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Strategy & Environment

How leaders make long-term choices in competitive environments.

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The 2025 Customer Value Report

The biannual customer value report from the Center for Customer-Based Execution & Strategy helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors, and how to make data-driven decisions about strategy, positioning and investment.

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Acquisitions | Strategy
Failing to win awards can drive CEOs to make risky decisions.
February 14
Corporate Reputation | Strategy
Consumers often react to corporations based on whether they reflect their personal values.
January 21
Emerging Markets | Strategy
In emerging markets, locals with experiences abroad can bring distinct advantages to business at home.
January 16
Corporate Lobbying | Strategy
Is it time to treat corporations’ political activity as an academic field?
January 09
Ethics | Strategy
Businesses need to nurture leaders who know the right thing to do — and do it
October 12
Bank Regulations | Strategy
Strong external governance makes top managers more prone to cheat.
October 04
Corruption | Strategy
Governmental corruption is poisonous for foreign firms.
August 18
Reputation Management | Strategy
When a school’s reputation gets tarnished, alumni stay loyal.
April 09
Acquisitions | Strategy
Death of an independent director dampens acquisition fervor for CEOs left behind.
March 25
Family-Owned Business | Strategy
In a family firm, some things are worth more than money.
February 07