bad behavior.
July 06
Elections | Marketing
How data from two-round election systems can help candidates target their campaigns.
April 30
Data Breaches | Marketing
Outsourcing a security increase can make company data more vulnerable, rather than less.
April 23
Donation Behavior | Marketing
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
April 18
Nonprofit Management | Marketing
What for-profit businesses can teach nonprofits about customer satisfaction.
April 15
Customer Satisfaction | Marketing
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
April 11
