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Ajay Kalra
View CV
Marketing

Ajay Kalra

Herbert S. Autrey Professor of Marketing

Faculty
McNair Hall 335
713-348-2387 ak17@rice.edu
Ajay Kalra
View CV
Marketing

Dr. Kalra is presently Professor of Marketing in the Jones School, where he has served since arriving from the Tepper School at Carnegie Mellon University in 2008. Dr. Kalra has taught a wide range of marketing courses to students at all levels including marketing strategies, pricing and data analysis. Dr. Kalra received his Ph.D. from the Fuqua Graduate School of Business, Duke University and his M.A. (Hons) in economics from the Birla Institute of Technology and Science.

Teaching Interests: 

  • Marketing strategy
  • Pricing
  • Data analysis

Research Interests: 

  • Consumer quality assessments
  • Salesforce management
  • Promotional strategies

Intellectual Contributions

Journal Article
Ajay Kalra, Xiao Liu and Wei Zhang (2020), “The Costly Zero Bias in Target Retirement Fund Choice,” Journal of Consumer Research Volume 47 (December) 500-522. 
Journal Article
Wei Zhang and Ajay Kalra (2014) “A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables,” Journal of Marketing Research, Vol. 51, No. 4, 448 – 462.
Journal Article
Ajay Kalra, Shibo Li and Wei Zhang (2011), “Understanding Responses to Contradictory Information about Products,” Marketing Science, Volume 30(6), 1098-1114.
Journal Article
Uzma Khan, Meng Zhu and Ajay Kalra (2011), “When Tradeoffs Matter: The Effect of Choice Construal on Context Effects,” Journal of Marketing Research Volume 48 (1), 62-71.
Journal Article
Darron Billeter, Ajay Kalra and George Loewenstein (2011), “Underpredicting Learning Following Initial Experience With a Product,” Journal of Consumer Research Volume 37 (February), 723-736. (Lead Article)
Journal Article
Ajay Kalra and Mengze Shi (2010), “Consumer Value-Maximizing Sweepstakes and Contests,” Journal of Marketing Research Volume 47 (2), 287-300.

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