Rice Business Wisdom

Insights, research, and thought leadership from the experts at Rice Business

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Corruption | Finance
Political corruption doesn’t just taint government — it makes public investment more expensive for everyone who pays taxes.
October 16
Donation Behavior | Marketing
Research across 900 participants reveals a counterintuitive truth: for many of your best donors, public acknowledgment is beside the point.
October 07
Workplace Psychology | Organizational Behavior
Where people locate their sense of self influences their decision making.
October 04
Market Game Theory | Operations
A declining customer base may look like bad news. But when less committed consumers leave gradually, companies can sometimes raise prices for loyal customers and increase profits.
September 29
Healthcare | Marketing
A study of the 2007 Avandia controversy reveals how specialists and generalists responded differently to contradictory information.
September 29
Product Marketing | Marketing
For products that require new skills, a first trial can turn curiosity into frustration. Marketers may need to reduce the learning curve, not simply get the product into consumers’ hands.
September 29
Virtual Communities | Marketing
Customer communities can attract participants — but those participants don’t necessarily become more valuable customers.
December 04
Market Segmentation | Marketing
How to track middle class consumption habits in developing countries.
December 04
Recessions | Marketing
Managers should understand consumer behavior during economic downturns.
November 12