Ajay Kalra
Herbert S. Autrey Professor of Marketing
Marketing
Dr. Kalra is presently Professor of Marketing in the Jones School, where he has served since arriving from the Tepper School at Carnegie Mellon University in 2008. Dr. Kalra has taught a wide range of marketing courses to students at all levels including marketing strategies, pricing and data analysis. Dr. Kalra received his Ph.D. from the Fuqua Graduate School of Business, Duke University and his M.A. (Hons) in economics from the Birla Institute of Technology and Science.
Teaching Interests:
- Marketing strategy
- Pricing
- Data analysis
Research Interests:
- Consumer quality assessments
- Salesforce management
- Promotional strategies
Intellectual Contributions
Journal Article
Uzma Khan, Meng Zhu and Ajay Kalra (2011), “When Tradeoffs Matter: The Effect of Choice Construal on Context Effects,” Journal of Marketing Research Volume 48 (1), 62-71.
Journal Article
Darron Billeter, Ajay Kalra and George Loewenstein (2011), “Underpredicting Learning Following Initial Experience With a Product,” Journal of Consumer Research Volume 37 (February), 723-736. (Lead Article)
Rice Business Wisdom
Marketing Strategy | Peer-Reviewed Research
How to bring strategic thinking back into corporate marketing.
Consumer Behavior | Peer-Reviewed Research
How time and distance change how you feel about your hotel.
Health Care | Peer-Reviewed Research
How negative information about drugs impacts a doctor's decision to prescribe it.
Product Marketing | Peer-Reviewed Research
How do you sell a product that’s hard to use?