Tricia Test Listing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Customer Management | Marketing
How you talk about products you don’t like can speak volumes about who you are and how you see yourself.
March 05
Management | Marketing
Before you can fix a broken group dynamic, you need to understand how its members see each other — and themselves.
February 06
Marketing Strategy | Marketing
Want better results from your call to action? Give people a clear way to say no.
January 28
Ethics | Marketing
Employees who feel sad are more likely to carefully analyze extreme, unethical behavior than those who feel happy or disgusted.
January 14
Customer-Based Strategy | Marketing
People who see themselves as independent are less likely to go for friends-and-family promotions.
November 27
Consumer Behavior | Marketing
How snacking and spending reflect beliefs about inequality.
October 30
Technology and Consumers | Marketing
Should your customers be using all of your channels to buy your services?
October 21
Customer Satisfaction | Marketing
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
October 15
Customer Experience | Marketing
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
October 07
