Marketing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Online Communities | Marketing
Firms that sponsor online communities should develop strategies to safeguard vulnerable consumers.
September 29
Inventory Management | Marketing
When product demand Is fickle but manufacturer-retailer relationships are critical.
September 29
Decision Making | Marketing
For marketers, depending just on algorithms doesn’t add up.
September 06
Personal Savings | Marketing
Build up those personal saving muscles. It's a marathon, not a sprint.
June 07
Virtual Communities | Marketing
Both firm-sponsored and consumer-driven online communities offer value to businesses.
November 17
Mergers and Acquisitions | Marketing
Conventional wisdom says companies must choose between cutting costs and keeping customers happy. Research shows that in a merger, doing both at once isn’t just possible — it's the only way to win.
November 14
Donation Behavior | Marketing
Research across 900 participants reveals a counterintuitive truth: for many of your best donors, public acknowledgment is beside the point.
October 07
Healthcare | Marketing
A study of the 2007 Avandia controversy reveals how specialists and generalists responded differently to contradictory information.
September 29
Product Marketing | Marketing
For products that require new skills, a first trial can turn curiosity into frustration. Marketers may need to reduce the learning curve, not simply get the product into consumers’ hands.
September 29
Virtual Communities | Marketing
Customer communities can attract participants — but those participants don’t necessarily become more valuable customers.
December 04
