Marketing
Insights into customers, brands and what drives decisions.
Credit & Lending | Marketing
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.
24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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Education | Marketing
Organizations cannot succeed by rebuking their customers.
10 Nov
Rice Business Wisdom Newsletter
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Personal Savings | Marketing
Build up those personal saving muscles. It's a marathon, not a sprint.
June 07
Virtual Communities | Marketing
Both firm-sponsored and consumer-driven online communities offer value to businesses.
November 17
Mergers and Acquisitions | Marketing
Mergers can be disruptive, but a dual-goal strategy pays off in the long run.
November 14
Nonprofit Recognition | Marketing
Recognizing donors does not always lead to increased giving.
October 07
Healthcare | Marketing
A study of the 2007 Avandia controversy reveals how specialists and generalists responded differently to contradictory information.
September 29
Product Marketing | Marketing
How do you sell a product that’s hard to use?
September 29
Virtual Communities | Marketing
Customer communities can attract participants — but those participants don’t necessarily become more valuable customers.
December 04
Market Segmentation | Marketing
How to track middle class consumption habits in developing countries.
December 04
Recessions | Marketing
Managers should understand consumer behavior during economic downturns.
November 12
