Strategy & Environment
How leaders make long-term choices in competitive environments.
Corporate Reputation | Strategy
As corporate value has become more intangible, leaders have less control over how their organizations are perceived. Anastasiya Zavyalova explains what that means for reputation strategy.
28 Aug
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Safety and Compliance | StrategyMany companies treat safety training as a compliance requirement. But new research shows that making safety a strategic priority can actually create value for employees, customers and shareholders.31 Jul
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Innovation | StrategyChina now files more patents than any other nation. But a new measure of innovation shows that their technological catch-up is only happening in a few manufacturing sectors.26 Jun
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The 2025 Customer Value Report
The biannual customer value report from the Center for Customer-Based Execution & Strategy helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors, and how to make data-driven decisions about strategy, positioning and investment.
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Reputation | Strategy
Video: The difference between "celebrity" and "infamy" in the world of commerce.
June 08
Innovation | Strategy
Proposal success lies in striking the right balance between diverse expertise and a clear market focus.
June 05
Contracts | Strategy
When it comes to contracts, relationships matter more for the weaker party.
May 26
Reputation | Strategy
Rice Business professor Anastasiya Zavyalova shares three tips for CEOs facing a PR crisis.
May 21
Technology | Strategy
How a Rice Business professor found a life-saving technology.
April 30
Customer Service | Strategy
Customer narratives boost service, prompt innovation and feed a healthy corporate culture.
April 29
Reputation | Strategy
How United got in a PR mess. And how it could get out.
April 11
Product Recall | Strategy
How can a firm fix its reputation after a product recall?
March 13
Innovation | Strategy
To innovate overseas, learn from foreign businesses at home.
February 15
