Tricia Test Listing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Customer Satisfaction | Marketing
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
October 15
Customer Experience | Marketing
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
October 07
Marketing Strategy | Marketing
How to bring strategic thinking back into corporate marketing.
August 19
Comic Relief | Marketing
How creating a sense of disgust can unleash bad behavior.
July 06
Elections | Marketing
How data from two-round election systems can help candidates target their campaigns.
April 30
Data Breaches | Marketing
Outsourcing a security increase can make company data more vulnerable, rather than less.
April 23
Donation Behavior | Marketing
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
April 18
Nonprofit Management | Marketing
What for-profit businesses can teach nonprofits about customer satisfaction.
April 15
Customer Satisfaction | Marketing
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
April 11
