Marketing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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Marketing | Marketing
A consumer's sense of local identity will drive them to pay more for products that reinforce that identity.
May 11
Marketing | Marketing
Buying American is not just a matter of price and quality.
April 19
Peer-to-Peer Lending | Marketing
Personal narratives in loan applications — however unverifiable — can sway lenders, lower interest rates, and even predict repayment behavior.
April 18
Marketing | Marketing
Learning from customers is as important as stocking the shelves.
March 19
Marketing | Marketing
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.
January 11
Personal Finance | Marketing
Research suggests that people save more when they see the future as a recurring cycle, rather than a distant destination.
November 14
Socioeconomic Status | Marketing
Since 1982 it has become harder and harder to stay in the middle class.
October 29
Online Communities | Marketing
Firms that sponsor online communities should develop strategies to safeguard vulnerable consumers.
September 29
Inventory Management | Marketing
When product demand Is fickle but manufacturer-retailer relationships are critical.
September 29
