Marketing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Consumer Behavior | Marketing
What do our online product reviews say about us?
June 05
Customer-Based Strategy | Marketing
There’s more to customer loyalty than meets the ear.
May 17
Marketing | Marketing
A consumer's sense of local identity will drive them to pay more for products that reinforce that identity.
May 11
Marketing | Marketing
Buying American is not just a matter of price and quality.
April 19
Peer-to-Peer Lending | Marketing
Personal narratives in loan applications — however unverifiable — can sway lenders, lower interest rates, and even predict repayment behavior.
April 18
Marketing | Marketing
Learning from customers is as important as stocking the shelves.
March 19
Marketing | Marketing
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.
January 11
Personal Finance | Marketing
Research suggests that people save more when they see the future as a recurring cycle, rather than a distant destination.
November 14
Socioeconomic Status | Marketing
Since 1982 it has become harder and harder to stay in the middle class.
October 29
