Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
Reputation | Strategy
Saving Face
Video: Three Steps For CEOs Of Embattled Companies
Video of Anastasiya Zavyalova
Video: Three Steps For CEOs Of Embattled Companies
Rice Business professor Anastasiya Zavyalova shares three tips for CEOs facing a PR crisis:
Anastasiya Zavyalova is an associate professor of strategic management at Jones Graduate School of Business at Rice University.
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