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The Difference Between Celebrity And Infamy In The World Of Commerce
Video of Anastasiya Zavyalova
The Difference Between Celebrity And Infamy In The World Of Commerce
Rice Business professor Anastasiya Zavyalova explains how when it comes to corporate reputation, customer love can be fleeting, but customer hostility can persist.
Anastasiya Zavyalova is an associate professor of strategic management at Jones Graduate School of Business at Rice University.
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