Marketing
Insights into customers, brands and what drives decisions.
Credit & Lending | Marketing
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.
24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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AI | MarketingChatGPT enhances creativity and problem-solving in ways that traditional search tools can’t match.14 Oct
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Comic Relief | Marketing
How creating a sense of disgust can unleash bad behavior.
July 06
Elections | Marketing
How data from two-round election systems can help candidates target their campaigns.
April 30
Data Breaches | Marketing
Outsourcing a security increase can make company data more vulnerable, rather than less.
April 23
Donation Behavior | Marketing
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
April 18
Nonprofit Management | Marketing
What for-profit businesses can teach nonprofits about customer satisfaction.
April 15
Customer Satisfaction | Marketing
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
April 11
Donation Behavior | Marketing
Like customers, donors can be segmented by a variety of drivers.
March 31
Customer Satisfaction | Marketing
Companies can earn more by deriving insights and informing strategies with customer feedback.
March 28
