Marketing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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Marketing Strategy | Marketing
How to bring strategic thinking back into corporate marketing.
August 19
Comic Relief | Marketing
How creating a sense of disgust can unleash bad behavior.
July 06
Elections | Marketing
How data from two-round election systems can help candidates target their campaigns.
April 30
Data Breaches | Marketing
Outsourcing a security increase can make company data more vulnerable, rather than less.
April 23
Donation Behavior | Marketing
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
April 18
Nonprofit Management | Marketing
What for-profit businesses can teach nonprofits about customer satisfaction.
April 15
Customer Satisfaction | Marketing
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
April 11
Donation Behavior | Marketing
Like customers, donors can be segmented by a variety of drivers.
March 31
