Ajay Kalra
Herbert S. Autrey Professor of Marketing
Marketing Area Coordinator
Marketing
Dr. Kalra is presently Professor of Marketing, where he has served since arriving from the Tepper School at Carnegie Mellon University in 2008. Dr. Kalra has taught a wide range of marketing courses to students at all levels including marketing strategies, pricing and data analysis. Dr. Kalra received his Ph.D. from the Fuqua Graduate School of Business, Duke University and his M.A. (Hons) in economics from the Birla Institute of Technology and Science.
Teaching Interests:
- Marketing strategy
- Pricing
- Data analysis
Research Interests:
- Consumer quality assessments
- Salesforce management
- Promotional strategies
Intellectual Contributions
Journal Article
Chung, Jaeyeon and Yu Ding, Ajay Kalra “I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties (Forthcoming). Journal of Consumer Research.
Journal Article
Uzma Khan and Ajay Kalra, (2022) “It's Good to be Different: How Diversity Impacts Judgments of Moral Behavior,” Journal of Consumer Research Volume 49 (August) 177-201.
Journal Article
Ying Bao, Mengze Shi and Ajay Kalra, (2022), “Designing Product Development Contracts in the Presence of Managerial Lobbying,” Management Science Volume 68 No 9 (September) 6797-6818.
Rice Business Wisdom
Marketing Strategy | Peer-Reviewed Research
How to bring strategic thinking back into corporate marketing.
Consumer Behavior | Peer-Reviewed Research
How time and distance change how you feel about your hotel.
Healthcare | Peer-Reviewed Research
A study of the 2007 Avandia controversy reveals how specialists and generalists responded differently to contradictory information.
Product Marketing | Peer-Reviewed Research
How do you sell a product that’s hard to use?