Ajay Kalra

Herbert S. Autrey Professor of Marketing

Dr. Kalra is presently Professor of Marketing in the Jones School, where he has served since arriving from the Tepper School at Carnegie Mellon University in 2008. Dr. Kalra has taught a wide range of marketing courses to students at all levels including marketing strategies, pricing and data analysis. Dr. Kalra received his Ph.D. from the Fuqua Graduate School of Business, Duke University and his M.A. (Hons) in economics from the Birla Institute of Technology and Science.

To read more about Prof. Kalra's work, please visit Rice Business Wisdom.

 

Teaching Interests: 

-Marketing strategy
-Pricing
-Data analysis

Research Interests: 

-Consumer quality assessments
-Salesforce management
-Promotional strategies

Intellectual Contributions

Working Paper

Akcura, Bezawada, Kalra. "Are Private Labels Always Good for Consumers?"

Working Paper

Kalra, A. & Zhang, W. (Working Paper, 2013). Assessing Salespeople's Performance: An Empirical Approach. Marketing Science Conference.

Working Paper

Dimofte, C., Goodstein, R., & Kalra, A. (Working Paper, 2013). Consumer Response to Context Sensitive Advertising. Society of Consumer Psychology.

Working Paper

Billeter, D., Kalra, A., & Mathur, S. (Working Paper, 2009). How purchase behavior differs for vice and virtue products. Society for Consumer Psychology 2009 Conference Advances in Consumer Psychology. 

Working Paper

Zhu, M. & Kalra, A. (Working Paper, 2012). Resource Abundance and Conservation in Consumption. Society of Consumer Psychology. 

Working Paper

Kalra, A. & Mathur, S. (Working Paper, 2008). When Should Firms Reveal Their Bestsellers?

Journal Article

Billeter, D., Kalra, A., & Loewenstein, G. (2011). Underpredicting learning after initial experience with a product. Journal of Consumer Research, 37(5), 723-736. doi:10.1086/655862

Journal Article

Kalra, A., Li, S., & Zhang, W. (2011). Understanding responses to contradictory information about products. Marketing Science, 30(6), 1098-1114. Retrieved from www.scopus.com

Journal Article

Khan, U., Zhu, M., & Kalra, A. (2011). When trade-offs matter: The effect of choice construal on context effects. Journal of Marketing Research, 48(1), 62-71. doi:10.1509/jmkr.48.1.62

Journal Article

Kalra, A., & Shi, M. (2010). Consumer value-maximizing sweepstakes and contests. Journal of Marketing Research, 47(2), 287-300. doi:10.1509/jmkr.47.2.287